Olympusat Holdings, an independent media company specializing in the ownership, distribution, production and technical services of Spanish and English-language networks, has appointed Carlos Lopez as Vice President of Marketing and Communications – beginning May 2017.Carlos Lopez has over 25 years of Marketing and Product Management experience over a wide spectrum of public and private entities in the U.S. and Latin America, working on the agency and client side for brands such as AT&T, Bank of America, Geico Insurance, the Department of Commerce, DHL, U.S. Postal Service, among others. As Vice President of Marketing and Communications, Mr. Lopez will lead and oversee multiple facets of marketing initiatives covering fields as the affiliate, digital, social, product, international, public relations and industry events, as well as business to business projects, consumer and brand strategies.
Ivan Pollard, who oversees Coca-Cola‘s media operations in North America, is leaving the company as the beverage giant continues to reshape its marketing leadership structure. Mr. Pollard, senior VP-strategic marketing, will depart the company immediately after six years.
Lori Senecal will no longer be global CEO of Crispin Porter + Bogusky at the end of this year.The MDC Partners’ agency will be interviewing for a successor Senecal joined CP+B in 2015.
Jack Morton has expanded its U.S. team with six senior hires, all effective immediately:
Cynthia Kuker joins Jack Morton New York as vice president, senior creative director.
Daniel Macena joins the New York office as vice president, creative director.
Elyse Marks joins Jack Morton San Francisco as an associate creative director, following a stint as an associate design director at George P Johnson.
Colette Crespin joins the San Francisco office as executive producer.
Lauren Lazarus will serve as an executive producer for Jack Morton’s New York and Detroit offices.
Lauren Abernethy will serve as regional account director for Jack Morton Detroit.
Former Rubicon Project CMO Mari Kim Novak has been appointed Advertising Week new president.She will be tasked with overseeing the flagship New York City edition and global sales and marketing as Matt Scheckner and Lance Pillersdorf continue to expand the brand’s footprint worldwide.Novak is taking on Pillersdorf’s president title and day-to-day operations in the U.S., particularly for the flagship New York business.
Pillersdorf, also co-founder and chief operating officer of Stillwell Partners, will retain his title of chief operating officer and work on production as well as global expansion.
Automaker Ford Motor Co. is planning to cut 10% of its salaried employees in North America and Asia to cut costs amid slowing sales and growing investments in new technology.The automaker will offer voluntary early retirement and special separation packages to roughly 1,400 white-collar workers in the two regions combined.
Jonathan Schaaf has been appointed chief agency officer at Conde Nast.He will oversee the media company’s agency relationships and sales efforts. He was most recently president of enterprise partnerships for Omnicom Media Group, where he oversaw the North America and global partnerships teams, as well as the audience-based programmatic private marketplace.
NBCUniversal Owned Television Stations, the division of NBCUniversal that includes 29 NBC and Telemundo-owned stations, a regional news network and two multicast networks, announced that Azza Elsheikh has been named Vice President of Digital Product Management and Design. In this role, Elsheikh will be responsible for the hands-on leadership of the division’s product and designs teams and the creation of innovative digital products for English and Spanish-speaking audiences the stations serve. She will report to Lora Dennis, Senior Vice President of Digital Media for NBCUniversal Owned Television Stations.Elsheikh joins NBCUniversal after working for American Express for almost six years as Senior Manager of Digital R&D Product Management and Director of International Products and Marketing.
Azteca America announced that Melissa Covarrubias, a seasoned senior executive with nearly 20 years of industry experience in the Houston market, will become the Vice President and General Manager of Azteca Houston, KYAZ-TV. Covarrubias will report to Enrique Perez, Executive Vice President, Station Group, Azteca America.Covarrubias most recently served as Vice President of Sales and Marketing for ZipCast from 2014-2017 and special events consultant for the Ronald McDonald House Charities of Greater Houston/Galveston since 2016. Covarrubias received a B.A. from Texas A&M University.
Telemundo62 Philadelphia / WWSI announced Alexandra Galarza will join WWSI as general assignment reporter and Brian Mendoza will join the Telemundo62 news team as South Jersey reporter, effective Monday, May 15. Both will report for the station’s local newscast, Noticiero Telemundo62 that airs weekdays at 5 PM, 5:30 PM, 6 PM and 11 PM (ET).
Born and raised in Guayaquil, Ecuador, Alexandra Galarza previously worked as a multimedia journalist and reporter at Spanish-language stations in Philadelphia and Atlanta, including WUVP Philadelphia and WUVG in Atlanta, Georgia.
Brian Mendoza, who will be covering South Jersey news, comes to Telemundo62 from Spanish-language station WUNI in Boston, where he served as a multimedia journalist and fill-in anchor.
Marianne Gambelli, a veteran media buying and selling executive, will be taking over as president of advertising sales at Fox News Channel and Fox Business Network.Previously, Gambelli spent five years as chief investment officer of media agency Horizon Media.Before that, she was at NBCUniversal for 22 years, becoming president of sales and marketing. Gambelli takes over for Paul Rittenberg, who had been at Fox News since its inception in 1996.
Spanish Broadcasting System, Inc. announced that Donny Hudson has been named General Manager and Vice President of SBS Miami supervising all operations at WXDJ-FM (EL NUEVO ZOL 106.7FM), WRMA-FM (RITMO 95.7FM), WCMQ-FM (ZETA 92.3FM), and the LaMusica app. The appointment is effective immediately.Mr. Hudson has been with SBS for eighteen years and previously held various managerial positions including SVP of Sales, Local Sales Manager, and Director of Local Sales.Prior to joining Spanish Broadcasting System (SBS), Hudson served as EVP of Sales for America CV Network/ America TeVe.
Stuar Kronauge has been promoted to business unit president of USA Operations and senior VP of marketing at Coca-Cola. Most recently, She was co-head of marketing for Coca-Cola trademark brands and will continue to also be responsible for brand and strategic marketing.
Chantel Lenard is leaving her position as executive director of U.S. marketing for Ford Motor Co., a position she has held for the past two years.She has been with Ford for more than 25 years.
Tony Gonzalez has joined Fox Sports as a studio analyst for the upcoming NFL season.He will appear each Sunday on Fox’s hour-long NFL pre-game show Fox NFL Kickoff. Gonzalez, a 14-time NFL Pro Bowl selection played 17 years in the NFL. He was previously a regular studio analysts for the CBS NFL pre-game show The NFL Today.
ABC Financial (ABC) has announced the addition of Marcelo Aller as Regional Sales Manager. With more than 15 years of B2B professional sales experience in the fitness industry, Aller brings with him a proven sales record with both inside and outside sales experience. His English/Spanish bilingual ability will contribute to the continued growth and success of ABC as they enter into Mexico’s software and payment processing market this summer.
Finn Partners has named David Shane as senior partner and deputy MD of its West Coast operations. Shane will be based in LA and report to managing partner Howard Solomon. Previously, he held senior positions with various brands including Comcast, International Creative Management and HP, where he served as VP of corporate external communications. Finn Partners is an independent PR firm with approximately 500 employees throughout its 11 subsidiary companies.
Levick’s longtime senior executive Melissa Arnoff has exited the agency.She was most recently SVP and practice chair of corporate communications. Arnoff worked at Levick for more than 12 years, joining in 2004. Previously, she was a VP at RMR & Associates.
Mazda North American Operations has announced the appointment of Dino Bernacchi to the newly created role of Chief Marketing Officer (CMO) for the company’s U.S. operations. Based at the company’s Irvine, Calif. Headquarters office, Bernacchi will report to MNAO president and CEO, as well as Mazda Motor Company’s global CMO, Masahiro Moro. Bernacchi’s appointment is effective on May 1, 2017. In this new role, Bernacchi will oversee all aspects of brand communications for Mazda in the U.S. Specifically, he will be tasked with examining every touch point that affects a customer’s interaction with Mazda. His responsibility will be more than conventional marketing, and Russell Wager, currently VP, Marketing, who will report to Bernacchi, will continue to oversee Mazda’s external communications activities.
The Telemundo Station Group has announced that Sabrina Lopez has been named Vice President of Sales for Telemundo 20 San Diego. Lopez will be responsible for developing and implementing all local, national and sales strategies across all Telemundo 20 station platforms. She will report to Richard Kelley, President and General Manager of Telemundo 20 and NBC 7 San Diego / KNSD. Her first day in San Diego will be June 1.Lopez joins Telemundo 20’s team after working for Telemundo 47 as WNJU’s sales manager and business development director for the past three years.
Angel Colón has been promoted to senior director of diversity at The Kroger Co. He has been serving as the company’s director of multicultural development for merchandising since 2008.Mr. Colon succeeds Rueben Shaffer, who retired at the end of March, as Kroger’s head of diversity. Mr. Colón joined Kroger in 2008.
BARÚ has hired Jeremy Epstein as its new Associate Digital Director. Mr. Epstein brings his senior skills in general market digital campaigns and media plans for major brands in entertainment, sports and retail, including AMC Networks, Hulu, the NBA, Apple Music, Expedia Inc., Bluefly and Uber.Jeremy Epstein was previously with Fetch, a division of Dentsu, in New York, serving as Mobile Strategy and Innovation Manager. Epstein will helm the digital team at BARÚ, which includes Media Planner/Buyer Rosalva Orozco and Senior Social Strategist Heather McDonald. Mr. Epstein will immediately begin overseeing digital strategy for some of BARÚ’s top accounts, including Treasury Wine Estates, Del Real Foods, Warner Brothers and Focus Features.
Karlin Linhardt has been appointed senior VP of marketing for North America at Subway. Lindhardt was previously a senior consultant at Accenture Interactive, where he worked on digital strategy for the Subway account. Prior to that he was VP of partnerships at Merkle, strategic administrator at digital video network InStadium, senior VP at Lifetouch, executive VP of marketing at Ovation Brands and senior director, marketing at McDonald’s.
The Telemundo Station Group announced Telemundo 20 San Diego’s new news team. Lizzet Lopez and Guadalupe Venegas have been named news anchors and both will be joined by weather anchor Ana Cristina Sanchez, sports anchor MJ Acosta and a team of multimedia journalists that includes Leticia Estrada, Lisette Martinez, Anlleyn Venegas and Rigo Villalobos. The news team will make its on-air debut on Monday, July 3, 2017.
Lopez is an experienced news anchor who has worked in local broadcasting for nearly a decade. She joins the Telemundo 20 team after working at various television and radio stations in the United States and Mexico, including Univision 45 Houston / KXLN, UniMás KHFT 67 and TV Azteca Zacatecas.
Venegas joins Telemundo 20 after working for Telemundo Network for nearly a decade in various on-air capacities including host, reporter and anchor for Telemundo’s national entertainment, sports and news programs including Al Rojo Vivo. He earned a bachelor’s degree in Communications and Spanish Arts from San Diego State University.
Richfield, Minn.-based retailer Best Buy is restructuring its marketing team. The company has parted ways with three top marketing executives and is marketing responsibilities into merchandising.Best Buy’s former Chief Marketing Officer Greg Revelle and Mary Lou Kelley, president of e-commerce, have both left the company. Tom Nowak, Best Buy less electronic brand’s first-ever chief creative officer, has also left.
The new department is headed by Mike Mohan, Best Buy’s chief merchandising officer, who also now handles marketing.
Senior marketing executive Whit Alexander was promoted to the CMO role, but he reports to Mohan.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
(Looking for your next Career move? Check out Portada’s Career Board!) Click here for previous Changing Places editions Felix Palau, VP Tecate at Heineken USA, has been promoted to Senior Vice President, Heineken®. Previously, he was Heineken Regional Director, Global Marketing Americas Heineken for almost 3 years and VP Marketing Tecate Equity for almost 4 years.
Greg Revelle has joined Kohl’s as its first chief marketing officer since 2012. That role was being overseen by Michelle Gass, who is the retail chain’s chief merchandising and customer officer. Revelle was most recently CMO at Best Buy. Prior to that he was CMO at AutoNation, after spending seven years at Expedia, where he rose to VP, global marketing.
Madeline Rich has been promoted to VP of Professional Services at Lotame, the independent data management platform (DMP) and data exchange. In the role of VP, Professional Service, Madeline will serve as U.S. lead and global coordinator for the group. Madeline and team will engage with customers in a strategic capacity to help them define, plan and prioritize their own data strategy to increase satisfaction and success with Lotame’s data driven products and solutions.Having been with Lotame for more than nine years in a number of roles — including sales, marketing and client success — Madeline has earned the respect from every one of her colleagues as someone who will get the job done ahead of schedule and better than expected.
Univision Communications Inc. (UCI) announced that Stephen J. (“Steve”) McGowan has been named senior vice president, Corporate Research, effective immediately. McGowan, who most recently served as vice president, Research at the Public Broadcasting Service (PBS), will be based at UCI’s corporate headquarters in New York and will report to Jed Meyer, executive vice president, Corporate Research.In this role, McGowan will help oversee UCI’s research efforts, providing leadership, strategic analysis and support for network management, programming and ad sales.
In addition, Univision Communications Inc. has promoted Danny Lowry to vice president, Radio National Sales and Christine Escobar to vice president, general manager & director of Sales for Univision Austin, effective immediately.
Lowry will be based in Dallas and report to Dominic Fails, senior vice president of Local Media Sales.
Escobar will continue to be based in Austin and report to Luis Fernández-Rocha, senior vice president and general manager.
Mitú, a multiplatform network bringing a Latino POV to mainstream media, announced Danny Johnson as its first Chief Marketing Officer. Johnson is a key member of the executive leadership team at mitú. In his role, Johnson oversees mitú’s branding efforts and strategic partnerships, the creative design team, and the business-to-business and consumer marketing arm to drive revenue and growth across the organization. “Danny is an invaluable member of the mitú team. His seasoned expertise in leading creative teams and understanding of how to connect an audience to entertainment is truly unique. Our vision for mitú is to become the voice of Latino youth, Danny will play a pivotal role in achieving that goal,” said Roy Burstin, Chief Executive Officer at mitú. With decades of experience working with elite brands and franchise entertainment titles such as Nike, Disney Channel, Nickelodeon, Disney XD, Sony Pictures, Ubisoft, Sony, X-Men, Planet of the Apes, Ice Age, and Alien, Johnson brings a wealth of experience to mitú’s growing executive bench.
Telemundo Las Vegas / KBLR announced that Antonio Texeira will join Alejandra Ortiz as the new co-anchor of Noticiero Telemundo Las Vegas, the station’s local newscast that airs Monday through Fridays at 5:00pm, 5:30pm, 6:00pm and 11:00pm PT. Texeira’s first day on-air will be Monday, December 19.Texeria brings more than 11 years of journalism experience to KBLR. He joins Telemundo Las Vegas after working as an anchor for RT International Network in Russia. Before this, he held various on-air roles at Spanish networks including TVE, Antena 3, Telecinco and Cuatro. Additionally, his investigative reports for El Mundo, a daily newspaper in Spain, have been recognized with various awards.
Debby Reiner has been promoted to CEO of Grey New York. She most recently served as president of the agency’s Procter & Gamble account. Prior to that she was executive VP and a group director at Grey New York.
Vann Graves has been appointed CCO for J. Walter Thompson Atlanta, effective immediately.The agency’s CCO post has been vacant since the departure of Perry Fair last spring.
Monty Moran, Chipotle Co-CEO, is leaving the company and his board seat. He will retire next year.
Santa Monica-based agency RED Interactive has hired Max Miner as Director of Customer Experience Strategy, effective immediately.Max Miner comes to RED after leaving his position as Associate Creative Director, Experience Design at R/GA.
Javier Sánchez has been appointed CEO at Familyes. Familyes leads the largest family content community through leveraging digital technology to discover, produce and distribute the most suitable content about kids, education and home. Prior to this appointment, Sánchez worked at GroupM Miami as Director of Business Development and Director of strategy, Innovation & Programmatic for Mediacom.
Time Inc. has added the general manager title to four execs.Patty Hirsch, Bruce Gersh, Regina Buckley and Edouard Portelette will now serve as GMs. Those four join Meredith Long, who was named GM of the news and luxury group in July. Long’s group includes Time, Fortune, Money, Time for Kids, InStyle, StyleWatch, xoJane, Food & Wine, Travel + Leisure and Wallpaper. Hirsch will serve as senior vp of digital and GM of the sports group, which includes Sports Illustrated, SI Kids, Golf and Fansided. Gersh will serve as senior vp of strategy and business development and GM of the celebrity and entertainment group, which includes Essence, EW, People and People en Español. Buckley will serve as of senior vp of digital business development and business operations and GM of the lifestyle group, which includes Real Simple, Southern Living, Health, Cooking Light, MyRecipes, Coast Living and Sunset. Portelette will serve as senior vp and GM of The Foundry, which includes TheDrive, Extra Crispy and Life VR.
(add)ventures has appointed María Eugenia Ginés as director, strategy/branding. Headquartered in Providence, R.I., (add)ventures has expanded its portfolio of multicultural brand communications since establishing its Miami office in 2008. Ginés will lead the strategic development of various campaigns including marketing, public relations and social media projects in the Latin American and U.S. Hispanic markets. Ginés most recently served as an account supervisor for a global digital agency, in which she implemented creative and social media strategies for Panasonic, Nielsen and PayPal.
As part of the simplified structure, Lyle Schwartz is named President of Investment, North America.Schwartz has more than 30 years of experience at WPP inclusive of his early positions at Y&R prior to its acquisition by WPP.
Phil Cowdellis appointed President of Platform Services, a new organization that encompasses all of GroupM’s data-centric solutions, including programmatic media, search marketing, social media, digital operations and digital analytics.
Schwartz and Cowdell report to Brian Lesser, CEO of GroupM North America.
Rino Scanzoni, GroupM’s Chief Investment Officer in North America, is transitioning to Executive Chairman and CEO of both Midas Exchange, a WPP company focused on corporate trade, and Modi Media, GroupM’s advanced television division in the U.S. Scanzoni will continue to build and expand new trading products as well as contribute to market strategy for the group.
Mary Kay Inc., a top beauty brand and direct seller in more than 35 markets around the world, announced the appointment of Nathan Moore as President of the Mary Kay North America Region at the company’s global headquarters in Addison, Texas.In his new role, Moore will help Mary Kay Inc. guide strategically and confidently into the future while working to create growth in the United States and Canadian markets. He began his career at Mary Kay Inc. as a staff attorney in 1995. Moore replaces Darrell Overcash who has served as President of Mary Kay North America for the past 10 years.
Kingstar Media has announced the launch of its new digital media division, L49 Digital. The media shop also welcomes to its team the efforts of Kristy Pinand, a well known 15 year DRTV veteran and established sales professional, who will continue to expand new opportunities as VP of U.S. business development.In her new role at Kingstar Media, Kristy will help lead the way in delivering efficient Canadian media opportunities and targeted omni-channel ROI-based video content across multiple platforms.
Lori Yeager Davis has been promoted to president of Omnicom’s Minneapolis-based agency Martin Williams.She was elevated from senior VP and director of engagement. Davis has been with the agency for less than a year, joining from Publicis Seattle where she was executive VP and executive business director. She previously spent four years from 2008-2011 at Martin Williams, served as VP of marketing at Activision and held assorted roles at Campbell Mithun.
Angela Zepeda has been named senior VP, business development at Innocean. She was most recently CEO of Quigley-Simpson in Los Angeles and prior to that was president and chief marketing officer at Lowe Campbell Ewald.
Serge Matta will no longer be executive vice chairman of comScore, which he has held since August.Prior to this position, Matta was CEO of comScore before being replaced by company co-founder Gian Fulgoni. Matta, who joined comScore in 1999, has held a number of other executive roles at the company, including president. His resignation notice was contained in a filing with the Securities & Exchange Commission.
New American Funding, a national mortgage banker, announced the appointment of Frank Fuentes as National Vice President of Multicultural Lending. Fuentes helps lead the company’s Latino Focus Committee, to help improve lending experiences for Hispanic consumers, and will work on a national level to expand the company’s footprint and multi-cultural initiatives, while increasing homeownership in diverse markets. Fuentes will work alongside Patty Arvielo to push out initiatives through grassroots events, strategic partnerships and social media. He will also represent New American Funding on panels with organizations like The National Association of Hispanic Real Estate Professionals (NAHREP) and the Mortgage Bankers Association (MBA). Fuentes was the company’s first Spanish-speaking Loan Officer.
Spanish Broadcasting System, Inc. has announced that Chris Carrillo has been named Vice President and General Manager, of SBS Los Angeles supervising all operations at KLAX-FM (97.9FM LA RAZA), KXOL-FM (Mega 96.3FM), LaMusica. The appointment is effective immediately.Mr. Carrillo had previously held various managerial positions at SBS for ten years including General Sales Manager, Local Sales Manager and Senior Account Executive. Mr. Carrillo had served as Senior Account Executive at iHeart Media formerly Clear Channel Communications in Los Angeles.Mr. Chris Carrillo will immediately assume his duties and responsibilities. He will be based at the Company’s Los Angeles headquarters.
Gerry D’ Angelo has been named to the newly created position of global media director at Procter & Gamble. He was previously European director of media for Mondelez, a post he held since 2009. He also held a similar post at Samsung and worked at BSkyB.
Rich Battista has been named CEO of Time Inc., succeeding Joe Ripp. Battista joined Time Inc. in April 2015 as executive VP and president of People and Entertainment Weekly.
Deutsch Chairman Linda Sawyer will leave the Interpublic Group shop at the end of the year.Ms. Sawyer became chairman at the beginning of 2015. Ms. Sawyer joined the agency in 1989 as a VP-account supervisor on Ikea.
Entravision Communications Corporation, a diversified media company serving U.S. Latinos, announced the appointment of Jaime Jiménez to Senior Vice President of Integrated Marketing Solutions (SVP-IMS), Los Angeles, CA, effective immediately.Jaime Jiménez will be responsible for selling Entravision’s media and marketing solutions across the company’s radio and digital properties in the Los Angeles market, including: Jose FM broadcasting on KDLD-FM, KDLE-FM, KLYY-FM, and Super Estrella broadcasting on KSSE-FM, KSSD-FM, and KSSC-FM stations, as well as Indie 103.1 – an online radio property. Jiménez will work with both the national and local sales teams. Jiménez will report directly to Eddie Melendez, Executive Vice President of Integrated Marketing Solutions (EVP-IMS), Western Region.
iHeartMedia announced it has joined forces with Hispanic radio legend Enrique Santos of Magnus Media to develop Hispanic multi-platform initiative that will leverage iHeartMedia’s reach of more than a quarter of a billion listeners monthly. Under this new alliance, Santos will magnify his broadcast and digital media presence through iHeartMedia’s industry-leading assets and reach. In addition, Santos will become Chairman and Chief Creative Officer of iHeartLatino, iHeartMedia’s new Hispanic platform.Beginning in October, Santos will anchor iHeartMedia’s new Spanish-language station TÚ 94.9, which launched at 12 p.m. Friday, September 9. In addition, Santos’ show will be syndicated by Premiere Networks on Spanish-speaking stations across the U.S. beginning in October.Born to Cuban parents in Chicago, Illinois, Santos gravitates fluidly between the Hispanic and mainstream American radio landscapes.
Telemundo 39 Dallas-Fort Worth / KXTX announced that Analía Fiestas and Andrea Aguirre Alvarado have been named Video Journalists. Fiestas made her on-air debut in August and is reporting for the station’s weekday newscast, Noticiero Telemundo 39 at 4:30 PM and 5 PM. Alvarado will report for the KXTX’s weekend newscast, Noticiero Telemundo 39 Fin de Semana at 4:30 and 10 PM and will make her on-air debut on September 14.
Fiestas, a native of Peru, joined Telemundo 39 after working as a news reporter associate for the Telemundo Station Group’s Miami bureau since 2015.
Alvarado joins the Telemundo 39 family after working as a video journalist for Univision Dallas / KUVN since 2013.
Sophie Kelly has been named senior VP of marketing for Diageo whiskey brands in North America.She was previously CEO of The Barbarian Group.
Patrick Moran has been promoted to president ABC Studios.He was most recently executive VP. Prior to ABC Studios, Moran was VP of drama development at 20th Century Fox Television.
Juan Varela is the new managing director of Spain’s Diario de Tarragona. Previously Varela worked at impreMedia as Vice President of Content.
Ray Warren has been appointed president of Telemundo Deportes. Warren will oversee NBCUniversal Telemundo Enterprises’ sports business and lead strategy across all platforms and networks. He will be based in Miami. Warren was most recently executive VP and chief revenue officer of NBC Sports Regional Networks.
Melissa Nelson has been promoted to the newly created position of president of Publicis Seattle. She was previously executive VP and managing partner. Prior to Publicis, she was a group account director at Droga5 and also held roles at 72andSunny and Goodby Silverstein & Partners.
MPP Global, the creator of the cloud platform for premium media companies seeking to identify, engage and monetize their digital audiences, announced that Jon Strudwick has joined the executive team as chief financial officer. In this role, he will manage the MPP Global accounts team, which includes updating employees on the company’s finances, overseeing all fiscal reporting and risk management activities and advising the company’s board of directors about growth opportunities. He will also assist in developing a uniform business strategy across departments to ensure that KPIs are reached. Strudwick will report to CEO and Co-founder Paul Johnson.
Jeff Jones has been named president of Uber. Prior to this position, he was executive VP and chief marketing officer at retail chain Target, a post he held for two years. Prior to that he was president of ad agency McKinney and also held executive roles at Gap and Coca-Cola.
WPP’s Maxus Global has appointed Jen Smith, currently head of strategy and planning for Maxus UK, as its first global Creative Director. Smith will be responsible for overseeing all of Maxus Global’s creative output.
Angela Navarrete has been named general manager and director of sales for Univision radio stations in El Paso. They include KBNA-FM, KAMA-AM and KQBU-AM. She joined Univision in 2002 and was most recently station manager at three Univision radio stations in Fresno, Calif.
Variety has hired Betsie Batista as National Sales Director for Variety Latino. Batista, who most recently led new business development for ESPN Multimedia Sales & Sponsorships, will be based in Variety’s Gotham offices where she will lead all of Variety Latino’s sales initiatives.Batista was at People en Espanol prior to her post at ESPN. Before that, she was the Advertising Sales Director for the number one Spanish Language Sports Publication ESPN Deportes La Revista where she led sales and new business sales nationally with key account strategies for over 4 years.
Back in November 2015, Marcus Reynaga was appointed Director- American Fashion, Grooming & Retail @ Esquire Magazine and Esquire.com at Hearst. Before that Reynaga worked at Variety Latino as Managing Director, Advertising.
Univision Communications Inc. announced the appointment of Ismael Martínez as News Director for Univision Austin. He will be based in Austin, reporting to Vice President and General Manager of Univision Austin Danny Lowry.Martínez most recently served as News and Operations Supervisor for KWEX 41 Univision San Antonio.Prior to his work for Univision San Antonio, Martínez served under numerous capacities at Univision Austin’s KAKW 62 from 2003 to 2014. During this time, he worked as news director, executive producer, and assignments director & producer.Martínez earned a Bachelor of Journalism & Broadcast News, in addition to a Bachelor of Science in Radio, Television and Film at the University of Texas at Austin.
Univision News announced that Patsy Loris has been promoted to executive vice president of news and executive news director. In her new role, Loris will now lead the programming efforts for all Univision Network news shows, including the three editions of its national newscast, “Noticiero Univision” (evening), “Noticiero Univision Edición Nocturna” (late night) and “Noticiero Univision Fin de Semana” (weekend), the newsmagazines “Primer Impacto,” “Aquí y Ahora” and “Crónicas de Sábado” as well as the Sunday morning political show “Al Punto.” She will continue reporting to Daniel Coronell, president of Univision News.Loris joined the Univision family in 1988.
Telemundo announced the promotion of Angel Domenech to Vice President of Creative Strategy. He will oversee the strategic creative approach, development and execution of the network’s high profile launches and overall branding initiatives for Telemundo Network. Domenech will report to Aileen Angulo-Merciel, Senior Vice President, Marketing and Creative, Telemundo.Domenech joined Telemundo in 2007.
Former Zenith worldwide account director Nick Gyss has joined L’Oreal as international media director for its Consumer Products Division.He will handle media for L’Oreal’s consumer brands, including L’Oreal Paris, Garnier and Maybelline New York.
Peter Kim is leaving his post as CEO of The Barbarian Group, part of Chiel Worldwide.
Steve Crowe has been named VP of consumer marketing at Meredith Corp. He was most recently VP, chief operating officer and general manager at Hallmark Data Systems. Prior to that, he was VP of consumer marketing at Time Inc.
beIN SPORTS announced new Conference USA programming surrounding the 2016 college football season. Viewers can tune into beIN SPORTS to catch expert analysis during a 30 minute pre-game show, half-time show, and post-game show, along with in-game, play-by-play commentary. Former NFL stars, Donovan McNabb, O.J. McDuffie, Brett Romberg, and Ki-Jana Carter have joined the beIN team to add to the Conference USA commentary and analysis.
Silvina Garcia was promoted from VP to senior VP of media planning and multiplatform strategy at Univision Communications. She has been with Univision since 2012.
Richard Lennox has joined Macy’s as chief marketing officer. He succeeds Martine Reardon who left in May. Lennox was previously senior VP and CMO at Toys R Us. Prior to that he held executive roles at Zales and JWT.
reVolver Podcasts announces Mark Taffet, one of the most important television executives in boxing history and a pioneer in the boxing pay-per-view model, as a strategic advisor. Mark Taffet joined HBO in 1983 and in 1990 launched HBOPPV. After 32 years in HBO, Taffet launched his own company, Mark Taffet Media LLC (MTM), in January 2016 where he serves as president. Taffet earned a Bachelor of Arts in Economics from Rutgers University.
Mercy Hospital, a facility of HCA East Florida, has appointed Monica Couso as director of Marketing and Public Relations. In her new role, Couso is responsible for the development and implementation of marketing and communications plans for the facility, brand and service line marketing to consumers, strategic planning, external public relations and community outreach.Couso has more than 20 years of experience in communication, advertising/marketing, public relations and media management with a focus on the United States Hispanic market. Prior to joining Mercy Hospital, she held the position of marketing manager at Hialeah Hospital.Couso holds a Bachelor of Science in Communication degree from the University of Miami.
Telemundo Phoenix / KTAZ announced that Octavio Pulido has been named Weekend News Anchor for Noticiero Telemundo Arizona, effective immediately.Noticiero Telemundo Arizona airs Saturday and Sundays at 4:30 PM and 10 PM and is simulcast on Telemundo Tucson / KHRR. Pulido will make his on-air debut on September 3.Pulido joins Telemundo Phoenix after working as an Associate News Producer, Video Journalist and fill-in Anchor at Univision Arizona / KTVW since 2011. Before this, Pulido also worked as a contributing writer and photographer for the San Diego Union-Tribune.Pulido earned a bachelor’s degree in Communications from the University of Texas at El Paso. Pulido is a member of the Arizona Latino Media Association and the National Association of Hispanic Journalists.
Kevin Martinez has joined Time Inc. as VP, group sales director for InStyle and StyleWatch. He was most recently publisher and chief revenue officer at Maxim. He succeeds Patrick Connors, who left the company. Prior to Maxim, Martinez served as publisher of Condé Nast magazine Details.
Walton Issacson,New York, has appointed Christine Villanueva as senior VP, head of strategy. She was previously executive VP, strategy and analytics director at McCann New York.
Bonin Bough is no longer chief media and e-commerce officer at Mondelez International. Bough joined Mondelez in 2012. Prior to that he was global director of social media at PepsiCo.
Priscila Stanton is the new Director of Marketing at Ready Pack Foods, the marketer of signature healthy salad blends, snacks, single-serve salads and fresh-cut fruit and vegetables. Previously Stanton worked as Senior Marketing Manager, International Brands at Nestlé USA, where she mostly targeted Hispanic moms and Millennnials.
Gurbaksh Chahal has handed over his CEO role at Gravity4 to his sister, Kamal Kaur, after a judge found last week that he violated his domestic violence probation. Techcrunch reports. Chahal has been removed from Gravity4’s leadership page and replaced by Kaur, who is currently listed as CEO of the company. Kaur previously held leadership roles at Chahal’s other companies, including RadiumOne, where she worked as VP of mobile.
Organizational changes at Time Inc. The leadership at Time Inc made several major announcements including the abolition of publisher titles as well as a new editorial and ad sales structure. Multicultural properties People en español and Essence were also impacted.
Telemundo announced the appointment of Lia Silkworth to Senior Vice President of Insights and Consumer Development. In her role, she will develop and lead the programming and consumer research departments for Telemundo Network, NBC UNIVERSO and its digital properties. Silkworth will report to Luis Silberwasser, President of Telemundo Network and NBC UNIVERSO cable channel.Silkworth will be responsible for synthesizing insights from quantitative and qualitative data in order to provide expert guidance on brand performance, multi-platform viewing, and other key business goals. In addition, she will be charged with the development of progressive research strategies to advance the long range business vision and strategy of NBCUniversal Telemundo Enterprises.Silkworth joins Telemundo from Starcom Mediavest Group (SMG).
Telemundo announced the promotion of Eduardo Suñol to Vice President, Telemundo News Digital. He will report to Luis Fernandez, Executive Vice President, News, Telemundo. In this role, Suñol will be responsible for growing the Telemundo News digital operation and increasing integration between the Telemundo News division and its digital team. Suñol also lead the team that built the Telemundo News app. Suñol joined Telemundo from ABC World News.
Entravision Communications Corporation, a diversified media company serving U.S. Latinos, announced the appointment of Michael Holderle to Vice President of Integrated Marketing Solutions (VP-IMS), McAllen, Texas, effective immediately.Michael Holderle will be responsible for selling Entravision’s media and marketing solutions across the company’s television, radio, digital and event properties in the McAllen market, as well as driving client-based marketing campaign initiatives based on analyses of regional audiences. He will work with both the national and local sales teams to grow Entravision’s market share and leverage the company’s reach to provide advertisers the ability to effectively engage U.S. Latinos across acculturation levels. Holderle will report directly to Angela Navarrete, Senior Vice President of Integrated Marketing Solutions (EVP-IMS), McAllen.Holderle is a seasoned media executive, with over 30 years of experience in the entertainment industry, and most recently served as a Director of Sales for Foster Communications in their San Angelo, TX office.
IPG Mediabrands announced has named Mat Baxter Global Chief Executive Officer of Initiative, effective immediately.
Jim Elms, who until now served as Global Chief Executive Officer of the group, will become Chairman of Initiative and assume new responsibilities as Managing Director of Interpublic.
As Chairman of Initiative, Jim Elms will continue to report to Henry Tajer. For his new responsibilities with IPG, Jim will also report to Philippe Krakowsky, Chief Strategy and Talent Officer at IPG and Chairman of IPG Mediabrands.
Interpublic Group will restructure executive leadership at its’ integrated marketing agency Golin to a CEO team structure rather than being headed up by a single CEO:
Fred Cook, previously chairman and CEO, will keep his CEO title but will become part of a four member CEO group that will also include Jonathan Hughes, Matt Neale and Gary Rudnick.
Hughes will be CEO in charge of Golin’s international business.
Neale will be CEO overseeing vision.
While Rudnick will oversee operations.
The new structure will begin on Jan. 1.
Taylor Wynne and Abe Snyder have joined agency Grey San Francisco as group media directors. Wynne was most recently VP, media director at Havas Media San Francisco, while Snyder was a marketing consultant at Blink, Inc.
GoupM Global has promoted John Montgomery executive VP, brand safety.He has most recently been North America chairman of GroupM Connect and is also chairman of the 4As Media Leadership Council and cochair of the anti-piracy initiative for the Trustworthy Accountability Group. Montgomery will report to Rob Norman, GroupM’s global chief digital officer.
PEOPLE en Espanol Magazine has made a new Staff Announcement:
Chris Mancivalano recently joined People en Español (PESP) as the new Associate Marketing Director in July. With over 10 years of publishing, integrated marketing and events experience, Chris previously worked at MORE Magazine. In her new role, Chris will provide strategic planning, counsel and development of on-brand integrated marketing and digital programs. She will work closely with the sales and digital directors to create new integrated brand opportunities, client relationships and drive revenue growth.
Shirley Velasquez has become the new Digital Executive Editor of Peopleenespañol.com. Previously, she worked at Latina Media Ventures, where she served as director of content. Prior to this, she worked at Glamour, Elle and Ralph Lauren Digital. She will remained based in NY.
Entertainment Editor Carole Joseph has been promoted to Deputy Digital Executive Editor. Both Shirley and Carole will report directly to PESP Editor-in-Chief Armando Correa.
Visible Measures, the content advertising data and technology firm, announced that it has hired Leslie Russell as Director of Sales for Multicultural Marketing. Russell has over 25 years of experience in multicultural marketing and will be responsible for leading the sales effort for clients leveraging Visible Measures’ extensive data, insights, and media for content advertising specific to Hispanic and African American audiences. Russell joins Visible Measures from HolaDoctor, a Miami-based Spanish-language health and wellness digital network, where she held the role of director of digital sales, content marketing and translation services.Before joining HolaDoctor, Russell served as the National Sales Director for impreMedia, a U.S. Hispanic engagement solutions company offering content and advertising solutions. Russell holds a Bachelor of Science degree in Spanish Language and International Trade & Transportation from Georgetown University.
Mobvious, a European mobile marketing firm is entering the U.S. Mobvious’ new office will be co-founded and led by Isabel Rafferty. Rafferty tells Portada that Mobvious will also have offices in Los Angeles. She previously worked at Asmovil and was responsible for the launch of offices in Los Angeles, New York, and Chicago.
Isaac Mizrahi, Co-President and Chief Operating Officer of Alma, is the new chair-elect at AHAA: The Voice of Hispanic Marketing. As chair elect, he will work closely with current chair Linda Lane Gonzalez, to lead the organization in developing and advancing AHAA’s strategic plan. Prior to this election, Mizrahi served on the board of directors and other committees. Both Mizrahi and Gonzalez will work with the AHAA board of directors.Mizrahi spent more than 20 years honing his skills on behalf of international brands such as Coca-Cola, Bellsouth International, and Sprint-Nextel.
Telemundo 40 Río Grande Valley / KTLM announced that Carlos Sánchez has been named Video Journalist for Noticias Telemundo 40 at 10 PM. Sánchez joins a dynamic team of reporters that delivers the latest local breaking news and information that are of importance to the Hispanic community in the Río Grande Valley. He will make his on-air debut in early August.Sánchez, who has more than 15 years of experience working in local broadcasting for Spanish-language viewers, joins Telemundo 40 after working as a reporter for Telemundo El Paso / KTDO, Azteca America network in Miami, Florida and Channel 44, a local television station Ciudad Juárez, Mexico. He earned a bachelor’s degree in Tourism from the Universidad Autónoma de Ciudad Juarez, Mexico.
Vince Hudson is the new global brand director for Smirnoff vodka and senior VP for the brand in the U.S. at Diageo. He was most recently VP of U.S. marketing and mobile at Samsung. Prior to that he spent 20 years at Procter & Gamble in assorted executive roles.
Univision’s programmatic unit, Mosaico Trading, has hired three top executives to oversee sales and ad operations:
David Katz is the new general manager and VP, programmatic revenue platforms and operations.
Dayana Hoffman was appointed director, sales programmatic revenue and platforms.
Annie Fong has joined as director, programmatic ad operations.
Brand style Communications has hired Annie Ehrmann as EVP, Strategy and Business Development. Based at the agency’s New York City headquarters, Ehrmann brings over a decade of experience. Mrs. Ehrmann will be working to expand the company’s fast growing Miami office and launch the Los Angeles office, currently scheduled for Q1, 2017.
BBC Worldwide has appointed David Hanono Digital Sales General Manager for LatAm and the Hispanic US Market, effective July 21st.David will oversee all BBC Worldwide sales content for Latin America & US Hispanic, including Digital, TV and formats, while continuing to lead advertising regionally. Hanono has extensive experience in the digital TV industry and technological sector, having worked in global media organizations for 20 years. He previously served as Vice President of Digital Business Development and Advertising Sales for BBCW Latin America & U.S. Hispanic.
Unilever will buy Dollar Shave Club subscription grooming service for US$1 billion, giving the world’s second biggest ad spender an entry into one of the most profitable segments of personal care, and Dollar Shave Club a platform for global expansion.The deal puts Unilever in competition with its long-time rival Procter & Gamble Co.Michael Dubin, founder and CEO of Dollar Shave Club, will stay on as CEO.
Lindsay Stewart, Sales Director East at Maxpoint in New York City, has been promoted to Director of Vertical Sales.
Entravision Communications Corporation announced the promotion of Sheryl Personett to Senior Vice President of Integrated Marketing Solutions (SVP-IMS), Denver, Colorado, effective immediately.In her new role, Sheryl Personett will be responsible for selling Entravision’s media and marketing solutions across the company’s television, radio, and digital properties in the Denver market. Personett will work with both the national and local sales teams. Personett will report directly to Don Daboub, Executive Vice President of Integrated Marketing Solutions (EVP-IMS), Mountain Region. Personett most recently served as a Vice President of Integrated Marketing Solutions (SVP-IMS) and General Sales Manager for Entravision’s Denver market.
Minneapolis Colle+McVoy has appointed Maria Pazos as senior strategist, reporting to director of insight Katie Anderson, AgencySpy has reported. Pazos joins Colle+McVoy from GLUE, an independent agency in Bogotá, Colombia that was acquired by JWT Worldwide.
OgilvyOne Global President Dimitri Maex is stepping down after more than 17 years with the Ogilvy network. Global chief strategy officer Jimmy Schougaard will take his place in the role of president, effective immediately.
Schougaard previously served as CEO of Ogilvy Denmark and managing director of OgilvyOne’s global operations.
Ferrara & Company has hired former Publicis New York chief and 35-year industry veteran Joe McCarthy as its new president and chief client officer.McCarthy joins Ferrara & Company from New York design firm Collins, where he served as president beginning in 2013.
Eric Weisberg has been appointed global chief creative officer of MDC Partners’Doner. Weisberg comes to Doner after 15 years at WPP’s JWT in New York, where he was most recently global executive creative director.Doner has offices in Detroit, Cleveland, London and Los Angeles.
Getty Images has appointed Andrew Hamilton to the newly created role of senior vice president of data and insights.Hamilton held senior management consulting roles at Accenture and Booz Allen Hamilton. He will be based in New York, reporting to chief executive officer and former Yahoo senior vice president EMEA Dawn Airey.
Paul Rennie has been appointed president and general manager of Tribune Broadcasting’s WGN-TV Chicago. He will also be responsible for the operations of CLTV, Tribune Broadcasting’s Chicago-based regional cable news channel. Rennie was most recently VP and general manager of Tribune’s Indianapolis TV stations, WTTV-CBS4 and WXIN-Fox59.
He joined Havas in 2012 as Co-CEO of creative agency Havas 360, and became Managing Director of Havas Media France in 2016. He is an alum of both ESLSCA Business School and HEC School of Management.
Colin Mitchell has been appointed global VP, McDonald’s Brand. He was most recently worldwide head of planning at Ogilvy & Mather, a position he held since 2008. He first joined Ogilvy in 1999. In his new role at McDonald’s, Mitchell will report to global chief marketing officer Silvia Lagnado.
Marc DeBevoise has been promoted to president and CEO of CBS Interactive, where he will lead strategy and operations for all of CBS Interactive’s brands. He was most recently executive VP and general manager of CBS Digital Media for CBS Interactive. Prior to CBS, DeBevoise was senior VP of digital media, business development and strategy at Starz.
Nina Diaz is the new executive VP and head of reality programming and development at VH1. She was previously senior VP of East Coast production and development. Prior to joining VH1, she was an independent producer and developed several TV reality series for the Weinstein Company. She began her career in programming at MTV.
Sean Moran was promoted to head of marketing and partner solutions at Viacom Ad Sales. He will succeed Jeff Lucas, who is leaving the company to join Snapchat as VP, ad sales. Moran will report to Viacom chief operating officer Tom Dooley. Moran will oversee Viacom’s Music & Entertainment and Kids & Family units, which include cable networks MTV, VH1, Comedy Central, Nickelodeon, Spike, TV Land, CMT and Logo. Prior to joining Viacom in 1991, Moran worked at Turner.
Senior vice president, creative, of DigitasLBi New York Carlos Ricque has relocated to the agency’s San Francisco office to serve as creative lead. The San Francisco office handles work for eBay, Taco Bell, Sony PlayStation, Pandora and PIRCH, to name a few. He replaces Eric Dean.
RAPP global CEO Alexei Orlov announced his resignation. Orlov will be replaced by Marco Scognamiglio.
Coca-Cola’s global brand PR Judith Snyder is leaving the company.During her career at Coke, where she was based at the headquarters in Atlanta, she oversaw the launch of the memorable Coke Side of Life, Open Happiness, and Taste the Feeling campaigns.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
(Looking for your next Career move? Check out Portada’s Career Board!) For prior Changing Places editions, click here. Cross-cultural marketing agency Pinta has recently named Yvette Regalado as Account Director of its New York City office. Regalado brings nearly a decade of experience in integrated Hispanic marketing in both New York and Miami.Previously, Regalado held positions at Edelman, d expósito & Partners, MGSCOMM and SiboneyUSA. In those roles, she managed multicultural initiatives for prominent national accounts such as MilkPEP, Dove, Claritin, Angel Soft and ConAgra.
Ruth Gaviria has joined Entercom Communications as Chief Marketing Officer, HispanicAd reports. Gaviria will report directly to Entercom’s President and CEO, David J. Field. Prior to Entercom, Gaviria was Executive Vice President of Corporate Marketing at Univision (UCI). Prior to UCI, Gaviria served as Vice President of Hispanic Ventures at Meredith Corporation.
Batanga Media, announced the appointment of two new executives in order to support the company’s growth and expanding client demand. Alexandre Jordao has been named to the newly created position of Chief Revenue Officer, Batanga Media, and Guillermo Abud joins Batanga Media as the Head of Global Business Development. Abud was previously was previously VP Digital Director, Head of Programmatic for Multicultural & Mediavest 42° Digital at Starcom MediaVest Group. He will be based in New York. Jordao is relocating to Miami from Sao Paulo (Brazil).
Juan A. Garcia has joined Spanish Broadcasting System, Inc. as Executive Vice President.Mr. Garcia’s duties will include developing and executing refinancing strategies for the Company.
Marcello Magalhaes has been appointed U.S. chief strategy officer at Leo Burnett. He was most recently a partner and VP strategic planning at Leo Burnett Tailor Made in Sao Paulo, Brazil. Before that he was head of planning at Ogilvy & Mather and has held other planning roles at Giovanni + DraftFCB, BrandThinkTank, Neogama BBH, Y&R Brands and Lowe. He succeeds Mick McCabe who was previously named glob chief strategy officer at Publicis Worldwide.
Michael Houston has been promoted to global president of Grey Group, after most recently serving as North America CEO. He will continue to oversee North America operations, but will add responsibility for Latin America, Asia-Pacific and Europe and the Middle East. Houston has been with Grey since 2007 and has also served as chief operating officer of Grey New York.
Apple executive Mike Pallad has been appointed chief revenue officer at Undertone, a division of Perion Network Ltd., a high-impact digital advertising solutions for brands. Pallad previously worked at Apple Music and iAd in a sales management role.
In addition, the ad-tech company has hired Diane Malloy as vice president of programmatic sales and strategy. Malloy comes from PubMatic where she was vice president of global media solutions.
Condé Nast has appointed Evan Adlman head of programmatic for the company, Mediapost reports. Adlman will be responsible for managing and growing the company’s programmatic offerings across all platforms for its portfolio of brands, which includes Vogue, Vanity Fair andThe New Yorker.He will report to Lisa Valentino, SVP of Condé Nast Media Group and CRO of Condé Nast Entertainment.Most recently, Adlman served as vice president, publisher development, Americas at PubMatic.
Interpublic’s FCB has named new leadership for its New York office, Adage reports.
Karyn Rockwell, executive VP-global account director who oversees the Mondelez business at FCB and sibling shop the Martin Agency, will be the new New York CEO. Prior to FCB and Martin, Rockwell was chief collaborator at Co: Collective. She’s had roles at JWT, Leo Burnett, DDB and McCann Erickson, and has worked on brands such as Coca-Cola, Kimberly-Clark and the U.S. Army.
Ari Halper, most recently executive creative director at Grey New York, will be the new chief creative officer. Mr. Halper worked at WPP’s Grey New York, where he worked on clients including E-Trade, Canon and the American Egg Board
The new team replaces Lee Garfinkel, CEO, and Eric Cosper, chief creative officer. The shop will be called FCB New York.
New York-based agency Opperman Weiss has appointed Antonio Navas as creative partner to work with co-founders Paul Opperman and Jeff Weiss. Navas comes from Omnicom’s Nissan United, where he served as chief creative officer. Prior to that, he spent four years as executive creative director with Saatchi & Saatchi New Zealand.
MullenLowe Profero, the digital arm of MullenLowe Group, has appointed Eric Andrade as head of delivery, Americas. Prior to MullenLowe Profero, Andrade was Executive Director, Operations at The Barbarian Group.
In the US, artificial intelligence-driven marketing platform Rocket Fuel has hired former Google and DoubleClick CEM exec Ben Saitz for a new role, Chief Customer Officer. Saitz (pictured) joins from customer experience management firm Medallia, where he served as VP, Customer Solutions.In his new role, Saitz will lead all post-sales functions as the company aims to put its customers at the heart of its business.
Raul Lopez is now Principal and Chief Research Officer at New American Dimensions.Lopez will further develop the company’s growing portfolio of regional and national accounts. Prior to joining NAD, Raul spent 3 years at Geoscape establishing a market research group.
IBT Media has appointed Alvaro Palacios as Chief Operating Officer (COO). Palacios will lead operations for all parts of the business and will report to Etienne Uzac, Co-Founder and CEO of IBT Media.Palacios joins IBT Media from Televisa Publishing + Digital where he served as Head of US Operation.
NBCUniversal Telemundo Enterprises has presented the plans for the building of its new global Headquarters in Miami-Dade County in a groundbreaking ceremony . NBCUniversal and parent company Comcast will invest more than US$250 million in the construction of the new global headquarters.Executives from Comcast and NBCUniversal Telemundo Enterprises gathered with local government officials for the announcement and to discuss the immediate impact on South Florida.NBCUniversal Telemundo Enterprises encompasses the company’s Hispanic franchises and all of its Hispanic content efforts across all of NBCUniversal’s networks and platforms.
Merck Manuals has announced the 116-medical resource is now available in Spanish on MerckManuals.com in the United States. The Manuals’ more than 10,000 medical resources were translated into Spanish using highly qualified native Spanish-speaking doctors and medical linguists. Since 1899, The Merck Manuals has worked to break down barriers in medical communication. The Manuals transitioned to an all-digital format in 2015, available at no cost with no registration or advertisements.
Luis Camaño has joined Grupo Gallegos to lead its newly formed Brand Activation Group. Camaño comes from Alcone Marketing where he was Chief Creative Officer. He began his career with BBDO in Argentina and New York.Camaño’s responsibilities with Grupo Gallegos include working alongside peers in the creative, strategic and account leadership.
Jack Hobbs is launching Revolver Podcasts, a multicultural-targeted, bi-lingual, audio, on-demand network that offers listeners the ability to enjoy a variety of on-demand programs. Revolver Podcasts enables people across the world to discover, share and create content: a perpetual generator of experiential, social, digital, mobile and traditional media platforms.Building on the president’s experience in Hispanic broadcasting, Hobbs, who forged the podcast market in 2005, teamed up with Jeff Hinson and Javier Saralegui, all of whom are former Univision executives, to create a digital audio network connecting consumers with custom and unique content nationwide by merging data and creativity. The company is also working with partners to concept, co-develop, create and distribute data-inspired content across a wide range of topics including.
Havas has promoted North America Chief Growth Officer Laura Maness to Havas Worldwide New York president, effective March 1, Adage reports.Maness comes from Havas’ Chicago office where she was U.S. chief growth officer. She will report to Andrew Benett, Global CEO, Havas Worldwide and Havas Creative Group. Maness will handle key accounts, such as Liberty Mutual, Dos Equis and TD Ameritrade,among other tasks.
Linda Kaplan Thaler, CEO and chief creative officer of the Kaplan Thaler Group and chairman of Publicis New York, is stepping down from her position to pursue other projects and expand her career. Kaplan Thaler Group and Publicis New York merged in 2012, and eventually,returned to its previous name. Kaplan Thaler became then chairman when the merger became official.
Zeno has named Nancy Ruscheinski as its first global chief operating officer, according to The Holmes Report. Ruscheinski joins Zeno after 28 years with firm Edelman, where she most recently held the vice chair of client engagement position. Ruscheinski will remain based in Chicago and report to CEO Barby Siegel.
Nike has appointed Adam Sussman as first chief digital officer. He will report to Trevor Edwards, Nike brand president. He will lead a team that develops digital products and services across Nike’s platforms and drive consumer engagement.
Interpublic Group announced that Philippe Krakowsky has been named Chairman of IPG Mediabrands. In this role, Krakowsky will partner with Henry Tajer, Global CEO of IPG Mediabrands, to lead the media management company, which oversees US$37 billion in global billings for its clients . Krakowsky will continue in his corporate role as EVP, Chief Strategy and Talent Officer at Interpublic, as he supports Tajer and his senior Mediabrands management team.
After 12 years at Google, exec Jon Kaplan has joined Pinterest to head global ad sales. Kaplan will start in San Francisco on 7 March, relocating from New York, to fill the role of Joanna Bradford, according to Re/code.He will report to general manager for monetisation Tim Kendall.
Campbell Soup Company has announced the appointment of Greg Shewchuk as Senior Vice President, Chief Marketing and Commercial Officer, Americas Simple Meals & Beverages, effective March 7, 2016. Greg will report to Mark Alexander, President, Americas Simple Meals & Beverages.Greg will be responsible for all aspects of marketing and consumer connection across the division’s US$4 billion portfolio of brands, which includes Campbell’s, V8, Swanson, Pace and Prego.Shewchuk joins Campbell from Mead Johnson Nutrition Company.
Tim Spengler has joined Fuisz Video as its chief executive, WSJ reports. Spengler was most recently president of content marketing and revenue strategy at Clear Channel Communications (now iHeart Media) and prior to that spent more than a decade at IPG. At Fuisz Video Spengler replaces founder Justin Fuisz who remains chairman.
Oscar Gastelum, Area Manager at South Pacific Financial Corporation (SPFC), was named 2016 President of the North County San Diego Chapter of the National Association of Hispanic Real Estate Professionals® (NAHREP).Oscar has over 20 years of experience in the mortgage banking industry in Southern California.
beIN SPORTS has named Roy Meyeringh Vice President of Business Development & Affiliate Sales for beIN SPORTS USA.In his new position, Meyeringh will drive all aspects of North American distribution as well as non-traditional revenue streams. He will also focus on forging strategic partnerships and alliances to continue enhancing the beIN SPORTS brand. Meyeringh joined beIN SPORTS USA in August of 2013 serving as Senior Director of Business Development & Strategy.
Shoreline Entertainment is about to launch a Latino management and production and longtime Shoreline collaborator and producer Alex Flores has been appointed to head it. Flores spent the last decade developing film funds with Shoreline Entertainment while producing animation for Animex, Olmos Productions and Phil Roman Entertainment. He most recently co-produced “El Americano: The Movie,” touted as the first Mexican-U.S. animation co-production. The new division will produce content in both English and Spanish and will be a natural extension of Shoreline’s management and sales divisions.
Matt Neidl has been appointed Head of U.S. Multicultural and Latin American Sales at UFC (Ultimate Fighting Championship), Neidl tells Portada that his new position will entail the offering of sponsorship and media sales opportunities for brands targeting the U.S. Hispanic segment as well as companies wanted to leverage UFC properties in Latin America. UFC properties include fighting championship live events, including UFC, UFC Fight Night and UFC Fight Pass, as well as “The Ultimate Fighter: Latin America” Reality Show, In Studio Show “UFC Ahora” and “UFC Golpe a Golpe.”
Audio.Ad, a provider of digital audio advertising solutions in Latin America, has announced its commercial expansion into in the U.S. Hispanic market. Based in Miami, Florida, the Cisneros Interactive company will provide advertising campaigns in digital audio formats to advertisers and agencies for the U.S. Hispanic market with the potential of pan-regional reach.Nestor Perinot, a veteran advertising executive with more than 12 years of experience in the digital industry, was appointed Vice President of Sales and will head Audio.Ad’s operations in the United States.Before joining Audio.ad, Mr. Perinot was Vice President of Sales during his 11-year tenure at Orange Advertising.
Cross-cultural agencythe community, part of SapientNitro, has announced the appointment of Juan Cruz Vassallo as Associate Creative Director. Based in Miami, he will report directly to Creative Director Rodrigo Butori. Prior to joining the community, Vassallo was an Associate Creative Director at Conill Saatchi & Saatchi and LatinWorks. A native of Argentina, Vassallo began his career as a Senior Copywriter at Ponce Buenos Aires and as a Junior Copywriter at J. Walter Thompson Argentina.
MPRM Communications has announced that it has hired Inma Carbajal-Fogel to head its new Hispanic multicultural marketing and public relations practice, ¡HOLA! MPRM. Carbajal-Fogel has played a major role in Hispanic campaigns.Over the years, she has also worked on a variety of consumer, television and fashion brands including Disney Consumer Products, Chef Merito, Gaviña Coffee, Endemol Shine Latino, American Idol, MundoMax, Hallmark Movie Channel, Ashdon Inc., Square, Verizon, TJ Maxx, Payless and Azteca America.
Telemundo 60 San Antonio / KVDA has named Jairo Lozano Video Journalist for Noticias 60 Telemundo, which airs weekdays at 4:30 PM, 5 PM and 10 PM, effective immediately. He will join News Anchors Arlena Amaro and Alex Hernandez, Weather Anchor Lilian Perez, Sports Anchor Johnathan Solarte and a dynamic team of reporters. His will make his on-air debut in mid-February. Lozano joined the Telemundo family in 2013-He earned his bachelor’s degree in Communications from the University of Texas at Arlington.
Telemundo Houston / KTMD has announced that Carlos Robles has been named Meteorologist for Telemundo Houston’s weekday newscasts, Noticiero Telemundo Houston at 4:30 PM, 5 PM and 10 PM. Robles will join Telemundo Houston’s weather team, La Autoridad en el Tiempo (Weather Authority), as well as News Anchors Martin Berlanga and Paulina Sodi. Prior to joining Telemundo Houston, Robles worked as a Meteorologist for Univision 45 Houston / KXLN for nine years.
Ed Castillo has been named to the newly created position of global chief strategy officer at Arnold Worldwide. He was most recently chief strategy officer at TBWA/Chiat/Day New York. He has also served as senior VP, director of account planning at media agency PHD, as a planning director at North and as director of account planning at R&R Partners.
Liberman Broadcasting has announced that Mexican journalist Pedro Ferriz Hijar has joined the company as news anchor of Cierre de Edición, the network’s national evening newscast.Ferriz Hijar has extensive of experience covering politics, government and economic issues across Mexico at some of the country’s leading media outlets including Efeckto Noticias, Poder Mexico Radio, Poder America, Hola TV, TV Mexiquense and other news media. He earned a Masters Degree at Universidad Francisco de Vitoria in Madrid, Spain.
The New York Time has appointed former WebMD and Yahoo exec Lisa Ryan Howard as senior vice president for advertising, effective on February 22. Howard will oversee international ad sales across categories including luxury, fashion, jewellery, retail, home, corporate and education, and report to Meredith Kopit Levien. After 14 years at Condé Nast, in 2010 Howard joined Billboard magazine as publisher, before being hired by Yahoo as business lead for the women’s lifestyle category. In late 2014, she joined WebMD as chief of consumer strategy.
Saatchi & Saatchi Los Angeles has appointed Romina Bongiovanni as Director of Earned Media. She will report to John Lisko, Executive Director of Communications. Before joining Saatchi & Saatchi in 2015, Romina worked at cross-cultural agency, Sensis. A former President of the Hispanic Public Relations Association (HPRA), Romina has also held leadership roles at top U.S. Hispanic agencies. Saatchi & Saatchi also appointed Mike Cooperman as Director of Public Relations for the agency.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
::: Miguel Reca – Dentsu Aegis Network Group ::: Accenture – Leonardo Framil ::: Morgan Lewis – Humberto Padilla Gonzalez , Felipe Alice ::: W + K San Pablo – Alexandre Ugadin ::: CNN International – Corinna Keller ::: Twitter – Leslie Berland :::
CNN International has hired Viacom’s Corinna Keller as its new vice president of advertising sales for the Americas, M&M global reports. In her new role, Keller will oversee the pan-regional ad business for CNN International, CNN en Español, CNN.com/international and CNNEspañol.com for Latin America, as well as US-based clients looking to target an international audience.Keller will de based in Miami and report to Petra Malenicka, senior vice President of advertising sales for Europe and the Americas at CNN International Commercial.Keller spent 16 years at Viacom.
Miguel Reca has left Dentsu Aegis Network Group after almost 13 years in the company. Miguel joined Carat Argentina in 2003 and most recently was President of Amplifi Latin America. Dentsu Network Aegis Group, owns agency brands like Carat, iProspect, Vizeum and Dentsu.
Accenture has appointed Leonardo Framil geographic unit managing director for Latin America and country managing director for Accenture in Brazil, effective Jan. 1. He succeeds Roger Ingold, who served in both positions since 2004. Mr. Framil most recently served as Senior Managing Director and Financial Services Lead for Brazil and Latin America at Accenture. In his new role, he has primary responsibility for supporting and developing Accenture’s business and operations in Brazil and across Latin America.
Morgan Lewis has promoted corporate transactional lawyers Humberto Padilla Gonzalez and Felipe Alice to partner, broadening the services the firm provides to clients with interests in Latin America. Both lawyers are resident in the firm’s Houston office.The new partners are part of Morgan Lewis’s Latin America group, which focuses on in-country transactions in Mexico and Central and South America.
Furthermore, in addition to being admitted to practice in the United States, Mr. Padilla, who has been with the firm since 2008, is licensed in Mexico.
Mr. Alice, a Morgan Lewis lawyer since 2011, is licensed in Brazil and qualified as a solicitor under English law.
W + K San Pablo has appointed Alexandre Ugadin media director of the agency, according to Adlatina. Ugadin worked for FCB Brazil for the last 7 years, where he served as VP of media. Ugadin began his career in Globosat and worked for various agencies such as Talent, Y&R, Dentsu and Africa. He is currently director of communications at Grupo de Medios San Pablo.
Twitter has hired American Express veteran Leslie Berland as its new global chief marketing officer,according to M&M global . Berland, former executive vice president for global advertising, marketing and digital partnerships at American Express, will join the company with the aim of restoring consumer perceptions.
Cris Abrego and Charlie Corwin have taken on wider roles within global content creator Endemol Shine Group as part of new overall deals with the company, adding oversight of Latin American operations to their current North American responsibilities. Abrego and Corwin will now serve as Co-Chairmen, Endemol Shine Americas, while continuing in their roles as Co-CEOs of Endemol Shine North America. The two executives, who are based in Los Angeles, report to Sophie Turner Laing, CEO of Endemol Shine Group. Abrego and Corwin were originally named Co-Chairmen & Co-CEOs of Endemol Shine North America in October 2014, as part of the joint venture creating Endemol Shine Group. Since then, the two executives have overseen the integration of the Endemol USA and Shine America teams. Both Abrego and Corwin took leadership of Endemol’s North American business in October 2013, after selling their respective production companies to the Group.
Dieste Inc., a multicultural communications agency in U.S., has named Ciro Sarmiento its new Chief Creative Officer (CCO), effective February 1st. Dieste’s previous CCO Paco Olavarrieta will remain with the agency, as a ‘Craft-Maestro”, adding his experience to specific creative projects.Sarmiento joined Dieste in 2013 as an executive creative director under Olavarrieta’s creative guidance.
Telemundo 40 Rio Grande Valley / KTLM has appointed Joeseph Martinez Weather Anchor for Noticias Telemundo 40 fin de semana. Martinez joins Telemundo 40’s News Anchor Ana Cecilia Mendez, Sports Anchor Hector Zapata and an enterprising and dynamic team of reporters to help provide Spanish-speaking viewers in the Rio Grande Valley. Martinez will make his on-air debut in late February 2016.Martinez earned a bachelor’s degree in Mathematics from the University of Puerto Rico and is a member of the American Meteorological Society, Puerto Rico chapter.
Arthur R. Rockwell, a veteran of the out-of-home media and multicultural marketing industries, has been appointed to lead Roots Media, Inc.
Roots Media has also added Michael Culver to the team as Vice President, Business Development. Read more.
Brand culture and communications firm (add)ventures is expanding its Miami office with the addition of Miami resident Camila Moller as director of strategy/marketing and Weston resident Michelle Spriegel as specialist of pr/social media. Both fluent in Spanish, they will leverage their passion for creating and expanding multicultural brand communication opportunities and tap their experience from previous marketing and communications positions. Headquartered in Providence, R.I., (add)ventures opened its Miami office in 2008.
As director of strategy/marketing, Moller will partner with (add)ventures managing director Joel Velez on cultivating new business, creating marketing strategies for current clients and producing results-driven campaigns. Prior to joining (add)ventures, Moller honed her marketing skills in the luxury hospitality industry, holding positions at Fontainebleau, Miami Beach and Trump National Doral. She also launched the BleauLive concert series and partnered with artists and brands. Moller is a graduate of Florida International University’s College of Business, where she earned a bachelor’s degree in marketing.
As specialist of pr/social media, Spriegel will develop and deliver creative and pertinent content across multiple social media platforms for client profiles and campaigns. She will also be instrumental in providing public relations services to client partners.Before joining (add)ventures, Spriegel was an account executive and social media coordinator for an agency focused on international technology companies. Spriegel is a graduate of Florida International University, where she received bachelor’s degrees in international relations and communications.
Publicis Worldwide has appointed Carla Serrano as CEO of the New York office, Adage reports. She’ll report to North American CEO Andrew Bruce, who was named to that post in December 2013 after being CEO of Publicis Canada.Prior to joining Publicis, Ms. Serrano was CEO at Naked Communications. She previously worked at Berlin Cameron. She began her career at Chiat/Day in Toronto. Account wins for Publicis in the lasts years include Cadillac, Citi’s media and Heineken.
Marco Bertozzi has been promoted to the newly created role of global CEO of performance marketing at Starcom MediaVest Group. He will be responsible for uniting all the SMG agencies’ global social, search and programmatic capabilities into one performance marketing practice, according to Digiday. He will report to SMG president of global operations John Sheehy. Bertozzi was most recently president, global clients, at VivaKi, where he spent the previous five years.
Mercedes-Benz Financial Services USA LLC has announced that Mary Hughes has been appointed Director of Human Resources and Administrative Services, overseeing Human Resources strategy and operations for the company’s Americas Region, which includes the United States, Canada, Mexico, Brazil and Argentina. Hughes is a member of the company’s regional executive team and the human resources global leadership team. Previously, she was a Senior Manager of Human Resources.Hughes joined the company in 1998. She holds a Bachelor of Science in Finance and Economics from Lake Superior State University in Sault Sainte Marie, Mich.
In addition, Bobbye Sweat joins Mercedes-Benz Financial Services as the Diversity and Inclusion Manager, a newly created role supporting the company’s U.S. Operations. Sweat, a native of Dallas, brings eight years of diversity and inclusion leadership experience to Mercedes-Benz Financial Services. In her previous role, she was the Senior Manager of Diversity and Inclusion with J.C. Penney Co. Sweat holds a bachelor’s degree in business administration from the University of Arkansas in Pine Bluff, Ark. and a Master of Business Administration from City University in Washington in Seattle.