Posts Tagged ‘Chevy’

Chevy

World Cup Marketing: How Chevy leverages Soccer for its Hispanic effort

Marketers are leveraging the 2014 Soccer World Cup in very different ways. Portada presents the first of a series of articles about how major brand marketers are leveraging the popularity of the event and adapting their campaigns. Today we are talking with Paul Edwards, U.S. VP of Chevrolet Marketing on how Chevrolet is adapting its global brand platform “Find New Roads” to the major soccer event.


Sales Leads: Unified Grocers, Maytag, Chevy, Honda, SMG

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Start the year on the right foot with Portada’s Interactive Directory of Corporate Marketers and Agency Executives. To acquire the database, please call Armando Gutierrez at 1-800-937-5322 or […]


Sales Leads: Kohl’s, Amscot Financial, Chevy, MGM, Costa Farms, Associated Food Holdings….

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Miller Coors MillerCoors is searching for a new U.S. Hispanic agency for Miller Lite after parting ways with Lopez Negrete Communications, which has handled the brand for seven […]


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Macy’s Improves Online Ranking in December Despite Disappointing Comparable Store Sales

Macy’s Improves Online Ranking in December Despite Disappointing Comparable Store Sales

We looked at the top 15 online retail sites visited by shoppers in the U.S. in December of 2018 and how they scored in numbers of visitors.



Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.