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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

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AAEAAQAAAAAAAAbSAAAAJGM3NjY1NDlhLWExM2YtNGI0Ny05YTY4LWM3ZDZmZWM2ODk0OQZ Living, a health and wellness network, has named executive Rafe Oller as its new general manager. In his new role, Oller will oversee Z Living’s more than 1700 hours of acquired and original programming, across all content categories and dayparts, as well as distribution, affiliate relations, advertising sales, marketing and operations. He will report to Rajeev Kheror, president, strategy & planning, international business, at Living Communications, Inc., Z Living’s parent.Oller has a long history in the television business, including Fox Broadcasting, Comcast Networks, Warner Bros. International and NUVOtv. Prior to joining Z Living, Oller served as a media consultant for Firebrand Creative Group, a branding company focusing on broadcast, cable, OTT and theatrical.

SzDmr2h2_400x400In order to meet rising demand for digital video while delivering seamless advertising solutions for its customers, YuMe, Inc., the global audience technology company powered by data-driven insights and multi-screen expertise, has announced the promotion of two members of its team to executive leadership roles: Joe Farrell has been promoted to the new role of Senior Vice President, National Sales, and Tom Wolfe has been promoted to the role of Senior Vice President, Business Development.

201dc6d1adc52d3399289e04e89be172_400x400Joe Farrell has been promoted to Senior Vice President, National Sales after serving as YuMe’s Vice President of Sales for the Midwest. He will be focused on driving customer success and operations for the sales team. Farrell got his start in digital advertising at Tribune Interactive, where, over the course of nine years, he served in a series of roles. Prior to joining YuMe in 2012, he oversaw creative multi-screen solutions at PointRoll. Farrell will be based in YuMe’s Redwood City headquarters and will report to Scot McLernon, YuMe’s Chief Revenue Officer.

 

0279fccTom Wolfe will continue to build Yume’s relationships with publishers, as well as measurement and verification partners, as Senior Vice President, Business Development, reporting to CEO Jayant Kadambi. Wolfe has also been with YuMe since 2012, as VP of Business Development and Partnerships, and has brought on more than 500 publishing partners. Prior to joining YuMe, Wolfe served in several management roles with Comcast Spotlight and Rovi.

 

Univision Deportes has announced two key appointments that will strengthen its Univision Deportes efforts:

descargaEric Conrad has been named senior vice president of Programming and Acquisitions. In his role of senior vice president, Programming & Acquisitions, Conrad will spearhead all sports programming, acquisitions and content development operations across Univision Deportes platforms. He joined UCI in 2011 as vice president of programming and led the Univision Deportes’ coordination of the World Cup and other FIFA properties.

 

Loewenstein_Olek-150x150Olek Loewenstein has been named senior vice president of Strategy and Operations. Loewenstein will lead operations for sports, including strategic initiatives focused on the growth and profitability of Univision Deportes’ content offerings and improving the audience experience across platforms. Since joining UCI in 2012 as vice president of planning for Univision Deportes, Loewenstein has managed planning of events including the CONCACAF Gold Cup and FIFA World Cup for which the company received the prestigious Sports Emmy Award.

They will both reporting directly to Juan Carlos Rodriguez, president of Univision Deportes, effectively immediately.

03a1d88Kristen Cavallo is leaving her post as president of Mullen Lowe Boston, a position she has held since spring 2014. Prior to ascending to president, Cavallo was chief strategy officer after joining Mullen in 2011. She previously spent 13 years at The Martin Agency, where she rose to senior VP, planning and development.

 

 

 

descarga (1)Cesar Conde has been named chairman at NBCUniversal International Group and NBCU Telemundo Enterprises.He is adding NBCU Telemundo Enterprises to his responsibilities which will include Telemundo Network, NBCUniversal Cable Network, Telemundo International, Telemundo Local Stations, Telemundo Digital Media and Emerging Business and NBC Deportes. Conde succeeds Joe Uva, who previously ovesaw the group and will transition to an advisory role working on NBC Deportes, which produces all sports events for Telemundo, NBCUniverso and the Hispanic digital platforms, including the upcoming 2016 summer Olympics. Conde was previously executive VP at NBCUniversal. Prior to NBCU, he worked at Univision. Prior to Univision, Conde served as the White House Fellow for Secretary of State Colin L. Powell from 2002–2003. Before his public service, he worked in the Mergers & Acquisitions Group at Salomon Smith Barney.

0b24019Univision Communications Inc. (UCI) announced the promotion of Rosemary Mercedes to senior vice president, Corporate Communications, effective immediately. She will continue to be based in New York and report to Mónica Talán, executive vice president of Corporate Communications and Public Relations.She has more than 16 years of public relations experience working in various roles across sectors, including non-profit and higher education. She earned a master’s in Corporate and Public Communications from Seton Hall University, where she mentors current undergraduate students through the Communication Honors Associates Mentoring Program (CHAMP).

 

255facePamela Browner White, an accomplished senior public affairs executive, has joined Esperanza, Inc., as the organization’s senior vice president of corporate relations and strategic development. In this capacity, she will lead the organization’s national and local communications, marketing and development activities.With a national network of more than 13,000 Hispanic congregations, faith, and community-based agencies, Esperanza, Inc. is a leading voice for Hispanics in America.  Pamela comes to Esperanza after serving in the corporate role of vice president of public affairs and government relations for Cancer Treatment Centers of America, formerly headquartered in Illinois.   She also served as senior vice president of public affairs for the Philadelphia Eagles.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Gonzalo Boido – Latin3 ::: Cesar Conde – NBCUniversal :::Claudia Clauhs and Edilson Lima – Scripps Networks ::: Jade Boneff-Walsh  – Infocore ::: Stephanie Scotto – Mastercard :::

Stephanie Scotto was recently appointed to the position of Regional Leader Mastercard in Miami. Scotto’s prior position was Director of Business Development at Colombian digital agency Ennova.

Latin3 has appointed Gonzalo Rodríguez Boido as its new Integrated Marketing Director. With a multidisciplinary career, Gonzalo joins the company to integrate the Paid, Earned and Owned Media strategies, and coordinate the Departments of Social Media, Analytics and Search Engine Optimization (SEO). Gonzalo has broad experience in the online world. His last responsibility was as Digital Communications and Social Media Manager in Telecom Personal.

NBCUniversal announced today that Cesar Conde will join the company as an Executive Vice President reporting to Steve Burke, Chief Executive Officer, NBCUniversal. In this newly created role, Conde will focus on business development, strategic priorities and special business projects across the NBCUniversal portfolio of assets. He also will oversee the International Group led by the newly appointed Chairman Kevin MacLellan. Conde will be a member of the NBCUniversal Executive Committee.

Claudia Clauhs and Edilson Lima have been named programming director and affiliate sales manager of Brazil for Scripps Networks International, respectively.  Scripps Networks International is the global development arm of Scripps Networks Interactive, Inc. and the media lifestyle across the food, home and travel categories.

As part of the team in Brazil, they will be responsible for programming strategy and channel distribution for Scripps’ channels in the region.  Both Clauhs and Lima will report to Marcio Fonseca, managing director of Latin America.

Clauhs comes to Scripps Networks International from Fox Latin American Channels where she was most recently director of factual and lifestyle programming. Before joining Fox Latin America, Claudia managed program planning for National Geographic Channel. Lima is an experienced affiliate sales and marketing professional having worked at Discovery Communications, Fox Latin American Channels and SKY Brasil.

Infocore, a global marketing data acquisition company, announced Jade Boneff-Walsh as the company’s new Vice President of Global Markets. Boneff-Walsh, who specializes in the development of international strategic alliances and cross-cultural negotiations, will be charged with further enhancing Infocore’s global data partnerships within the direct marketing industry.

 

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Cesar CondeCesar Conde is moving over to the enemy! NBCUniversal announced that Cesar Conde, until last week  President of Univision, will join the company as an Executive Vice President reporting to Steve Burke, Chief Executive Officer, NBCUniversal. In this newly created role, Conde will focus on business development, strategic priorities and special business projects across the NBCUniversal portfolio of assets. He also will oversee the International Group led by the newly appointed Chairman Kevin MacLellan. Conde will be a member of the NBCUniversal Executive Committee. (Manuel Aguilera, Executive Editor of Diario las Americas in Miami and previously Director of News at Univision Interactive Medias, has an interesting take on Conde’s move (in Spanish).

Raul Aliaga recently started a new position as Sr. Manager, Digital Media at New York City based agency D’Exposito & Partners. Previously, he was the Sr. Manager, Digital Sales and Partnerships at Komli Media ( Pubmatic Sister company) and Director Marketing Services-Cultural Markets for New York Life.

Stephanie Scotto was recently appointed to the positio of Regional Leader Mastercard in Miami. Scotto’s prior position was Director of Business Development at Colombian digital agency Ennova. She was based in Miami.

Robert Decherd, who led A.H. Belo Corporation since its spinoff from Belo Corp. in February 2008, retired as chairman, president and chief executive, turning over reins of the publicly held media company to his cousin Jim Moroney.Decherd became vice chairman of the board at the directors meeting on Sept.11.(Read Q&A with Dercherd reflecting on his 40 year-long career.)

CNET en Español, the new Spanish-language digital property of CBS Interactive,  is launching next Thursday September 19 announced the following new hires:Gabby Medecki, Director of the new brand, Vanessa Hand Orellana, Senior Editor and On-camera Talent, Marta Franco, Producer and  Erica Argueta, Associate Producer. 

Univision Communications announced a reorganization of the Univision Networks team, under which Alberto Ciuranapresident of Programming and Content; Isaac Lee, president of News; and Juan Carlos Rodriquez, president of Univision Deportes will report directly to Randy Falco, president and chief executive officer of Univision Communications, Inc. (See related news above about President Cesar Conde leaving Univision and joining Univision rival NBC Universal.) “Alberto, Isaac and Juan Carlos are three extraordinarily talented executives with keen insights and deep knowledge of our business, our audiences and what makes our Networks so successful,” said Randy Falco. “They are largely responsible for the recent success and tremendous momentum of our Network business.  This new management structure provides us with an opportunity to be even more nimble going forward and I look forward to working with the entire Network team and supporting their continued success.”

Dallas-based Hispanic branding agency Richards/Lerma announced that Salma Gottfried has joined the agency as director of brand management. Gottfried will oversee the development of clients’ brands, helping ensure that they are positioned for growth, along with daily client service. Gottfried comes to Richards/Lerma after a 14-year tenure with Dieste starting at the agency’s inception.

Latin3 welcomed  Gonzalo Rodríguez Boido as its new Integrated Marketing Director. With a multidisciplinary career, Gonzalo joins the company to integrate the Paid, Earned and Owned Media strategies, and coordinate the Departments of Social Media, Analytics and Search Engine Optimization (SEO).

What? Cesar Conde is the new Ex VP of NBCUniversal
Why it matters: Conde comes to NBCUniversal from Univision, where he served as President since 2009.  NBCUniversal is one of the world’s leading media and entertainment companies.

cesar.condeNBCUniversal announced today that Cesar Conde will join the company as an Executive Vice President reporting to Steve Burke, Chief Executive Officer, NBCUniversal.

In this newly created role, Conde will focus on business development, strategic priorities and special business projects across the NBCUniversal portfolio of assets. He also will oversee the International Group led by the newly appointed Chairman Kevin MacLellan. Conde will be a member of the NBCUniversal Executive Committee.

“Cesar is an impressive business executive with both traditional and emerging media expertise,” said Burke. “His experience leading multiple domestic and international businesses will be instrumental in maximizing all the opportunities to grow our portfolio.”

While at Univision, Conde served in a variety of senior executive capacities since joining the company in 2003, and is credited with transforming it into a leading global, multi-platform media brand. Under his leadership, Univision’s main broadcast network became the number one network in America regardless of language for the first time in the company’s 50-year history in July 2013 and experienced record ratings and profitability for that same year. During Conde’s tenure, Univision Networks’ portfolio grew from three broadcast and cable networks to 14 broadcast and cable networks. Additionally, he recently announced the launch of the company’s first-ever English language network, Fusion, a joint venture with Disney’s ABCNews.

Social and community initiatives were core to Conde’s business approach at Univision and emphasized the importance of empowerment initiatives for the Hispanic community. He spearheaded the development of the “Es el Momento” national education initiative with The Bill & Melinda Gates Foundation, led the “Ya es Hora” Latino citizenship and voter campaign and launched the network’s first “Teleton USA” broadcast to raise funds for disabled children in need of rehabilitation services.

Prior to Univision, Conde served as the White House Fellow for Secretary of State Colin L. Powell from 2002-2003. Before his public service, he worked at StarMedia Network, the first Internet company focused on Spanish- and Portuguese-speaking audiences globally and in the Mergers & Acquisitions Group at Salomon Smith Barney.

Conde is a Trustee of both the Aspen Institute and the Paley Center for Media and a Full Member at the Council on Foreign Relations. He holds a B.A. with honors from Harvard University and an M.B.A. from the Wharton School at the University of Pennsylvania.

Source: NBCUniversal

Univision on Friday unveiled plans to roll out over 30 new shows during the 2013-2014 season, and said it will place an emphasis on more targeted, multimedia programming, offering more product integration opportunities than ever before and more engagement with the Hispanic consumer.

During a pre-upfront presentation call with U.S.-based reporters, Univision executives Randy Falco, César Conde, Steve Mandala and Keith Turner discussed programming, ratings, advertising opportunities and plans to close the gap between ad spend in Spanish-language media and English-language media. “It’s a constant struggle; one we deal with on a regular basis,” said Falco. “We are closing the gap; though it will not happen overnight.”

Spending on Spanish-language TV made up about 8% of all TV-ad spending in 2012, per Kantar Media. Still, according to Nielsen Hispanics make up 17% of total viewers and up to 20% of the coveted 18-49 demographic.

“Advertisers can no longer ignore the fact that viewing of the four English-language networks is eroding – down 11 percent season-to-date – whereas Univision’s audience is up and is being fueled by the most significant population trend in the country,” added César Conde, president of the Univision Networks.

Univision on Tuesday morning will host an upfront presentation at the New Amsterdam Theatre.

Kevin Conroy, president of Digital and Enterprise Development, presenting at the Univision Communications Inc Digital Content Newfront Presentation on Wednesday, May 1 at Brasserie Restaurant in New York.
Kevin Conroy, President of Digital and Enterprise Development, presenting at the Univision Communications Inc Digital Content Newfront Presentation on May 1.

Univision Communications on Wednesday unveiled plans to launch several web-only series; a new online destination for Hispanic millennials, and announced the addition of five new channels to its UVideos platform.

The Spanish-language juggernaut hosted a morning presentation in midtown Manhattan to introduce its digital offerings to media buyers and planners. Although brief, the presentation included remarks by the company’s top executive brass, including César Conde, President, Univision Network; and Kevin Conroy, President, Digital and Enterprise Development. Also in attendance was Univision CEO Randy Falco.

Among the new initiatives, Univision introduced Flama, a digital destination that promises “culturally relevant content” targeting Hispanic millennials. “This is the place for fun, irreverent content,” said Camila Jimenez, VP, Strategy at Univision, at the presentation. Series concepts include Salseras, and Back Home, a docu-series that “takes young Hispanics on a journey back to their ancestral homelands with a small budget and a list of challenges.”  Flama is slated to launch in the fall.

Univision also announced the addition of five new channels on UVideos, its bilingual digital video network: The Lifestyle, Cooking, Beauty and Fashion, Comedy and Behind the Scenes.