What: Entravision Communications Corporation announced the launch of a new digital content initiative, in a effort with Chanclazo Studios, Inc. (“Chanclazo”), an digital production studio.
Why it matters: The new digital content initiative is aimed at producing and distributing unique content to its growing media platforms and provide expanded digital marketing capabilities for advertisers at their Upfront event in New York City.
Entravision Communications Corporation (EVC), a diversified media company serving U.S. Latinos, announced the launch of a new digital content initiative to produce and distribute unique content to its growing media platforms and provide expanded digital marketing capabilities for advertisers at their Upfront event in New York City. This effort will be driven through an investment in and partnership with Chanclazo Studios, Inc. (“Chanclazo”), an innovative digital production studio that creates and distributes short and long form 3D animation, virtual reality and augmented reality content for Hispanic audiences.
In conjunction with the investment, Entravision also entered into an agreement with Chanclazo to distribute content created by Chanclazo and to serve as their exclusive advertising sales representative. Entravision expects to begin distribution of Chanclazo’s content on its digital platforms in October, and will also assist Chanclazo in the procurement of content distribution and syndication on third-party platforms. With access to this new and unique content, Entravision will significantly expand its embedded marketing capabilities, offering advertisers unique branded content and product placement opportunities.
Chanclazo expects to use the investment from Entravision to accelerate the growth of the studio and its ability to target Hispanic millennials in emerging distribution channels with digital, augmented reality and virtual reality based content. The studio expects to develop new short and long form animation content, enhance its virtual reality capabilities and currently has several projects in various stages of production.
Chanclazo’s creative team is led by founders Hoyt Yeatman, Frank Gallego and Oswaldo Diaz, who bring extensive expertise in digital media, visual effects, and content development management.
“Chanclazo is led by an experienced and award-winning team with a strong track record of success at major studios specializing in animation, visual effects, digital media and entertainment,” said Walter F. Ulloa, Chairman and Chief Executive Officer of Entravision. “They possess extensive knowledge of the content creation process and the ability to bring film-quality animation to life in a cost-effective and timely fashion. The partnership expands our content production capabilities and allows us to increase our participation in the growing consumption of video across digital networks. In addition, it provides new high ROI embedded digital marketing capabilities that allow advertisers to effectively build their brands. The emergence of new digital distribution platforms is being embraced by advertisers and Hispanic audiences, and we are excited to bring high quality content to this rapidly developing market.”
“Entravision is an established leader with a multimedia platform reaching Hispanics across acculturation levels, and we look forward to benefiting from their management, sales and marketing expertise,” said Hoyt Yeatman, Academy Award winner and Co-Founder of Chanclazo Studios. “Our partnership will allow us to significantly expand our audience, create new, original content, build relationships with advertisers and connect with today’s Hispanic community through emerging and traditional distribution platforms.”
Headquartered in Los Angeles, California, Chanclazo Studios, Inc., is a digital content studio that creates and distributes short and long form 3D Animation, Virtual Reality, and Augmented Reality content for Hispanic audiences. In October, Chanclazo will launch its first short form animated series featuring the characters of “El Show de Erazno y La Chokolata.” The series will be distributed for mobile and web consumption in streaming, virtual reality, and augmented reality formats.