A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
Easy Argentina ::: FC Porto – Ariadna ::: Carlsberg – Global :::
Easy – Blanstein – Don Argentina
Easy and Blanstein have chosen Don as its communication agency. Don will be in charge of the creative duties, media planning and buying in Argentina.
FC Porto – Ariadna
The football team FC Porto has chosen Ariadna as it AOR. Ariadna has already launched a Facebook App for the team.
Carlsberg – Global
Danish brewer Carlsberg has put its estimated $150m global media planning and buying account into review.
The account has been managed by OMD since 2010. The review includes Carlsberg’s portfolio which includes Kronenbourg 1664 and Tuborg.