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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here.

 

  • Coca-Cola

Under its Leão brand, Coca-Cola Brazil has launched a range of yerba maté pods it says will meet Brazilian demand for practical and convenient healthy drinks. The capsules offer consumers a more convenient and practical way to prepare tea, according to the manufacturer. Compatible with Nespresso machines, the pods are available in three flavors: original yerba maté; blackberry, blueberry and vanilla; and passionfruit, orange and ginger. Leão said it sources the yerba maté from producers in southern Brazil while the herbs used in the Leão Senses range are imported mainly from Europe and Asia.Coca-Cola Brazil is the country’s biggest soft drink manufacturer, operating in nine segments: water, coffee, teas, soft drinks, nectars, juices, dairy products, sports drinks and vegetable drinks.Its portfolio includes 213 products, including regular, zero-calorie and low-calorie variations.Leão’s portfolio of brands includes the Leão tea and coffee range, Del Valle, Chimarrão Pampas and Powerade.

 

  • Chevron

Energy company Chevron has put its global media planning and buying business in review. WPP has been the brand´s incumbent for 16 years.  Two unnamed competitors will be pitching against the incumbent, aacording to a party close to the review . WPP currently handles global media for three of the world’s four largest fossil fuel companies, according to Adweek. The latter review resulted in the formation of dedicated unit Team Energy, which consists of Ogilvy, Grey, VML, Mindshare, Essence, SocialLabs and Landor.

 

 

 

  • Air France-KLM

Air France – KLM recently announced that LINKS Travel Trade, Marketing & Public Relations, a global communications agency specializing in the Tourism and Travel sector, has been named as the airline group’s agency of record (AOR). With deep knowledge in the Latin American and Caribbean markets, LINKS will develop Air France – KLM ‘s communications strategy specifically for the Mexico market beginning January 2019.LINKS Travel Trade, Marketing & Public Relations is headquartered in Miami with additional offices throughout Latin America, the Caribbean and the United States in Argentina, Brazil, Colombia, Dominican Republic, Los Angeles, México, New York, Panamá and Perú.

 

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • Norwegian

Low-cost transatlantic carrier Norwegian plans to introduce free onboard Wi-Fi and new flights in Mexico and South America. The new Wi-Fi will be available on the airline’s Boeing 787-9 Dreamliner and 737 MAX aircraft, with the first Wi-Fi-enabled Dreamliner having been delivered December 18, 2018. Norwegian said that more than 50 percent of its Dreamliner fleet would offer in-flight connectivity by 2020.This exclusive, invite-only event focused on the luxury travel market brings together world-class travel agency owners and managers with the most opulent, luxury suppliers to cultivate collaboration, share insights, and help carve a path into the future of luxury travel.

 

 

 

  • Copa Airlines

Copa Airlines is to further expand its network in South America with a new non-stop flight connecting Suriname with its Panama City hub.The carrier will initially operate the route to Johan Adolf Pengel International Airport in Paramaribo, the capital of Suriname, twice a week on Wednesdays and Saturdays from 10 July 2019, using Boeing 737-700 aircraft.Copa Airlines currently has an average of 350 daily flights through its hub at Tocumen International Airport in Panama City, connecting more than 80 cities in 32 countries.Confirmation of Copa Airlines’ new route to Suriname comes just weeks after the airline finalized a three-way joint business agreement with US carrier United Airlines and Avianca of Colombia on US-Latin America routes.

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads editions, click here.

 

  • Petco

Petco announced it has selected New York-based Horizon Media as its strategic media agency of record in support of the company’s ongoing retail and marketing transformation efforts.The selection follows just weeks after Anomaly was named the company’s creative agency of record, and was the result of a review process initiated in the Fall of 2018 and managed by MediaLink.Horizon will begin working with Petco immediately to deliver fully-integrated media planning and buying across paid channels and strategic integration with both Anomaly and Edelman, Petco’s PR agency of record. Petco is a leading pet specialty retailer with more than 50 years of service to pet parents. The brand operates more than 1,500 Petco and Unleashed by Petco locations across the U.S., Mexico and Puerto Rico.  

 

  • Avocados From Mexico

Avocados From Mexico (AFM), is taking shoppers’ party spreads to the next level with its Guac Nation program. The No. 1 selling avocado brand in the U.S. is teaming up with RITAS and TABASCO® Brand to help consumers savor winning flavors during the Big Game. The program runs through February 3, 2019, and will offer 360 support to inspire avocado consumption and lift sales. Avocados From Mexico will also be returning with its fifth annual Big Game commercial on February 3. Guac Nation seamlessly ties-in to support AFM’s established shopper communications platform, Savor Every Moment. During the week of the Big Game last year, increased avocado consumption helped retailers reach a 4-year sales high of US$58 million2 of all commodities. With millions of consumers hosting Big Game parties, this serves as an opportunity for high avocado consumption. Guac Nation is leaning into that excitement and engaging shoppers as they prepare for game day, making avocados the star player on their shopping lists.

 

  • Chevron

Chevron, the second-largest integrated energy company in the United States, has put its global media planning and buying business in review. WPP has been the brand´s incumbent for 16 years.  Two unnamed competitors will be pitching against the incumbent, aacording to a party close to the review . WPP currently handles global media for three of the world’s four largest fossil fuel companies, according to Adweek. The latter review resulted in the formation of dedicated unit Team Energy, which consists of Ogilvy, Grey, VML, Mindshare, Essence, SocialLabs and Landor.>

 

 

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

 

  • Procter & Gamble

P&G is bringing more of its media planning and buying in-house in an effort to cut costs and improve profit margins, as well as bringing its marketers closer to the consumers they serve. There was not a formal review but an internal bid process, in which Incumbent media shops Hearts & Science and Carat and P&G’s own in-house team participated, according to Adweek. Procter & Gamble’s in-house agency has taken over a larger share of its media business in the US. P&G categories at stake included fabric care, oral care, feminine care, personal healthcare, home care, skincare and baby care. P&G spent US$2.75 billion on paid media in the U.S. in 2017 and just over US$2 billion from January to September 2018, according to Kantar Media.

 

 

  • Electronic Arts

American video game company Electronic Arts — which develops and publishes games like FIFA, Madden NFL and The Sims —has placed a big part of its´media business in-house while launching a media agency review to find a strategic external media agency partner.The marketer will handle digital, including search, social, programmatic and digital out-of-home; while its outside media agency will handle linear, broadcast and out-of-home media. All strategy and planning will continue to be led in-house.Incumbent Publicis Groupe’s Starcom will participate in the review.