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What: Carlos Slim is planning to launch a 100% Mexican channel aimed at Mexican audiences in the United States, in late 2017. Nuestra Vision will be launched by Slim’s latAm cell-phone company America Movil’s unit Publicidad y Contenido Editorial to target 35 million Mexican-Americans, the largest segment of the U.S. Hispanic audience.
Why it matters:  Mexican Americans amount to 70% of the Hispanic population and continue to be a key audience segment. Slim’s America Movil (Publicidad y Contenido Editorial) could become a significant competitor to Univision (of which Mexican Televisa is a substantial competitor) and NBC’s Telemundo. Azteca America is another player in the Mexican-American TV market.

Telecommunications tycoon Carlos Slim is planning  to launch a 100% Mexican channel aimed at Mexican audiences in the United States, in late 2017.

The channel, dubbed Nuestra Vision (“Our Vision” in English), will be positioned as a direct competitor of well-known hispanic broadcasters such as Univision and Telemundo. Univision, which reaches  97% of Hispanic households in the U.S., announced that it would expand its relationship with Mexican media company Televisa this week.

Nuestra Vision will be launched by the America Movil unit Publicidad y Contenido Editorial. América Móvil, the largest cellular phone company in Latin America, is owned by Slim and run by CEO Victor Herrera and VP Stephano Herrera.

“Nuestra Visión is focussed on Mexicans, made by Mexicans and transmitted from Mexico,” said the narrator in a promotional video.

Nuestra Visión will air news, movies, sports highlights and will aim to be “100%” Mexican and in support of Mexico’s heritage. Through this content, the company is planning target 35 million Mexican-Americans, the largest segment of the U.S. Hispanic audience.

“Because we know their preferences, customs, entertainment and communication needs, we are able to provide customized and authentic content,” CEO Víctor Herrera said in a statement.

The channel, which will be transmitted from Mexico, is “currently open to broadcast as a DTT [Digital terrestrial television] affiliates across the U.S. interested in joining them to reshape the landscape of Hispanic media,” stated a company spokesperson.

The channel will launch in a year of great tension between the U.S. and Mexico triggered by the new president Trump. Slim had suggested the candidate’s economic policies could “destroy” the United States, while Trump accused Slim of orchestrating unfavorable coverage of his candidacy.

For the moment, the company wont reveal further details on its affiliates and distribution plans.

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shazamShazam, a media engagement company, announced that America Movil, Carlos Slim’s telecommunications carrier in the Americas has invested $40 million in Shazam.

The companies have formalized a strategic business collaboration for the Americas. The investment will help accelerate Shazam’s ongoing growth in music, continued expansion into television and the development of innovative new products. Carlos Slim said:

Shazam is defining a new category of media engagement which combines the power of mobile with traditional broadcast media and advertising to create compelling value added experiences for consumers, content providers and brands.

“We are delighted to welcome America Movil as an investor in Shazam as we execute on our mission to enable people to engage with content and brands in the easiest way possible whether they are interacting with television, music or in retail environments.” said Shazam Executive Chairman, Andrew Fisher.  “This investment will help support our continued expansion as we seek to become an increasingly important part of people’s everyday lives. With over 350 million users we are excited to be partnering with America Movil to further accelerate our growth throughout the Americas.”

Since its last round of funding in 2011, Shazam has achieved growth and expanded its service from music into television and advertising with the following results:

  • The user base has more than doubled to 350 million people around the globe
  • The number of monthly active users has tripled to over 70 million as people increasingly use Shazam on their mobile device to have a deeper experience of music, TV and advertising
  • Sustained growth of more than two million new users each week.
  • Sales of digital goods are now over $300 million a year through affiliate partners like iTunes, a figure that is doubling annually.

Shazam-Infographic-February-2013_final
“Shazam’s expansion into television has moved the company into an entirely new phase of growth with interactive advertising generating new sources of revenue and partnerships with broadcasters encouraging a broader group of people to use Shazam more frequently.”  said Shazam CEO Rich Riley.  “We look forward to working with America Movil to launch these services in the region as we seek to increase our ubiquity throughout the world.”

In the last year, Shazam has updated the design and increased the speed of its app for iOS and Android.  Plus, earlier this month, Shazam launched a new app for iPad which included a new feature, Auto-Tagging, which helps people constantly recognize and engage with any media playing around them, automatically.

Shazam’s expansion into television has moved the company into an entirely new phase of growth with interactive advertising generating new sources of revenue and partnerships with broadcasters encouraging a broader group of people to use Shazam more frequently. Music and TV play a very important role in the U.S. Hispanic and Latin American markets. The America Movil funding and partnership will enable Shazam to expand into both these markets.

shazamShazam, a media engagement company, announced that America Movil, Carlos Slim’s telecommunications carrier in the Americas has invested $40 million in Shazam.

The companies have formalized a strategic business collaboration for the Americas. The investment will help accelerate Shazam’s ongoing growth in music, continued expansion into television and the development of innovative new products. Carlos Slim said:

Shazam is defining a new category of media engagement which combines the power of mobile with traditional broadcast media and advertising to create compelling value added experiences for consumers, content providers and brands.

“We are delighted to welcome America Movil as an investor in Shazam as we execute on our mission to enable people to engage with content and brands in the easiest way possible whether they are interacting with television, music or in retail environments.” said Shazam Executive Chairman, Andrew Fisher. “This investment will help support our continued expansion as we seek to become an increasingly important part of people’s everyday lives. With over 350 million users we are excited to be partnering with America Movil to further accelerate our growth throughout the Americas.”

Since its last round of funding in 2011, Shazam has achieved growth and expanded its service from music into television and advertising with the following results:

  • The user base has more than doubled to 350 million people around the globe
  • The number of monthly active users has tripled to over 70 million as people increasingly use Shazam on their mobile device to have a deeper experience of music, TV and advertising
  • Sustained growth of more than two million new users each week.
  • Sales of digital goods are now over $300 million a year through affiliate partners like iTunes, a figure that is doubling annually.

Shazam-Infographic-February-2013_final
“Shazam’s expansion into television has moved the company into an entirely new phase of growth with interactive advertising generating new sources of revenue and partnerships with broadcasters encouraging a broader group of people to use Shazam more frequently.” said Shazam CEO Rich Riley. “We look forward to working with America Movil to launch these services in the region as we seek to increase our ubiquity throughout the world.”

In the last year, Shazam has updated the design and increased the speed of its app for iOS and Android. Plus, earlier this month, Shazam launched a new app for iPad which included a new feature, Auto-Tagging, which helps people constantly recognize and engage with any media playing around them, automatically.

Join us at PORTADA Mexico!

america-movil-logotipoThree Brazilian companies controlled by magnate Carlos Slim’s America Movil – telephone company Embratel, mobile carrier Claro, and subscription television and internet access firm NET – have announced the launch of studies for a potential merger of their operations.

The three companies released statements announcing they are “considering the possibility of implementing a restructuring [plan] to consolidate our assets and businesses, as well as those of our subsidiaries, into a single company”.

The companies plan to begin doing internal studies and making the necessary arrangements with National Telecommunications Agency (Anatel) to “verify the feasibility” of the merger and the conditions the regulatory body would impose to approve the transaction.

According to the companies controlled by America Movil in Brazil, the final decision will depend, among other things, “on the satisfactory conclusion of the studies and analysis to be conducted” as well as the conditions set by telecoms regulator Anatel.

The process was initiated last year, after Embratel took over control of Net. Embratel is a fixed telephony carrier and satellite television operator, as well as controlling company of satellite operator Star One.

The merger would create a giant telecommunications leader in subscription television and broadband internet access services in Brazil (Net), and make it the second-largest mobile operator in the market (Claro).

The process of merging the three companies would be similar to that carried out by Spanish group Telefonica, which consolidated its business units’ shares and operations in Spain into a single group.

Telefonica Brazil was created in the first half of 2011 after the Spanish group acquired control of mobile phone operator Vivo, which it previously shared with Portugal Telecom, and combined Vivo’s shares with those of fixed telephony operator Telesp.

That merger also included Internet access company Speedy and Telefonica’s stake in TVA, the third largest subscription television operator in Brazil. The consolidation of industry companies in Brazil has been expected since 2011, when a new law was passed that allows telecommunications companies to offer subscription television services.

This legislation further strengthened the groups that are fighting for control of the Brazilian telecommunications market, which also include Brazilian group Oi. A leader in the fixed telephony market, Oi partnered with Portugal Telecom two years ago and also offers mobile telephony, Internet access and subscription television services.

Translated by Candice Carmel