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A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.

  • SPFLScottish Professional Football League (SPFL) signed a new agreement with marketing agency Infront. The deal comes after SPFL terminated its agreement with MP & Silva after the agency failed to make a series of payments to the league. The new partnership with Infront covers the international media rights for Scotland’s top four domestic soccer leagues, as well as the Irn Bru Cup and Betfred Cup knockout competitions.

 

  • BeIN Sports and MediaPro have come together to cover Italian Serie A rights in Spain. Financial details of the deal have not been disclosed, but it will see Mediapro showing one Serie A match per week via digital-terrestrial broadcaster Gol, while BeIN Sports broadcasts two live matches from the Italian league per week through its over-the-top service BeIN Connect.

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  • English soccer team Chelsea has entered a long-term partnership with US-based online retailer Fanatics, which will operate the club’s online store to improve the digital shopping experience. In addition, Chelsea will be able to use Fanatics’ network of domestic and international distribution centers. “Chelsea supporters all over the world will benefit from the digital-first focus of the relationship, enjoying a fantastic service across a broad range of club products,” stated Chris Townsend, Chelsea’s commercial director.

Read more: Can Ronaldo the Owner Globally Lift La Liga Too?

  • Warner Bros.AS Roma has agreed on a collaboration with Warner Bros. for the 2018/19 season. The deal will see the team participating in a number of projects, initiatives, and events. The first collaboration is a promotional video ahead of next month’s release of Venom, starring Tom Hardy. The video includes the participation of Kostas Manolas, Justin Kluivert, Antonio Mirante and captain Daniele De Rossi, and ends with a cameo from club legend Francesco Totti.

 

  • Telefonica has ended its partnerships with FC Barcelona and Real Madrid, as well as Spain’s national team. The termination responds to a change in strategy from Telefonica, which recently secured the Spanish broadcast rights for the Uefa Champions League and Europa League, as well as Spanish soccer’s top tier, La Liga.

In this regular feature we look at the most watched soccer matches in the U.S. over the past weekend, the networks that came out on top and other relevant insights.

Which match had the largest audience?

The most watched match was the match played between Stoke City and Chelsea, at the 29th round of the English Premier League, it was viewed by  an audience of 519,000 last Saturday.

Which broadcaster came out on top?

NBC Sports Network was the most watched sports network. The network broadcast’s English Premier League matches and had almost 2 million viewers. The second most watched network was BeInSports with approximately 770,000 viewers. BeinSports broadcast’s Spain’s popular La Liga.

What else is relevant?

Two Liga MX matches made it into the top 10. These matches were broadcast by Univision Deportes. Both matches, Tigres vs Cruz Azul and Puebla vs Monarcas, had a combined audience of 655,000 viewers.

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#ProgramEpisodeNetworkStartEndTotal Viewers (000)Viewers Age 18-49 (000)Day of the game
1PREMIER LEAGUE LCHELSEA/STOKENBC SPORTS NETWORK10:57 AM12:59 PM519302SAT
2LALIGA SANTANDER MRQ-LBARCELONA VS. VALENCIABEIN SPORT ESPANOL3:34 PM5:45 PM506293SUN
3PREMIER LEAGUE LSOUTHAMPTON/TOTTENHAMNBC SPORTS NETWORK10:08 AM12:21 PM478270SUN
4PREMIER LEAGUE LARSENAL/WEST BROMNBC SPORTS NETWORK8:24 AM10:30 AM392225SAT
5LIGA MX LTIGRES / CRUZ AZULUNIVISION DEPORTES6:54 PM9:00 PM362227SAT
6PREMIER LEAGUE LMANCHESTER UNITED/MIDDLESBROUGHNBC SPORTS NETWORK7:54 AM10:08 AM300159SUN
7LIGA MX LPUEBLA / MONARCASUNIVISION DEPORTES7:54 PM10:00 PM293177SUN
8PREMIER LEAGUE LSWANSEA/BOURNEMOUTHNBC SPORTS NETWORK1:27 PM3:32 PM279147SAT
9LALIGA SANTANDER MRQ-LATHLETIC VS. REAL MADRIDBEIN SPORT ESPANOL11:06 AM1:15 PM264151SAT
10MAJOR LEAGUE SOCCER LSEATTLE SOUNDERS/NEW YORK RED BULLSFOX SPORTS 17:00 PM9:30 PM18490SUN

Source: SportsTVRatings.com (“All data ©Nielsen, provided by a variety of TV network sources and not directly from Nielsen”)