A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
HSBC wants to triple both onshore and offshore revenues, profits and ebitda in Brazil within five years.HSBC sold its corporate and wholesale banking operations as part the sale of its full Brazil business to Bradesco in 2016.The global bank immediately opened a new Faria Lima-adjacent office in São Paulo to support the international business for Brazilian clients. At the end of last year, the bank had 65 employees; it now has 100 and expects to close the year with a headcount of between 120 and 140. Alexandre Guião, president of HSBC Brazil,expects HSBC to have around 180 to 190 employees in Brazil by the end of 2020, Euro Money reported.The strategy behind that growth is to become a full-service wholesale and investment bank; there are no plans to re-enter retail or onshore private banking.
- Palace Resorts
Palace Resorts – the company that sets the standard in five-star, luxury all-inclusive resort accommodations- announced the restructuring of its in-house marketing teams. Palace Resorts, which has previously managed its marketing and public relations efforts alongside some of the best marketing & advertising agencies, has decided to bring its efforts completely in-house, by building a global marketing team.Palace Resort’s various brands market to a variety of segments in the travel space on a global level including direct consumer, travel industry professionals and those selling meetings and incentives. These marketing efforts are done not only in key markets such as the United States & Canada, but also to other international key vital markets that include Mexico, Latin America, the UK, and Japan among others. To maintain synergies across all world markets, it was important to build a stellar team that could accomplish the task of maintaining brand voice regardless of location or market segmentation. This approach allows the brand to have better control of its brand identity on a worldwide scale.The in-house global marketing & public relations structure is comprised of a team of over thirty talented professionals that include, creative, strategy, digital and content marketing, as well as a team of communication pros. Gerardo Garcia, Vice President Sales & Marketing at USA PALACE RESORTS is a member of Portada´s Travel Marketing Board.
- The Unicomer Group
The Unicomer Group opened its MegaStore in Aruba, a one-stop shopping concept with six brands under one roof including AMC Unicon, Ashley HomeStore, Optica Unicon, Home and Nature, RadioShack and Smit & Dorlas Coffee Shop, offering a large assortment of products for everyday living, entertainment and enjoyment. The Unicomer Group operates more than 1,100 stores throughout the Caribbean and Latin America, with its retail brands: Courts, Courts Optical, Shop Courts, AMC Unicon, Lucky Dollar, ServiTech, Omni, RadioShack, Ashley Furniture HomeStore, Home and Nature, Ready Cash, Price Hacker and Hagemyer.Unicomer Group brings well-being to more than 1.5 million customers in the market, through the sale of its prestigious brand products at affordable prices. The Group continues with its plans of expansion, and consolidates once again as leader of the retail industry in 26 countries throughout Caribbean, Central America, South America and U.S.A. With the project investment the group will benefit both the local economy and Unicomer Aruba to re-affirm its commitment to positively impact the wellbeing of the countries where it operates.
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CenturyLink, the second largest U.S. communications provider to global enterprise customers, is making a significant investment to expand its network in the South Florida market. Located in Miami – the gateway to Latin America – the new facility will also help the company serve the skyrocketing demand for enterprise services in Latin America, as well as from South Florida organizations doing business there.The expansion includes a new network gateway, to manage the flow of internet and data traffic on CenturyLink’s robust global network, and a state-of-the-art, high-efficiency data center. Together, they will help drive IT agility for South Florida and Latin American customers for years to come. The gateway will connect to nearby sub-sea landing stations, which provide access to sub-sea communications cables, and a large colocation facility that serves Latin America.
- Choice Hotels International, Inc
Choice Hotels International, Inc. continues to expand through franchise agreements. Choice Hotels relies heavily on expansion in domestic as well as international markets. In the first quarter of 2019, this hotelier awarded 79 total franchise agreements. Alongside domestic growth, the company continues to expand its international footprint in new countries. Key international operating markets include Spain, Colombia, Panama, the Caribbean and Canada. The brand ecently strengthened its presence, with the launch of Clarion Pointe. Expansion of the brand is expected to occur through 21 Clarion Pointe franchise agreements. Meanwhile, in the last year, the company announced an alliance with Sercotel, a leading hotel operator and franchisor based in Spain. This alliance will enable the extension of Choice Hotels’ global footprint in Spain and other markets as well as the creation of opportunities for additional hotel development across Europe and Latin America.
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