Marketers are leveraging the 2014 Soccer World Cup in very different ways. Portada presents the first of a series of articles about how major brand marketers are leveraging the popularity of the event and adapting their campaigns. Today we are talking with Paul Edwards, U.S. VP of Chevrolet Marketing on how Chevrolet is adapting its global brand platform “Find New Roads” to the major soccer event.
Posts Tagged ‘Chevy’
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Start the year on the right foot with Portada’s Interactive Directory of Corporate Marketers and Agency Executives. To acquire the database, please call Armando Gutierrez at 1-800-937-5322 or […]
We interviewed Maria Rohrer, Director of Marketing and Strategy for Chevrolet Trucks, to learn about how Chevy is planning to reverse its 4 points market share loss in the full-size pick up market since 2008. Rohrer also expands on the importance of the Hispanic customer in selected states.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Miller Coors MillerCoors is searching for a new U.S. Hispanic agency for Miller Lite after parting ways with Lopez Negrete Communications, which has handled the brand for seven […]