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Changing-Places Latin America

Changing Places LatAm: Julian Saconi, Juan Pablo Chiquiza, BANDAI NAMCO’s new leadership team…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

::: Headway Digital – Julian Saconi  ::: BANDAI NAMCO Entertainment America Inc. – Hide Irie, Eric Hartness, Gerson Souza  ::: Cheezburger – Juan Pablo Chiquiza  ::: Ingredion Incorporated – Jorge A. Uribe :::

Click here for previous Latam Changing Places editions

Headway Digital_Julian SaconiHeadway Digital has appointed Julian Saconi as Country Manager for its new office in Chile. Julian is a graduated in Social Communication carrer, in addition to having studied advertising. Saconi is a digital advertising expert who has worked for prestigious companies such as IBM and Accenture.

 

1Interactive entertainment publisher BANDAI NAMCO Entertainment America Inc. has announced three new postings to its leadership team. This new team of leaders has been assembled specifically to focus upon and expand the company’s digital distribution channels, anime game offerings, and further develop its Latin American business and marketing operations. All three leadership postings are effective immediately.

 

5Coming on board in the role of Executive Vice President and Chief Operating Officer, Hide Irie brings over 30 years of video game publishing experience to BANDAI NAMCO Entertainment America’s executive team. Irie most recently held the role of President and CEO of U.S. based video game publisher Agetec from 2005 to 2015. Prior to his tenure at Agetec, Irie held the position of President and COO of SEGA of America.

 

3Joining the company in the role of Vice President of Marketing, Eric Hartness has over two decades of marketing experience in the toy and video game industries. Hartness most recently held the role of Head of Marketing at Amazon Game Studios and was formerly a Vice President of Marketing at video game publisher Electronic Arts. His expertise in the digital space and video game marketing will play a pivotal role in increasing the success of BANDAI NAMCO Entertainment America’s digital businesses both in the console and mobile spaces.

2In addition, Gerson Souza joins the company as its new Director of Latin American Sales and Marketing. Souza has worked in the Latin American video games industry for over 20 years and has held General and Country Manager positions at both Sony Computer Entertainment America and Vivendi Games. He brings a wealth of local sales and marketing experience to BANDAI NAMCO Entertainment Brazil Inc. that will directly benefit the Latin American and Brazilian territories.

QHe1Mesh_400x400Cheezburger has tapped Juan Pablo Chiquiza to serve as content Producer for the new site and apps. Chiquiza, a Colombian native, brings a decade of impressive experience to Eres Todo un Loquillo. Prior to joining the Cheezburger, Chiquiza worked for several major players in the media industry including The Washington Post, Google and Sony.

 

0749b2cIngredion Incorporated, a global provider of ingredient solutions to diversified industries, announced the appointment of Jorge A. Uribe to its board of directors, effective July 1, 2015.   Uribe is the global productivity and organization transformation officer of The Procter & Gamble Company (P&G).  He has been with the company for over 30 years in various general management and operating positions, including group president, Latin America and vice president, customer business development and marketing, Latin America.  Additionally, he held a number of management positions with P&G in countries around the world, including Switzerland, Malaysia, Cyprus, United Arab Emirates, Saudi Arabia, Venezuela and Colombia, his native country. Uribe is a director of: Grupo Argos, a Colombian holding company; Carvajal S.A., a manufacturer of text books, paper products and office equipment; and United Way Worldwide.  He has a bachelor’s degree in management engineering from Universidad Nacional de Colombia and a MBA from Xavier University in Cincinnati. Uribe’s appointment reinforces the diversity of Ingredion’s board.

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SALES LEADS: Team Ignition, Prime Access, Keurig Green Mountain, Tecate Light…

Sales Leads

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 5 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

Click here for prior Sales Leads issues.

  • Team Ignition

f360Team Ignition Pancultural Marketing LLC, a multicultural advertising agency founded in 2008, has announced that it is undertaking a major rebranding effort and has changed its name to fluent360™.Danielle Austen, Managing Partner and CEO, says the new name captures the agency’s identity as expert communicators of multicultural insights, behaviors and influence. fluent360 aims to connect brands with multicultural consumers by way of smart, culturally informed messaging that will drive popular trends and, ultimately, brand growth.While headquartered in Nashville, fluent360 will also operate out of offices in Chicago. As a full-service agency, fluent360 caters to brands targeting the US Hispanic, African-American, Asian-American and LGBT consumer segments, with a 360-degree range of services in planning, creative, account, media, experiential and production. The shop is currently the agency-of-record for all multicultural advertising duties for Nissan and Infiniti in the US.In addition to the name change, and a visual rebranding that includes a new website and logo, fluent360 has brought on new talent to lead in areas of creative, media and account planning. Dilam Mattia, formerly of Globalhue, will lead the creative team as Executive Creative Director. Jennifer Leonard, a seasoned multicultural media-executive formerly of iNspire and Dieste, will lead media. Djuana Stoakley has been named Director of Strategic Planning, Research and Insights.

  • Prime Access
    logo-introMichael Hernandez has joined New York City based agency Prime Access, as Digital Media Supervisor. He previously worked at Identity/UM as Media Planning Supervisor. Prime Access  also recently added  Eva Salas as Media Director, before Salas worked at Havas Media as Media Investment Manager, Local Broadcast Group.
  • Keurig Green Mountain

imagesKeurig Green Mountain has named Mediavest, part of Starcom Mediavest Group (SMG), as its new Media Agency of Record following a formal review. Mediavest will be responsible for all U.S. media strategy and planning. Incumbent Havas Worldwide will continue to serve as creative AOR, which the agency has handled since December 2013. Keurig Green Mountain spent US$137.2 million on advertising in fiscal 2014, down from US$193.2 million and 147.7 million in fiscal 2013 and 2012, respectively, according to company financial filings. Media spending is in the US$50 million to US$60 million range according to Kantar.

  • Tecate Light / “One Bold Night”

descarga (4)Tecate Light has released its latest chapter of its “Born Bold” campaign in the form of the short film, “One Bold Night.”  Delivered in four easy-to-watch 60-second episodes, the new films depict the iconic Tecate Light Black Eagle experiencing an epic night from gritty, basement boxing match to penthouse party, all shot from the point-of-view (POV) of a friend’s mobile phone.Tecate Light fans are invited to continue where the film left off by submitting photos of their boldest night out with friends. The best photos submitted through the brand’s Facebook and Twitter channels using #OneBoldNight will be transformed into branded social media posts, with consumers competing for the most “likes” and “shares.”  The winner will receive a bold party from Tecate Light for them and friends, which will be filmed, edited and released as the epic conclusion to the “One Bold Night” film.The effort was directed by Todd Bellanca and created with Saatchi & Saatchi NY.  The new film complements the brand’s on-going social engagement strategy to create culturally relevant content, delivered in bold new ways that resonate with their bi-cultural Hispanic audience. The effort is being pushed through the use of YouTube’s new Playlist Card platform for the debut – making Tecate Light the first Hispanic and alcohol beverage brand to use this innovative technology introduced earlier this year as an evolution to YouTube’s existing “annotations” feature.

https://youtu.be/SnZgBJiv7gY?list=PLUnFmvfEh3Jeg-V5reg1xaJ5P9WvhgLGc

 

  • Coty

Logo_400x400Fragrance manufacturer Coty has selected ZenithOptimedia for global print and TV media support, according to an agency statement.The Publicis Groupe shop will retain its business in Germany and Austria, and expand its 10-year relationship by adding another 13 markets around the world. The global contract covers North America, Western Europe and Central and Eastern Europe.

Join us at PORTADA Mexico!

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Latin America

Cheezburger Launches Spanish Humor Platform: Eres Todo un Loquillo

What: The popular humor network Cheezburger has launched its newest venture, Eres Todo un Loquillo. iOS and Android apps will feature funny content in Spanish and will cater to Hispanic audiences in Spanish both in the U.S. and abroad. The popular humor network  has tapped Colombian Juan Pablo Chiquiza to serve as content Producer for the new site and apps.
Why it matters: Cheezburger has established itself as a global brand in the social humor and entertainment category. In fact, 50 percent of its 20 million monthly users are from outside the US. An initiative to expand and monetize its Spanish-language audience seems worthwhile.

descargaCheezburger, an online humor network known for popular websites such as I Can Has Cheezburger?, Know Your Meme, FAIL Blog and Memebase, has announced the launch of its newest venture, Eres Todo un Loquillo. The new site, iOS and Android apps will feature funny content in Spanish and will cater to Hispanic audiences both in the U.S. and abroad. During its pre-release period, Eres Todo un Loquillo has already racked up 1 million visits.

Cheezburger has established itself as a global brand. In fact, 50 percent of its 20 million monthly users are from outside the US. Starting with a Spanish only language site was the clear next step for Cheezburger.Eres Todo un Loquillo’s content channels include: Curiosidades, Memes, Deportes, Animales, GIFs, Medios, Relaciones and Videos. The channels were chosen based on popular categories on Cheezburger, as well as thorough data analysis of the types of content preferred by Spanish-speaking audiences.

“We’re committed to entertaining the world regardless of borders or language. Eres Todo un Loquillo is just the first step,” says CEO and Founder, Ben Huh. “Humor is specific to cultures and language plays a huge part. Giving users their own home in their native tongue is important in helping them express their sense of humor.”

Since its inception in 2007, Cheezburger has become a major player in the digital media and entertainment industry. The company already delivers mainstream fun to millions online, and now with the launch of Eres Todo un Loquillo, it hopes to reach new millennial readers who are seeking funny content in Spanish.

QHe1Mesh_400x400The company has tapped Juan Pablo Chiquiza to serve as content Producer for the new site and apps. Chiquiza, a Colombian native, brings a decade of impressive experience to Eres Todo un Loquillo. Prior to joining the Cheezburger, Chiquiza worked for several major players in the media industry including The Washington Post, Google and Sony.

“Cheezburger’s existing editorial voice and style is appealing to me, and it’s an honor to be producing our new channel with a 100% focus in Spanish,” says Juan Pablo Chiquiza. “Being involved from the beginning of this new experience is a rare opportunity and I’m excited about leading it.”

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Cheezburger Launches Spanish Humor Platform: Eres Todo un Loquillo

What: The popular humor network Cheezburger has launched its newest venture, Eres Todo un Loquillo. iOS and Android apps will feature funny content in Spanish and will cater to Hispanic audiences in Spanish both in the U.S. and abroad. The popular humor network  has tapped Colombian Juan Pablo Chiquiza to serve as content Producer for the new site and apps.
Why it matters: Cheezburger has established itself as a global brand in the social humor and entertainment category. In fact, 50 percent of its 20 million monthly users are from outside the US. An initiative to expand and monetize its Spanish-language audience seems worthwhile.

descargaCheezburger, an online humor network known for popular websites such as I Can Has Cheezburger?, Know Your Meme, FAIL Blog and Memebase, has announced the launch of its newest venture, Eres Todo un Loquillo. The new site, iOS and Android apps will feature funny content in Spanish and will cater to Hispanic audiences both in the U.S. and abroad. During its pre-release period, Eres Todo un Loquillo has already racked up 1 million visits.

Cheezburger has established itself as a global brand. In fact, 50 percent of its 20 million monthly users are from outside the US. Starting with a Spanish only language site was the clear next step for Cheezburger.Eres Todo un Loquillo’s content channels include: Curiosidades, Memes, Deportes, Animales, GIFs, Medios, Relaciones and Videos. The channels were chosen based on popular categories on Cheezburger, as well as thorough data analysis of the types of content preferred by Spanish-speaking audiences.

“We’re committed to entertaining the world regardless of borders or language. Eres Todo un Loquillo is just the first step,” says CEO and Founder, Ben Huh. “Humor is specific to cultures and language plays a huge part. Giving users their own home in their native tongue is important in helping them express their sense of humor.”

Since its inception in 2007, Cheezburger has become a major player in the digital media and entertainment industry. The company already delivers mainstream fun to millions online, and now with the launch of Eres Todo un Loquillo, it hopes to reach new millennial readers who are seeking funny content in Spanish.

QHe1Mesh_400x400The company has tapped Juan Pablo Chiquiza to serve as content Producer for the new site and apps. Chiquiza, a Colombian native, brings a decade of impressive experience to Eres Todo un Loquillo. Prior to joining the Cheezburger, Chiquiza worked for several major players in the media industry including The Washington Post, Google and Sony.

“Cheezburger’s existing editorial voice and style is appealing to me, and it’s an honor to be producing our new channel with a 100% focus in Spanish,” says Juan Pablo Chiquiza. “Being involved from the beginning of this new experience is a rare opportunity and I’m excited about leading it.”

Join us at PORTADA Mexico!

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