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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads editions, click here. ]

  • Deezer

Internet music streaming service Deezer has appointing MARCA Miami, the multicultural sister shop of MARC USA, as its partner agency to introduce the music streaming service’s FLOW platform to U.S. listeners.MARCA will handle  strategy development, creative and media planning and buying. The initial brand awareness strategy “Music Meets AI” will focus on the growing Latino market with dual language messaging.The campaign features radio, outdoor, digital video and banners and social advertising. The launch coincides with Hispanic Heritage Month, which runs through October 15.

 

 

  • Chipotle

Chipotle is implementing its latest campaign designed to underscore the “food with integrity” brand message it launched with 25 years ago, Mediapost has reported. CEO Brian Niccol and new CMO Chris Brandt want to turn Chipotle into a “purpose-driven lifestyle brand.” The fresh/clean ingredients are the center of this new marketing strategy particularly aimed at millennials and younger consumers.The plan also includes updating the restaurants’ interiors, extending its hours, adding a snacking “happy hour,” and freshening up its menu . Now, the brand is unveiling a new campaign called “For Real” that stresses that Chipotle uses just 51 fresh ingredients and prepares its food fresh daily, by hand. The campaign will include TV/digital ads (sample below), out-of-home and print. Chipotle is also launching a second Instagram account, @ChipotleForReal, meant to educate followers about each of its 51 ingredients.

 

  • El Pollo Loco

El Pollo Loco has released a new campaign aimed at the Hispanic community in the Los Angeles market for the Hispanic Heritage Month, which started on Sept. 15, Mediapost has reported. The campaign includes a series of four full-page ads in the Sunday edition of The Los Angeles Times. Created by Vitro agency, the ads are designed to honor the month’s celebration of Hispanic culture, while explaining why El Pollo Loco is in a credible position to do so, given the brand’s history and continuing traditions. El Pollo Loco has 480 franchised restaurants located in California, Arizona, Nevada, Texas, Utah and Louisiana.

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

 

  • Corona

Live Nation and Corona announced the inaugural Corona Estéreo Beach Tour with headliner and ambassador Wisin, a global reggaetón icon and Latin superstar.  In its first year, the Corona Estéreo Beach Tour will travel to five cities across the U.S. including Boston (10/31), Chicago(11/6), Orlando (11/9), Miami (11/14) and will wrap in Dallas (11/16). Fans can purchase tickets to attend the intimate concert experience with Latin music’s most prolific and pioneering artist, Wisin, while immersing themselves in the relaxed Corona mindset.“The Corona Estéreo Beach series is a new way for us to connect with our Latino fans through their passion for music,” said Ann Legan, Vice President of Brand Marketing, Corona. Latin urban music icon WISIN, born Juan Luis Morera Luna in Puerto Rico, is a singer, songwriter, producer and entrepreneur known for his resounding success, first as part of duo Wisin & Yandel and now as a solo artist and music producer.

 

 

 

 

  • Café Bustelo®

Café Bustelo® in partnership with the Hispanic Association of Colleges and Universities (HACU) awarded ten deserving Latino students from around the country with the Café Bustelo El Café del Futuro Scholarship. In its fifth year, the brand has provided US$230,000 to date in college scholarships to 46 Latino students nationwide.Starting in February, Café Bustelo challenged students across the nation to submit an 800-word essay describing how their heritage, family and the community in which they grew up inspired them to obtain a college degree and how they plan on giving back to their respective communities.More than 1,500 eligible applications (nearly 500 more applications than 2017) were received and reviewed by a qualified review committee.

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.

  • OTT streaming service DAZN has detailed its expansion into the US, following parent company PerformGroup’s $1 billion joint venture with Matchroom Boxing and a nine-figure multiyear global distribution agreement with Bellator MMA. The first-ever fight night will be headlined by heavyweight world champion Anthony Joshua and Alexander “The Russian Warrior” Povetkin, on Sept. 22 live from Wembley Stadium in London.

 

  • AngelsThrough the first half of the 2018 MLB season, viewership of Los Angeles Angels telecasts on FOX Sports West has delivered the highest year-over-year ratings increase of any MLB team, according to the network. At the All-Star Break, current local-market household ratings on FOX Sports West are up 79% in comparison to last season.

 

  • Activision Blizzard has agreed to a multi-year broadcast rights deal with Disney to televise the eSports Overwatch League across ESPN, ESPN 2, Disney XD, ABC, and all related streaming services. “ESPN is invested in the growth of the NBA and now we hope they are invested in the growth of our league. That’s what makes it a significant moment,” stated Pete Vlastelica, president and chief executive of Activision Blizzard esports leagues. Hispanics expressed more interest in watching others play video games compared to Non-Hispanics, according to a 2014 Think Now Research study.

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  • Amazon is expanding its cloud computing deal with MLB, with a new set of real-time statistics and graphics for live baseball games. The deal makes use of Amazon Web Services’ artificial intelligence and machine learning capabilities, follows a similar deal with the National Football League in November. 31% of MLB players are Latino, according to ESPN.

 

  • Pizza HutPizza Hut announced a sponsorship deal with the Pittsburgh Steelers, to mark the second official NFL team partnership for the brand, following the Seattle Seahawks. “Few franchises in sports are as revered as the Pittsburgh Steelers, so it is with great pride that we enter into a partnership with one of the most iconic teams in the NFL,” said Zipporah Allen, CMO, Pizza Hut.

 

  • Mercedes-Benz is partnering with ProGaming Italia and Sony Interactive Entertainment Italy to launch the Gran Turismo Sports E-Cup by Mercedes. A total 12 racers will compete for the championship on Oct. 7, the last day of Milan Games Week. 

 

  • Chipotle Mexican Grill has been named the presenting sponsor of the US Lacrosse Nationals, the national governing body’s signature youth tournament running Aug. 2-5, 2018, in Frederica, Del. “Chipotle has been one of our organization’s most supportive partners, and we are thrilled to evolve that partnership to include Chipotle as the presenting sponsor of our premier youth event,” said Brett Hurwitz, VP of marketing and communications at US Lacrosse.

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  • UFC Fight Pass will now live-stream events from the new Karate Combat promotion, beginning with next Saturday’s event out of Athens, Greece. Karate Combat features elite level karateka using full contact rules. According to a Washington Post poll, 38% of mixed martial arts fans are African-American, and 31% are Hispanics.

 

  • GEICOGEICO is planning to launch the GEICO Gaming Ambassador program, tapping four influencers who reflect “the best values the gaming and esports communities can offer. Brian Kibler and Pokimane are the first two names announced for the initiative. They will be doing posts, commentary, and answering questions on Twitter, Instagram, and Twitch about it.

 

  • ESPN Deportes will present more than 600 hours of coverage of the XXIII Central American and Caribbean Games from Barranquilla, Colombia, across ESPN Deportes and the ESPN App. The coverage includes highlights of all the competitions including, gymnastics, swimming, boxing, volleyball, women’s and men’s soccer, women’s and men’s basketball, among others.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

For prior Sales Leads editions, click here. 

  • Dunkin’ Donuts

Dunkin’ Donuts has appointed Publicis Media as its U.S. media buying and planning agency following a review. Agency Trillia, part of Interpublic’s Hill Holliday, was the incumbent.Publicis will develop a new unit to oversee the account, pulling in resources from across Publicis Groupe’s Digitas and Blue 449. Jodi Robinson, president of Digitas North America, will serve as the executive lead of the Dunkin’ Donuts team, which will be based in both Boston and NY. The agency will work closely with Dunkin’ Donuts’ company leadership, franchise leadership and existing partners on all national and local media-planning and buying.

 

 

  • Burlington

Burlington Stores has appointing Horizon Media as its new media AOR following a formal review. Initiative was the incumbent. Burlington Stores spent an estimated US$60 million a year on measured media, according to Kantar Media.Burlington operates more than 640 stores in 45 states and Puerto Rico. The shift will effect later this year.

 

 

 

 

  • McDonald’s 

McDonald’s and fútbol have something in common: they unite people. The World Cup campaign series is a story of people from all walks of life uniting over breakfast and the world cup at McDonald’s. (Yes, being a World Cup sponsor, the restaurants can broadcast the games at the discretion of the individual locations.)The bilingual TV spots consist of three executions in which hardcore and novice soccer fans come together to enjoy the 2018 FIFA World Cup every morning over McDonald’s breakfast. As the tournament progresses our novice fans learn more about The Beautiful Game and even some Spanish along the way. World Cup commercials are seen very frequently over a one month period, so we created a series of spots that told a bigger story as a whole and rewarded the viewer with fresh executions throughout the tournament.The campaign will air in both Telemundo and Fox Sports throughout the whole month of the World Cup (6/14-7/15), so far only the first of the three executions has aired. See them all here titled, “Opening Round”, “Quarterfinals”, “Finals”.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

 

  • Revlon

Interpublic´s Initiative has won Revlon‘s global media account following a review, according to people familiar with the matter.Revlon reported US$550 million in global advertising spending last year, including some non-media expenses like agency fees, talent fees, production costs and promotional displays.Mediacom was the global incumbent since 2017 and US incumbent for seven years.

 

 

 

  • Chipotle

Fast food Mexican grill Chipotle has announced a series of changes for 2019, including a new tag line that will more reflect Chipotle as “a purpose-driven lifestyle brand,” Ad Age reports. According to Chipotle´s CMO Chris Brandt, the chain has in the past “been silent and lost some of its cultural relevance.” Brandt says the chain’s ultimate marketing mission is to make Chipotle a brand people want to know about. Chipotle is still trying to rebound from the E.Coli outbreaks at some of its stores. The brand is confident that that chain in the next few years can elevate its annual revenue from US$4.5 billion to US$10 billion once all the changes are instituted.In early 2017, Chipotle appointed Venables Bell & Partners for creative and MullenLowe Mediahub for its media business.

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.

  • NestleWatersNANestle Waters North America and WWE presented a joint campaign to encourage consumers to live a healthy lifestyle and “choose water.” Additionally to the campaign, WWE and Nestle will release custom, co-branded, digital videos, featuring WWE Superstars Charlotte Flai®, Natalya, The New Day, Sin Cara and Titus O’Neil.
  • AXS TV will carry New Japan Pro Wrestling’s G1 Special in San Francisco on July 7 at 8p. “As New Japan Pro Wrestling continues their U.S. expansion, we are proud to provide a platform for NJPW and TV Asahi to bring their electrifying events to as many fans as possible through our live, primetime broadcasts,” said AXS TV Fights CEO Andrew Simon.
  • AirAsia made a deal with UFC, as a sponsor of UFC Fight Night Singapore, which meets Cowboy vs. Edwards on June 23. This will be the first UFC-branded AirAsia Airbus A330-300. “This exemplary partnership between UFC and AirAsia is a testament to the passion behind these two inspiring brands,” stated UFC Vice President, International Marketing Partnerships, Rene Valencia. According to a Washington Post poll, 38% of mixed martial arts fans are African-American, and 31% are Hispanics.

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  • Turtle Beach announced a new multi-year partnership to outfit esports Overwatch League, the Houston Outlaws. The team will use Turtle Beach’s Elite gear during training, streams, and practice, and the two organizations will collaborate to bring Outlaws fans closer to the pro players with behind the scenes content and activations. According to a 2014 Think Now Research study Hispanics are nearly twice as likely to buy and wear video game branded apparel.
  • WWEWWE and Mexico’s newest national broadcast television network, Imagen Television, made a new agreement to broadcast WWE’s flagship programs Raw and SmackDown on free-to-air television in Mexico.
  • Van Wagner Sports & Entertainment (VWSE) and Jersey Mike’s Subs announced the title sponsorship of the 2018 Jersey Mike’s Jamaica Classic, an annual pre-season college basketball tournament, to be held in Montego Bay. The newest NCAA basketball MTE tournament for college teams and their fans will be held November 16-18, 2018, in one of the most iconic destinations in the Caribbean.
  • Chipotle Mexican Grill announced a partnership with TSM, as the team’s first-ever TSM Fortnite House sponsor. This partnership will feature multiple integrations, streaming exposure, and other activations.
  • Riot Games is planning on consolidating its existing pro leagues in Latin America under one banner.  The combined league will be played out of Santiago, Chile, with the move designed to improve the competitive level offered by the region.

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Chipotle Mexican Grill has announced that it has hired Chris Brandt as chief marketing officer, effective April 2. Brandt will report to chief executive officer Brian Niccol.

 

 

 

 

 

 

Krystyna Hall steps into the role of Telemundo VP of Corporate Communications. Based in New York, Hall will partner with the NBCUniversal Corporate Communications team and enhance the company’s presence in the New York media market.

 

 

 

 

Eduardo Kachscovsky, who retired as Univision Television Group VP of Production in January after 37 years with the company, has been named Director of Studio and Production Operations at U.S. government international broadcast agency Voice of America. He’ll head a staff of 200 production personnel involved in the production of radio, television, and web content in 46 languages.

 

 

 

 

ViralGains has announced the appointment of Mark Connon to its board of directors. He’ll be a key voice in the firm’s next step in its mission to better predict and drive business outcomes through video advertising using deep consumer insights.

 

 

 

 

Abigail Comber, global head of Brands and marketing for British Airways is leaving the airline after a career that spans 26 years. A spokeswoman confirmed the departure of Comber and named her replacement as newly-appointed head of brands and marketing, Hamish McVey.

 

 

 

Dominique Delport, the well-regarded president of Vivendi Content and global managing director of advertising powerhouse Havas, is in advanced negotiations to join Vice as its head of international operations.

 

 

 

 

 

Duke has hired former MullenLowe global planning director Sandya Piyasena as strategy partner. Piyasena, who has already started in her new role, said she was going to “unashamedly champion our new equal gender, equal pay partnership”.

 

 

 

 

Ben Sharpe, executive producer at Blink Productions, has joined Adam & Eve/DDB as head of film and joint head of integrated production. He replaces Matt Craigie Atherton who left in August last year to join Mother.

 

 

 

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads editions, click here.

  • Chipotle Mexican Grill

descarga-7Following a 4-month review, Chipotle Mexican Grill has finally appointed agency Venables Bell & Partners for creative advertising duties and agency MullenLowe Mediahub to handle media planning and buying business. Boston-based Mediahub is the global media planning and buying arm of MullenLowe Group, and represents a variety of brands including JetBlue, Netflix, Bose and Shinola, among others. Chipotle spent US$69.3 on advertising and marketing in 2015 according to its annual report for that year. Chipotle will continue its work with incumbent Omnicom’s GSD&M through the duration of its “Ingredients Reign” campaign.

  • KFC

descarga-1Yum Brands’ KFC has appointed Publicis’ Mediavest-Spark to handle its media planning and buying in the United States after a four-month review that began last September. Incumbent WPP’s MEC did not defend. Mediavest Spark will take over all media work on January 30.The assignment includes U.S. media planning and buying across all channels, including digital and social media. Wieden & Kennedy handles KFC’s creative while Edelman handles public relations.KFC spent US$218.8 million on measured media in 2015, according to an Ad Age Datacenter analysis of measured-media data from WPP’s Kantar Media.

To get detailed contact information about the decision makers behind these campaigns and access an interactive database of more than 2,500 marketers targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • Target Corp. / MLS

descarga-2MLS and Target just announced a landmark multi-year agreement that means Target will become the official partner of Major League Soccer beginning this upcoming season. In addition, Target becomes the official jersey/kit sponsor of MLS’ new Minnesota United FC franchise and official Retailer of U.S. Youth Soccer. Target will donate US$75,000 to the U.S. Soccer Foundation, which will support the after school program Soccer for Success.The partnership starts in 2017. Target’s relationship with MLS corresponds with the next phase of the League’s evolution. In 2017, MLS’ 22nd season will include two new clubs (Atlanta and Minnesota), new stadiums (Atlanta and Orlando) and new landmark media rights partnerships in Canada with TSN and TVA Sports. The 2017  MLS season kicks off on March 3. The partnership is a multichannel approach with brand integration across broadcast, digital, video, content, in-stadium exposure, and on-site activation at key MLS Events. The deal also includes on-field branding and in-stadium activation rights.

  • Hyundai/Kia

_m06naep_400x400Hyundai Motor America is back for Super Bowl 2017 edition with a new Ad, according to Mediapost. The brand will film a 90-second documentary during the game that will capture some of the best Super Bowl moments. The spot will run in the “post-gun” slot, the first commercial break that immediately follows the conclusion of the game, prior to the trophy ceremony.  Hyundai will also release two teasers during the AFC and NFC Championship weekend. Innocean Worldwide is the creative agency behind the efforts. The brand’s Super Bowl marketing program will also include an on-site activation in Houston at Super Bowl Live. Kia Motors America will also release a Super bowl ad featuring actress Melissa McCarthy. Lexus Super Bowl spot will feature the voice of actress Minnie Driver.

  • Chevrolet

xtai37gz_400x400Chevrolet has consolidated multicultural/African American marketing for its main brand with Oakland-based Carol H. Williams Advertising after Brooklyn-based agency SpikeDDB handled that business for more than 6 years. SpikeDDB, partially owned by Omnicom, will no longer work on the main Chevrolet brand but will, however, retain its multicultural agency of record status on Cadillac. McCann’s Casanova has been Hispanic AOR for Chevrolet since early 2014, when the automaker moved its business from LatinWorks.

 

 

 

  •  Johnnie Walker

descarga-9LA-based Latino soul band Chicano Batman and Johnnie Walker are proud to release a reimagined version of the iconic American folk song “This Land Is Your Land,” along with a music video, that is poised to be an inspirational message of hope for modern America. Johnnie Walker first reintroduced the lyrics of Woody Guthrie’s powerful anthem as spoken word with a :60 national TV spot in November 2016, launching the brand’s new campaign, Keep Walking America which celebrates cultural progress and America’s rich diversity. Chicano Batman give a fresh, vibrant sound to the decades-old classic, speaking to a new generation of Americans with the same hopeful messages of positivity, possibility and unity as the original.The song’s music video, created by Anomaly and directed by Ghost + Cow of ALLDAYEVERYDAY Production, takes people on a spirited journey through Chicano Batman’s local Los Angeles community, showcasing the many cultures that have influenced the band and have uniquely shaped our country. The music video can be viewed on the brand’s YouTube channel.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Multicultural market and/or targeting Multicultural consumers right now.

Check out Portada’s Interactive Database of Corporate Marketers and Agency Executives with newly introduced upgraded features (see details at the bottom of this article). 20 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please contact Silvina Poirier at 1-800-397-5322 or e-mail her at silvina@portada-online.com.

For prior Sales Leads editions, click here.

  • El Pollo Loco

descargaFire-grilled chicken chain El Pollo Loco announced it has selected Vitro as its creative agency of record following a competitive review. Vitro will oversee all research, strategy, production, and integrated communications across television, radio, digital, and out-of-home.AAR Partners, a national agency search consultancy, managed the agency search process.El Pollo Loco  chicken restaurant chain uses fresh ingredients inspired by Mexican recipes. With more than 445 company-owned and franchised restaurants in Arizona, California, Nevada, Texas and Utah, El Pollo Loco is expanding its presence in key markets through a combination of company and existing and new franchisee development. The chain selected Harmelin Media, a results-focused, full service advertising, media planning and buying agency, as its media agency of record the past April. AAR Partners also managed the search process.

  • Electrolux

descarga-3Electrolux has appointed VML as its lead creative and digital agency in North America for its Electrolux and Frigidaire brands, following a review. VML pulled together a team of sibling WPP shops to support the company across media, in-store and brand activation and PR.The review was managed by The Burnett Collective and included brand advertising, digital, media, public relations, CRM and in-store marketing. VML  team of agencies to support the business included Geometry for brand activation and in-store, MediaCom for media planning and buying and Cohn & Wolfe for PR. DDB was Electrolux’s North American incumbent for creative and digital duties for the past 10 years. Weber Shandwick handled public relations and Zenith Media handled the media strategy .

  • ampm
descarga-2Conill has been awarded U.S. Hispanic marketing duties for leading convenience store chain ampm. The assignment was the result of a competitive agency review. As Hispanic agency of record, Conill’s scope includes strategy, creative, social media and digital communications.For nearly 40 years, ampm has been serving customers through a network of over 980 locations across Arizona, California, Nevada, Oregon and Washington. The franchisee-based retailer is proud to be among the first U.S. convenience stores affiliated with retail fuel stations.
  • USAA

descargaPublicis Groupe team, including Razorfish, Saatchi & Saatchi and others within the network, has been appointed to handle The United Services Automobile Association (USAA) integrated marketing, communications and media after a company review.In addition to Razorfish, the team includes Saatchi & Saatchi, MSLGroup, Mediavest|Spark and Prodigious. The team will be responsible for creative and content development, marketing, advertising and media buying, social media, corporate responsibility, PR and issues and crisis management.USAA’s previous agency partners work will be transitioned to Publicis Groupe by the end of the first quarter of 2017, except for WME/IMG, which will continue working on sponsorship-related activities.USAA, headquartered in San Antonio, Texas, spent about US$135 million on U.S. measured media in 2015, according to Kantar Media.

 

 

 

  • Medical Alert

medical_alert-twitter-icon_400x400Harmelin Media has also been appointed media planning and buying agency for Medical Alert, a long range personal and medical alarm. Harmelin Media will design Direct Response TV campaigns in an effort to increase orders across multiple products.

 

 

 

 

 

  • NESTLÉ® LA LECHERA®

cughnunwaae6ozxLast October 11 commemorated Dulce de Leche Day and NESTLÉ® LA LECHERA® invited consumers to join the celebration by creating special moments for their loved ones inspired by Dulce De Leche and sharing recipe creations via social media platforms with the hashtag #DulceDeLecheDay.     The versatility of this ingredient can transform your favorite recipes, from sweet treats like a Dulce de Leche cheesecake or alfajores, to innovative savory creations like Dulce de Leche glazed ham or seared scallops with Dulce de Leche mole sauce. For more NESTLÉ® LA LECHERA® Dulce de Leche recipe ideas consumers are invited to visit Nestle’s El Mejor Nido and follow La Lechera’s FacebookPinterest and Instagram pages.

 

 

 

 

  • Chipotle

proxyChipotle Mexican Grill is rolling out a weekly show on Snapchat called “School of Guac” to target 13-24-year-old college students. The show is hosted by young performer Lorena Russi with a The Daily Show-like setup. Each minute-long episode is after-school special meets variety show meets satirical news program. Vice-owned agency Carrot Creative worked with Chipotle to create it.Chipotle plans to roll out 10 episodes of “School of Guac” first.

 

INTRODUCING NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Sales Leads: Weekly more than 20 new leads uploaded to the Database by the Portada Team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.
SPECIAL INTRODUCTORY OFFER:
For a short period of time we are offering the database for an introductory annual subscription of US$ 899!
Read the Frequently Answered Questions. (click on link “the most commonly asked questions…” and/or contact Research/Databases Sales Manager Silvina Poirier at silvina@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out Portada’s Interactive Database of Corporate Marketers and Agency Executives with newly introduced upgraded features (see details at the bottom of this article). 20 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please contact Silvina Poirier at 1-800-397-5322 or e-mail her at silvina@portada-online.com.

For prior Sales Leads editions, click here.

  • Famous Dave’s

descarga (2)BBQ chain Famous Dave’s has appointed Minneapolis-based agency Colle+McVoy as its agency of record. The agency will be in charge of strategy, creative, design, media planning and buying, and digital duties in service of revitalizing the brand.

 

 

 

  • Verizon

imagesVerizon and award-winning actress Gina Rodriguez kicked off Bienvenido a lo Mejor, a nationwide campaign to engage Hispanic millennials with experiences and connections that can fuel their fast, varied and always-on lifestyles. For today’s consumers, access to the people and passions that matter most is essential to staying culturally-connected and inspired. Gina and Verizon are asking consumers to share why they want to connect with these individuals via Twitter or Instagram using #LoMejorDeMi and tagging @Verizon starting today through August 15. Consumers can enter via videos, images or simply a written entry for the chance to win an exclusive experience and create videos that will be socially shared.

 

 

 

  • Dasani & Subway 

descarga (3)Dasani, The Coca-Cola  bottled water brand, and sandwich chain Subway are partnering to promote a clean water campaign, MediaPost reports. For every bottle of Dasani sold in 2,200 participating Subways by Aug. 31, the chain will donate 30 cents up to US$125,000 to World Vision, a humanitarian group that is the largest non-governmental supplier of clean water around the world. Subway has posted a video on YouTube that explains the program and is promoting it on social media. Donations can also be made via a special website, www.freshwater4all.com.Donors are being encouraged to tweet their participation using #igavecleanwater. Surveys have found that more and more consumers, particularly millennials, look very favorably on companies that invest in and work for social causes.

 

 

  • Chipotle

imagesMexican Grill Chipotle will open its first burger restaurant in Lancaster, Ohio this fall, Adage reports. The new restaurant will open, under the name Tasty Made.Tasty Made will have a limited menu and the beef will come from cows raised without antibiotics or added hormones, the company said in the statement.The first Tasty Made will be in Ohio because Chipotle culinary manager Nate Appleman and David Chrisman, national training director, are both from the state.

 

 

  • Automotive Internet Media

-mosmFgc_400x400Today many Hispanic auto shoppers look to the web when making a vehicle purchase. However, many dealership websites do not offer a solution for Hispanic auto shoppers.Automotive Internet Media (AIM) creates and manages websites for auto dealers, but recently developed a one-stop dealership website for both auto shoppers who speak English and Spanish without leaving the main dealership site.Many dealer sites have plug-ins that can do a rough English-Spanish translation but that’s not really speaking directly to Hispanic auto shopper. The AIM site pages, content and images are built for a specific audience. With a click the site changes from English to Spanish or vice versa.Many dealerships are intensifying their pursuit of the Hispanic car buyer.  Sales to the Hispanic market is booming. AIM’s responsive website platform was built from the ground up to be a multilingual site. The banners, buttons, images, inventory pages and informational pages are all original content for each language. Because of the nature of changing vehicle descriptions, a language conversation tool is in place to translate every description dynamically only for the vehicle detail pages. This platform can be set up for other languages.

 

INTRODUCING NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Sales Leads: Weekly more than 20 new leads uploaded to the Database by the Portada Team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Jennifer Chan at 347-840-1311 or e-mail her at jennifer@portada-online.com SEE A DEMO OF THE DIRECTORY!
For prior Sales Leads editions, click here.

  • Radisson

descarga (1)Radisson has appointed Solve its agency of record following a review, Mediapost reports. Solve will handle global brand positioning and identity, media buying and messaging across traditional, digital, and social channels. Radisson ad spending stood at US$1.9 million in 2014 and US$1.4 million the first nine months of 2015, according to Kantar Media.

 

 

 

  • Anheuser-Busch:Estrella Jalisco

nbbnbThe competitive imported Mexican beer marketplace will get a new player with Anheuser-Busch InBev bringing the Estrella Jalisco brand to the United States. The 106-year-old Pilsner brand was first brewed in the city of Guadalajara, the capital and the largest city in the Mexican state of Jalisco.Estrella Jalisco’s packaging reflects its roots with the red, blue and yellow color scheme inspired by the flag of Jalisco, and the crest on the label inspired by the coat of arms of the city of Guadalajara. Anheuser-Busch InBev is betting on Hispanic consumers who will recognize and be familiar with the brew. The brand will be distributed in 10 states, including California, Texas, Illinois, New Mexico and New York.Anheuser-Busch began limited distribution of Montejo, another beer from the Grupo Modelo portfolio, in 2014. Montejo was similarly positioned as “authentically Mexican,” but the brand’s largely regional status within Mexico limited its ability to catch on here in the U.S.

  • Chipotle

descargaWith help from Avocados From Mexico,  Mexican Grill Chipotle will give customers the chance to win free chips & guacamole, one of its most popular items, in an effort to bolster sales, Adage reports.In order to win, customers need to play an online “Guac Hunter” game in which they are supposed to quickly spot several differences between very similar pictures. Chipotle incorporated assets and facts provided by industry marketer Avocados From Mexico into the game.In between the rounds, the site will offer some education about avocados. Chipotle hopes the game will appeal to those who have enjoyed its guacamole in the past.Those who play the game can share their contact information to get a text good for a free order of chips and guacamole at any Chipotle restaurant in the United States or Canada. The game will run through March 31.Chipotle’s other marketing strategies include sending 21 million pieces of direct mail, with food offers that run through May 15, and billboards up in major markets such as Chicago, full-page print advertisements and its upcoming Cultivate festivals.

  • Carnival Corporation

Carnival Corporation & plc, the world’s largest leisure travel company, has announced that Cuba has granted approval for the company to begin travel to Cuba starting on May 1, 2016. Following U.S. authorization granted in July 2015, Carnival Corporation is now cleared to operate the 704-passenger MV Adonia to Cuba through its newest brand Fathom. This marks the first time in over 50 years a cruise ship is approved to sail from the United States to Cuba.During each sailing, Carnival Corporation through its Fathom brand initially will visit Havana, Cienfuegos and Santiago de Cuba, three ports of call for which Carnival Corporation has obtained berthing approval.As part of this historic sailing in this inaugural year, travelers will enjoy an exciting Cuban experience and will sail aboard the 704-passenger MV Adonia, where they can choose to partake in onboard experiences, including Cuban- and Caribbean-inspired music and film options, as well as Cuban-inspired menu options.

  • Southwest Airlines

Southwest Airlines confirmed that it has concluded its digital agency review by sending portions of its business to RPA and OgilvyOne, the consumer engagement wing of the WPP shop. Incumbent VML declined to participate in the review conducted by SRI, and news of the win means that Publicis’ Razorfish–which played the tech support role, redesigned the homepage and participated in the most recent RFP–will no longer work on the account moving forward. GSD&M continues to be Southwestern Airlines creative AOR. The Austin, TX, basesd agency recently expanded its share of the business by winning responsibility for the Rapid Rewards program.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 14 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Kelley Eberhardt at 1-212-685-4441 or e-mail her at kelley@portada-online.com SEE A DEMO OF THE DIRECTORY!

  • El Jimador

jiU.S. National Soccer Team and the annual U.S. Tour of the Mexican National Team official sponsor “El Jimador” has announced the launch of its´ 360 degree promotion “Take Home the Spirit,” involving limited edition soccer bottles, social media, in-store elements and a Foursquare component. El Jimador along with Foursquare has created the first of its kind “Watcher’s Guide,” which provides fans in 14 cities with a list of bars and restaurants where the Brazil soccer games will be featured. Consumers will have the opportunity to win prizes after checking in through Foursquare at select restaurants and stores or by visiting el Jimador’s web site at www.eljimador.com.Soccer fans can follow el Jimador on Facebook for weekly contests and soccer-related content.

  • P&G

PGP&G is planning to buy a majority of its digital advertising programmatically (through auction-based systems in real time to target specific audiences) by the end of the year, according to an Ad Age report. Neither P&G nor Starcom MediaVest Group, which handles P&G’s digital ad buying, made comments on this.This could be a risky move for P&G’s ,as most of its products are sold via retailers. But P&G is among a minority of brands comfortable enough to buy programmatically at scale.

  • Coca-Cola

THE WCoca-Cola, one of the World Cup’s largest advertising partners, has released 32 versions of a new song called The World Is Ours, adjusted to different countries for the upcoming 2014 FIFA World Cup in Brazil.This is Coca-Cola’s biggest and broadest marketing campaign in which local marketers from 175 major cities around the world has participated. “The World Is Ours,” original version is sung by Brazilian singer David Correy.

  • Chipotle

chiploteChipotle has selected Omnicom’s GSD&M as its lead media agency and to handle some creative projects , planning and buying after a review. GSD&M will work primarily on Chipotle’s traditional advertising as most of the creative direction for Chipotle is set by its internal marketing team . Compass Point Media, part of Interpublic’s Campbell-Mithun, used to handle Media.There’s no set timeline yet for when GSD&M’s work will debut and no details on what creative GSD&M will work on, according to a Chipotle spokesman .The chain spent US $9.7 million on U.S. measured media in 2013, according to Kantar Media, up from US $5.9 million the prior year.

  • Hooters

hootersHooters hired IPG media agency Initiative to adjust its marketing strategy and build a new approach. Initiative’s scope will include media buying and planning as well as digital strategy and analytics, according to people familiar with the matter.Hooters had been working with incumbent Knoxville’s MP Media & Promotions on its media business.For Initiative, this could be a small but profile account,since Hooters spent around US $10 million on measured media in 2013. Among Initiative’s clients are Hyundai Kia, Amazon and Miller Coors.

CHECK OUT Portada’s Interactive Directory of Corporate Marketers and Agency Executives. To acquire the database, please call Kelley Eberhardt at 1-212-685-4441