Chantel Lenard


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

NBCUniversal Owned Television Stations, the division of NBCUniversal that includes 29 NBC and Telemundo-owned stations, a regional news network and two multicast networks, announced that Azza Elsheikh has been named Vice President of Digital Product Management and Design. In this role, Elsheikh will be responsible for the hands-on leadership of the division’s product and designs teams and the creation of innovative digital products for English and Spanish-speaking audiences the stations serve. She will report to Lora Dennis, Senior Vice President of Digital Media for NBCUniversal Owned Television Stations.Elsheikh joins NBCUniversal after working for American Express for almost six years as Senior Manager of Digital R&D Product Management and Director of International Products and Marketing.

Azteca America announced that Melissa Covarrubias, a seasoned senior executive with nearly 20 years of industry experience in the Houston market, will become the Vice President and General Manager of Azteca Houston, KYAZ-TV. Covarrubias will report to Enrique Perez, Executive Vice President, Station Group, Azteca America.Covarrubias most recently served as Vice President of Sales and Marketing for ZipCast from 2014-2017 and special events consultant for the Ronald McDonald House Charities of Greater Houston/Galveston since 2016. Covarrubias received a B.A. from Texas A&M University.



Telemundo62 Philadelphia / WWSI  announced Alexandra Galarza will join WWSI as general assignment reporter and Brian Mendoza will join the Telemundo62 news team as South Jersey reporter, effective Monday, May 15. Both will report for the station’s local newscast, Noticiero Telemundo62 that airs weekdays at 5 PM, 5:30 PM, 6 PM and 11 PM (ET).



Born and raised in Guayaquil, Ecuador, Alexandra Galarza previously worked as a multimedia journalist and reporter at Spanish-language stations in Philadelphia and Atlanta, including WUVP Philadelphia and WUVG in Atlanta, Georgia.




Brian Mendoza, who will be covering South Jersey news, comes to Telemundo62 from Spanish-language station WUNI in Boston, where he served as a multimedia journalist and fill-in anchor.









Marianne Gambelli, a veteran media buying and selling executive, will be taking over as president of advertising sales at Fox News Channel and Fox Business Network.Previously, Gambelli spent five years as chief investment officer of media agency Horizon Media.Before that, she was at NBCUniversal for 22 years, becoming president of sales and marketing. Gambelli takes over for Paul Rittenberg, who had been at Fox News since its inception in 1996.




Spanish Broadcasting System, Inc. announced that Donny Hudson has been named General Manager and Vice President of SBS Miami supervising all operations at WXDJ-FM (EL NUEVO ZOL 106.7FM), WRMA-FM (RITMO 95.7FM), WCMQ-FM (ZETA 92.3FM), and the LaMusica app. The appointment is effective immediately.Mr. Hudson has been with SBS for eighteen years and previously held various managerial positions including SVP of Sales, Local Sales Manager, and Director of Local Sales.Prior to joining Spanish Broadcasting System (SBS), Hudson served as EVP of Sales for America CV Network/ America TeVe.





Stuar Kronauge has been promoted to business unit president of USA Operations and senior VP of marketing at Coca-Cola. Most recently, She was co-head of marketing for Coca-Cola trademark brands and will continue to also be responsible for brand and strategic marketing.





Chantel Lenard is leaving her position as executive director of U.S. marketing for Ford Motor Co., a position she has held for the past two years. She has been with Ford for more than 25 years.





Tony Gonzalez has joined Fox Sports as a studio analyst for the upcoming NFL season. He will appear each Sunday on Fox’s hour-long NFL pre-game show Fox NFL Kickoff. Gonzalez, a 14-time NFL Pro Bowl selection played 17 years in the NFL. He was previously a regular studio analysts for the CBS NFL pre-game show The NFL Today.






ABC Financial (ABC) has announced the addition of Marcelo Aller as Regional Sales Manager.  With more than 15 years of B2B professional sales experience in the fitness industry, Aller brings with him a proven sales record with both inside and outside sales experience. His English/Spanish bilingual ability will contribute to the continued growth and success of ABC as they enter into Mexico’s software and payment processing market this summer.




Finn Partners has named David Shane as senior partner and deputy MD of its West Coast operations. Shane will be based in LA and report to managing partner Howard Solomon.  Previously, he held senior positions with various brands including Comcast, International Creative Management and HP, where he served as VP of corporate external communications.  Finn Partners is an independent PR firm with approximately 500 employees throughout its 11 subsidiary companies.




Levick’s longtime senior executive Melissa Arnoff has exited the agency.She was most recently SVP and practice chair of corporate communications. Arnoff worked at Levick for more than 12 years, joining in 2004. Previously, she was a VP at RMR & Associates.



Join us at PORTADA Mexico!


What: The automaker Ford has announced the arrival of Ford 2015 F-150 with Ford’s most comprehensive truck marketing campaign ever across a variety of platforms.
Why it matters: The effort includes three national TV commercials, a webisode content for digital and mobile devices, radio and music tie-in. There is also a separate campaign for the Hispanic-market both in  English and Spanish.

descargaAs the Ford 2015 F-150 truck is coming out the automaker has announced its arrival with Ford’s most comprehensive truck marketing campaign ever across a variety of platforms.

The campaign focuses mainly on the new F-150’s features including the light-weight aluminum body and 11 class-exclusive innovations, such as its 360-degree camera, LED lights and remote tailgate release. The campaign launched last week with television commercials during the first-ever college football playoff for NCAA Division I teams.

There are also sponsorship components around Professional Bull Riding, NASCAR, Future Farmers of America, and country music, with mobile across all platforms.

TV efforts include three spots: “Forward March” is a 60-second anthem spot that introduces the world to the Future of Tough and the all-new F-150. The second spot, “What’s Next,” lists innovations available only for F-150 customers, from the remote tailgate release to LED headlamps and spotlights to a 360-degree camera system that helps the driver see what’s around tight job sites or trails.Finally, “Move It” shows the F-150 towing a variety of heavy items, utilizing its 12,200 pounds (5,534 kg) towing rating.

In addition to the TV campaign , the effort includes radio and a country music tie-in, pretty much the cultural ground of the pickup truck demographic. There is also a separate campaign for the other truck demo, and the fastest-growing one: Hispanic truck owners.

According to Chantel Lenard, U.S. marketing director for Ford, the Hispanic-market ads will be in both English and Spanish. “We are fortunate that F-150 has been the best-selling truck for 37 years, so great from a geographic and customer base, but we see a growing base in the Hispanic market, so we will have unique creative.” The Fox media buy includes Fox Deportes and MundoFox.

We see a growing base in the Hispanic market, so we will have unique creative.

The Ford team has produced a digital video series called “F-150 Tough Science,” as part of the pro-sports tie-in for mobile devices. It features ESPN “Sport Science” creator John Brenkus, who looks more deeply at the technology, including the military-grade aluminum-alloy body and high-strength steel frame. There is also pre-game content documenting former New York Giants player and “Good Morning America” host Michael Strahan’s visit to the Ford truck plant (with Fox Sports’ robot Cleatus).

Lenard  pointed out that pre-launch video content on the truck has already gotten some 58 million views, and over 750,000 consumers have configured the truck online, “The challenge is to show all the consumer benefits you can gain. When you think lightweight, you think fuel efficiency, but there’s so much more to talk about with aluminum, in terms of best-in-class. When we take the weight out, we put capability in. We know that the strongest consumer needs are durability and capability.”

Ford and FOX Network Group are working together to promote F-150 across the network’s news, sports and Hispanic platforms, including Fox Deportes and MundoFox.