Tag

Changing places

Browsing

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s new Career Board!)

Ingrid Reyes, has a new position as Marketing and Communications Consultant at ILR, she previously worked as EVP, Director of Client Solutions, Strategy & Value at EPMG.

thumbHugo Sánchez has joined ESPN Deportes to serve as an analyst for Futbol Picante and other platforms, starting January 15. He will also participate in the network’s coverage of Mexican soccer and the Mexican national team.Sánchez first debuted on ESPN Deportes during the network’s news and information coverage of the FIFA World Cup in Brazil. Sánchez is one of Mexico’s most prominent soccer stars. A few years after his retirement, Sánchez began his career as a coach with UNAM Pumas, where he won two championships; he also coached the Mexican national team from 2006-2008.

descargaTelemundo 60 San Antonio has announced that Arlena Amaro has been named co-anchor for Noticias 60 Telemundo weekdays at 4:30 PM, 5 PM and 10 PM. She will join co-anchor Alex Hernandez, weather anchor Lilian Perez, sports anchor Johnathan Solarte and an enterprising team of reporters to deliver breaking news and up-to-the-minute information about issues affecting the Hispanic community in San Antonio.Amaro joins Telemundo 60 from Univision 23 Miami / WLTV, where she worked as a general assignment reporter and correspondent for Noticiero Univision, Edición Nocturna and Despierta América from 2010 to 2014. Prior to this, she worked at GenTV 8 / WGEN and America CV Network in Miami. She began her broadcast career in 2006 as an Assistant Producer for Noticiero Univision.

25291Steven Graciano was appointed VP of marketing at NFL Network. He was previously VP of marketing and communications at Fox Deportes. Prior to that he held positions at ESPN International and the NBA.Read more.

 

 

descarga (1)Maryam Banikarim was named global chief marketing officer at Hyatt Hotels, succeeding John Wallis who will take on a new role with the company. Banikarim was most recently senior VP, chief marketing officer at Gannett. Prior becoming Gannett’s first CMO four years ago, she was a senior VP for Integrated Sales Marketing at NBCUniversal and was among those who spearheaded the marketing initiatives Women at NBCU, Green is Universal, and Healthy at NBCU. She also served as chief marketing officer at Univision, and held positions at Turner Broadcasting and at Young & Rubicam.

2AJb2qv1_400x400Starcom MediaVest Group (SMG) has announced a restructure of its global management team that will affect the APAC, EMEA, LatAm, North America and North Asia regions:

 

 

 

1d3f7ddMike Amour has been appointed president of SMG APAC.Amour will work across the APAC market to drive “global consistency, local relevance and achieve transformational new business wins across global accounts”.With over 20 years of experience, Amour has held roles as APAC chief executive and chairman with Grey Group and Project: Worldwide. He has also held roles at McCann-Erickson Worldgroup, Wieden + Kennedy and TBWA Worldwide.Amour will be based in Singapore and report to John Sheehy, SMG’s president of global operations.

descarga (2)Iain Jacob will expand his current oversight as president of dynamic markets to become president of the EMEA region.Jacob returns to an EMEA role, having served as chief executive, EMEA before leading SMG’s dynamic markets.In his new role, Jacob will be responsible for the digital adoption of the market, integrating RUN, MRY and other SMG capabilities as well as driving growth across emerging markets in the region.Jacob is based in the UK and reports to SMG’s global chief executive, Laura Desmond.

descarga (3)Matt Blackborn, previously president, emerging markets, also takes on a newly created role as president, global investment & diversification.In his new position, Blackborn will concentrate on strengthening SMG’s investments and capitalising on new changes that form in the marketplace.He will also partner closely with both VivaKi Exchange and VivaKi leadership teams to drive new media investment models.Blackborn is based in London and will also report to Sheehy, president, global operations.

Continuing in their roles are Monica Gadsby, CEO of LATAM and SMG’s U.S. Multicultural operations; Bertilla Teo, CEO of SMG in North Asia, which includes China, Hong Kong, Taiwan and Korea; and SMG North American CEO’s Brian Terkelsen (MediaVest USA), Lisa Donohue (Starcom USA) and Chris Boothe (Spark).

0ff5d19Hispanic public relations agency DIÀLOGO Public Relations appointed Richard Matthews as president of the firm and account director in the New York City office. Richard will be responsible for overseeing the agency’s client portfolio and building DIÀLOGO’s East Coast presence.DIÀLOGO Public Relations has represented Banamex USA, Warner Music Latina, Televisa Publishing, Capitol Latin Records and Thomas Nelson Publishing’s Grupo Nelson.

(Looking for your next Career move? Check out Portada’s Portada’s new Career Board!)

@ESPNDeportes @hugosanchezjr @ArlenaAmaro   @Starcom_USA  @iainjacob @MattBlackborn @DIALOGOPR

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

 ::: Larissa Zagustin – Viacom International Media Networks ::: Maximo Lorenzo – Pablo Sanchez Rubio – Montserrat Villafañe Molina – Grey Argentina  :::  Ezequiel Arslanian – Ogilvy & Mather Argentina ::: Gaston Gándara – Hugo Coletti – ADN Comunicación :::  Leandro Santoro – Rekket Digital Hub :::

unnamedViacom International Media Networks has announced the appointment of Larissa Zagustin as Senior Vice President and General Counsel for the company’s brands and businesses in Latin America (including Brazil), Canada and the US Hispanic market (Tr3s). Based in Miami, Zagustin will report to Scott McBride EVP & COO of VIMN The Americas and to Roger James, General Counsel for VIMN. As SVP and General Counsel, Zagustin will be responsible for mergers and acquisitions, media distribution, financial transactions, intellectual property licensing, sponsorships, and general commercial and regulatory matters across global anchor brands MTV, Nickelodeon, Comedy Central and Paramount Channel in Latin America, as well as Tr3s in the US. In addition, she will be leading the Business and Legal Affairs teams in the region.Prior to this role, Zagustin was Deputy General Counsel, Vice President – International Business and Legal Affairs for Viacom International. Zagustin joined VIMN in 2003, as Corporate Counsel for MTV Networks Latin America. Zagustin holds a Juris Doctorate from Nova Southeastern University.

DMedvedocky MLorenzo PSanchez_GreyArgentina_WEB
Medvedocky, Lorenzo and Sanchez Rubio

Grey Argentina is strengthening its management team with the addition of Maximo Lorenzo as CEO, a new position within its leadership structure.

 

 

 

MLorenzo_CEO_GreyArgentina_WEBMaximo Lorenzo began his advertising career in JWT in 1989 , McCann and Grey Argentina. In 1995, he began working on the client’s side handling Gillette Argentina. Later, he joined McDonald’s. Since 2007, Lorenzo has held management positions at regional level in companies such as Creata Latin America and The Marketing Store Worldwide, based in Argentina.

PSanchez_COO_CFO_GreyArgentina_WEBIn addition, Pablo Sanchez Rubio, current CFO of the agency as COO, will be promoted to a new position. Pablo Sanchez Rubio has worked in advertising for the past 20 years, starting his career at IPG handling both Momentum and MRM business. In his 12 years at Grey, Sanchez Rubio has served in key roles such as supervisor of Grey Argentina and Latin America; and since 2010 as Chief Financial Officer of Grey Chile and Argentina.

Diego Medvedocky, recently promoted to Vice President and Executive Creative Director, will be part along with Lorenzo (CEO) and Sanchez Rubio (CFO / COO) of a strong management team committed to the development and growth of Grey Argentina.

Montserrat-Villafane-MolinaMontserrat Villafañe Molina, CEO since 2011, has decided to leave the agency.

 

 

ezequiel-arslanian-Ezequiel Arslanian was promoted to CEO of Ogilvy & Mather Argentina, agency to which he joined in April as leader of Neo @ Ogilvy and OgilvyOne, after working at JWT for two years.In this new role, he will be responsible for leading the operation of Ogilvy & Mather, which comprises OgilvyAdvertising and OgilvyOne-, expand strategic business vision, identify new business opportunities and enhance the growth of existing customers.

adn-comunicacion-As part of ADN Comunicación 2015 action plan, Gustavo Anderson along with his partner and CEO, Gonzalo Gugliottella, have introduced Gaston Gándara and Hugo Coletti as the firm’s new DGC.

 

24ad775Leandro Santoro is the new Sales Director at Rekket Digital Hub, based in Buenos Aires, Argentina.

 

People change positions, get promoted or move to other companies. Portada is here to tell you about it.
NOTE: An earlier version of this article said that Julio Saenz has left Cox Media Group’s owned Mundo Hispanico. That information was wrong. Saenz continues to be the General Manager of Atlanta, Georgia based Mundo Hispanico.  

(Looking for your next Career move? Check out Portada’s new Career Board!)

Penni Barton last day of work at Al Dia Texas, (part of A.H. Belo, The Dallas Morning News) was on January 2. Barton worked as Publisher of Al Dia Texas since July 2013. A. H. Belo  plans to hire a sales manager to replace Barton,  said Jim Moroney, chairman, president and chief executive of A.H. Belo and publisher of The Dallas Morning News. The company also said it would eliminate the titles of publisher of its niche publications, moving those sales management and editorial functions back under the broader organization.In addition, two current executives — Joe Weir and Nicki Purcell — are being promoted.Chief revenue officer Dan Phelan is leaving Dec. 31. Chief marketing officer Jason Dyer’s last day will be Feb. 1.Weir, currently vice president of digital sales, will replace Phelan. Purcell, The News’ digital publisher, will assume Dyer’s responsibilities. Her title will change to chief digital officer and senior vice president of consumer sales.

NOTE: An earlier version of this article said that Julio Saenz has left Cox Media Group’s owned Mundo Hispanico. That information was wrong. Saenz continues to be the General Manager of Mundo Hispanico.  

Michael Vinales has accepted a new role as co-op vendor sections lead at the Miami Herald Media Company. He previusly worked as ‎Advertising Sales Manager at the South Florida Sun Sentinel/ Forum Publishing Group.

POIandy-checo-232x300The Hispanic Public Relations Association (HPRA) voted to elect Andy Checo, Director, Publicity & Community Affairs at MundoFox, president of the 2015 National Board of Directors. Checo had been serving as president-elect of HPRA during the 2014 year and as the HPRA-New York chapter president since 2013.The 2015 Board of Directors includes: Evelyn Galarza of Time Warner Cable in New York, Lucia Mathews of Dialogo PR in San Diego, Maricela Cueva of VPE PR in Los Angeles, Mario Flores of Sportivo in Los Angeles,Melissa Castro of the Telemundo Station Group in Miami, Melissa Smith, PR Consultant in New York, Sarah Lora of Delta Air Lines in Atlanta, Sonia Diaz of Balsera PR in Miami, and Victoria Wales of GSA in Washington, DC.Stephen Chavez of Chavez Marketing & Communications in Los Angeles will serve as immediate past President.

descarga (3)NBCUniversal has announced the promotion of Meara Abramson Valenzuela to Senior Vice President, Planning and Strategy, Hispanic Enterprises and Content. She is based in New York and will report to Marlene Sanchez Dooner, Executive Vice President, Hispanic Enterprises and Content.In this role, Meara will support strategic decision-making and lead the analysis, planning and execution of key projects across the division’s businesses (Telemundo Network, Studios, Digital, Stations, Cable and International). She will also review additional business opportunities.Prior to this appointment, Meara was the Vice President of Advertising Sales Planning. Meara joined NBCUniversal in 2004 as part of the Ad Sales Finance and Pricing group supporting NBC News. Prior to NBCUniversal, Meara completed GE’s Financial Management Program at GE Capital.Meara holds a degree in Finance, International Business, and Spanish.

Lucio Grimaldi
Lucio Grimaldi

Lucio Grimaldi, current Managing Director LatAm at Publicitas, has been promoted to Managing Director of the Americas as of January 1st, 2015. Read more.

 

 

unnamedViacom International Media Networks has announced the appointment of Larissa Zagustin as Senior Vice President and General Counsel for the company’s brands and businesses in Latin America (including Brazil), Canada and the US Hispanic market (Tr3s). Based in Miami, Zagustin will report into Scot McBride EVP & COO of VIMN The Americas and Roger James, General Counsel for VIMN.As General Counsel, Zagustin will be responsible for mergers and acquisitions, media distribution, financial transactions, intellectual property licensing, sponsorships, and general commercial and regulatory matters across global anchor brands MTV, Nickelodeon, Comedy Central and Paramount Channel in Latin America, as well as Tr3s in the US. In addition, she will be leading the Business and Legal Affairs teams in the region.Prior to this role, Zagustin was Deputy General Counsel, Vice President – International Business and Legal Affairs for Viacom International.Zagustin joined VIMN in 2003, as Corporate Counsel for MTV Networks Latin America. Zagustin holds a Juris Doctorate from Nova Southeastern University.

descarga (4)Telemundo 40 has announced that Miguel ángel López has been promoted to News Director. In this role, he will be responsible for the overall performance of the news department and all other local productions across multiple media platforms.Most recently, López worked as the Executive Producer for Noticias Telemundo 40. Before this, López worked in various producer roles for Telemundo network. López is an award-winning journalist and a recipient of an Emmy award for his work on Telemundo’s morning news show, “Un Nuevo Dia.” A native of Puerto Rico, he currently resides in the Rio Grande Valley.

descarga (5)Comcast named Angela Vega as Director of Government Affairs for the Central Valley. Vega will be based in Fresno and will report directly to Sue Vaccaro, Senior Director of Government Affairs for Comcast California. Vega will be responsible for Comcast’s local government affairs and policy issues in Fresno, Madera, Kings,Tulare, andSanta Barbara counties.She previously served on the Board of Directors for the Central California Hispanic Chamber of Commerce, Fresno’s Leading Young Professionals, Central California Latina Network and the advisory council for the U.C.Vega is a graduate of California State University, Fresno where she earned a degree in Mass Communication & Journalism and Chicano Latino Studies.

descargaRoxana Cazares Olivas will join the Ibarra Strategy Group (ISG) as Vice President starting January 5, 2015.  She will provide consultant services to clients, provide management support and assist with business development initiatives.Before joining ISG, Roxana was the Executive Director of the District of Columbia Office of Latino Affairs (OLA.The Ibarra Strategy Group (IbarraStrategy.org) is a leading, government and public affairs firm that specializes in Latino outreach, intergovernmental affairs and advocacy services. Its clients include Fortune 200 companies, prestigious national association and non-profit organizations.

descarga (1)Dave Matthews has joined 4INFO as Chief Revenue Officer. Formerly with LSN Mobile as Senior Vice President of Marketing & Advertising Partnerships, Matthews brings his success to 4INFO where he will lead the direct and channel sales teams to optimize operational processes to drive revenue growth, profitability and market share. Matthews will be based out of 4INFO’s New York City office located on Madison Avenue.Prior to joining LSN Mobile, he created the Strategic Marketing Partnerships division for NBC Universal-Telemundo Station Group – where he worked with advertisers and agencies across the U.S. and Mexico. Matthews has held several high-level positions in the industry at AdLink Media, WorldLink Media Sales, and Inktel Direct, Univision Communications and Katz Media Corporation.Matthews graduated from the University of Rhode Island with a Bachelor’s degree in business administration.

descarga (2)Yudi Fernandez has been promoted to Account Director at Miami-based Schwartz Media Strategies. Fernandez, who has been with the company since 2011, previously served as a senior account executive in the firm’s real estate and professional services practice. Fernandez joined the firm in 2011 following several years as a business and real estate journalist. As account director, she manages client relationships, develops bilingual media relations and marketing campaigns, uncovers new business opportunities, and oversees social media initiatives across the firm’s commercial real estate and professional services practices. The firm’s clientele includes J.P. Morgan, Walmart, JLL (formerly Jones Lang LaSalle), Skanska USA, the Miami Downtown Development Authority, Miami Beckham United (the David Beckham-led group vying to bring Major League Soccer to Miami), Bilzin Sumberg, the Patricia and Phillip Frost Museum of Science, Apollo Bank, CREC, Podhurst Orseck, Blanca Commercial Real Estate and others.

(Looking for your next Career move? Check out Portada’s Portada’s new Career Board!)

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

 ::: Alejandro Rodriguez-Kate Canel -David Hoover- Julian Jaramillo .Victorio Lorandi -Alejandro Rodriguez-Eikon Digital ::: Fábia Juliasz – deIBOPE Media ::: Janelle Rodríguez- CNN ::: Rodrigo Grau-David Brazil ::: Bret Leece- Initiative ::: Tom Watson-Torqeedo :::  Maria Chevalier-Travelport  :::

descarga (13)Alejandro Rodriguez, until recently SVP Advertising Services at Orange Network Americas is the new CEO USA of Eikon Digital, a digital marketing service provider and agency.

Kate Canel was another recent senior hire at Eikon Digital in the United States. She covers both the U.S. Hispanic and pan-regional markets.

Other recent hires include David Hoover, VP at Eikon Digital. Eikon’s main executives are Julian Jaramillo (CEO Colombia), Victorio Lorandi (CEO Mexico) and Alejandro Rodriguez (CEO USA).

descargaFábia Juliasz is the new Video Audience Measurement at  IBOPE Media. The executive, who works in the IBOPE Group since 1999, returns to IBOPE Media after two years. She will be responsible for the area of TV audience measurement in operations led by IBOPE Media in Latin America. Juliasz has a bachelor degree in Computer Science and has a specialization in Finance and Marketing from the Getúlio Vargas Foundation in Sao Paulo (FGV – SP). She is currently chairman of the IAB Brazil Viewability comiteee, where he also operated as adviser and VP metrics.

descarga (1)Janelle Rodríguez, VP of Programming at CNN for the past three years, is leaving the cable news network. She had been with CNN for 15 years. Starting in January, she’ll be SVP of Editorial at NBC News, reporting to Deborah Turness. In her new role, Rodríguez will be in charge of coordinating enterprise and original storytelling, as well as guiding breaking news coverage. She’ll also oversee NBC News’ specialist editorial units, focusing first on investigations and medical, with more planned. Richard Esposito, Sr Executive Producer of the investigative unit will report to her, as well as the bookings unit.

descarga (2)Rodrigo Grau joins agency David Brazil as creative vice president after seven years as dgc of BBDO Argentina, working with Ramiro Rodríguez Cohen and handling several brands like Nike and Pepsico. In the past, Hhe worked for Ogilvy as creative director for Coca-Cola and Unilever, and prior to that, he was part of Del Campo Nazca Saatchi & Saatchi.

descarga (3)Bret Leece was promoted to Global Chief Analytics Officer at Initiative. Until the appointment is effective, he will continue serving as Chief analytycs Officer for US.He will be replaced by Joe Masucci, from OMD.

 

tqo22084h-36905Expanding its international team of executives, the leader in electric propulsion, Torqeedo, welcomes Tom Watson as vice president, global accounts. In this newly-created position, Watson will bring his years of marine industry experience to the young, innovative company, managing many aspects of Torqeedo’s business from product launches to major accounts.Watson most recently spent 20 years with Yanmar Diesel, where he focused on building its global brand.

maria chevalierTravelport has appointted Maria Chevalier as Global Vice President of Corporate Incubation, a newly created role to help develop Travelport’s corporate and commercial offering. Maria brings over 25 years of business travel industry experience and expertise in travel strategies, data management and customer experience. Chevalier joins Travelport this month and reports into Travelport’s Chief Commercial Officer, Kurt Ekert. Maria joins Travelport from her own consulting firm. She was previously Global Director of Travel & Meetings Services at HP and at Johnson & Johnson, with responsibility for traveling employees in over 65 countries, credit card, travel technology, airline, hotel, ground transportation, meetings and travel agency. Earlier in her career, Maria held several senior executive roles at BCD Travel in their hotel relations and consulting divisions and was COO of the Travel Desk.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s new Career Board!)

descarga (13)Alejandro Rodriguez, until recently SVP Advertising Services at Orange Network Americas is the new CEO USA of Eikon Digital, a digital marketing service provider and agency. Kate Canel was another recent senior hire at Eikon Digital in the United States. Canel covers both the U.S. Hispanic and pan-regional markets. Other recent hires include David Hoover, VP at Eikon Digital. Eikon’s main executives are Julian Jaramillo (CEO Colombia), Victorio Lorandi (CEO Mexico) and Alejandro Rodriguez (CEO USA).

descarga (9)Rocket Fuel Inc., a provider of artificial intelligence (AI) advertising and marketing solutions for global agencies and brands, has announced that Dave Sankaran has been appointed as the company’s
Chief Financial Officer.Mr. Sankaran brings more than 20 years of experience to this key role at Rocket Fuel, including extensive experience in the software and internet services industries, as well as a mix of operating and financial management experience with high-growth companies.Mr. Sankaran’s experience includes serving as Chief Executive Officer and Chief Financial Officer of SupportSpace, Inc. Previously, he served as Executive Vice President and Chief Financial Officer for Nighthawk Radiology, Inc. Prior to his SaaS leadership roles, he served as the Senior Vice President and Chief Financial Officer for Accelrys, Inc..

AP&P Solutions, a provider of integrated Digital and Traditional Media Solutions, announced the appointment of Mike Cano as President. In his new role, Cano will lead the company including its Out-of-Home/In-Store Digital TV Network, Print, Online, Mobile and Events.

images“Fusion Live,” the nightly 8 pm newscast anchored by Mariana Atencio and Pedro Andrade, has been cancelled. The show’s cancellation means there will be some layoffs and staff reorganization.Javier Guzmán, the show’s Executive Producer, is leaving the network, while the anchors Mariana and Pedro will be moved to other show units.Javier Guzman has been a dedicated champion of Fusion over the past year and a half.

321122Sizmek Inc. has appointed Liz Ritzcovan as Global CRO. Ritzcovan joins Sizmek from Parade Media Group, part of Advance Publications /Conde Nast, where she served as CRO overseeing sales, marketing & creative teams. Liz brings a wealth of global sales management and media experience to Sizmek.Prior to Parade Media Group, Ritzcovan served as the VP Strategy &Marketing Solutions at Yahoo. Before Yahoo!, she served as VP Corporate Sales, Digital at Time Inc. Ritzcovan will join the company as of December 16, 2014. She will be based out of New York, Sizmek’s center of operations, reporting directly to Sizmek’s CEO and President, Neil Nguyen.

descargaLapiz, a Chicago-based advertising agency, has promoted Lizette Morazzani to creative director.Morazzani has 12 years of experience in copywriting and has been part of Lapiz for the past two years. As creative director, she will oversee creative for client brands including Purina, WhiteWave Silk and RE/MAX. Morazzani will report directly to Lapiz Executive Creative Director Fabio Seidl.Prior to Lapiz, Morazzani built her career at JWT San Juan where she was an Associate Creative Director. She is originally from San Juan, Puerto Rico.

POIThe Hispanic Public Relations Association’s New York Chapter has announced the 2015 Executive Board elected by its members:

 

 

Mendez, Amor, Potez y Ramirez
Mendez, Amor,Mejer, Potez y Ramirez

Maria Amor, vice president at FORMULATIN, will lead the organization as President, after having served as the organization’s Secretary in 2014.

Federico Mejer, partner at CommongroundMGS, and Veronica Potes, manager of network partners and client solutions at E!, will fill the Vice President roles.

Maria J. Ramirez, director at FORMULATIN will make her board debut as Secretary.

Former committee member Julie Mendez, senior director at Tractenberg & Co, will take on Treasury duties.

Sisko-Anthony Cruz, communication and multicultural marketing generalist, Walter Godinez, integrated marketing at Toyota, and Erika Sanchez, communication specialist will continue to lead committee efforts in 2015. Their responsibilities will include supporting marketing, member communication, professional development, event planning, and networking for the organization.

descarga (1)Johnson & Johnson has appointed former Procter & Gamble president Jorge Mesquita as the worldwide chairman of its consumer companies to be effective December 15. He will oversee brands such as Neutrogena, Clean & Clear, Listerine, Sudafed and Benadryl.Mesquita joined P&G in 1984 leading major units in the Home Care, Fabric Care and Pet Categories. He became the group president for new business creation and innovation in 2012.In his new role at Johnson & Johnson, Mesquita will lead the consumer group operating committee and will serve on the company’s management committee.He will report to Sandi Peterson, the worldwide chair, and replace Lynn Pendergrass, who left the company back in May.Neil Stewart, Maxus Global’s chief client officer, is leaving the company in January to take on a new role at Facebook.After six years at Maxus, first as chief executive of Asia Pacific and since September last year, as global chief client officer, Peterson will join Facebook as head of agency in the APAC region.There are currently no plans to directly replace the global chief client officer role at Maxus.

descarga (2)Media sales veteran Rosy Marin will depart her post as Chief Revenue Officer at Pulpo Media, ten months after assuming the post.Previously, she held sales post at NBC Universal / Telemundo and Univision Communications. Her future plans are unconfirmed at this time.

 

 

(Looking for your next Career move? Check out Portada’s Portada’s new Career Board!)

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

 ::: Jake Wheeler- SapientNitro ::: Melissa Vogel-IBOPE Media ::: Sonia Guzmán – Grupo BT brands + tourism ::: Marina Lemos – David ::: Vanina Beraldi – Softtek :::  María Chaparro – Alcance Media Group ::: Alexandre Jordao – Augusto Valente-Batanga Media::: Roberto Perez-Alterna TV :::

jwJake Wheeler joins la comunidad, a part of SapientNitro, as Creative Director. Jake brings with him more than a decade of creative leadership in content and campaign development across both digital and traditional channels. Based in Miami, he will report directly to Jose Molla and Joaquin Molla, Chief Creative Officers at la comunidad. Wheeler joins la comunidad from Grey New York where he led the Volvo North America business as Executive Creative Director. Prior to Grey, he served as Creative Director at SapientNitro.Wheeler also oversaw key projects for Bacardi, Tag Heuer, and Microsoft in China.

IbopeMediaExecutivos238_cortada-361x500Melissa Vogel takes over IBOPE Media Multimedia management for Brazil and Latin America. In this new position, she will be responsible for business strategy, operations, product development and the launch of audio, text and multimedia measurement tools including Target Index.Part of IBOPE Group for 18 years, she was executive director of New Business for the IBOPE Group and general manager of operations for IBOPE Media in Panama. He also managed the operational areas of IBOPE Nielsen Online Brazil (internet), Target Group Index Brazil and Media Mix (Radio and Newspaper). In the last three years, she has held positions in Marketing, being responsible for auditing solutions and advertising investment in , and more recently, for the area management. Melissa has a degree in Radio and Television from the School of Communication and Arts (ECA) of the University of Sao Paulo.

Batanga is expanding content offerings into Spanish-speaking Latin America:

Alexandre_JordaoAlexandre Jordao, currently General Manager of Batanga Brazil, will be taking on an expanded role, overseeing all of the company’s Latin American business out of Batanga Media’s Sao Paulo office as EVP/GM of Latin America.

 

2a918feAugusto Valente will be overseeing Batanga Media’s just spun off Performance Advertising Business. The new unit is called Groovit Digital. Valente is based in Buenos Aires, Argentina.

 
 
 
15336_468Alterna’TV, a subsidiary of Eutelsat Americas based in Miami, has announced the appointment of Roberto Perez as Senior Director, Marketing and Distribution, for the United States, Canada and Mexico. The announcement was made today by Aymeric Genty, the new CEO of Alterna‘TV.Perez brings nearly a decade of marketing and distribution experience with America’s largest cable and satellite service providers to his new role with Alterna’TV, having worked for DirecTV, Comcast and Cox Communications.As Senior Director, Marketing and Distribution for the U.S., Canada and Mexico, Perez will be responsible for increasing carriage and enhancing market penetration for the suite of channels and networks represented by Alterna’TV in North America and Mexico.Perez joins Alterna’TV after serving as a Retention Consultant for DirecTV in El Segundo, CA. Prior to this, he was Director of Marketing at Comcast, a post he held since 2010. Previously, Perez worked as a Multicultural Marketing Strategist for Cox Communications (2007 to 2010) A graduate of Universidad Católica Andrés Bello (UCAB) in Caracas, Venezuela, Perez earned a Master’s degree in Business Administration from Atlanta’s Oglethorpe University.

maria-sacramento-chaparroFB-156x156Maria Chaparro is the new account executive at Alcance Media Group in Mexico, after having worked with the newspaper El Universal and Grupo Expansion. Chaparro is a graduate of Instituto Tecnologico de Estudios Superiores de Monterrey (TEC) with a focus on digital marketing.

descarga (1)Grupo BT brands + tourism has hired Sonia Guzman as sales director for Latin America. Guzmán will work from Miami offices. BT + tourism brands clients include Condé Nast Traveler for United States and Spain markets, and Financial Times, plus its own set of media including Boletin Turistico publications and platforms, Travelista and Travelers Guide. Recently, it has also incorporated Forbes representation in Mexico , USA and Canada.

Marina_Lemos-David-156x156Marina Lemos is Brazilian advertising agency David new director of digital integration. Lemos has 14 years of experience in the digital market and worked in agencies like 10 minutos and Ogilvy & Mather. She has held several accounts including Kraft Foods, Coca Cola, Claro, Magazine Luiza, Kimberly & Clark and Motorola, among others.

vanina-beraldiVanina Beraldi has taken over as Softtek new head of regional marketing  for hispanic South America.Softtek is a provider of IT services for Hispanic South America.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s new Career Board!)

Jessenia.Enriquez.Garcia.PictureJessenia Enriquez Garcia is the new Digital Director Multicultural at Maxus, the WPP owned media buying and planning agency, in Los Angeles. The Los Angeles office was established in 2011 to service primarily the Universal Studios portion of the NBCUniversal account, which Maxus was awarded in July of that year, as well as NBCU’s Focus Features division and Video on Demand offering. In July of this year it added NBCU digital duties. Jessenia Enriquez Garcia, Director of Channel Strategy, Lopez Negrete Communications. At the recent Portada Evolving America Summit at Digital Hollywood, Enriquez Garcia noted that she expects more theatrical business clients marketing to multicultural audiences. Garcia won the 2013 Portada Top Digital Media Professional of the year award.

2a918feAugusto Valente will be overseeing Batanga Media‘s just spun off Performance Advertising Business. The new unit is called Groovit Digital. Valente is based in Buenos Aires, Argentina.

 

 

descargaAHAA: The Voice of Hispanic Marketing has elected two new members to its Board of Directors: Carla Trum Mercado, Partner, CommonGroundMGS and Marco Lopez, Executive Vice President – Partner, elemento L2. As new board members, both will work closely with AHAA’s governing bodies and Executive Director Horacio Gavilan to support the organization’s advocacy initiatives and thought leadership strategies designed to increase corporate investment in Hispanic and multicultural marketing.

carla-trum-mercado-300x429Mercado, a Hispanic marketing veteran with more than twenty-five years of professional experience, assumed the presidency of MGS Advertising in 2013 and now serves in a senior leadership role at CommonGroundMGS. Her previous positions at Siboney allowed her to manage international accounts, including Colgate-Palmolive, Pepsi-Cola, Got Milk?, Bristol-Myers Squibb, Clairol, Payless, Citibank, and HBO among others. She was also Vice President of Promotions & Sales Support for Telemundo Network.

MarcoLopez1Mr. Lopez currently leads the strategic vision of the elemento – L2, which aims to reach the multicultural market through Digital, Public Relations and Shopper Marketing, and counts on a strong roster of clients, such as Coca-Cola, Target, Barcel, Brown Forman, Get Covered Illinois, and Nike. Prior to elemento – L2, Mr. Lopez led Publicis Groupe’s Relay, PBJS and MSL’s multicultural departments. In addition, he was Director of Diversity Marketing for SBC Communications (now AT&T).

15336_468Alterna’TV, a subsidiary of Eutelsat Americas based in Miami, has announced the appointment of Roberto Perez as Senior Director, Marketing and Distribution, for the United States, Canada and Mexico. The announcement was made today by Aymeric Genty, the new CEO of Alterna‘TV.Perez brings nearly a decade of marketing and distribution experience with America’s largest cable and satellite service providers to his new role with Alterna’TV, having worked for DirecTV, Comcast and Cox Communications.As Senior Director, Marketing and Distribution for the U.S., Canada and Mexico, Perez will be responsible for increasing carriage and enhancing market penetration for the suite of channels and networks represented by Alterna’TV in North America and Mexico.Perez joins Alterna’TV after serving as a Retention Consultant for DirecTV in El Segundo, CA. Prior to this, he was Director of Marketing at Comcast, a post he held since 2010. Previously, Perez worked as a Multicultural Marketing Strategist for Cox Communications (2007 to 2010) A graduate of Universidad Católica Andrés Bello (UCAB) in Caracas, Venezuela, Perez earned a Master’s degree in Business Administration from Atlanta’s Oglethorpe University.

descargaSalvador Rodríguez has been named Silicon Valley Correspondent for the International Business Times, based in the San Francisco Bay Area. Prior to his move to Northern California, Sal spent two years as a technology staff writer at the Los Angeles Times. He is also a co-founder and Publisher of the online publication Downtown Devil.

jwJake Wheeler joins la comunidad, a part of SapientNitro, as Creative Director. Jake brings with him more than a decade of creative leadership in content and campaign development across both digital and traditional channels. Based in Miami, he will report directly to Jose Molla and Joaquin Molla, Chief Creative Officers at la comunidad. Wheeler joins la comunidad from Grey New York where he led the Volvo North America business as Executive Creative Director. Prior to Grey, he served as Creative Director at SapientNitro.Wheeler also oversaw key projects for Bacardi, Tag Heuer, and Microsoft in China.

bg_profile_laboralCarlos Calancha has joined MediaCom as the new CEO for its operation in Puerto Rico. He joins after several years working for Grey, first in Puerto Rico, followed by regional roles and most recently over three years as COO of Grey Peru.Carlos has lead the digitalisation of the product portfolio for clients like Aje Group (including beverages Big Cola and Cifruit), P&G, PayPal and Derco (including Mazda and Suzuki) and strengthening other specialised areas such as BTL, Shopper and Production. His goal at MediaCom will be to continue developing the already solid operation in Puerto Rico and take it to the next level in terms of growth and new business generation, in addition to consolidating the position of leaders in Digital Media and MBA.

09af8f0Roxanne García-Bell is leaving her position as Director, South Region of NBC News after a 20-year career with the company. Her last official day is Tuesday, December 9.Based in Atlanta,roxanne says she opted to leave when NBC moved the position to Miami.Prior to her promotion to Region Director and move to Atlanta in 2012, she was Deputy Director, North Region, based in New York. She was previously NBC News Bureau Chief in NY and also spent 6 years as a producer for NBC Nightly News.Before joining NBC, she worked for Telemundo as a special projects producer.

1da94fbGap’s global chief marketing officer Seth Farbman is leaving the company in the New Year, after three-year in which he led an overhaul of the brand’s marketing strategy.Farbman, a former ad agency exec at Ogilvy, will reportedly leave his role on 31 January, although he is expected to remain in place for an extended period in a consultancy guise.Since joining, Farbman launched Gap’s first global marketing campaigns. More recently, its ‘Dress Normal’ ads starring celebrities such as actresses Anjelica Huston and Elisabeth Moss. Last month, Gap cut its full-year earnings, leading to a near-5% fall in its share price.Farbman is the latest in a series of high-profile departures at the brand: in October, CEO Glenn Murphy announced he would be leaving in February, while senior global director-marketing communications Marcela Aguilar left in September to join Apple.

(Looking for your next Career move? Check out Portada’s Portada’s new Career Board!)

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Telemundo Puerto Rico- Lourdes Dávila  :::  Diego Medvedocky – Grey Creative Council  ::: José Arce – FCB México ::: Daniel Fierro – Quórum Saatchi & Saatchi Perú ::: Juan Pablo Sánchez and Paloma Lario – TBWA Colombia :::  Cristiano Ruiz – Leo Burnett Tailor Made Brazil :::

descarga (1)Telemundo Puerto Rico / WKAQ has named Lourdes Dávila Vice President of Sales. Dávila will be responsible for developing and implementing all local, national and digital sales strategies in Puerto Rico for WKAQ.Before being named Vice President of Sales for Telemundo Puerto Rico, Dávila worked as Local Sales Manager from 2008 to 2014. She began her career in television advertising in 1987 at WKAQ working in different roles of increasing responsibility.

 

diego medvedocky-Diego Medvedocky has been appointed agency Grey Vice President in Argentina and Chairman of Grey Creative Council for Latin America.

The Grey Global Creative Council brings together creative leaders of the network in order to exchange ideas, develop strategies that help improve the quality of Grey’s creative products, talent and profile of the agency.

 

jose arce-José Arce, Executive Creative VP FCB Mexico, will from this month be part of the Global Creative Council of FCB, formed by creative network leaders and led by Jonathan Harries, Chief Creative Officer.

Arce will help raise the creative performance of the agency and will certainly contribute to raise the creative reputation of the network and push the search for innovative ideas to transform the industry.

 

daniel fierro-Daniel Fierro has joined Quorum Saatchi & Saatchi as Chief Creative Officer.Most recently, Fierro held the same position in Leo Burnett Argentina.

Fierro’s arrival coincides with the addition of new clients to the agency’s portfolio: Hiperbodega One, and prominent brand launches as the Lowenbrau beer and Panettone Blanca Flor.

 

pablo y paloma-TBWA- Colombia has announced the addition of creative directors Juan Pablo Sanchez and Paloma Lario, who come to collaborate with the Chief Creative Officer, Jaime Cueto, and handle Abbott Nissan brands.

Juan Pablo Sánchez has ten years of experience and returns to TBWA after serving as creative director at Havas Worldwide. Paloma Lario joines the agency from Sancho BBDO and Fisher America.

 

CristianoRuiz-With almost 16 years of experience in the market, Cristiano Ruiz has become Leo Burnett Tailor Made Brazil new COO.Ruiz has been project manager at agencies like Isobar and Razorfish.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 5 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

  • JCPenney

s1YYLIt4_400x400JCPenney has released “The Gift of New Traditions” campaign along with AOL’s BeOn division, aimed at Hispanics. The series, which began last week and continues through Jan. 10, will be vignettes featuring Hispanic families traditions for Thanksgiving and the other holidays to come. Like ethnic families of the past, it’s a blend of American tradition and customs from the old country.The episode starts with a holiday-themed ad for the store and JCPenney says they’re wearing Penney’s clothes. The video itself, explaining the traditions, is mostly in English (with subtitles).Besides the AOL site, the ad will also run on JCPenney’s Latino Facebook page and YouTube channel.Some 10% of JCPenney customers are Hispanic. JCPenney points to data that says AOL’s Hispanic 18-49 viewership watches 217 million videos there every month and averages 50 minutes of viewing time, according to comScore’s Video metrix. (Read more about how JC Penney pursues the Latina Muse)

  • Barilla

descarga (3)Barilla has partnered with three influential Hispanic food bloggers in Chicago, Los Angeles, and New York, to create new and unique pasta recipes with a Latin twist. These recipes are a great way to put a new spin on traditional pasta dishes. With the launch of Pasta a Tu Estilo , Barilla’s most recent Spanish-language website, all these recipes now have a new home and can be found in both English and Spanish.Laura Muller of Las Recetas de Laura, Nicole Presley from Presley’s Pantry, andAlejandra Ramos of Always Order Dessert, were each selected as Barilla brand ambassadors to create custom Latin-inspired pasta recipes that are quick, easy, and represent a celebration of their unique Hispanic identities.Offering their own twists on traditional pasta entrees con su sazon, Muller, Ramos, and Presley, along with the help of Latina Bloggers Connect, have produced nearly 30 unique recipes. Some signature recipes from each of the bloggers are:Barilla Spaghetti with Pecan Chipotle Sauce by Laura Muller, Steak Picado with Barilla Pasta by Nicole Presley and Chimichurri Pasta Salad with Barilla by Alejandra RamosThe recipes along with more Latin-inspired dishes can be found at Barilla.com/EsPosible along with a chance to win US $5,000.

  • Coca-Cola

descarga (4)Coca-Cola is releasing this year’s holiday TV campaign called “Make Someone Happy,” created by Coca-Cola Germany with Ogilvy and adapted to the U.S. market by Coca-Cola North America. Wieden & Kennedy, Portland, handles social and digital for the effort, which is set to Jimmy Durante’s vocals of the song.The holiday spot marks the first time since 2011 that the brand’s classic Santa character has been the centerpiece of its holiday TV campaign in the U.S. Coke’s classic version of St. Nick was created in 1931 by artist Haddon Sundblom and Coke has consistently used Santa since then.This year, Santa and the bears are swapping roles, with Mr. Claus reclaiming the TV spotlight and the bears reduced to a supporting role for store-level retail executions. Still, a Coke exec did not rule out using the polar bears again in TV ads in the future.The ad debuted Nov. 27 on NBC. The spot, which will run through late December, also aired on ABC, ABC Family, Hallmark Channel, USA, TBS, Lifetime and Food Network. The campaign includes print, radio and out-of-home ads.

  • Weight Watchers

descarga (5)Weight Watchers brand will take a different approach than in past with new TV ads featuring regular folks. Competitors Jenny Craig and Nutrisystem have used Kirstie Alley and Marie Osmond, respectively. A new commercial features a twist on the children’s song “If you are happy and ou know it” featuring singer Tony Banino.Spots will begin airing during Sunday’s midseason finale of The Walking Dead and will also appear in cinemas. The new campaign is the first by Wieden & Kennedy and is aimed to the average person seeking to lose weight. The ads in movie theaters are specifically targeting consumers who are making bad food choices, such as movie popcorn. Weight watchers spent US$82.7 million on advertising in the US in the first six months of 2014.

  • Sid Lee

descargaMontreal-based agency Sid Lee, which opened a New York office two years ago, is going to set up a unit in the Culver City, Calif., office of one of its clients, men’s health charity Movember Foundation. Sid Lee, whose clients include Adidas, Facebook and Intel, is handling Movember’s account pro bono and will pay the foundation rent for the space. Sid Lee is the only agency in the world that is partly owned by a circus, with live entertainment company Cirque du Soleil owning a 20% minority stake.

  • Red Door

descarga (6)OneRoof Energy has selected Red Door Interactive as its Digital Agency of Record to drive awareness. Red Door Interactive will provide strategic planning to assist OneRoof Energy’s online marketing programs focused on attracting and acquiring customers via education.The outreach will run across various digital marketing channels targeting homeowners in California and Massachusetts.The first campaign will debut early next year. Red Door Interactive’s campaign will position OneRoof Energy as a one-stop resource for choosing solar energy for the home. OneRoof Energy spent US$2.565 million Canadian on advertising in 2013, up from US$510,805 Canadian.

  • Chase

descarga (7)Chase is introducing its first TV spot promoting its partnership with mobile payment service Apple Pay. The ad, out of creative agency Saatchi & Saatchi, features members of indie pop band Bleachers roaming Los Angeles in the hours leading up to a performance. The musicians make purchases along the way using their Chase Freedom credits cards, but through Apple Pay on their iPhones.Chase follows MasterCard among Apple Pay partners with TV commercials on the air.The 90-second version of the ad will be available on YouTube and a 30-second spot is set to air on NBC, ABC, Fox, CBS and ESPN during prime time TV shows, sports broadcasts and holiday specials throughout the season. Zenith handled the media buy.

  • Constellation Brands

descarga (8)The beer importer Constellation Brands is ending the commercial relationship with Goodby Silverstein &Partners, which handled Corona Light and Modelo Especial, and searching for a new agency for the two brands.The agency and marketer both said that the two parties mutually agreed to end their relationship. Corona Light has long been stuck in the shadow of its larger parent brand, Corona Extra, which is handled by Cramer Krasselt. The larger opportunity for growth might come from Modelo Especial, which has been among the fastest-growing brands in beer in recent years, despite limited traditional ad support. The brand, now the 10th-largest beer in the U.S., grew sales by 26% to US$708,000 in the 52 weeks ending Nov. 2. Horizon Media is Corona’s media buying agency.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 5 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s new Career Board!)

The Telemundo Station Group named television veteran Barbara Alfonso as Director of the new TeleXitos network, with overall responsibility for programming, sales and digital operations of the multicast channel TeleXitos, a new network that offers viewers a mix of popular action and adventure television series and feature films in Spanish. The new network will initially be available on the multicast channels of the Telemundo Station Group, which serves the largest Spanish-speaking markets in the United States, including Los Angeles, New York and Miami, and will later be available to local stations across the country.

2333bbeThe Hispanic Chamber of Columbus has named Jason P. Riveiro to serve as the Chamber’s board President. Riveiro is currently the Manager of Multicultural Marketing for Columbus based Big Lots.Prior to Big Lots, Jason lead multicultural marketing efforts for Cleveland based Sherwin-Williams. Jason also devotes much time as a volunteer for many non-for-profit organizations.The Board President will lead several key initiatives to increase the presence and expansion of Hispanic businesses in Central Ohio, as well as to continue developing highly successful training programs such as the thriving Latina Mentor Academy. In addition, Riveiro will lead strategic direction and rebranding efforts for 2015 and beyond.

descarga (1)Mondelez International has announced that it will add Joseph Neubauer to its Board of Directors. Neubauer, 73, is Chairman of the Board at Aramark, a leading global provider of professional services.Neubauer joined Aramark in 1979 as Executive Vice President of Finance and Development, CFO and a member of the Board of Directors. He was elected President in 1981, CEO in 1983 and Chairman in 1984. He served as Aramark’s Chairman and CEO until 2012.Prior to Aramark, Neubauer held senior positions with PepsiCo, Inc. from 1971 to 1979, including Senior Vice President of PepsiCo’s Wilson Sporting Goods Division and Vice President and Treasurer of the parent company, PepsiCo, Inc. From 1965 to 1971, he was with the Chase Manhattan Bank.Neubauer serves on the Board of Directors of Macy’s Inc. Neubauer received his undergraduate degree from Tufts University and his MBA from the University of Chicago.

imagesTelemundo Puerto Rico / WKAQ announced today that Lourdes Dávila has been named Vice President of Sales. Dávila will be responsible for developing and implementing all local, national and digital sales strategies in Puerto Rico for WKAQ.Before being named Vice President of Sales for Telemundo Puerto Rico, Dávila worked as Local Sales Manager from 2008 to 2014. She began her career in television advertising in 1987 at WKAQ working in different roles of increasing responsibility.

2c2624b (1)Televisa Publishing + Digital has announced an executive reshuffle in its’ Miami-based corporate office management. Sergio Carrera, General Manager of the U.S. Hispanic market, has been replaced by Televisa Publishing’s own Christian Rojas, effective immediately.Christian Rojas comes from Mexico’s Headquarters, where he served as the Sales Director for the Mexico region. Prior to that he was Publisher for all Hearst Titles in Mexico. Christian has worked for Televisa Publishing for 15 years.

descarga (2)Public relations, marketing and digital firm RockOrange has announced three key additions to its senior leadership team:

 

 

1ec38edRay Muñoz, previously a senior manager at Coral Gables-based marketing firm kabookaboo, has been added as senior director, agency operations with RockOrange. His role will focus on handling the organizational and structural aspects of the agency.

 

0e4502aReporter and Editor David Quiñones, the former managing editor of PODER Hispanic Magazine and recently the digital news editor at Fusion, is joining the agency as vice president, editorial and content.

 

2e8afd0Mahogani Jones will be RockOrange’s director of new business development and marketing activations.

 

(Looking for your next Career move? Check out Portada’s Portada’s new Career Board!)

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s new Career Board!)

2c2624b (1)Miguel Chala has left Latin Trade Group.

 

 

 

descargaTelevisa Publishing + Digital has made a shift in management at their Miami-based corporate office:  Sergio Carrera, General Manager of the U.S. Hispanic market, has been replaced by  Christian Rojas, effective immediately.Christian Rojas comes from Mexico’s Headquarters, where he served as the Sales Director for the Mexico region.  Prior to that he was Publisher for all Hearst Titles in Mexico.  Christian has worked for Televisa Publishing for 15 years.

 

descarga (4)TV and digital video advertising solutions provider Extreme Reach, Inc.,has announced the appointment of Michael C. Greiner as Chief Financial Officer, effective immediately. Mr. Greiner will report directly to John Roland, Chief Executive Officer of Extreme Reach, and will be in charge of the Company’s financial operations.Mr. Greiner joins Extreme Reach after serving as Senior Vice President of Corporate Finance and Chief Accounting Officer for Vistaprint N.V.Mr. Greiner succeeds Nancy Lazaros, the company’s CFO since 2011. Ms.Lazaros is stepping down to spend more time with her family.Mr. Greiner is a Certified Public Accountant and earned his B.S. and M.S. degrees in Accounting at Fairleigh Dickenson University, as well as an MBA atColumbia University Business School.

TOM THEYS picTom Theys has joined FCB as Executive Vice President of Global Strategy to be efefctive in November,He will report directly to Nigel Jones, Director of Global Strategy. Theys will help the network’s key clients to develop business solutions that can generate behavioral changes. Theys joins FCB from Publicis Brussels, where he was Director of Strategy and Managing Partner and worked with key clients such as BNP Paribas Fortis, Nescafé, Renault, Carrefour and P & G.

 

descarga (5)Nathalie Romero is IPG Mediabrands Miami new Communications Manager for world markets. She is replacing Evelyn Ferro. Romero works together with her IPG communications partner, Raymond Pereira.

 

 

batteais-205723After 25 years directing Eurodata TV Worldwide, Jacques Braun, Executive Director, is now retiring. From 1st December 2014, Executive Director Laurent Battais (photo) will become Vice-President of Eurodata TV Worldwide. Laurent will also remain head of the Performance and Cross Media Business Unit.Jacques Braun will continue to provide market-watch and consultancy services for Bruno Chetaille.Laurent Battais joined Médiamétrie in 2008 as Executive Director .He was previously General Manager at MarketingScan, and before that in charge ofcustomer affairs at SECODIP and IRI-SECODIP.

 

descarga (6)Azteca America is strengthening its’ management and sales teams with new additions:

 

 

descarga (7)Gary Pacheco joins the network as Station Manager of WMBC-Azteca New York. Gary Pacheco is a Senior Sales and Marketing Manager with expertise in the NY Hispanic Market. He was recently self-employed at his own Sales and Marketing company. From 2003 to 2010 he was General Sales Manager for Univision Radio’s NY Cluster of Stations, and General Sales Manager at Radio Unica-NY from 1999 to 2003. Pacheco has also worked at Euro RSCG, CreatAbility and Siboney Advertising.

Erin Cook joins as Vice President of Network and National Spot Sales in Dallas. For six years, Cook was Media Supervisor at SpotPlus, where she oversaw media placement for accounts such as Pizza Hut and Pepsi across multiple markets. Her most current role was Account Executive for Liberman Broadcasting.

Joe Jaime joins the Chicago office as Vice President of Network and Spot Sales – Midwest. Jaime most recently served as National Sales Manager at WFLD/WPWR. Before that he was National Sales Manager and Local Sales Manager at KXTX – Telemundo in Dallas. He began his career in Chicago as a Media Services Representative at Target.

05c47b2Thomas Andre joins as an Account Manager in the Glendale, Calif. office.Thomas Andre will provide pre- and post-sales support to the Online Ad Sales team to help service Azteca’s growing advertising sales business. Andre has eight years of ad sales experience across mobile, digital, TV and live events, at companies like Sony Pictures, Turner Broadcasting, and MobileFuse.

(Looking for your next Career move? Check out Portada’s Portada’s new Career Board!)

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s new Career Board!)

unnamedViacom International Media Networks has appointed Pierluigi Gazzolo as President of its Americas division, giving him responsibility for its operations across Latin America, Canada and the US Hispanic market (Tr3s). In addition to his role as Chief Operating Officer (COO) of VIMN, Gazzolo will move from New York to Miami to take up the Americas role on a dedicated basis reporting to VIMN President and CEO, Bob Bakish.In his new role, Gazzolo will provide leadership for one of VIMN’s most important business divisions, spanning operations in markets across the Americas division including Argentina, Brazil, Colombia, Mexico, Canada and US Hispanic (Tr3s). He will oversee the ongoing expansion of VIMN’s portfolio of TV channels, including the Paramount Channel launch in the region. In addition, Gazzolo will retain his role as the Nickelodeon brand lead for all markets outside of the U.S.Prior to this new Americas’ role, Gazzolo served as VIMN’s Chief Operating Officer since January 2011. Previously, Gazzolo was COO of MTV Networks International (MTVNI).Gazzolo holds a bachelor’s degree in Communications from Florida International University, where he was honored as Alumni of the Year in 2011.

descargaFrancisco Garcia has been appointed Manager, Platform Solutions- Latin America at MediaMath. Garcia previously worked as Digital Media Director: LAtAm & US Hispanic at Publicitas.

 

 

descargaAlexander Sanchez has been named chief operations officer of Goodwill Industries International, effective immediately. Sanchez will oversee Goodwill Industries International’s core services and business areas, including finance, IT, legal/contracting operations, member relations and mission advancement. He was most recently the chief of staff to the Mayor of Baltimore. Prior to that, he served as the Maryland Secretary of Labor, Licensing and Regulation.Sanchez earned his bachelor’s degree from Boston College and a master’s from the University of Pennsylvania in government administration. He also earned a law degree from the University of Michigan Law School.

flores_adolfoAdolfo Flores is leaving his osition as reporter at Los Angeles Times to start a new job as Latino issues reporter for BuzzFeed News,effective November 17. He’ll be based in Los Angeles.Adolfo had been with the LAT for the past two years, most recently covering Orange County. He was previously a reporter for thePasadena Sun and the Pasadena Star News.

descarga (1)Kate Del Castillo will star in Telemundo’s “Dueños del Paraíso,” in an effort to secure ratings.Kate previously starred in the hugely popular “La Reina Del Sur,” which became the highest rated program in Telemundo’s history, averaging nearly 4.2 million total viewers and over 2.8 million adults 18-49, according to Nielsen.Kate once again will star as a powerful drug trafficker in the network’s upcoming super series “Dueños del Paraiso,” scheduled to premiere in early 2015.To promote the new novela, Telemundo launched a multi-platform campaign in partnership with Facebook offering a first-look preview of the super series available exclusively onFacebook.com/DuenosParaiso.

descarga (2)Chris Kuist has been appointed VicePresident of insights and innovation at The Weather Company. He will be responsible for developing a cross-platform insights program to support the advertising side of the company. He will also play a role in translating consumer insights and marketplace intelligence. Based in New York, he will report to Indira Venkat, senior VP, strategic research. He was most recently senior director of the strategic insights and research group at Viacom Media Networks. Prior to that he was director of digital ad sales research at VMN.

descarga (3)Zein Abdalla is leaving his post as president of PepsiCo on Dec. 31. Abdalla has been part of the company since 1995 and was named president in 2012. Prior to PepsiCo., he worked in assorted positions at Mars Inc.

 

descarga (4)Carlos Musquez has been appointed to the position of Executive Creative Director at ELA, a full-service advertising and marketing agency. Musquez will be responsible for leading the creative and strategy for all of ELA’s accounts. Musquez comes to ELA from Irvine-based Alcone Marketing Group, a subsidiary of Omnicom Group, where he worked for 17 years,the last nine as VP, creative director. He has worked withseveral brands like Lottery, Warner Music Group, Nestle, Logitech, LG Mobile, eBay, SONY, and Coca-Cola.

 

Carlos_PerezCarlos Perez has been named COO of of SiempreTax+, Liberty Tax, Inc national tax preparation brand focused on the Hispanic community.

(Looking for your next Career move? Check out Portada’s Portada’s new Career Board!)

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Heidi Hovland – DeVries ::: AMPE – Jose Manuel Rodrigo  :::  Concept Media – Paula Jimena Gutierrez – Carolina Caviglia ::: Isabel Giuliani – RAPP :::

descargaHeidi Hovland was named Global CEO of DeVries, PR agency part of Interpublic Group. Hovland spent nearly 20 years at Omnicom’s Fleishman Hillard Inc. and has recently served as General Director in the group’s office in New York. She has worked with brands such as Hyatt, Barnes & Noble, Chobani and Citibank.

descarga (1)AMPE (Asociación de Medios Publicitarios de España) (Advertising Media Association of Spain) has appointed Jose Manuel Rodrigo, former President of Smartclip, to hold the position of president. He will replace Bill Darrenger, CEO of Clear Channel, after the end of his term of office. The Board of Directors will be formed by Bill Derrenger (president), José Miguel García-Gasco (vice president), José Manuel Rodrigo, Juan Ramon Rodriguez, Esther Mejorada, Cristina Gonzalo, Rafael Amieva, Alberto Ballesteros and Juan Carlos Aparicio.

Concept Media is strengthening its’ team with two additions:

imagesPaula Jimena Gutierrez(left) as Director of Strategic Planning and Research, and Carolina Caviglia(right) as Account Director.

Gutierrez served as Coordinator of Strategic Marketing and Advertising in Chronicle-BAE group. She was previously Coordinator of Analytics & Insight at MEC and Senior Market Research Analyst at Starcom. She has worked with brands such as Citibank, Visa, Toyota, Musimundo, P&G, Laboratorios Bago, Kraft Food, etc.

Caviglia began his career as Media Assistant at Savaglio and afterwards worked at the Department of Planning and shopping in Casares Grey. She was Commercial Coordinator at the advertising and news Magazine Sarmiento.

descarga (3)Isabel Giuliani joins the RAPP argentinian team to be in charge of all teams and Strategic Integral Management of CRM programs of accounts like Masisa, Unilever, Diageo, Johnson & Johnson and Veronica, among otras. Giuliani graduated in Advertising (UCES) and has a vast experience in ATL, BTL and Digital. He began his career at Grey Direct Argentina. Before joining RAPP she worked in FicherAmerica, WebAr Internet Solutions, AVC Marketing, Craverolanis BTL, DelRio / Font, Room 23, Brandigital and Clienting Group | Live.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Karina Moises- Yume ::: Lazaro Stern- Datorama  :::  Leonardo Pinto-AlternaTV :::   Javier Garcia – Yahoo  ::: Joe Tripodi – The Coca Cola Company global ::: Richards/Lerma -Quim Gil ::: Dauquén Chabeldín – Circus México ::: Pablo Lacasia – Unilever ::: Paulo Giovanni – Leo Burnett Tailor Made Argentina ::: 

karina-moisesKarina Moises is the new Senior Manager Pan-Regional Sales, Latin America at YuMe.Moises has been been Yahoo!’s Regional Sales Manager for Latin America since september 2011.

 

38e0ec1Lazaro Stern is the new Regional Director Latam at Datorama, an Omni-Channel-Analytics Platform that last month closed a US$ 15 million round of Series B funding from investors includingGoogle Executive Chairman Eric Schmidt’s Innovation Endeavors. Datorama recently relocated from Tel Aviv to New York City. Stern previously worked at Sizmek (former DG/MediaMind).

 

Leo PintoAlterna’TV, a subsidiary of Eutelsat Americas based in Miami, has announced the appointment of Leonardo Pinto as Marketing and Distribution Director for Latin America. Leonardo joined Alterna’TV on October 20 to boost the penetration of channels distributed in Latin America. He had been Director of Distribution for BBC Worldwide channels for Latin America and the US Hispanic markets since 2010. He was previously Marketing and Affiliates Sales Manager at TVE Radio Televisión Española from 2007 to 2010, International Label Manager for Univisión Music at Universal Music Latin America from 2004 to 2007 and International Label Manager Anglo Repertoire at EMI Music Latin America from 2001 to 2004.

 

2bcd5a3Javier Garcia is leaving Yahoo after almost 8 years as US Hispanic GM & LatAm Market Development Lead. Garcia has  taken a job at Comcast as VP of Multicultural Products, where  he will help to grow revenue generation from Hispanic and other key target multicultural segments.

 

 

descargaThe Coca-Cola Company has announced that Joe Tripodi will retire after seven years of service as  Chief Marketing and Commercial Officer at the end of February 2015.He will be succeeded by Marcos De Quinto, currently President of the Iberia Business Unit & Vice President, Europe Group. Tripodi joined Coca-Cola in 2007 from Allstate Insurance Company, where he was Chief Marketing Officer. He also served in Chief Marketing Officer roles for The Bank of New York, Seagram Spirits & Wine, and MasterCard International.

 

2f0d883Agency Richards/Lerma has hired Quim Gil, as head of brand planning, effective immediately.Mr. Gil’s has worked with multinational agencies such as McCann Erickson, Added Value, Ogilvy, and Synovate. He also received his MBA from ESADE, Europe’s top business school. Most recently he was the strategic planning director at LatinWorks, where he led strategy for brands such as Anheuser-Busch, Pepsi, Mountain Dew, Target, Capital One, Kleenex, Huggies and Pull-Ups.

 

Chaubeldin_Dauquen-Dauquén Chabeldín  is joining Circus, an independent network with offices in Mexico DF, Los Angeles, Buenos Aires and Madrid, as chief creative officer, after serving in agencies like Grey Group and Ogilvy & Mather, Leo Burnett and La Comunidad.

 

leo-burnett-Leo Burnett Tailor Made Argentina has announced that Paulo Giovanni, partner and president of the firm, will be the agency Charmain.  Marcelo Reis,partner and VP of Creativity and Marcio Toscani, VP of Operations and Finance, will take up the chairmanship of Leo Burnett Tailor Made Argentina.

 

pablo-lacasia-Unilever has appointed Pablo Lacasia Sustainability Leader for the Southern Cone region, as such, he will lead the strategy of the company’s Sustainable Living Plan in Argentina, Bolivia, Chile, Paraguay, Peru and Uruguay.The Sustainable Living Plan was launched in 2010 and focuses on participation and promotion of a new way of doing business. Through more than 50 goals, the plan seeks to invest in business growth and at the same time reducing environmental impact and multiply human development for 2020.

 

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s new Career Board!)

2bcd5a3Javier Garcia is leaving Yahoo after almost 8 years as US Hispanic GM & LatAm Market Development Lead. Garcia has  taken a job at Comcast as VP of Multicultural Products, where  he will help to grow revenue generation from Hispanic and other key target multicultural segments.

38e0ec1Lazaro Stern is the new Regional Director Latam at Datorama, an Omni-Channel-Analytics Platform that last month closed a US$ 15 million round of Series B funding from investors includingGoogle Executive Chairman Eric Schmidt’s Innovation Endeavors. Datorama recently relocated from Tel Aviv to New York City. Stern previously worked at Sizmek (former DG/MediaMind).

338cfbeOscar Leon Walker is Briabe Mobile, Inc. new  Sales Director, West .Prior to this appointment, he worked as Regional Sales Director of Mobile Advertising at Cisneros Interactive (Adsmovil) and as Director of Sales at EPMG.

 

Jesus E. Ramos has left MEC in New York where he worked as Senior Associate.

descargaThe Coca-Cola Company has announced that Joe Tripodi will retire after seven years of service as  Chief Marketing and Commercial Officer at the end of February 2015.He will be succeeded by Marcos De Quinto, currently President of the Iberia Business Unit & Vice President, Europe Group. Tripodi joined Coca-Cola in 2007 from Allstate Insurance Company, where he was Chief Marketing Officer. He also served in Chief Marketing Officer roles for The Bank of New York, Seagram Spirits & Wine, and MasterCard International.

0a40550Agency Xaxis has announced the promotion of Wally Sabria, a member of The Axis Agency senior management team and head of the agency’s Miami office, to Executive Vice President of Digital and Social Media. As part of his new role, will continue to lead the agency’s digital and social media practice and develop a new phase of digital-forward solutions and service products for the agency’s roster of Fortune 500 clients. Wally spearheads the agency’s digital and social practice for high-profile clients such as MasterCard, The Clorox Company and Mattel, among others. A South Florida native, Sabria is a graduate of Florida International University with a degree in Mass Comunications.

EricGarciaLargeSpanish Broadcasting System Inc., has appointed Eric Garcia as Revenue Chief of radio division for Spanish Broadcasting System Inc. (SBS). Mr. Garcia will be responsible for the management and oversight of Local and National Radio Division and Event Sponsorships areas as well as the overall impact of Station Operating Income. Eric Garcia will be responsible for growing and overseeing the revenue in all of the radio divisions. He will report to Albert Rodriguez COO of SBS and continue to manage SBS New York radio station operations as General Manager.Eric Garcia has been with Spanish Broadcasting System (SBS) since 2004.

3eff00bPeter Dobrow has joined NBCUniversal’s mun2 as VP of Communications. He’ll report to mun2 president Ruben Mendiola .In his new position, Dobrow will be working with Alfredo Richard, SVP, Corporate Communications at Hispanic Enterprises and Content, NBCUniversal. Their areas of focus include trade and consumer media trade relations, internal communications and corporate brand positioning.Dobrow comes from Comcast Corporation where he was executive director of Corporate Communications.Dobrow, who is based in Los Angeles, earned his bachelor’s degree in communications at Rutgers University.

tim-spenglerVeteran media executive Tim Spengler has left radio/digital/outdoor media company iHeartMedia. Spengler, who had joined the company a year ago, was president of content marketing and revenue strategy at iHeartMedia, formerly Clear Channel Communications.Spengler will now work with emerging companies, including IgnitionOne, KillerSpin, Mandalay Digital, and CoCo TV — all of which he has advisory roles.

2f0d883Agency Richards/Lerma has hired Quim Gil, as head of brand planning, effective immediately.Mr. Gil’s has worked with multinational agencies such as McCann Erickson, Added Value, Ogilvy, and Synovate. He also received his MBA from ESADE, Europe’s top business school. Most recently he was the strategic planning director at LatinWorks, where he led strategy for brands such as Anheuser-Busch, Pepsi, Mountain Dew, Target, Capital One, Kleenex, Huggies and Pull-Ups.

(Looking for your next Career move? Check out Portada’s Portada’s new Career Board!)

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s new Career Board!)

lw_hernan_cerdeiro_thumb1Hernan Cerdeiro has joined agency Conill‘s  Miami office as Executive Creative Director. In this new role, Mr. Cerdeiro will provide creative leadership for Conill’s Miami office and its portfolio of clients. He reports to Conill Chief Creative Officer Javier Campopiano.Mr. Cerdeiro was most recently VP / Creative Director of Latinworks, where he worked for such clients as Anheuser-Busch’s Budweiser and Bud Light; Mars’ Snickers, M&M’s, Twix, and Wrigley’s Starburst and Skittles. He has also held senior creative leadership positions at Alma DDB in the United States and Ponce, Young & Rubicam, Ogilvy and McCann Erickson in Argentina.Mr. Cerdeiro will be joined later this month by the creative duo of Juan Cruz Vassallo and Hernan Pettinaroli, who come aboard Conill as Associate Creative Directors for the Miami office.

descargaDeutsch LA has announced that Montse Barrena and Juan Pablo Oubina have been named Executive Vice President, Group Account Director and Executive Creative Director, respectively, effective immediately. Together, Barrena and Oubina will lead Deutsch LA’s Hispanic marketing practice, DLAtino, and the division’s roster of client accounts, including Taco Bell, Dr Pepper Snapple Group and Georgia Pacific’s Angel Soft.Barrena and Oubina previously served as a leadership team at Grupo Gallegos, an independent Latino agency, and each bring over two decades of marketing and advertising experience.

montse-barrenaBarrena was most recently a Partner, Group Account Director at Grupo Gallegos. Prior to her 11 years at Grupo Gallegos, Montse spent six years at Conill Advertising and four years at Casanova Pendrill. She began her career in advertising at Noble & Asociados. Her experience includes working with brands including Toyota, Coors Beer, The Clorox Company, JCPenney, California Lottery, Reebok, Procter & Gamble, and Toshiba.

juan OubiñaOubina, who also comes to Deutsch LA from Grupo Gallegos, most recently served as an Executive Creative Director for the agency, overseeing client accounts including Energizer, Comcast and California Milk Processor Board. Prior to that, Juan spent eight years at Casanova and Casanova Pendrill.

descargaMedia 8 has rebranded the agency name to M8. The agency, led by John Santiago, has also strengthened its senior management team adding:

 

06ea83aSergio Barrientos,formerly SVP and Managing Creative Director at Havas Media, as Chief Strategy Officer.

 

 

28b68a5Joaquin Lira, formerly Digital Creative Director at Lopez Negrete, as Chief Creative.

 

 

descarga (5)Northwestern Mutual has added two multicultural marketing experts to its Diversity and Inclusion team:

 

jose_gomezJose Gomez, director of diversity and inclusion, leadership development, is responsible for designing and delivering leading edge solutions in diversity, inclusion and multicultural leadership consulting strategies. Based in Milwaukee, Gomez previously was senior managing partner of Denver-based Multicultural Solutions. Prior to that Gomez served as director of diversity and corporate relations at Brinker International; as well as senior manager, corporate affairs and diversity at Walmart Stores, Inc.; and director of the Hispanic Alliance for Career Enhancement (HACE) in Chicago. He holds an undergraduate degree from the University of Illinois at Urbana-Champaign.

 

Luis Cachua, director multicultural markets, will develop and lead the company’s Hispanic-integrated marketing initiatives out of Los Angeles. Cachua will be working with Northwestern Mutual’s cross functional teams and external Hispanic community partners. Cachua comes to Northwestern Mutual with significant marketing experience in financial services, having worked on multicultural market development with Wells Fargo. Cachua holds an undergraduate degree from the University of Southern California.

 

Susan_Ayoob-237x247Susan Ayoob recently was appointed as Business Development Director at Impaktu, a Latin American advertising network specializing in digital video. In this role, she will direct the expansion and management of the media network throughout Latin America out of the company’s Mexico City office. Ayob previously worked at Alcance Media.

 

descarga (6)Lindsay Pattison has been named global CEO of Maxus , WPP’s GroupM network smallest media agency, in a move that makes her the first female global CEO within the GroupM network of media agencies.Ms. Pattison, who was most recently CEO of Maxus in the U.K., will succeed Vikram Sakhuja. In her new role, she’ll report into GroupM Global President Dominic Proctor and work in both London and New York.

 

descarga (7)Marvin Ellison has been named president of J.C. Penney, effective Nov. 1.He will later add the role of chief executive officer in August 2015, when current interim CEO Mike Ullman becomes executive chairman of the board. Ellison was most recently executive VP of stores for Home Depot, a position he held since 2008. In addition to his 12 years at Home Depot, Ellison spent 15 years in assorted executive roles at Target.

 

images (3)TRACE Sport Stars has announced that Patricia López de la Cerda, better known as Patty Lopez, winner of the Fox Sport Stars Awards’ Best Female Presenter, TV star, model, health guru and style icon has been selected as TRACE Sport Stars presenter for the month of November.TRACE Sport Stars will dive head-first into the action with a line-up of shows bursting out of the screen every Friday, including countdowns of the craziest extreme sports in the world, and the athletes insane enough to compete. Patty also throws in a few exercise sessions with Star Block Workout, as well as handing over the microphone to adrenaline freak Ed Leigh – AKA Wingman – who takes viewers closer to the stars of these sports.

 

(Looking for your next Career move? Check out Portada’s Portada’s new Career Board!)

 

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Media 8 – Sergio Barrientos, Joaquin Lira ::: Impaktu – Susan Ayoob ::: Marco Rigon – Mobext ::: Miguel Oscariz – JWT Perú ::: Andrés Wong y Macarena Piñeiro – Basso Brovelli ::: Gabriel Sánchez Catena – Mobile Marketing Association :::

descargaMedia 8 has rebranded the agency name to M8. The agency, led by John Santiago, has also strengthened its senior management team adding:

 

06ea83aSergio Barrientos, formerly SVP and Managing Creative Director at Havas Media, as Chief Strategy Officer.

 

 

28b68a5Joaquin Lira, formerly Digital Creative Director at Lopez Negrete, as Chief Creative.

 

 
Susan_Ayoob-237x247Susan Ayoob is Impaktu’s, the Latin America’s advertising network specializing in digital video, new Business Development Director.In this role, she will direct the expansion and management of the media network throughout Latin America from the company’s headquarters in Mexico City. Ayob previously worked at Alcance Media.

 

havas-marcos rigonMobext, Havas mobile unit, has appointed Marco Rigon as global head thus supporting the overall development of mobile marketing strategies for the group clients around the world.Prior to this appointment, Marco spent six years as associate director in Phonevalley, Publicis Group mobile marketing agency. He was also director of business development at Sharp Mobile in Southern Europe, in addition to having served as a consultant for various companies in the mobile environment such as Orange and Vodafone.

miguel-oscariz- JWT Peru has announced the appointment of Miguel Oscariz as CEO, following the departure of Milagros Plaza, after more than 14 years performing that position.
Oscariz is an Economist; with Marketing specialization from the University of Barcelona. He began his career as an account executive of TNS consumer panel. He then served on the advertising companies’ side. First, in a Spanish company acquired by Novartis to launch a new brand in Spain, and then at Danone Group, inside the cookies division.

basso brovelli- Basso Brovelli has announced a series of hirings:

Andrew Wong and Macarena Piñeiro join the company as creative editors; Mariano Leale and Mariela Straus as designers, and Victoria Germino and Florencia Bergius as Project Managers. Also, Agustin Castiarena is joining as Programmer.The new staff members will work for accounts that have recently joined the agency and others that will be activated in the coming days.

mobile marketing-The Mobile Marketing Association has appointed Gabriel Sanchez Catena as Chairman and Soledad Moll as Manager, who will have the responsibility of developing actions and activities to strengthen the Mobile Marketing industry.With these hirings, the Association seeks to accelerate the transformation and innovation of marketing via the mobile, to inspire, train, test the impact of mobile technology through studies / measurements and protect the mobile marketing industry.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Martín Seijas – Global Mind Argentina ::: Álvaro Yermoli y Rodrigo Díaz – Kepel & Mata ::: Delfina Flores – WebAir Interactive México ::: Karin Beovic – Grupo Consultores Chile ::: Alejandro Donzis – uosolutions ::: Álvaro Galvis – TBWAColombia ::: Gloriana López – Lay – Del Campo Saatchi & Saatchi en Buenos Aires :::

martín seijas-Martín Seijas has joined Global Mind Argentina as Strategic Planning director. He will be responsible for strengthening customer services and consolidating a 360° view of the creative area. Seijas has served as account Managing Director at Havas Buenos Aires and has a 17-year experience career in the advertising industry. In this new role, he will able to implement his experience with multinational agencies like Del Campo Nazca Saatchi & Saatchi, Euro RSCG, Grey Worldwide and Havas WorldWide Buenos Aires.

yermoli y diaz-Alvaro Yermoli and Rodrigo Diaz have been appointed General Creative Directors at Kepel & Mata; the former will work for the US office while the latter for Buenos Aires headquarters.

They both count at least with three years’ experience working as creative director of the agency and handling various accounts such as: Budweiser, Arcor, Clarín, Topper and YPF among others. In US headquarters, Yermoli will be responsible for Volkswagen account creativity regionally as well as Univision account, among other projects; Rodrigo Diaz will be responsible for all Buenos Aires Office customers.

delfina flores-Delfina Flores has taken over the Executive Management of WebAr Interactive Mexico, after having made ​​a commitment to lead the agency’s operation in the country. Flores will continue handling her agency CRM and Pipol SA, which she will operate from WebAr Interactive offices.

KarinBeovic-Karin Beovic has joined Grupo Consultores Chile as country manager. He will report directly to Cesar Padilla, CEO of Grupo Consultores Argentina and Chile. Due to the company growth in Latin America,  Beovic’s incorporation is aimed to increase work capacity and expertise in the local market.

uosolutions-UOSolutions has opened new offices in New York City that will be in charge of Alejandro Donzis, company partner and Regional Director for North America. In 2013, digital production company UOSolutions, led by Alan Ley, expanded its operations to Miami.

alvaro galvis-TBWA Colombia has announced the appointment of Alvaro Galvis as the new Planning Director. Galvis worked with various brands such as Avianca, Tecnoquimicas, Nokia, Danone, Bancolombia, ETB, Alqueria, Syngenta or Panasonic, and others.

gloriana lopez-lay-Saatchi & Saatchi has announced the appointment of Gloriana López-Lay as president of Del Campo Saatchi & Saatchi in Buenos Aires, Argentina. A 20 years industry executive, she will be responsible for the company’s creative center. López-Lay was Vice-president in the International Accounts office at Grey Advertising, where he managed the global business of Pantene. She has recently created an agency of its own and held executive roles at Wing Latino (WPP) in the United States and Grey Advertising in Mexico and Puerto Rico.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

::: Raul Galofre – Plumaz ::: Saatchi & Saatchi-Gloriana López-LayMarcello Coltro – Cisneros Media ::: Jon Hamm – Geometry Global ::: Aline Moda e Isabella Mulholland – J- Walter Thompson Brasil ::: Santiago Maíz – Y&R Argentina ::: Sophie Schonburg – Pereira & O’Dell Brasil ::: Eric Shear – NSB United States :::

Raul Galofre is Founder at Plumaz, a web-based content generation and knowledge sharing platform for consumers and enterprises. Previously Galofre worked at U.S. Media Consulting.

121538eSaatchi & Saatchi has announced the appointment of Gloriana López-Lay as Chairman of Del Campo Saatchi & Saatchi in Buenos Aires, Argentina. López-Lay,  an industry executive with more than 20 years of experience. Lay has recently served as vice president in the International Accounts office of Grey Advertising, where he managed Pantene global business, valued at US $3 million. During this period, she founded an agency itself and was a pioneer in international customer management with multiple brands and global models of processes and scales of compensation. She also held executive positions at Wing Latino (WPP) in USA and Grey Advertising in Mexico and Puerto Rico. She will fill Founder of the agency Pablo del Campo vacancy following his appointment as Global Executive Creative Director of Saatchi & Saatchi.

marcello coltro-Cisneros Media has announced the appointment of Marcello Coltro as Executive Vice President of Content Distribution.  Based out of the corporate headquarters in Miami, Coltro will oversee the company’s Pay-TV and Content Distribution units and report directly to Cisneros Media President Jonathan Blum.Prior to joining Cisneros Media, Coltro held key leadership positions in a number of media companies, including MGM Networks Latin America.  Earlier in his 20-year career, he worked for Country Music Television (CMT), TVA Brasil and DIRECTV Brasil.  In addition to earning a Bachelor of Communications degree, Coltro holds an executive MBA from Vanderbilt/USP, and enjoyed an academic career for over six years, teaching Strategic Marketing at the business school Escola Superior de Propaganda e Marketing in Brazil.

Jon Hamm-Geometry Global has appointed Jon Hamm as global chief creative officer in a newly created role for the firm. Hamm joins from Momentum Worldwide where he served as global chief creative and innovation officer after IPG/Momentum bought his agency Greenroom Digital in 2008.He will report to CEO Steve Harding.

Moda y Mulholland-J. Walter Thompson Brazil has announced the appointment of Aline Moda and Isabella Mulholland as new executive directors. Prior to the appointment, they were both serving as media director and planning director, respectively.

Mulholland and Moda will become part of the agency’s executive committee to manage the accounts focusing on business results. Throughout their professional careers, the executives have worked in agencies such as Y&R, Africa, Fischer and Loducca for Coca-Cola, Johnson & Johnson, Femsa, TAM, Peugeot and other clients.

Santiago Maiz-Santiago Maiz joins Y&R as director of innovation. After having worked for Nextperience as Chief Creative Officer, and with more than 15 year experience working for agencies such as Webar , JWT and Publicis Argentina, Maiz joins Young & Rubicam team as director of innovation. Maiz will work with Enrique Yuste, CEO; and Fernando Tchechenistky and Lisandro Grandal, creative CEOs.

Sophie_PJPereira-Sophie Schonburg has joined Pereira & O’Dell Brazil as Executive Creative Director. Schonburg began her career at AlmapBBDO where she remained for 19 years. She worked across the agency’s full portfolio of clients including Volks, Pepsi, Visa, HP, Bayer, Getty Images and Havaianas.   Schonburg joins the management of Pereira & O’Dell Brazil alongside Managing Director, Michel Lent; Director of Operations, Alexandre Santos; and Chief Strategy Officer, Ana Cortat.

nsb-To consolidate its presence in the United States, NSB / Keane will be called NSB. The agency was founded in 2002 by F. S. Roland and Sabrina Ortega Marengo,  had merged in 2012 with the American copany Keane to enter that market and Eric Shear has been promoted to business manager of the agency in United States.

Since then, he has provided branding and digital solutions for companies such as Harlem Globetrotters, SpringCM, TicketForce, Statera, Pebble Tec, SunDevilAthletics and Silkroad. He has also worked for Coca-Cola, Samsung, Monsanto and Johnson & Johnson, among other brands.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

VIMN – Carlos Penzini ::: Ebuzzing & Teads – Christophe Parcot ::: Fernando Monedero – Havas/MEC ::: AGEA Argentina – Tomás Salvagni:::

Fernando Monedero colorFernando Monedero has been appointed Regional Digital Director at MEC based in Miami. Before his new position at the Group M agency, Fernando was SVP Managing Director at Havas Digital in Miami. Monedero’s tasks at Havas will be assumed by Maria Jose Ezquerra Havas’ Head of Middle Office in addition to her role of leading negotiations, planning and buying for Havas Media. Portada interviewed Monedero about his recent appointment.

 

CARLOS PENZINIViacom International Media Networks The Americas (VIMN) has announced the appointment of Carlos Penzini, currently SVP of Strategy and Business Development, as Brand Manager of Paramount Channel Latin America. He will lead the creative and operational growth strategy for the 24-hour movie network launch, in addition to his role as SVP of Strategy & Business Development.

Penzini will be responsible for the content and brand management of the network launching in November, while continuing his duties as SVP of Strategy and Business Development. Based in Miami, he will report directly into Pierluigi Gazzolo, COO of VIMN and interim Managing Director for VIMN The Americas.

 

Ebuzzing_and_Teads_logo_landscape_one_lineEbuzzing & Teads, a video advertising company, announced the appointment of Christophe Parcot, former head of Yahoo! EMEA, as Chief Operating Officer. Christophe will run all sales and publishers teams out of the company’s international headquarters in London in a move to drive operational excellence on a global scale.

AageaGEA, holding of one of the most famous newspapers in Argentina, Clarín, is changing its commercial department. Tomás Salvagni will be in charge of the commercial department with two new units: Sales and Marketing. Eduardo Speranza will be in charge of the Sales unit and Javier Kraviez will lead the Marketing unit.

 

Paula Puppi - Stefano Zunino-

WPP ‘s wholly-owned operating company JWT , the global marketing communications agency, has acquired a majority stake of Mídia 123 Serviços de Publicidade Via Internet Ltda. (“Blinks“), a leading search engine marketing agency in Brazil strengthening its digital media market share.

 

doubleyou

The digital Spanish agency DoubleYou is opening a new office in Chile. Pape González will lead the Chilean team. In Spain, DoubleYou works with clients like Nike and Audi. In Latin America, DoubleYou also works in Mexico.

WP to LinkedIn Auto Publish Powered By : XYZScripts.com