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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s  Career Board!)

For prior Changing Places editions, click here.

79IfH0B9_400x400Walton Isaacson an independently held, minority owned, full-service advertising and marketing agency, has made two new appointments:

 

 

2b88f09Juan Bonilla was named to the new position of Senior VP of Business Development, effective immediately.Bonilla joins Walton Isaacson from GlobalHue where he was EVP, Group Account Director on Verizon Wireless, United Airlines, Autozone, Coca-Cola and US Bank while leading global new business development.At Walton Isaacson Bonilla reports to founding partners Aaron Walton and Cory Isaacson.Bonilla, whose experience extends across the telecommunications, retail, entertainment, insurance, and pharmaceutical industries, began his agency career in account management at Lowe and Partners and Cliff Freeman & Partners.His experience also includes the client side and five years at Home Box Office where he was the marketing manager, presiding over launch campaigns for iconic HBO series such as The Sopranos, Sex and the City and Six Feet Under.Following HBO, Bonilla spent seven years at McCann Erickson where he was VP Management Representative leading the communication efforts for a wide variety of blue-chip accounts, including Comcast-owned Versus Network, Novartis, Pfizer, Applebee’s and Coca-Cola. At McCann, he also served as SVP Group Account Director for TAG, a specialized marketing arm focused on millennials.

Alice Rivera is the new Vice president, Hispanic Marketing.In her new position, Rivera reports to Walton Isaacson partners and co-founders Aaron Walton and Cory Isaacson.Read more.

AAEAAQAAAAAAAAYBAAAAJDM1MGVjN2ZkLWY5ZGUtNGZiOC1iOThjLTJhM2U4NTA3YjhkNAHistoryMiami has announced that Ivon Rodriguez has joined the museum’s senior leadership team as the new vice president of marketing. With more than 15 years of experience in communications and marketing, Rodriguez joins HistoryMiami as the museum continues to gain both local and national attention for its innovative exhibitions such as Operation Pedro Pan.Rodriguez is a Brown University graduate with a B.A. in international relations and Hispanic studies, Rodriguez received her executive MBA from IE Business School and Brown University. Rodriguez’s professional background includes working at Telemundo and Caracol, where she helped launch the telecommunications networks into new markets, as well as experience in event planning and marketing as vice president at an agency she helped found, The 360 Group, Inc.cy in an advisory position as she completes her MFA.

3c8204dUnivision Local Media has announced the appointment of Leonardo Ruiz to vice president, general manager of the Univision station in Salt Lake City, effective immediately. In this new role, Ruiz will oversee all aspects of station operations including Ad Sales, Marketing, News, Production and Promotions for Univision owned and operated television station, KUTH Univision 32, in Salt Lake City. Reporting to Lee Davis, executive vice president, Univision Local Media, Ruiz will continue to oversee sales for KUTH.  He will also remain general manager of Univision stations in Bakersfield: KABE Univision 39, KBTF UniMás 31, and KUVI MyTV 45, a position he’s held since 2013.Ruiz has held numerous positions at Univision since 2007.  Prior to joining Univision, Ruiz was the Director of Marketing for Chivas USA (Major League Soccer) from 2005-2007.

Ferreira-200Marcelo Ferreira was named co-CEO of mobile ad platform RevMob. He will share executive management duties with Pedro Jahara, current RevMob CEO. Ferriera was most recently CEO of hellofood Brazil, part of the foodpanda, which offers online ordering and delivery of restaurant menu items. Prior to that, he was a business analyst for management consulting company A.T. Kearney.

 

 

ConAgraCGO_EmbeddedDarren Serrao was named chief growth officer at ConAgra Foods, where he will also oversee marketing. He was most recently senior VP and chief marketing and commercial officer for Campbell’s Americas Simple Meals and Beverages division.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s  Career Board!)

For prior Changing Places editions, click here.

Discovery Communications will give Discovery Channel chief Rich Ross added responsibilities.Ross will now become group president of Discovery Channel, as well as another big Discovery Networks revenue generator, Animal Planet, and Science Channel. Ross was named president of Discovery Channel in October 2014.

VpIpr5NL_400x400National CineMedia, Inc., the managing member and owner of 45.2% of National CineMedia, the operator of the largest in-theatre digital media network in North America, has announced that it will implement its Chairman and CEO succession plan:

Kurt_Hall_InsiderKurt C. Hall, who helped found the Company in 2005 with the three leading cinema operators AMC, Cinemark and Regal, will retire as Chairman, President and Chief Executive Officer upon the appointment of his CEO successor.

 

Upon the appointment of a new CEO, Scott N. Schneider, currently Lead Director of the Company’s Board of Directors, will succeed Mr. Hall as Chairman of the Board and Mr. Hall will continue in a 24-month consulting role as an advisor to the Board and CEO to facilitate a seamless transition and consult on other business matters.

Sandra_Thomas630-e1381992382154Telemundo 39 Dallas-Fort Worth / KXTX has announced the appointment of Sandra Thomas as Vice President of News for the station. In this role, she will be responsible for the overall performance of the Telemundo 39 news department and any other local productions across multiple media platforms. Thomas’ first day with Telemundo 39 will be August 17.Thomas joins Telemundo 39 after launching her broadcast and journalism career in 1985 and holding various newsroom positions with increasing responsibility at both the national and local level. She returns to Telemundo after working as the network’s Mexico Bureau Chief in 1993 and as the News Director for Telemundo 52 Los Angeles / KVEA from 1994 to 1997. Most recently, Thomas worked as Senior Director of Local and Affiliate News and as the Regional News Director for Northern California Stations for the Univision Station Group from 2009 to 2013.

Laraine_Mancini-e1439406720998-222x300Laraine Mancini has been named senior VP finance and head of investor relations at Univision Communications. She was previously VP, corporate strategy & business development at Time Warner Cable, where she also served as VP, investor relations. Prior to that, she was an equity research analyst, holding executive positions at Merrill Lynch, Lehman Brothers and Donaldson and Lufkin & Jenrette.

 

 

 

descarga (2)Y&R New York has appointed Christian Carl as global executive creative director overseeing Dell, Hamish McArthur as head of design and Greg Lotus as executive director of integrated production. All three report into Y&R New York CCO Leslie Sims.

 

 

yr_christiancarlcroppedCarl comes to Y&R from Havas New York, where, as ECD, he led creative development on Dos Equis and other clients. He also spent seven years at Arnold Worldwide.

 

 

McArthur has worked for various agencies including Saatchi & SaatchiPublicisMcCann Erickson and Sugar& Partners.

AAEAAQAAAAAAAAMEAAAAJGFlNWJiMGY1LTMyMWMtNDAzOS1iMTEwLWM0YjljY2VhY2I3NALotus previously worked at McCann New York for nearly 20 years in successive roles from assistant producer to SVP/executive producer.

 

 

 

AAEAAQAAAAAAAAM-AAAAJDg3N2M0MjhlLTdlMzMtNGExNS04YWY1LWM2Y2Y5N2M1N2QwMQMartin Davis, founder and former president of technology agency Ratchet, will become CEO of Design driven digital agency  Duffy.

 

 

 

descarga (1)Agency Mistress has hired Lixaida Lorenzo as creative director, reporting to agency founding creative partners Damien Eley and Scott Harris. Lorenzo was formerly a creative director and copywriter with JWT San Juan, Puerto Rico. During her 14 years at JWT she worked on brands including Ford, Unilever, Kraft, Nestlé, Pepsi, Gatorade, Walgreens, AT&T, Diageo, Cadbury and Heineken.

 

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s  Career Board!)

For prior Changing Places editions, click here.

descargaCarlos Correcha-Price has been appointed general manager of Edelman’s Miami office, effective immediately. He will report directly to Allan McCrea Steele, CEO Latin America.In this new role, Correcha-Price will lead programs to address U.S. and Latin American clients interested in developing relationships with the Hispanic market. The office will also prioritize the growth of its digital practice, helping clients to evolve, promote and protect their brands. Correcha-Price joined Edelman in 2004, working in the Miami office with local and regional clients. He also worked out of Edelman’s Brazil office for 18 months, leading the public affairs practice and serving as chief of staff.  Prior to his position in Miami, Correcha-Price served as senior vice president of International Public Affairs in Washington, D.C. where he led a number of clients and projects for Edelman and received the 2008 PRSA Silver Anvil Award for the communications campaign conducted on the Expansion Program of the Panama Canal.

Daisy Auger-Dominguez has been appointed Global Head of Diversity Staffing at Google based in San Francisco. Prior to Google, she was VP, Talent Acquisition and Organization & Workforce Diversity at the Disney ABC Television Group (DATG) where she led the strategic direction, implementation, and alignment of talent acquisition and diversity across. Before that she was Managing Director, Executive Search Initiatives at Time Warner,

descarga (1)Hispanic Public Relations Association National President Andy Checo has joined HavasFORMULATIN as Director.  Prior to this, Checo was the Director of Publicity & Community Affairs for MundoFox (the new MundoMax).

Digital expert Rosa Alonso has joined d expósito & Partners, in the newly announced position of Director of Digital Strategy and Innovation. The announcement was made in New York by Daisy Expósito-Ulla, Chairman/CEO.

 

imagesPaul Martinez has been named new President and CEO of 50-year-old nonprofit Boys & Girls Clubs Northeast Florida Martinez.

 

 

 

descarga (2)Cynthia McFarlane, Saatchi & Saatchi Worldwide’s Miami-based head of the Latin America region and U.S. Hispanic agency Conill, is leaving the company on Oct. 1. to pursue a new, entrepreneurial venture early next year.The agency is not planning to replace her for the time being.Saatchi’s Latin American operations will report to Justin Billingsley, the London-based CEO of the worldwide dynamic markets group since the network’s management group was restructured in January 2015. Ms. McFarlane joined Saatchi in 1993 as an account director in the agency’s Puerto Rico office. She worked in various Latin American and U.S. Hispanic roles at Saatchi and Conill, and has been in charge of both operations since 2008. Under Ms. McFarlane, Del Campo Saatchi & Saatchi founder Pablo del Campo took on international creative responsibilities, and became worldwide creative director last year.

descarga (3)Dante Di Loreto has been named president of television at Chernin Entertainment. He will report to Jenno Topping, head of film and television. Di Loreto joins Chernin Entertainment from WatchWorks Entertainment, a production company he started earlier this year. Di Loreto executive produced the Fox series Glee with Ryan Murphy and has worked on a number of other TV series, including American Horror Story. He has also supervised film and U.S. theatrical operations for Bill Kenwright Ltd. In his new role he is expected to work on projects for NBC Entertainment and Universal Television with which Chernin Entertainment recently signed a two-year agreement.
descarga (4)Airbnb has recruited former Levi’s brand boss Brian Irving as global marketing director.Reporting to Airbnb’s chief marketing officer Jonathan Mildenhall, Irving will oversee the brand’s advertising, partnerships and social media strategies.Prior to joining Airbnb, Irving held a number of senior roles at Google, including global brand director for Google+ and global head of marketing at Google Play.Irving started his career as a financial analyst at General Electric, and his career has seen him occupy posts on both agency and client side, including with General Motors, Digitas, RAPP, Apple and, between 2011 and 2012, as vice president for global digital marketing at Levi Strauss & Co.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s  Career Board!)

For prior Changing Places editions, click here.

Javier.Mart.nez.StainesJavier Martinez Staines has left Editorial Televisa/Televisa Publishing, where he worked for almost 10 years. His last position was Editorial Director as such he was responsible for the content of more than 100 magazine titles and their web properties in Latin America.

Juliette Austin, who headed up diversity hiring efforts for Buzzfeed, has left the company, Capital reports. Austin, who was said to be a popular colleague at Buzzfeed, served as global talent diversity and inclusion leader for a company that has made diversity hiring one of its top priorities.

descarga (1)Rick Welday was named President of AT&T AdWorks and will lead the division. Prior to this appointment, Welday was Senior Vice President, Customer Care, AT&T Services, Inc. He oversaw call center, chat and digital care operations, providing technical support for AT&T U-Verse video, broadband and narrowband solutions. Previously, Welday served as senior vice president, AT&T Consumer Self-Service and Sales. He is based in Dallas.

351679Brandstyle Communications, the New York City-based public relations firm specializing in lifestyle, technology, finance, wellness and concept brands, has announced the opening of a Miami office. It will be headed by marketing and PR veteran, Michelle Aristondo Chereque. Aristondo Chereque is a seasoned marketing and event specialist with extensive experience working with clients in a broad range of industries targeting the US, Latin American and Hispanic markets. They include SapientNitro, E! Networks, and Spanish Internet multinational, Terra Networks. Since its inception in 2008, Brandstyle Communications has provided a range of services to leading brands including: Luxury, Heritage Auctions, Highgate Hotel, Home Shopping Network, Hunter Boots, J.McLaughlin, Kiehl’s, La Cornue, Lily Pulitzer, Oscar Blandi, Quiet Logistics, Serena & Lily, Tata Harper, Technogym, The ASPCA, The Gordon Parks Foundation and Wolffer Estate Vineyards.

Segunda_and_TVFrontier Communications Corporation has appointed Gabriela“Gaby” Zabalúa as vice president of multicultural marketing.Zabalúa will be based at Frontier’s corporate headquarters in Norwalk, Connecticut, and will report to Vice President, Corporate Marketing and Advertising, Jessica Sokolowski. Zabalúa will be responsible implementing a comprehensive, culturally appropriate, marketing and engagement strategy across multicultural markets.Zabalúa has a breadth of experience in marketing, creative and content development, media management, business development and a passion for engaging diverse consumers. She founded Viva Bilingual Communications LLC, where she developed communications strategies and bilingual content to effectively engage multicultural audiences for clients, including the Center of Medicare and Medicaid Services and Communications Strategy Resources, Inc .Read more.

imagesThe National Association of Hispanic Journalists (NAHJ) board of directors has selected Alberto B. Mendoza to be NAHJ’s new executive director.Mendoza most recently served as the Regional Vice President with Jumpstart: Children First where he led the operations in California, Texas and Washington which served over 3300 children. He also served as the President and CEO of the Coalition for Clean Air, a California policy and advocacy organization, where he was the first Latino leader to run a statewide environmental organization.Born in Mexico, Mr. Mendoza was raised in Puerto Rico and San Diego and is fully bilingual. He will join NAHJ on a part-time basis on August 3rd and join full-time on September 1st.

NBCUNIVERSAL EXECUTIVES -- Pictured: Lleni Sandoval, Vice President, Human Resources, Hispanic Enterprises and Content -- (Photo by: Heidi Gutman/NBC)

Llenii Sandoval has been promoted to VP, Human Resource for NBCUniversal’s Hispanic Enterprises.She will continue to be based in Miami and report to Enrique Caballero, Senior Vice President, Human Resources, Hispanic Enterprises and Content.In her new role, Sandoval, who was formerly Human Resources Director, will act as an internal consultant for delivery of team building activities across the organization and will oversee employee onboarding, benefits communication, payroll transactions and other administrative developmentsSandoval will also aid in the development of the leadership pipeline, employee value propositions and branding, along with employee survey response strategies. Additionally, she will provide HR support for NBC UNIVERSO, NBC Deportes and local corporate functions. Sandoval first joined the company in 1996. Sandoval holds a Bachelor of Science degree and a Human Resources Management Certificate from University of California, Los Angeles.

13e9ff3931bda677b57c85de5c3929f2.300Danielle Maged has joined Fox Networks Group in the newly created position of executive VP of global partnerships. She will be in charge of leveraging FNG’s media assets across its domestic and international properties to develop customized marketing solutions for advertisers. Maged was most recently a strategic advisor and operating consultant in the entertainment and sports areas at private equity firm RedBird Capital. Prior to that she was global head of partnerships and business development at StubHub.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

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  • NBA

8GMNsRg3_400x400The National Basketball Association has assigned media planning and buying duties to Starcom Mediavest Group, the incumbent was  Media Storm, part of the Water Cooler Group network that is co-led by former Mindshare exec Antony Young. The NBA spent US$135.8 million on measured media last year, up from US$93.6 million in 2013, according to Kantar Media.  Media Storm was only contracted to work with the NBA for the 2014/15 seaso. SMG is expected to handle the account via its sports marketing practice, which is called “Sports at SMG.”The NBA’s lead creative agency is Translation, which won the account in December, replacing Omnicom’sGoodby Silverstein & Partners, which had been the NBA’s agency of record since 2007.

  •  Coty

descarga (5)Katy Perry and beauty company, Coty, are capitalizing on her following — the most of any Twitter user– with the virtual Katy Perry Pop Up to promote the sale of her newest fragrance, Mad Potion.The virtual pop-up shop is selling the product for us$30 through Twitter’s buy button until a limited availability runs out.The account, which so far has gained more than 14,000, is the first of its kind for a beauty brand. The goal is primarily to pique consumer’s interest.Twitter’s buy button debuted late last year, and retailers like Home Depot and Burberry, as well as artists such as Eminem and Pharrell have used the buy button to sell products.Coty has worked with Mr. Perry’s two other fragrance lines, and has experimented with pop-up shops before. Last year, Coty and Marc Jacobs created a pop-up shop in Soho to promote Daisy. This time, Coty promoted the brand by extending the relationship between Ms. Perry and her followers. The fragrance will hit retailers like Walgreens, Kohl’s and Macy’s once the limited availability on Twitter runs out.

  • J.C. Penney

descarga (6)JCPenney is fighting online bullying with a new campaign called “Bend the Trend” this back-to-school season. The initiative will encourage consumers to compliment each other’s style instead of shaming one another on social media.The effort is in contrast to JCPenney’s 2013 back-to-school spot, which earned criticism from parents who felt it promoted bullying.For the effort, JCPenney recruited some notable YouTube talent. The retailer teamed up with DreamWorks Animation’s AwesomenessTV for a four-part video series featuring the Merrell Twins, the stars of Primrose Makeup, Josh Tryhane, Sierra Furtado, Paulina Cerrilina and Hunter March. The young stars will use their platforms to encourage positivity online and share their styles for back-to-school.There will be a social push also on August 12, called “National Shout Out Day,” when JCPenney will ask consumers to sing each other’s praises. The department-store chain will also provide shareable compliment cards on Tumblr to inspire people to be a little nicer to each other.”Bend the Trend” , releasing with  two new TV spots geared toward kids and teen, also pushes young people to explore their own unique styles while promoting deals to parents.It features an interactive mix-and-match game where consumers can create their own looks, or “smash ups,” with apparel and accessories from JCPenney’s back-to-school collection. Users can add their creations directly to the shopping cart and share them on social media.The department-store chain is also running a print ad in Seventeen magazine’s August issue, and raising money for JCPenney Cares, which will fund children’s charities, during the month of August.

  • McDonald’s

McDonald’s lead Hispanic agency, Alma in Miami, has rolled out “A Little Lovin’,” a three-minute bachata musical starring the 20-year-old Dominican-American singer Leslie Grace. At the beginning, she is seen sitting in McDonald’s with a case of writer’s block, but a McDonald’s employee (played by Daniel “Cloud” Campos, who also was the director and choreographer) soon inspires her to find “A Little Lovin’ ” all around. The spot will premiered during Thursday’s broadcast of Premios Juventud on Univision.Sony Music Entertainment repurposed Grace’s “Solita Me Voy” song for the spot.

Join us at PORTADA Mexico!

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s  Career Board!)

For prior Changing Places editions, click here.

descarga (1)Ricardo Sternbach has been apointed Ad Sales Director at Olympusat based in West Palm Beach. He is tasked with developing an Advertising Sales Unit for the U.S. Hispanic and Latin American markets. Previously Sternbach worked as Regional Sales Manager at EstrellaTV in New York City.

 

descarga (2)Medula has appointed Javier Chanfreau as its new CEO. Since his designation, he has secured several business relationships and exclusive commercial representations including with Microsoft Advertising for Central America, Chile and Peru, Shazam covering the majority of Latin America and Miami, and Opera Mobile for the panregional market. For the last two years, Javier has been the VP of Sales for the U.S. Hispanic and Latin America markets for all of the company’s products. Based in Miami, Chanfreau has held different executive positions including: Regional Sales Manager Grupo Clarin, Country Manager Ybrant and South America Sales Manager Microsoft Advertising/Ybrant. Chanfreau has a Bachelors Degree from Universidad Catolica in Argentina and a Masters Degree in Higher Management from ESADE, Spain.

Lucia Ballas Traynor recently left CafeMom’s MamasLatinas.com. Ballas Traynor was MamasLatinas.com CEO and Co-Founder since the site’s launch in 2013.

AAEAAQAAAAAAAAJwAAAAJDY0YTc2NDcyLTU3MmMtNGI3MS1hOTA2LTc1ZWUxOTU4ZTE2YgTubemogul, a enterprise software company for brand advertising, has announced that Matthew Dybwad has joined the company as Head of Political and Public Affairs and will open the company’s new Washington D.C. office. Dybwad will report directly to TubeMogul’s VP of Media, Mark Rotblat. Dybwad brings over 15 years of experience as a digital media executive in political and public affairs advertising. Before joining TubeMogul, he co-founded CRAFT, an integrated political communications agency, where he was responsible for building and overseeing the digital practice, including the formation of the agency’s internal programmatic unit.

descargaJust nine months after her initial hire as head of sales for Yahoo in the Americas, Lisa Utzschneider has been promoted to chief revenue officer for all markets globally.Utzschneider has worked for advertising’s biggest sales organizations. She sold advertising at Microsoft for a decade before leaving for Amazon in 2008, when the online retailer first entered the advertising business.Utzschneider’s predecessor, Ned Brody, has officially left Yahoo.Also out is Kevin Gentzel. Appointed to a senior sales role two weeks before Utzschneider’s hire, he left in mid-May and now serves as CRO of Gannett and USA Today.

descarga (3)Balsera Communications has promoted Sonia Diaz to Director of Public Relations and Digital Strategies, effective immediately. In her expanded role, Sonia will support new business development while managing messaging, strategy, objectives and partnerships for Balsera’s U.S. Hispanic, public affairs and government affairs clients.Diaz joined Balsera Communications in 2011 as a Senior Account Executive supporting the agency’s U.S. Hispanic practice. During this time, she has led the creation and implementation of U.S. Hispanic and public affairs campaigns that include grassroots, grasstops, and public policy engagement for consumer, trade and online audiences. In 2014, her leadership won Balsera Communications the awards for PRWeek Multicultural Campaign of the Year and the Hispanic Public Relations Association (HPRA) Best Media Event of the Year.

 

andyamendola_thecommunitycroppedThe community, part of SapientNitro, has announced the addition of Andy Amendola as Director of Digital Strategy. Based in Miami, Amendola will report directly to Andrew Speyer, Head of Strategy, ensuring the seamless integration of digital and social thinking into all strategic work at the agency.Prior to joining the community, Amendola was Director of Digital Strategy at the Miami office of Y&R/Bravo .Before that, he helped Campbell’s Soup Company drive social strategy across all its brands. Amendola was also Director of Strategy at the New York office of Fanscape, part of The Marketing Arm. He has also held digital strategy positions with increasing responsibility at Universal McCann, DeVries Global, 360i and Ogilvy & Mather.

descarga (4)Luis Jimenez has left his post at Spanish Broadcasting System’s (SBS) “Amor 93.1” WPAT-FM Paterson, NJ/New York and from his syndicated morning show less than a year after returning to the network. This was his second opportunity with SBS, after a failed effort on across the street rival Univision Radio.

Join us at PORTADA Mexico!

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s  Career Board!)

For prior Changing Places editions, click here.

unnamed (1)Grupo Radio Centro (GRC) has announced the appointment of veteran radio executive Bill Shadorf as Executive Vice President/General Manager. Based in Los Angeles, Shadorf will lead all sales and operations for Grupo Radio Centro and report directly to GRC President and CEO Francisco Aguirre. Shadorf’s dynamic executive career includes top executive positions as Vice President General Manager/West Coast Market Manager for Spanish Broadcasting Systems and Vice President of Corporate Sales at Univision Radio.

unnamedAlso joining Grupo Radio Centro’s executive team is Zev Levy as vice president, Director of Sales for Radio Centro 93.9 FM (KXOS-FM). Levy will oversee all aspects of sales for the station, including Interactive and Entertainment.Levy’s experience includes serving as Director of Sales for KLAX 97.9FM “La Raza” and KXOL 96.3FM “Latino.”

Shadorf and Levy are both longtime radio executives who carved a name for themselves in the industry.

 

descarga (6)MEC has announced the rebranding of MEC Bravo, one of the leading Hispanic media agencies, to MEC Multicultural to reflect the agency’s expansion into broader consumer segments. Led by Vilma Vale-Brennan in New York, the practice will continue to deliver genuinely integrated communications plans backed by culturally-relevant insights to connect with Hispanic, African America and Asian audiences.

 

 

descargaPeter Horst has been appointed chief marketing officer at Hershey Co., succeeding Mike Wege, who was appointed senior VP, administrative officer. Horst was previously senior VP, brand marketing at Capital One Financial Corp. He also served as CMO for Capital One Bank.

descarga (1)Diageo has promoted James Thompson to replace North American Chief Marketing and Innovation Officer Peter McDonough, who is leaving the company after nearly nine years.Thompson, who is currently the liquor giant’s managing director for its global reserve business, will assume the CMO role on Aug. 1. The reserve division covers luxury brands such as Johnnie Walker Blue Label, Cîroc Vodka, Ketel One Vodka andDon Julio Tequila. Previously, Mr. Thompson spent six years as Diageo’s CMO for Asia Pacific. He has also held several North American roles, including president for Guinness Canada.

phillips_nathanNathan Phillips has joined digital marketing and creative agency Narrative as chief creative officer. He was previously a group creative director at Noise and has also held agency positions at SS+K and at Publicis Modem.

Derek Collison 468Frank Foster has been appointed senior VP and general manager of TiVo’s research and analytics subsidiary. He will oversee TiVo strategic development in the research and analytic solutions areas, audience measurement, data provisioning and programmatic ad efforts. He was most recently president and general manager of Crossbeam Media, a unit of Comcast that focuses on TV, online and mobile ad platforms. He also served as VP advanced media sales and planning at Comcast Spotlight and, prior to that, was head of TV ad sales and TV product development for AT&T AdWorks.

Join us at PORTADA Mexico!

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

::: Madelin Bosakewich, Haydee Pabon – Zoomin.TV ::: Proximity Colombia – Horacio Maggi ::: Fabiano Rodrigues – Ogilvy Brasil ::: Caio Del Manto – Agency Lola ::: DPZ&T – Fernando Diniz :::

Click here for previous Latam Changing Places editions
304c648 Veteran media professional Madelin Bosakewich has been hired by Zoomin.TV as its new Director, Business Development & Publisher Relations based in Miami.

 

 

 

image1.PNGHaydee Pabon is another  new addition to the Zoomin.TV team in Miami. Pabon is an International Business  MBA graduate with a Marketing certificate from Nova Southeastern University. She is a dynamic and a confident professional with strong background in marketing, advertising, television distribution, digital content, programming, acquisitions and international sales.With excellent public relations skills she has being able to maintain and create new connections with important clients and global companies, leading to considerable sales in Eastern and Western Europe, Latin America, US Hispanic and the Middle East Countries.With much enthusiasm and great energy she is looking forward to starting as the new Business Development and Publisher Manager for Zoomin.tv in the Miami office.

descarga (2)Proximity Colombia has announced the addition of Horacio Maggi as Chief Creative Officer. The executive joins the team of Miguel Dallos, Planning Director; Zarina Avila, Social Media and data Director and Barbara Castro, Accounts Director.With more than 19 years of agency experience, the Argentine went through Sistole Colombia, DDB, J. Walter Thompson, McCann, Jet, Leo Burnett Venezuela and Radiux Argentina.

 

CJVXn-vWsAAJDRVFabiano Rodrigues(left) is Ogilvy Brasil new Performance Manager. Rodrigues will collaborate with the industry in developing strategies and managing media buying, on channels such as Google and Facebook. He will also help to boost campaigns in social networks.

 

descarga (1)Caio Del Manto Joins Lola as strategic planning department Director for the agency to lead-from Madrid’s office- Lola Madrid, Barcelona and Lisbon office’s strategic teams. The Brazilian will be part of the management team of the agency and report to Miguel Simoes, CEO of the shop.Del Manto comes from Mondelēz International where for almost 2 years lead the strategic department for Latin America, from Brazil. He has also worked for agencies like Fallon London, J.Walter Thompson, Leo Burnett and McCann; and handled accounts such as HSBC, Microsoft, Cadbury and Nokia, among others.
descarga (3)The agency DPZ & T, created in May after Publicis Worldwide Brazil announced the merger of DPZ and Taterka, made its first major hire. Fernando Diniz will be chief strategy officer. He will handle Strategy and Innovation area, accelerate the digital transformation of the agency and change their organizational culture.Diniz is a journalist, historian and has over 20 years of experience in the advertising market.He has worked for agencies like TBWA and Y&R and had clients such as Vivo, Danone, TAM, Motorola, Perdigão, Unilever, Estado de São Paulo, American Express, Bradesco, and LG.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s  Career Board!)

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AAEAAQAAAAAAAAMpAAAAJDlkZDNmNDY0LWUzN2YtNDE2NS1hNjM2LTA0OTk5ODljYmZjYgTammy Soares has been promoted to president of digital customer engagement at agency Rosetta. She was most recently executive VP at the agency, overseeing its Western region. Soares will report to Shannon Denton, CEO of Razorfish Global North America. Both Rosetta and Razorfish are part of Publicis Groupe.

 

7pZwoUM__400x400Comunicad, LLC a full-service, cross-cultural public relations and marketing communications agency based in Arlington, VA, has announced the appointment of new staff :

 

 

2ba3af1Shalimar Alio was named senior account executive. Alio comes from the Congressional Hispanic Caucus Institute (CHCI) where she was the senior manager with the strategic communications and events department. Alio, who previously worked at Comunicad, has more than 10 years of experience developing partnerships while leading communications campaigns and event logistics. She was recently accepted to Georgetown University’s Master in Public Relations and Corporate Communications program, is a graduate from the American Express Leadership Academy in partnership with the Center for Creative Leadership, has a Graduate Certificate in Marketing from Georgetown University, and holds a BA in communications from the University of Sacred Heart in Puerto Rico.  At Comunicad, Alio will oversee strategy and development for national clients with creative solutions for their community development campaigns, stakeholder engagement and programs.

Jossie-Flor-SapunarJossie Flor Sapunar named account executive. Sapunar comes to Comunicad from the League of United Latin American Citizens (LULAC). Sapunar led an innovative media approach and effective digital campaigns as LULAC’s new media and publications manager. As account executive at Comunicad, Sapunar will assist with leading the media relations and digital marketing objectives for national clients, integrating her expertise in graphic design and content development. Sapunar holds a BA in International Studies and Spanish from the Johns Hopkins University.

Ileana-RuizIleana Ruiz has also joined the media relations team at Comunicad. Ruiz was previously with the communications department at the US Census Bureau. At Comunicad, Ruiz provides support on publicity, outreach, content development and social media efforts. Ruiz holds a MA in communications and public relations from the Sacred Heart University in Puerto Rico and a BA in marketing from Universidad de Puerto Rico.

 

 

descarga (1)Marysol Castro will be the host of ESPN’s Premier Boxing Champions telecasts. The boxing series premieres on Saturday, July 11 at 9 p.m. Castro most recently was a news anchor at WPIX New York. Prior to that she had on-air roles at CBS’s The Early Show and ABC’s Good Morning America.

 

descarga (2)Arthur Sadoun, global CEO of Publicis Worldwide, was given additional oversight of MLGroup, the holding company’s public relations and experiential agency unit. He replaces OLIVIER FLEUROT, who was given a new role as senior VP at Publicis Groupe. Sadoun, 44, has been working his way up the Publicis ladder since joining the company in 2006. He has also served as managing director of Publicis Worldwide and prior to that as CEO of Publicis France.
descarga (3)Glen Tacinelli has been named general sales manager at 77 WABC Radio in New York, a Cumulus Media station. For the past seven years, he managed Eastman Radio’s New York office, representing radio stations in over 137 markets across the country and heading up a sales team. He has also held management positions at consumer research company Arbitron, which was acquired and merged into Nielsen.

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::: Headway Digital – Julian Saconi  ::: BANDAI NAMCO Entertainment America Inc. – Hide Irie, Eric Hartness, Gerson Souza  ::: Cheezburger – Juan Pablo Chiquiza  ::: Ingredion Incorporated – Jorge A. Uribe :::

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Headway Digital_Julian SaconiHeadway Digital has appointed Julian Saconi as Country Manager for its new office in Chile. Julian is a graduated in Social Communication carrer, in addition to having studied advertising. Saconi is a digital advertising expert who has worked for prestigious companies such as IBM and Accenture.

 

1Interactive entertainment publisher BANDAI NAMCO Entertainment America Inc. has announced three new postings to its leadership team. This new team of leaders has been assembled specifically to focus upon and expand the company’s digital distribution channels, anime game offerings, and further develop its Latin American business and marketing operations. All three leadership postings are effective immediately.

 

5Coming on board in the role of Executive Vice President and Chief Operating Officer, Hide Irie brings over 30 years of video game publishing experience to BANDAI NAMCO Entertainment America’s executive team. Irie most recently held the role of President and CEO of U.S. based video game publisher Agetec from 2005 to 2015. Prior to his tenure at Agetec, Irie held the position of President and COO of SEGA of America.

 

3Joining the company in the role of Vice President of Marketing, Eric Hartness has over two decades of marketing experience in the toy and video game industries. Hartness most recently held the role of Head of Marketing at Amazon Game Studios and was formerly a Vice President of Marketing at video game publisher Electronic Arts. His expertise in the digital space and video game marketing will play a pivotal role in increasing the success of BANDAI NAMCO Entertainment America’s digital businesses both in the console and mobile spaces.

2In addition, Gerson Souza joins the company as its new Director of Latin American Sales and Marketing. Souza has worked in the Latin American video games industry for over 20 years and has held General and Country Manager positions at both Sony Computer Entertainment America and Vivendi Games. He brings a wealth of local sales and marketing experience to BANDAI NAMCO Entertainment Brazil Inc. that will directly benefit the Latin American and Brazilian territories.

QHe1Mesh_400x400Cheezburger has tapped Juan Pablo Chiquiza to serve as content Producer for the new site and apps. Chiquiza, a Colombian native, brings a decade of impressive experience to Eres Todo un Loquillo. Prior to joining the Cheezburger, Chiquiza worked for several major players in the media industry including The Washington Post, Google and Sony.

 

0749b2cIngredion Incorporated, a global provider of ingredient solutions to diversified industries, announced the appointment of Jorge A. Uribe to its board of directors, effective July 1, 2015.   Uribe is the global productivity and organization transformation officer of The Procter & Gamble Company (P&G).  He has been with the company for over 30 years in various general management and operating positions, including group president, Latin America and vice president, customer business development and marketing, Latin America.  Additionally, he held a number of management positions with P&G in countries around the world, including Switzerland, Malaysia, Cyprus, United Arab Emirates, Saudi Arabia, Venezuela and Colombia, his native country. Uribe is a director of: Grupo Argos, a Colombian holding company; Carvajal S.A., a manufacturer of text books, paper products and office equipment; and United Way Worldwide.  He has a bachelor’s degree in management engineering from Universidad Nacional de Colombia and a MBA from Xavier University in Cincinnati. Uribe’s appointment reinforces the diversity of Ingredion’s board.

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Univision Communications Inc., the leading media company serving Hispanic America, has announced two key appointments that will strengthen its Local Media and Political and Advocacy Sales efforts:

5169687Jose Valle has been named president of Political & Advocacy Sales. An Officer of the Company, Valle will remain based in Los Angeles and will report to Keith Turner, president, Advertising Sales & Marketing for UCI. Valle served as president of Univision Radio since 2011. Prior to Univision, he served as president and general manager of KVEA. Earlier in his career, Valle served as vice president and general manager of various numerous radio stations with responsibility for sales, content and operations.

Jaime Jiménez, EVP, Univision Local Media, will assume responsibilities for Univision Radio content and Univision Radio’s operating hubs in Los Angeles, Miami and San Antonio. Jiménez will continue to be based in Los Angeles reporting to Kevin Cuddihy, president, Univision Local Media. In his new role, Jiménez will oversee radio content for the leading Hispanic radio group in the U.S., which includes 67 radio stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico, as well as Univision Radio’s operating hubs in Los Angeles, Miami and San Antonio.Jiménez has over 20 years of experience in Radio and Television. Prior to this role, he served as EVP of Local Media. He previously served as SVP, GM for Univision’s radio cluster in LA, general manager for Univision’s local television stations in San Francisco and as the local sales manager for Univision’s flagship station KMEX Univision 34 and KFTR UniMas 46 in Los Angeles.

Both appointments take effect immediately.

Telemundo62 Philadelphia / WWSI has  announced that Andrea Cruz has been named Reporter for Noticiero Telemundo62 at 5:30 PM, 6 PM and 11 PM  on weekdays. Cruz will work alongside Carolina Cardona, who was named Reporter recently, and both will join News Anchor Ramón Zayas, Weather Anchor Violeta Yas, Sports Anchor Jaime Becerril and a team of dynamic reporters to deliver local breaking news and information for the Spanish-speaking community throughout Greater Philadelphia, the Lehigh Valley, southern New Jersey and Delaware.

descargaCruz joins Telemundo62 after working as the Miami bureau Reporter for the Telemundo Station Group and as part of the NBCUniversal Owned Television Stations Reporter Development Program.

 

 

descarga (1)Cardona joined the Telemundo62 team in April after working at Telemundo Phoenix / KTAZ as a Reporter from 2014 to 2015. Prior to joining WWSI, Cardona worked at various local television stations across the country, as well as Univision Network. Cardona has also served as a radio producer for Caracol Radio in 2004. Cardona earned a bachelor’s degree in Journalism and Mass Communication from Florida International University.

 

descarga (2)Telemundo 60 San Antonio has announced that Rigo Villalobos has been named Video Journalist for Noticias 60 Telemundo weekdays at 4:30 PM, 5 PM and 10 PM. He will join News Anchors Arlena Amaro and Alex Hernandez, Weather Anchor Lilian Perez, Sports Anchor Johnathan Solarte and a dynamic team of reporters to deliver breaking news and up-to-the-minute information about issues affecting the Hispanic community in San Antonio.Villalobos joins Telemundo 60 from Univision Nevada / KINC, where he worked as a news reporter from 2013 to 2015. Prior to this, he worked at various local television stations across California.He received a bachelor’s degree in Broadcast Journalism from California State University, Northridge.

 

Newlink America, an Hispanic market consulting and communications firm, has named industry expert Lisette Hoyo as its senior vice president of client services. She joins Eduardo del Rivero, Managing Partner and Sergio Roitberg, Partner, to lead the practice and manage a team servicing a roster of blue chip companies. In addition to providing clients with senior strategy and counsel, Hoyo will also be responsible for the growth of the operation. Prior to joining Newlink America, Hoyo served as executive vice president of client services for Republica, where she led client strategy for U.S. Hispanic and cross-cultural marketing initiatives, and oversaw the agency’s research and planning, account services and communications disciplines. Previously, Hoyo served as president and managing partner for Accentmarketing (IPG).

logo-introMichael Hernandez has joined New York City based agency Prime Access, as Digital Media Supervisor. He previously worked at Identity/UM as Media Planning Supervisor. Prime Access  also recently added  Eva Salas as Media Director, before Salas worked at Havas Media as Media Investment Manager, Local Broadcast Group.

Steve Rossi, a veteran newspaper executive, has been appointed CEO of Digital First Media, the company that operates the Bay Area News Group and its digital and newspaper properties, including this newspaper.Rossi succeeds current CEO John Paton effective July 1. Paton is retiring from DFM on June 30. Since January 2014, Rossi, who is based in San Jose, has served as president and chief operating officer of DFM, which manages more than 800 print and online products serving 67 million readers each month.

 

The Voice of Hispanic Marketing has announced its newest Advisory Board member:

descarga (3)Stacie M. de Armas, the Vice President of Strategic Initiatives & Consumer Engagement at Nielsen, the global performance management company. The AHAA Advisory Board provides thought leadership and insights representative of the broad Hispanic marketing spectrum and helps AHAA’s board of directors set long-term strategy. Advisory board members are comprised of Hispanic marketing leaders from diverse industry backgrounds including media, production, consulting, music, direct response, promotions, research, public relations, and advertising.At Nielsen, de Armas is responsible for the development of ongoing strategic multicultural initiatives with internal and external stakeholders, diverse industry allies and community leaders. She oversees the U.S. Strategic Community Alliances and Consumer Engagement department’s Community Relationship Management (CRM) strategy to ensure long-term connectivity with diverse communities around the country. With more than 16 years of multicultural market experience, de Armas represents the company as a thought leader and manages day-to-day relationships with Nielsen’s External Hispanic & Latino Advisory Council. In December of 2014, she was selected as one of Latina Style Magazine’s top 10 Latina Executives of the year.

QHe1Mesh_400x400Cheezburger has tapped Juan Pablo Chiquiza to serve as content Producer for the new site and apps. Chiquiza, a Colombian native, brings a decade of impressive experience to Eres Todo un Loquillo. Prior to joining the Cheezburger, Chiquiza worked for several major players in the media industry including The Washington Post, Google and Sony.

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::: Juan Pablo Suarez –  Magnetic  ::: Dan Perry – VICE  ::: Travis Johnson – IPG Mediabrands ::: Leo Burnett Tailor Made – Clovis Marchetti , Antonio Nogueira ::: BBDO Chile – Marcelo Con, Jorge Muñoz ::: Rodrigo Lugato – Ogilvy Brazil :::  Adrian Hermosillo – Pro Mach :::

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descarga (5)Juan Pablo Suarez has been appointed Director of Sales LatAm at Magnetic, a search retargeting company that specializes in reaching consumers with relevant display ads based on their search history. Suarez is based in Miami. Previously Suarez worked as Sales Director at MediaDesk a DSP owned by media ad placement firm U.S. Media Consulting.

 

 

9562177204_e38f53fca5_b-450x299VICE is setting up a Miami operation that will also act as coordinator for VICE’s U.S. Hispanic youth offerings as well as VICE’s existing Latin and South American operations, which currently span from Mexico to Brazil.The new bureau will be responsible for expanding VICE’s roster of channels in the region, and producing hundreds of hours of programming per year, covering the underreported stories and breaking news that matters most to young people. A spokes person at VICE tells Portada that Dan Perry will be in charge of Sales/Business Development in the Miami office.

descarga (6)Travis Johnson, CEO of mobile agency, Mnet, has been named Global Head of Mobile for IPG Mediabrands, and will be relocating to New York in July to take up the new position.Johnson has been with the Mediabrands family for ten years – holding various digital roles as well as a stint as Commercial Director for Mediabrands Australia and prior that, Managing Director of UM.In his most recent role at the helm of Mnet, he leads a team of 60 professionals across Australia, providing client services ranging from business plan articulation to mobile strategy, development, commerce, deployment, measurement, media and analytics – driving the overall direction and capabilities of the agency to be world class. In his new position, Johnson’s core responsibilities will be to leverage the group’s proprietary technologies and patents – including HARK™ second-screen audio watermarking technology, mobile campaign management platform, content management systems and social integration technologies – in order to grow mobile capabilities in key Mediabrands markets globally. He will be charged with creating a global network of mobile offices to collaborate and create – exporting what has been hugely successful in Australia to the rest of the world.

leo_logo_400x400Leo Burnett Tailor Made The brazilian subsidiary has added a new pair of creative directors: Clovis Marchetti and Antonio Nogueira, a team led by Marcelo Reis, partner and co-chair of the agency.

 

 

bra.marchetti_clovis570-13Clovis Marchetti was part of J. Walter Thompson. Previously, he was nine years at Lew’Lara / TBWA, and also worked for Salles (now Publicis), Newcomm (now Y & R), DM9DDB, Almap / BBDO.

 

 

antonio_nogueiraThe carioca editor Antonio Nogueira “Mega” comes from FBIZ. He previously worked in Talent, DM9, Publicis, FNazca and Giovanni (today FCB).

 

 

 

 

1cd5f672f63717BBDO Chile has new creative directors.Marcelo Con and Jorge Muñoz have joined the Chilean subsidiary from Contrapunto BBDO -Madrid- and Prolam Y&R, respectively.They will both lead the creative team and report directly to Agathe Porte, CEO of BBDO & Proximity Group in the country.Muñoz and Con will work for clients such as Visa, Merrell, Azleia and Gatorade.

 

descarga (1)Rodrigo Lugato has joined Ogilvy Brazil as creative director to handle the Claro account. Lugato held the same position at F/Nazca Saatchi & Saatchi for the past five years. Some of the clients for whom he worked are Claro, Honda, P&G, Carrefour, Pernambucanas, Novartis and Kia Motors.

 

343049cAdrian Hermosillo will be responsible for all aspects of the Pro Mach Mexico Shared Services business, including facility management, importation of aftermarket parts, management of training services, equipment demonstrations, trade shows, and Internet-based marketing.Hermosillo, a Monterrey native,  has been in sales, marketing, and technical support for Axon for more than four years in the USA. He holds a B.S. degree in engineering from Monterrey Tech (ITESM) and an MBA from UNC-Chapel Hill, Kenan Flagler Business School.

 

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descarga (5)Juan Pablo Suarez has been appointed Director of Sales LatAm at Magnetic, a search retargeting company that specializes in reaching consumers with relevant display ads based on their search history. Suarez is based in Miami. Previously Suarez worked as Sales Director at MediaDesk a DSP owned by media ad placement firm U.S. Media Consulting.

 

 
9562177204_e38f53fca5_bVICE is setting up a Miami operation that will also act as coordinator for VICE’s U.S. Hispanic youth offerings,  as well as VICE’s existing Latin and South American operations, which currently span from Mexico to Brazil.The new bureau will be responsible for expanding VICE’s roster of channels in the region, and producing hundreds of hours of programming per year, covering the underreported stories and breaking news that matters most to young people. A spokeperson at VICE tells Portada that Dan Perry will be in charge of Sales/Business Development in the Miami office.

descarga (1)Bacardi has opened a new Centers of Excellence that will be headed by Mauricio Vergara, CMO North America and global lead for BACARDÍ® and GREY GOOSE®, based in Hamilton, Bermuda. Mauricio will report to Dolan on global brand decisions and to North America Regional President Pete Carr on regional issues. Since joining Bacardi in 2013, Mauricio has held regional and global marketing and sales leadership roles, driving integration from brand strategy to commercial execution. Mauricio has held a variety of marketing roles at Procter & Gamble, Coca-Cola, SAB Miller and Brown-Forman. At Brown-Forman, he served as Global Vodka Managing Director.

 

descarga (6)Travis Johnson, CEO of  mobile agency, Mnet, has been named Global Head of Mobile for IPG Mediabrands, and will be relocating to New York in July to take up the new position.Johnson has been with the Mediabrands family for ten years – holding various digital roles as well as a stint as Commercial Director for Mediabrands Australia and prior that, Managing Director of UM.In his most recent role at the helm of Mnet, he leads a team of 60 professionals across Australia, providing client services ranging from business plan articulation to mobile strategy, development, commerce, deployment, measurement, media and analytics – driving the overall direction and capabilities of the agency to be world class. In his new position, Johnson’s core responsibilities will be to leverage the group’s proprietary technologies and patents – including HARK™ second-screen audio watermarking technology, mobile campaign management platform, content management systems and social integration technologies – in order to grow mobile capabilities in key Mediabrands markets globally. He will be charged with creating a global network of mobile offices to collaborate and create – exporting what has been hugely successful in Australia to the rest of the world.

 

Rick Zuroweste Partner and CMO Moosylvania (PRNewsFoto/Moosylvania)
Rick Zuroweste Partner and CMO Moosylvania (PRNewsFoto/Moosylvania)

Moosylvania, a national full-service digital marketing agency, has announced the appointment of Rick Zuroweste as Partner/Chief Marketing Officer today.Zuroweste most recently served as Chief Marketing Officer at Dymatize Enterprises, a sports nutrition company in Dallas. Prior to that he held various management, marketing and innovation positions at Dean Foods DSD Dairy Division, Coco-Cola, and Sara Lee. The St. Louis native received his Master’s Degree in Journalism, majoring in Advertising, from Northwestern University, and a Bachelor’s in Journalism, majoring in Advertising, from the University of Kansas.Moosylvania is an independent digital advertising agency recognized for its 50 Top Brands Millennial Ranking report .

 

descarga (2)NewPoint Media Group, LLC has added Michelle Fleury to The Real Estate Book sales and marketing team as a new Regional Sales Manager. Fleury will work directly with local Independent Distributors to implement integrated multi-media marketing programs for real estate professionals. Fleury brings years of experience in publishing, advertising and sales to the position as a past marketing solutions expert in both the apartment and new home industries. Fleury has served as publisher of both The Apartment Finder and New Home Finder brands in the Greenville, SC market and received numerous awards including “Vendor of the Year” by the Upper State Apartment Association and “Innovator of the Year” for New Home Finder.

descarga (3)Erin McCarthy, a 17-year veteran of Travel Impressions, has been promoted to the position of vice president of marketing, effective immediately. In her new role, McCarthy will oversee all marketing for the company and its managed brands, reporting directly to Jeff Clarke, Travel Impressions’ president.McCarthy began her career at Travel Impressions, which sells such destinations as the Caribbean, Mexico, Hawaii and more, as a reservation specialist at just 20 years old.

descarga (4)DreamMaker Bath & Kitchen has announced that Joaquin Erazo, marketing expert in the remodeling industry, has joined the DreamMaker team as its Marketing Strategist. With 20-plus years in the industry, Erazo has a background as a marketing chief for one of the nation’s largest remodeling companies and as marketing consultant to some of the nation’s best remodeling companies. He is bringing his proven skill set and high-level marketing strategies to DreamMaker remodeling franchise owners who want to grow their businesses in a booming market.Erazo’s first task was to conduct an in-depth analysis on several of DreamMaker franchise locations around the country.

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Discovery Networks Latin America/U.S. Hispanic (DLA/USH), a division of Discovery Communications, has announced the appointment of Allan Navarrete as General Manager (GM) and Angela Recio Sondon as the Vice President (VP) of Content for the company’s U.S. Hispanic division. Both appointments are effective immediately and based in Mexico City and Miami respectively.

descarga (1)Navarrete assumes this new role adding to his current responsibilities as Executive Vice President (EVP) and General Manager of Mexico, Andean Region and Central America, for Discovery Networks Latin America. He will report directly to Enrique R. Martínez, President and Managing Director of Discovery Networks Latin America/U.S. Hispanic and Canada.As GM for Discovery U.S. Hispanic, Navarrete is responsible for leading the business expansion within the company’s portfolio of Spanish-language networks in the U.S. which include Discovery en Español and Discovery Familia. Navarrete started his career at Discovery in 1995, holding several senior positions within the distribution side of the business across Latin America, Spain and Portugal. In 2005, he transferred to Discovery’s global headquarters in Silver Spring, Maryland to assume the position of vice president for channel distribution for the U.S. Hispanic market. Prior to that, he served as vice president for Latin American sales at NBC Universal International Television Distribution.

descargaAngela Recio Sondon will continue to report to Carolina Lightcap, Head of Content for Discovery Networks Latin America/U.S. Hispanic.In her role as VP of Content for Discovery U.S. Hispanic, Recio Sondon will be responsible for the strategy and implementation of programming, marketing (off-air and on-air), communications and digital efforts for Discovery en Español and Discovery Familia. In addition, she will communicate brand strategies and act as liaison with the advertising and affiliate sales units of the company.Recio Sondon began her career at Discovery in 2005 working in various senior capacities within the content area, most recently, as vice president of program sourcing and acquisitions for DLA/USH. She first joined Discovery as Director of Programming and Production for Discovery U.S. Hispanic.

descarga (2)Univision Communications Inc. (UCI) has announced the promotion of Roberto Ruiz to executive vice president, Strategy and Insights, effective immediately. Ruiz will continue to report to Kevin Conroy, Chief Strategy & Data Officer and President, Enterprise Development, and will remain based in New York.Ruiz first joined UCI in 2008 as vice president of Strategy & Insights. Additionally, Ruiz has worked closely with research partners to improve the way their syndicated products represent the Hispanic consumer.Ruiz is a marketing expert with more than 20 years of experience in senior management roles. Ruiz holds an MBA in International Business and a MA in International Economics from The George Washington University and a Bachelor’s degree in Mechanical Engineering from the Universidad Central de Venezuela.

Sameer_Deen-e1433986483303Univision Communications Inc. (UCI) has appointed Sameer Deen to the position of senior vice president, Univision Digital. He will be based in Miami and report to Isaac Lee, president of News and Digital for UCI and CEO of Fusion.In this new role at UCI’s digital division, Deen will be responsible for establishing and leading the digital strategy to reach new audiences by enhancing the user experience across UCI’s growing digital and mobile portfolio, expanding digital offerings and maximizing digital-linear TV integration.

 

descargaLaurie Silverman has assumed the position of VP, Strategic Partnerships & National Accounts at Eclipse Marketing Services, Inc. She will lead the agency’s Strategic Partnerships team, assuring our clients are provided with the insights, strategy, and marketing partnerships and campaigns needed to maximize their growth and revenue. Read more.
descarga (3)BBC Worldwide has appointed Anna Gordon as EVP for LATAM and the US Hispanic market.She will be based at the company’s regional headquarters in Miami and report to Paul Dempsey, president for global markets. Gordon will oversee all of BBC Worldwide’s businesses in Latin America, being accountable for profit and loss statements and strategic decisions in 19 territories, and having responsibility for delivering new brands, products and service initiatives, as well as continuing to drive future revenue growth.She will replace Fred Medina.

 

descarga (4)McDonald’s has appointed former Bacardi and Unilever executive Silvia Lagnado as its global chief marketing officer.Lagnado will be responsible for the fast-food chain’s global marketing, brand management, menu and consumer insights.She was most recently the chief marketing officer of Bacardi Limited and has also held numerous senior roles at Unilever. Lagnado will become the company’s first global CMO since Mary Dillon left in 2010.

 

descarga (5)The fast food chain has also announced that it has appointed former White House Press Secretary Robert Gibbs to lead the company’s communication efforts as global chief communications officer.

They will both report to McDonald’s CEO Steve Easterbook who took up his role as the company’s first non-US chief executive back in January.

Join us at PORTADA Mexico!

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

::: Jaime Valdes -Guvera Mexico :::  Ivelisse  Cortes Kercado – Yume Puerto Rico ::: Roberts PolyPro – Aldo Arcieri ::: Christian Rosli ,Julian Tachella – BBDO Argentina ::: Bruno Dollo – Iris Router ::: Soledad Lopez -agency David ::: Gonzalo Fasson – Carlos and Dario Argentina ::: IPG Mediabrands – Jim Hytner  :::

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26acdd4Jaime Valdes has been appointed Commercial Director of Guvera in Mexico.Valdes is responsible for the Mexican expansion of Guvera, a music streaming service that provides consumers with unlimited access to local and international music. Before Guvera, Valdes was Sales Director at US Media Consulting’s Mexican office.

ivelisseIvelisse  Cortes Kercado is the Senior Account Executive of Yume in Puerto Rico, where she is leading the company’s expansion into the Puerto Rican market. Previously in her career, Cortes worked at Spanish Broadcasting Systems and Grupo Ferre Rangel.

 

 

descarga (4)Roberts PolyPro, powered by Pro Mach, has appointed Aldo Arcieri to be the company’s Latin America Sales Manager. His responsibilities include helping to grow Roberts PolyPro market share of multipack carriers, beverage handles, bottle carriers, and applicators in Latin America, starting with Mexico and Central America. His key objective is to build relations with customers and agents throughout Latin America.Aldo brings to his new position extensive experience managing consumer products, brands, and businesses, including Coca Cola, SAB Miller, and Dannon for multinational companies in Latin American markets. He is fluent in Spanish and will be initially based in Corpus Christi, Texas. He earned a B.S. in Business Administration from Universidad del Rosario, Bogotá, Colombia, and his M.B.A. from Webster University, St. Louis, Missouri.

descarga (5)Christian Rosli and Julian Tachella are BBDO Argentina  new creative directors.T hey have been part of the agency since 2013 and have been working together for almost 12 years. Throughout their careers, they have done several projects for brands such as Clarin, Brahma, Personal, Axe, Impulse, HSBC, Ford, Santander Rio, Nike, 7UP and Pepsi, among others.

descarga (6)Bruno Dollo has announced his departure from Iris Router.The brazilian  executive was the CEO of the agency and led the merger with Iris to open offices in San Pablo, in December 2013. He is leaving  Iris Router operations to become investment partner of Iris group globally.

 

descarga (1)Soledad Lopez has been promoted to Account Director at agency David. He is in charge of brands as Shell, Canal Trece, Coca Cola, McCain and Winery, among others.

 

descarga (7)Gonzalo Fasson is the New Director at Carlos and Dario Argentina.Prior to this, he worked at Kepel & Mata, where he held the position of General Manager. He was also account director at Young & Rubicam and Capurro y Asociados.
descarga (8)IPG Mediabrands has promoted Jim Hytner to Global COO.IPG Mediabrands is Interpublic Group’s media division.Hytner, who was formerly chief of Mediabrands’ G14 region, assumes his new duties in September. In his last role, he led Mediabrands’ three global agencies—UM, Initiative and BPN—and was responsible for global clients based outside the U.S., including Unilever and BMW. Earlier in his career, he was global marketing director of Barclays and also worked in television, most recently as ITV’s commercial and marketing director.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

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ivelisseIvelisse  Cortes Kercado was recently hired by Yume as  Senior Account Executive in Puerto Rico, where she is leading the company’s expansion into the Puerto Rican market. Previously in her career, Cortes worked at Spanish Broadcasting Systems and Grupo Ferre Rangel.

 

 

0ae2d25Univision Communications Inc. (UCI), has  announced the appointment of Jessica R. Herrera-Flanigan to executive vice president, Government Relations and Public Policy, effective immediately. Herrera-Flanigan will be based in Washington D.C. and report to Jonathan Schwartz, general counsel & executive vice president, Government Relations.In this newly created position, Herrera-Flanigan will oversee the UCI Washington, D.C. office, where she will lead the Company’s federal and state government relations efforts and focus on developing strategies for addressing the key public policy issues impacting the Company and the U.S. Hispanic community.Bert Gomez, senior vice president, Federal & State Government Relations, and Belinda Garza, vice president, Government Relations and Public Engagement – who have been instrumental in building UCI’s political reach in Congress and at the state level – will report directly to Herrera-Flanigan.

3e800e3Chiqui Cartagena has been promoted to senior VP of the political and advocacy group at Univision. She will work with a team to provide guidance to political candidates and advocacy organizations interested in reaching Hispanics across the Univision platforms, and will report to Steve Mandala, executive VP of ad sales for Univision. Cartagena joined Univision in 2011 and was previously VP of corporate marketing.

descargaTelemundo has announced the promotion of Glenda Pacanins to Senior Vice President, Programming & Content and Leonor Sotillo to Senior Vice President, Programming Strategy.  Pacanins and Sotillo will continue to report to Jesus Torres Viera, Executive Vice President, Programming and Content, TELEMUNDO Network.In this newly created role, Pacanins will continue to be responsible for program content and market trend analysis in support of strategic program planning.  She also will develop, communicate and execute the network’s overall programming and content strategy and generate new content strategies working closely with key network teams to drive growth.  In addition, Pacanins will collaborate on scripted and non-scripted content and work closely with the network’s sales and IMS teams on revenue-driving ideas, as well as the network’s research team on analysis of in-house, industry, competitive and market data.Previously, Pacanins was Vice President, Programming Strategy Integration.  Prior to that, she was the Owner/Director of Ilumina LLC, a media and marketing consultancy firm and worked at Univision, where she worked in a variety of roles from Program Production and Development to Marketing Communications.

descarga (1)Sotillo was previously Vice President, Programming and Strategy.  In this newly created role, she was responsible for strategic analysis of programming development and planning, as well as ideation and execution of tactical programming strategies.  She worked closely with the Telemundo Studios team to ensure that the scripted development pipeline is aligned with the Network’s programming strategy.  Sotillo was the principal liaison between programming and the Telemundo Studios team for all current scripted programming, and worked closely with the promotions team to provide strategic feedback related to novela launch campaigns, daily promos and program stunts.Prior to her position as Vice President, Programming and Strategy, Sotillo worked with the network’s Programming team as Director of Novela Programming and in the International Cable group when she joined TELEMUNDO in 2005. Sotillo began her career in 1988 as a telenovela producer and programming director at Venezuela’s Radio Caracas Television (RCTV), one of the main broadcast networks in the country.

lisamain_webLisa Cochrane  has left her position as senior VP, marketing, at Allstate. She joined the insurance company in 2000 and under her watch the company instituted both the “Good Hands” and “Mayhem” campaigns. Prior to Allstate, she held assorted executive roles including a stint at Ogilvy & Mather

 

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::: Mariela Seijo – DON Argentina :::  Lixaida Lorenzo- Grupo Gallegos :::  IAB- Santiago Perincioli – Gustavo Buchbinder- Christopher Neary ::: Borja Rivera- Grey Spain :::

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descarga (4)Agency Don Argentina has appointed Mariela Seijo Account Director. Pior to joining the agency, Seijo worked at Ogilvy & Mather and BBDO. From there, she held sveeral brand’s accounts such as Banco Supervielle, Mills, Mars, Unilever, Philips, Mondelez, Kimberly Clark, AMIA, Garbarino, Coca Cola, Coca Zero, Sprite and Gillette, among others.

 

descarga (3)Lixaida Lorenzo has joined Grupo Gallegos.Lorenzo was part of JWT Puerto Rico and worked for clients such as AT&T, Gatorade, Kraft, Ford and the American Red Cross. Lorenzo joins the agency as Creative Director.

 

 

The Interactive Advertising Bureau of Argentina (IAB) has chosen the authorities of its Board of Directors for the 2015/2017 period:

 

descarga (1)descarga (2)Santiago Perincioli (Telefé Commercial Manager) and Gustavo Buchbinder (Director General of WebAr Interactive) were elected as President and Vice President of IAB, respectively.

descargaBorja Rivera is the new Talent Development Director of Grey Spain. He will report to John A. Lynn and David Marin, president and CFO of Grey Spain, respectively.

 

 

 

descarga (5)Christopher Neary, Managing Director of Internet Media Services (IMS) Chile, partner company of the Interactive Advertising Bureau in Chile, has been elected as the new president of the organization for the period 2015-2016.He previously served as marketing and digital Media manager for  Channel 13, as CEO of Mediaedge and as a sales manager in Chilevisión.

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Gabriela Domenzain is joining Martin O’Malley’s presidential  campaign as director of public engagement, sources tell BuzzFeed News. Domenzain previously worked as director of Hispanic Media in the Obama Administration. O’Malley, a former Governor of Maryland, announced Saturday in Baltimore that he in entering the Democratic presidential race.

descarga (1)Tamara Ingram has been promoted to chief client team officer at WPP.She will have oversight over all of WPP’s global accounts, including overall responsibility for about 50 integrated client teams. Ingram was previously team leader of the global P&G account for WPP and its creative agency Grey. She will continue to serve as president and CEO of Team P&G. Ingram joined Grey in 2005 and became Grey U.K. Group CEO before moving over the head up the P&G account. Prior to Grey she was CEO of McCann Worldgroup London. I

 

debby_reiner_headshot_032814@2xDebby Reiner has been  promoted to president, Grey/Global P&G. Reiner joined Grey New York in 1989, moved to JWT and then back to Grey in 1999.

 
descarga (3)Stephanie Losee has joined Politico as executive director of brand content. She will oversee the political news organization’s new Politico Focus unit that will create branded content for marketers. Losee was most recently managing editor at Dell.

 

 

 

 

 

descargaAnna Fountas has been named President of the Americas at Telmar.Fountas will lead Telmar’s sales and client service organization in the U.S., Canada and South America to further expand usage of its core media planning system as well as applications for emerging media and data integration. She will report to Global President Corey Panno, who had also managed the Americas since 2008.Fountas has introduced media research standards and advanced the state of the art for providers as well as associations. As president of the Traffic Audit Bureau, Fountas helped modernize the out-of-home measurement system. As president for syndicated studies at Simmons, she helped create the strategy for Hispanic measurement services. Earlier, as svp/sales and marketing/advertiser/agency services at Arbitron, she led the team that developed the first PC-based ad expenditure application for advertising data. She also ran sales and marketing for the TNS AdScope service, research for the Digital Place-Based Advertising Association (DPAA), and media information services for ad agency Campbell-Ewald.

323b6acPanno is adding the title of Chief Growth Officer and will give more even focus to expanding the company’s operations around the world.

 

 

 

 

 

descarga (2)ZGS Communications has announced that Sandra Vera has been promoted to Vice President of National Sales. Vera has been a member of ZGS’ National Sales team since 2004, most recently as the Director of National Sales. In her new role, she will oversee national spot sales across the ZGS Station Group, and will work with sales leaders across the company to develop unique and integrated opportunities for national clients. Vera will continue to be based in New York and will report to Ronald J. Gordon, CEO of ZGS Communications.Vera has over 20 years of media experience, including stints as an Account Executive at Lotus-Entravision Reps and Media Buyer at Mediacom prior to joining ZGS.

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::: Patricia Tomasini – BB-BUSINESS BUREAU ::: WMcCann Brazil – Amanda Agostini, Lucas Machado :::  Fred Saldanha – Isobar Brazil and the US ::: Fernando Hofmann, Jorge Carbonell – (CAA) :::  Walter Aregger, Hernan Ibarra – DDB Mexico ::: El Club de Creativos de España – Guillermo Viglione :::

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ptPatricia Tomasini has joined the BB-BUSINESS BUREAU team as Country Manager in Mexico, serving both Central America and the Caribbean. An executive with 15 years experience in Digital Marketing in Latin America, Tomasini built the first online TV portal in the region, a project that was later acquired by Telmex /America Movil for their Smart TV strategy Project for Coca Cola. At Claxson, she created Mixplay and worked as Director of Marketing and Content, for Latin America. He was also Manager Director for the Business Unit Portal and Regional Content Director for UOL.

Peter Heumiller, will become CEO of All Screens Media, a global multi-platform media business development company entering the Latin American market. As VP of New Media Content Development at Comcast (the world’s largest cable operator), Heumiller developed over 30 special interest branded channels, including ExerciseTV, Activity TV, Digital Cookbook, Baby Boost and more.
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descarga (1)WMcCann Brazil has announced that Amanda Agostini and Lucas Machado will be the new Planning Directors. They will both joined the team led by Debora Nitta, vicepresident of that area.

Agostini joins WMcCann Brazil after having worked at Click Isobar for three years. Previously, she served in W/Brazil and Fischer, where she was responsible for clients such as TIM, Nivea, Sky, Nestlé, Honda, Melitta, Medley and Ajinomoto.

Machado has been at the agency for two years. With 13 years of agency experience, he was part of Rapp Collins, Naked and Player, and held several accounts such as Pepsi, Itau, Vivo, Natura and Hering, among others.

descarga (4)Fred Saldanha has been promoted to chief creative officer for Isobar Brazil and the United States. Among his responsibilities; he will lead creativity for the two offices and work closely with major clientes. Since 2012, Saldanha has been chief creative officer for the agency in Brazil .

 

1384_Foto_2_thumbFernando Hofmann and Jorge Carbonell will continue in their respective positions of president and vice president of the Argentine Chamber of Advertisers (CAA) and the Argentine Advertising Agencies Association (AAPA).

 

 

DDB-México-directivos-02Walter Aregger and Hernan Ibarra are leaving DDB Mexico, after nearly five years leading the wholly owned Omnicom’s subsidiary in Mexico City. The argentine creatives mey be building and independent venture based in Mexico.

 

 

descarga (3)El Club de Creativos de España (Spain Creative Club) has selected a new board and its president, Guillermo Viglione, who will serve until 2017.Viglione is president and Executive Creative Director of the agency Dimension, located in San Sebastián, as well as columnist for Diario Vasco.

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0838fe7Grupo Gallegos has announced the hiring of Lixaida Lorenzo as Creative Director. Lorenzo joins the agency from JWT Puerto Rico, bringing 13+ years of experience in copywriting and creative direction for iconic brands such as AT&T, Gatorade, Kraft, Ford, and the American Red Cross. She was part of the team that put the JWT Puerto Rico office on the map creatively and brought it to its position as one of the top agencies in the JWT network. While at JWT, Lorenzo was responsible for the Gatorade “Sweat & Win Challenge,” a unique experiential campaign that provided a new take on the idea of an Instant Win game. In addition to Cannes, Lorenzo has been recognized at the Clios, Communicator Awards, OneShow and D&AD, adding to the creative firepower at the agency. Within the last few weeks, Grupo Gallegos was honored with 18 Communicator Awards, including 2 Gold and 16 Silver for work for Comcast, in addition to taking home the top prizes at the FIAP and U.S.H Festivals.

3f85a12Liberman Broadcasting, Inc. has hired  Susan Malfa as EVP National Advertising Sales and Marketing for its top-rated Spanish language television network, Estrella TV.  Susan most recently was SVP at NBCUniversal Lifestyle Group overseeing Bravo, Oxygen, Style, Sprout Media and Women at NBCU. She brings a strategic approach selling target audiences across all video screens informed by audience insights, providing relevant marketing solutions for advertisers.  Prior to joining NBCU, Malfa was SVP of Ad Sales at Court TV Network, where she brought ROI effectiveness metrics to agency partners. She spent 10 years at Comedy Central. Earlier in her career, she worked at Travel Channel, Food Network, and in advertising agency account management.Malfa  holds a graduate certificate in Strategy and Leadership from NYU and an undergraduate BA from Queens College in art with an economics minor.  She lives in New York City with her husband and daughter.

YClyQXFx_400x400Multicultural marketing communications executive y Anita Albán Gastelum was tapped to lead Cultura United Agency, a new multicultural agency launched last week by MDC Partners. This is MDC’s first major step into the multicultural market since its Hispanic unit Ramona closed in 2012.

 

descargaFormer chief financial officer at Horizon Media Vincent O’Toole has been given the additional role of chief operating officer at the agency.O’Toole has been with Horizon since 2008. Prior to that he was senior VP, controller at MTV Networks.

 

 

 

6dddc7a3c23b4735d855b0ed2d8899a3_400x400Liz Ross is leaving IPG Mediabrands, where she served as chief marketing officer since last September. Prior to that, she was North America president of BPN, which is under the Mediabrands’ umbrella. She also held the post of CEO of Mediabrand Ventures in North America.

 

 

 

CFYfOQiWIAABigMLee Newman, president at Ogilvy’s Chicago office, has been named the U.S. CEO for the newly formed MullenLowe Group, two weeks after the merger of Interpublic’s Mullen and Lowe.Mr. Newman will report to Mullen Lowe Global CEO Alex Leikikh, who was Mullen’s top executive until the formation of the new global network. He’ll work with U.S. Chief Creative Officer Mark Wenneker and oversee the Boston, Los Angeles and North Carolina offices of what had been Mullen along with the former Lowe office in New York. He will be based in Los Angeles.Mr. Newman comes to Mullen Lowe from Ogilvy Chicago, where he’d been president since 2012. No successor will be named, Ogilvy said, and his duties will be assumed by Chairman-CEO Jack Rooney.

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