Chivas Sets Brand Integration Record… of Sorts

A Chivas press conference received some social media exposure for its excessive product placement in front of coach Jose Cardozo. The almost comical number of items, coupled with a mic flag and step-and-repeat logo got a few laughs and actually provided some basically harmless extra exposure for the Liga MX team and a few of its partner brands.

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Chivas Fight Club Celebrates Weekend GGG Win

Chivas Regal activated its Chivas Fight Club for Gennady “GGG” Golovkin’s Cinco de Mayo Fight on Saturday. Chivas has been able to tap into GGG’s fervent Latino fan base with this strong connection to the champion boxer.

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