Carlos Vasallo


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descarga (2)Cris Abrego and Charlie Corwin have taken on wider roles within global content creator Endemol Shine Group as part of new overall deals with the company, adding oversight of Latin American operations to their current North American responsibilities. Abrego and Corwin will now serve as Co-Chairmen, Endemol Shine Americas, while continuing in their roles as Co-CEOs of Endemol Shine North America. The two executives, who are based in Los Angeles, report to Sophie Turner Laing, CEO of Endemol Shine Group. Abrego and Corwin were originally named Co-Chairmen & Co-CEOs of Endemol Shine North America in October 2014, as part of the joint venture creating Endemol Shine Group. Since then, the two executives have overseen the integration of the Endemol USA and Shine America teams.  Both Abrego and Corwin took leadership of Endemol’s North American business in October 2013, after selling their respective production companies to the Group.



descarga (1)Dieste Inc., a multicultural communications agency in U.S., has named Ciro Sarmiento its new Chief Creative Officer (CCO), effective February 1st. Dieste’s previous CCO Paco Olavarrieta will remain with the agency, as a ‘Craft-Maestro”, adding his experience to specific creative projects.Sarmiento joined Dieste in 2013 as an executive creative director under Olavarrieta’s creative guidance.




descarga Telemundo 40 Rio Grande Valley / KTLM has appointed Joeseph Martinez Weather Anchor for Noticias Telemundo 40 fin de semana. Martinez joins Telemundo 40’s News Anchor Ana Cecilia Mendez, Sports Anchor Hector Zapata and an enterprising and dynamic team of reporters to help provide Spanish-speaking viewers in the Rio Grande Valley. Martinez will make his on-air debut in late February 2016.Martinez earned a bachelor’s degree in Mathematics from the University of Puerto Rico and is a member of the American Meteorological Society, Puerto Rico chapter.

2744d7aArthur R. Rockwell, a veteran of the out-of-home media and multicultural marketing industries, has been appointed to lead Roots Media, Inc.

Roots Media has also added Michael Culver to the team as Vice President, Business Development. Read more.


facebook_icon_400x400Brand culture and communications firm (add)ventures is expanding its Miami office with the addition of Miami resident Camila Moller as director of strategy/marketing and Weston resident Michelle Spriegel as specialist of pr/social media. Both fluent in Spanish, they will leverage their passion for creating and expanding multicultural brand communication opportunities and tap their experience from previous marketing and communications positions. Headquartered in Providence, R.I., (add)ventures opened its Miami office in 2008.

0cd70d3As director of strategy/marketing, Moller will partner with (add)ventures managing director Joel Velez on cultivating new business, creating marketing strategies for current clients and producing results-driven campaigns. Prior to joining (add)ventures, Moller honed her marketing skills in the luxury hospitality industry, holding positions at Fontainebleau, Miami Beach and Trump National Doral. She also launched the BleauLive concert series and partnered with artists and brands. Moller is a graduate of Florida International University’s College of Business, where she earned a bachelor’s degree in marketing.

2a386d9As specialist of pr/social media, Spriegel will develop and deliver creative and pertinent content across multiple social media platforms for client profiles and campaigns. She will also be instrumental in providing public relations services to client partners.Before joining (add)ventures, Spriegel was an account executive and social media coordinator for an agency focused on international technology companies. Spriegel is a graduate of Florida International University, where she received bachelor’s degrees in international relations and communications.

descarga (2)Publicis Worldwide has appointed Carla Serrano as CEO of the New York office, Adage reports. She’ll report to North American CEO Andrew Bruce, who was named to that post in December 2013 after being CEO of Publicis Canada.Prior to joining Publicis, Ms. Serrano was CEO at Naked Communications. She previously worked at Berlin Cameron. She began her career at Chiat/Day in Toronto. Account wins for Publicis in the lasts years include Cadillac, Citi’s media and Heineken.

descarga (3)Marco Bertozzi has been promoted to the newly created role of global CEO of performance marketing at Starcom MediaVest Group. He will be responsible for uniting all the SMG agencies’ global social, search and programmatic capabilities into one performance marketing practice, according to Digiday. He will report to SMG president of global operations John Sheehy. Bertozzi was most recently president, global clients, at VivaKi, where he spent the previous five years.


Mercedes-Benz Financial Services USA LLC has announced that Mary Hughes has been appointed Director of Human Resources and Administrative Services, overseeing Human Resources strategy and operations for the company’s Americas Region, which includes the United States, Canada, Mexico, Brazil and Argentina. Hughes is a member of the company’s regional executive team and the human resources global leadership team. Previously, she was a Senior Manager of Human Resources.Hughes joined the company in 1998. She holds a Bachelor of Science in Finance and Economics from Lake Superior State University in Sault Sainte Marie, Mich.


In addition, Bobbye Sweat joins Mercedes-Benz Financial Services as the Diversity and Inclusion Manager, a newly created role supporting the company’s U.S. Operations. Sweat, a native of Dallas, brings eight years of diversity and inclusion leadership experience to Mercedes-Benz Financial Services. In her previous role, she was the Senior Manager of Diversity and Inclusion with J.C. Penney Co. Sweat holds a bachelor’s degree in business administration from the University of Arkansas in Pine Bluff, Ark. and a Master of Business Administration from City University in Washington in Seattle.


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People change positions, get promoted or move to other companies. Portada is here to tell you about it. (UPDATED: With comments from Jason Riveiro.)

(Looking for your next Career move? Check out Portada’s  Career Board!)
For prior Changing Places editions, click here.

322877The Board of Directors of Caribevision, composed of its three owner partners, Alejandro Burillo Azcárraga/Grupo Pegaso, Mediaset/Telecinco Spain and vassal TV Group, has appointed Mr. Carlos Vasallo as President and CEO of America CV Network.America TeVé has 10 thousand square meters of facilities in Hialeah Gardens, a workforce of 300 employees and three fully equipped studios, as well as space for another three studios.


unnamed (1)Univision Communications Inc. (UCI), the media company serving Hispanic America, named Jorge “Pepo” Ferradas president of UCI’s music division. He will be responsible for the development of an integrated music strategy for all music-focused efforts across the company including UCI’s music tentpole events and working with the Company’s radio programming team. Ferradas will be based in New York and report to Isaac Lee, Chief News and Digital Officer for UCI, and CEO of FUSION. Ferradas past roles include managing Shakira’s efforts across all Spanish-speaking markets. Ferradas also served as managing director of Global Talent Service at Universal Music Group and in different capacities at Sony Music Entertainment .

unnamedIn addition, Univision has also appointed Beau Ferrari to the newly created position of executive vice president, Corporate Strategy and Development for UCI, effective immediately. He will remain based in Miami and will report to Frank Lopez-Balboa, chief financial officer of UCI. In this new expanded role, Ferrari will partner with UCI’s division leaders  on strategic business initiatives, investments and merger and acquisition efforts that will be critical to the Company’s ongoing growth.



Copyright: 2013 Matt Harbicht

INNOCEAN Worldwide Americas has announced that Eric Springer has been named INNOCEAN USA Chief Creative Officer (CCO), a new position at the agency. As the agency continues to build its arsenal of top talent, Eric will lead the creative team and play a key role in driving innovation. He will report to INNOCEAN USA CEO, Steve Jun.Most recently serving as CCO of Ignited, Springer brings more than 20 years of experience to the growing agency and has worked on a range of brands including Volkswagen (VW), Coors and Taco Bell. In his most recent roles, Springer led a global team to win back the coveted Levi’s account while running FCB/West. He spent the past year turning Ignited, a small LA based social media agency, into a 360° shop. (Check out our Agency Profile of Innocean USA)

3044a29La Voz Media Group has added former Managing Director of Accuen Michael Mamarella to the board of advisors. Michael brings extensive expertise in the programmatic world and will help La Voz Media Group plan effective strategies to ensure the continued success of the company by bringing true insight into what the brands and agencies are looking for when trying to reach the coveted US Hispanic demographic. He will also advice and support key revenue initiatives.La Voz Media Group, the company behind La Voz Daily, Mujer Daily, Cocina Daily among other properties, has already reached over 3 Million unique monthly visitors on their websites since launching a little over a year ago.

Version 2The Telemundo Station Group has announced that José Alberto Suárez has been named President and General Manager of Telemundo 60 San Antonio / KVDA, the local Telemundo station owned by NBCUniversal that serves Spanish-speaking viewers in the San Antonio market. Suárez, who starts his new role immediately, will report to Manuel Martinez, President, Telemundo Station Group.


Telemundo 52 Los Angeles / KVEA has announced that:

38e2e08 Enrique Chiabra has been named Co-Anchor for Telemundo 52’s weekday morning newscasts, Noticiero Telemundo 52 a las 5 AM y 6 AM.




AAEAAQAAAAAAAAOXAAAAJDU4NGFiZjAyLWZlMGUtNDQ1OS04ZWI2LTVmMzZhMDI5ZWUxMgYara Lasanta will be Telemundo 52’s new Weather Anchor for the station’s weekend newscasts, Noticiero Telemundo 52 a las 5:30 PM y 11 PM.




Julio-Vaqueiro-1a-01-24Julio Vaqueiro, who joined Telemundo 52 in 2013, is the new weekday evening news Co-Anchor for Noticiero Telemundo 52 a las 5:30 PM, 6 PM y 11 PM.

Vaqueiro’s time change is effective immediately and Chiabra and Lasanta will make their on-air debut in mid-to-late January 2016.


RobertDiGiovanni_Headshot-cd86ecd0ca8e9756a9c8684a4c521239Robert DiGiovanni has been named president, client services, at media agency MEC, where he will oversee day-to-day operations for global and U.S. clients and provide strategic leadership. He will also become a member of the executive leadership committee in North America. DiGiovanni was most recently chief marketing officer, growth markets for global consulting company Mercer and was based in Singapore. Prior to that, he held executive positions at Ogilvy & Mather in both Asia and New York. He also worked at Mullen in Boston.


pedro green.pngTelemundo Denver / KDEN announced that Rosy Zugasty has been named Multimedia Journalist for Noticiero Telemundo Denver, which airs weekdays at 4:30 PM, 5 PM and 10 PM. Zugasty, who will make her on-air debut on January 19, joins News Anchors Pamela Padilla and Guillermo Martínez, Weather Anchor Ariel Rivera Vázquez, Sports Anchor Carlos Rausseo and an enterprising news team to help deliver the local news and up-to-the-minute information that affects Spanish-speaking viewers throughout Denver and the state of Colorado.Zugasty joins Telemundo Denver from Univision El Paso / KINT, where she worked as a multimedia journalist, fill-in news and weather anchor and producer since 2011. Prior to this, Zugasty worked at the local Televisa station located in Ciudad Juarez, Mexico from 2008 to 2011.


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