Cesar Agost Carreño


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

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2d22a9cXaxis, the programmatic media and technology platform, announced the promotion of Erik Castillo to president, Latin America. He will also lead the continuing expansion of the company’s fast-growing direct client business.Castillo is replacing Lucas Mentasti descarga-8who left the company to become the President of [M]Platform, Latam at GroupM Worldwide Inc.Prior to Xaxis, Castillo was regional digital director at Starcom Mediavest.



descarga-1Cisneros Interactive’s RedMas has appointed Sandra Hernández Beltrán as Country Manager of Colombia. Prior to joining RedMas, she served as Cimacast’s Commercial Manager and as Commercial Director of Ennova.





11a4a0dAfter nine years at MEC, Verónica Norcross is the new Customer Service Director for Latin America of the network. Prior to this appointment, she was managing partner of MEC Global Solutions EMEA in London.





descarga-1Hitachi Data Systems has appointed Carlos Arochi as General Director of Mexico, CAC and the Caribbean, to be effective on February 1st.





descarga-2Mindshare Colombia appointed Christian Dieb as its new CEO. The media expert will be responsible of ensuring the multinational growth. Mindshare Colombia clients include Nestlé, Kimberly Clark, Ford, BBVA and Mabe, among others.





descarga-5descarga-6descarga-7Grey Brazil announced that its CEO, Sergio Prandini, stepped down in December 2016. The executive has been in that position since 2015. Marcia Esteves, chief operating officer, and Rodrigo Jatene, chief creative officer, will lead operations until Prandini’s replacement is confirmed.



descarga-4Felipe Santos, Media General Director, has  also left the company.




191886d descarga-3Veronica Hernández-Aguilar and César Agost Carreño will replace Horacio Genolet, CEO of Ogilvy Latina since November, as CEOs of Ogilvy Mexico, as well as heading the Miami office.descarga-5-4

Hernández-Aguilar served as vice president of the agency. She will be the network’s first female CEO in Latin America.

Agost Carreño was creative VP and Regional Creative Director of the network.

descarga-4Publicis Groupe has appointed Arthur Sadoun as Maurice Lévy’s successor.Sadoun, who will officially start on 1 June, will be supported on the Management Board by Publicis Media chief executive Steve King, who joins the current board of executive vice president and chief financial officer Jean-Michel Etienne, and secretary general Anne-Gabrielle Heilbronner.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

 ::: Vicente Jubes – Medula Networks ::: Carolina Rivera – Yahoo :::  Gabriela Venczel – Mediacom::: Mark Read – WPP digital agency ::: Gastón Bigio -Cesar Agost Carreño – Ogilvy Latina :::  DDB Argentina – Bruno Macri – Juan Martínez Cima  :::

descarga (2)Vicente Jubes, until recently CEO at Medula Networks, has departed the online ad network targeting the U.S. Hispanic and Latin American marketplace.Read more.




descargaCarolina Rivera, who previously worked as Pan Regional Advertising Online Sales Lead at Microsoft Advertising, has joined Yahoo’s panregional team also as Pan Regional Sales Lead. She will report to Henry Zamarripa, Regional Sales Director-Latam & Emerging Markets.Read more.


loadMediaCom Argentina, a WPP Group’s media agency, has announced the addition of Gabriela Venczel as its new General Account Director. Venczel will contribute in the relationships between the agency and its clients, among which are Banco Santander Rio, Shell, Warner, Revlon, Sony Mobile, + Vision and Mostaza. It also will focus on generating new business.Gabriela Venczel has a degree in Advertising from Universidad Nacional de Lomas de Zamora. With an extensive background in media agencies, she worked for OMD and Universal McCann Argentina for top brands such as Danone, General Motors, MasterCard, American Airlines, Reebok, Johnson & Johnson, HBO, Coca-Cola brands, among others.

descarga (1)Mark Read will succeed Daniel Morel as global CEO of WPP digital agency giant Wunderman, effective Feb. 1.Mr. Read is CEO at WPP Digital, a role in which he will continue, and has been chairman of Wunderman since last year. He will step down from the board of WPP as he takes on leadership at Wunderman.Mr. Morel will become non-executive chairman.In his new role, Mr. Read will be based in London but spend time in all of Wunderman’s offices, in particular New York.

image_400x400After nearly six years leading Ogilvy Latina creativity, and after having positioned the agency as the most creative network in the region, Gastón Bigio, who left his role as DGC in Ogilvy Argentina to found agency David, is finally leaving Ogilvy’s regional creative direction to devote himself to his agency.


0f2d0ea46c63f00427ce9e68ae673972_400x400Bigio will be replaced by Cesar Agost Carreño, who will be based in Mexico and will work together with the network CEO, Marcos Golfari. With an extensive experience in Ogilvy Chile, Agost Carreño led the Latin-American network between 2006 and 2009. He joined Ogilvy’s mexican agency in October 2013 as Creative Vice President. Since last year, he has been part of the Consejo Mundial Creativo.


B8X7USJIAAAl0PIDDB Argentina has announced the addition of Bruno Macri and Juan Martínez Cima as creative directors. The duo was formed in 2010 at Young & Rubicam agency, where they worked for brands like Quilmes, DirecTV, Movistar, Alto Palermo, Apsa Centers, Journal Olé and Tulip.