Carlos Sanchez


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

PEOPLE en Espanol Magazine has made a new Staff Announcement:

AAEAAQAAAAAAAAdzAAAAJDA1YjA2YmNkLWYyOTktNGY5My04MGZiLWNjOTU4YjQxMGUwMwChris Mancivalano recently joined People en Español (PESP) as the new Associate Marketing Director in July. With over 10 years of publishing, integrated marketing and events experience, Chris previously worked at MORE Magazine. In her new role, Chris will provide strategic planning, counsel and development of on-brand integrated marketing and digital programs. She will work closely with the sales and digital directors to create new integrated brand opportunities, client relationships and drive revenue growth.

099c840Shirley Velasquez has become the new Digital Executive Editor of Peopleenespañol.com. Previously, she worked at Latina Media Ventures, where she served as director of content. Prior to this, she worked at Glamour, Elle and Ralph Lauren Digital. She will remained based in NY.



imagesEntertainment Editor Carole Joseph has been promoted to Deputy Digital Executive Editor. Both Shirley and Carole will report directly to PESP Editor-in-Chief Armando Correa.




_A16PyDf_400x400Visible Measures, the content advertising data and technology firm,  announced that it has hired Leslie Russell as Director of Sales for Multicultural Marketing. Russell has over 25 years of experience in multicultural marketing and will be responsible for leading the sales effort for clients leveraging Visible Measures’ extensive data, insights, and media for content advertising specific to Hispanic and African American audiences. Russell joins Visible Measures from HolaDoctor, a Miami-based Spanish-language health and wellness digital network, where she held the role of director of digital sales, content marketing and translation services.Before joining HolaDoctor, Russell served as the National Sales Director for impreMedia, a U.S. Hispanic engagement solutions company offering content and advertising solutions. Russell holds a Bachelor of Science degree in Spanish Language and International Trade & Transportation from Georgetown University.

isabelraffertyMoviousMobvious, a  European mobile marketing firm is entering the U.S. Mobvious’ new office will be co-founded and led by Isabel Rafferty. Rafferty tells Portada that Mobvious will also have offices in Los Angeles. She previously worked at Asmovil  and was responsible for the launch of offices in Los Angeles, New York, and Chicago.



isaacIsaac Mizrahi, Co-President and Chief Operating Officer of Alma, is the new chair-elect at AHAA: The Voice of Hispanic Marketing. As chair elect, he will work closely with current chair Linda Lane Gonzalez, to lead the organization in developing and advancing AHAA’s strategic plan. Prior to this election, Mizrahi served on the board of directors and other committees.  Both Mizrahi and Gonzalez will work with the AHAA board of directors.Mizrahi spent more than 20 years honing his skills on behalf of international brands such as Coca-Cola, Bellsouth International, and Sprint-Nextel.

descarga (1)Telemundo 40 Río Grande Valley / KTLM announced that Carlos Sánchez has been named Video Journalist for Noticias Telemundo 40 at 10 PM. Sánchez joins a dynamic team of reporters that delivers the latest local breaking news and information that are of importance to the Hispanic community in the Río Grande Valley. He will make his on-air debut in early August.Sánchez, who has more than 15 years of experience working in local broadcasting for Spanish-language viewers, joins Telemundo 40 after working as a reporter for Telemundo El Paso / KTDO,  Azteca America network in Miami, Florida and Channel 44, a local television station Ciudad Juárez, Mexico.  He earned a bachelor’s degree in Tourism from the Universidad Autónoma de Ciudad Juarez, Mexico.

descarga (2)Vince Hudson is the new global brand director for Smirnoff vodka and senior VP for the brand in the U.S. at Diageo. He was most recently VP of U.S. marketing and mobile at Samsung. Prior to that he spent 20 years at Procter & Gamble in assorted executive roles.




mosaico_logoUnivision’s programmatic unit, Mosaico Trading, has hired three top executives to oversee sales and ad operations:

David Katz is the new general manager and VP, programmatic revenue platforms and operations.

Dayana Hoffman was appointed director, sales programmatic revenue and platforms.

Annie Fong has joined as director, programmatic ad operations.

AAEAAQAAAAAAAAOIAAAAJGM1ZTAzNDc1LWJlYzQtNDI4ZC1hYTBmLTQ0N2E4YjdlZDYzOABrand style Communications has hired  Annie Ehrmann as EVP, Strategy and Business Development. Based at the agency’s New York City headquarters, Ehrmann brings over a decade of experience. Mrs. Ehrmann will be working to expand the company’s fast growing Miami office and launch the Los Angeles office, currently scheduled for Q1, 2017.

descargaBBC Worldwide has appointed David Hanono Digital Sales General Manager for LatAm and the Hispanic US Market, effective July 21st.David will oversee all BBC Worldwide sales content for Latin America & US Hispanic, including Digital, TV and formats, while continuing to lead advertising regionally. Hanono has extensive experience in the digital TV industry and technological sector, having worked in global media organizations for 20 years. He previously served as Vice President of Digital Business Development and Advertising Sales for BBCW Latin America & U.S. Hispanic.

descarga (5)Unilever will buy Dollar Shave Club subscription grooming service for US$1 billion, giving the world’s second biggest ad spender an entry into one of the most profitable segments of personal care, and Dollar Shave Club a platform for global expansion.The deal puts Unilever in competition with its long-time rival Procter & Gamble Co.Michael Dubin, founder and CEO of Dollar Shave Club, will stay on as CEO.

Join us at PORTADA Mexico!


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

A significant development in the upcoming Unidos en el Sur de California (Freedom Communications) launch is the promotion of Orlando Ramirez as Publisher. Ramirez has served in various editing roles since joining The Press-Enterprise in 1995, including the last 10 years as editor of La Prensa. Tiffany O’Hare, a former employee of impreMedia’s La Opinion,  is Unidos’ General Manager.

Frank Escobedo
Frank Escobedo, publisher, The Brownsville Herald

AIM Media Texas announced the appointment of Frank Escobedo as Publisher at the The Brownsville Herald in Brownsville, Texas. In this new role, Escobedo will be responsible for The Brownsville Herald serving Brownsville and surrounding communities in Cameron County, El Nuevo Heraldo, the daily Spanish language newspaper based in Brownsville, Texas and serving Cameron and Hidalgo Counties, El Extra, the free, weekly Spanish language publication with distribution across the entire Rio Grande Valley and all related web sites and digital assets. Escobedo had served since November 2013 as General Manager, Hispanic Media, Southern California Region, for Freedom Communications, Inc (see related develpment above). with responsibility for Los Angeles, Orange, Riverside and San Bernardino Counties in California. In this role, he was directly responsible for the Spanish language publications La Prensa serving Riverside County and Excelsior serving Orange County. The combination of these two publications made them the largest single copy, free Hispanic publication in the U.S. In conjunction with the appointment of Escobedo, Daniel Cavazos will step down from his current role as publisher at The Brownsville Herald and El Nuevo Heraldo.

Hilda Garcia is Entravision’s new VP Content & Community Development. García was most recently VP of Multiplatform Content and Information and Digital Content Director for ImpreMedia, based in New York City.

Jack Griffin will take over as CEO of Tribune Publishing, which publishes eight daily English-language newspapers, including the Los Angeles Times and the Chicago Tribune. Tribune Publishing also publishes Hispanic newspapers Hoy Los Angeles (daily) and Hoy Chicago (weekly) as well as El Sentinel in Fort Lauderdale. Los Angeles Times publisher Eddy Hartenstein  will become chairman of Tribune Publishing. Griffin, a longtime media executive,had been consulting with the Tribune Company. Before that, he served as CEO of Time Inc., a job he lost in 2011 after just six months. Griffin also led Meredith Corporation.

FOX Deportes announced today that Carlos Sanchez, will join the company as Executive Vice President and General Manager. Sanchez will report to Jeff Krolik, President, FOX Sports Regional Networks. Sanchez joins FOX Deportes from Telemundo WNJU-TV in New York, where he served as President and General Manager, leading the station to multiple New York Emmy® Awards, including best “Evening Newscast” in 2012. In addition, Sanchez oversaw a major overhaul of the station’s content and technology, which included launching new weekend and morning newscasts and upgrading its facilities into a state-of-the-art studio, set, and control room.


Robin Torres recently was hired by the San Marcos Daily Record as Advertising Consultant. Before that, Torres worked as National Advertising Sales Manager at the Rio Grande Valley Network (owned by AIM Texas). The San Marcos Daily Record is five-day daily newspaper published in San Marcos, Texas, in the afternoon on weekdays (Tuesday through Friday), and on Sunday mornings. It is owned by Moser Community Media, LLC.

borja-echevarría-de-la-gándaraUnivision News has announced the appointment of Borja Echevarría de la Gándara (photo) as vice president, Digital. He will be based in Miami and report directly to Daniel Coronell, senior vice president and executive director of News at Univision. In his new role, he will direct strategy for Univision News’ digital platforms, including NoticiasUnivision.com and La Huella Digital, oversee the integration of digital and TV newsrooms and participate in all editorial meetings, helping to establish editorial strategy across all platforms. In addition, he will be charged with creating a state-of-the-art data journalism unit for Univision News. A veteran Spain journalist, Borja was recently deputy managing editor of El País. Upon graduating from Universidad Complutense de Madrid with a degree in Information Science, Echevarría de la Gándara began practicing journalism at Spain’s El Mundo newspaper in 1995, moving up from reporter to online deputy editor in 2002. In 2007 he co-founded Soitu.es and in 2012, he became a Nieman-Berkman Fellow in Journalism Innovation at Harvard University.

Manuel Abud fotoManuel Abud (photo) was named president and chief executive officer of Azteca America, effective immediately. In his role, Abud will lead the Azteca America broadcast network in the US and its newly created Station Group, managing over 25 local stations, and will report directly to Gustavo Guzmán, Senior ranking member of the Executive Committee and one of the founders of TV Azteca.Abud’s leadership team will include Martin Breidsprecher, newly appointed COO, Court Stroud as EVP of Network Sales, and Enrique Pérez as EVP of Station Group.Prior to joining Azteca America, Abud was President of the Telemundo. He held senior leadership positions over his nearly 20-year media industry career: He was president and general manager of several TV stations, president and founder of Mun2, as well as President of CBS Telenoticias. A Native of Mexico City, Abud started his career in the Mexican media industry.

Carlos Hermosillo has joined Deportes Telemundo as a sportscaster and analyst. Hermosillo is the second highest scorer in Mexican soccer history. In addition to his play in the Mexican leagues and as a member of Mexico’s World Cup teams, Hermosillo also played in the U.S. for the Los Angeles Galaxy. Since retiring, he has served as director of Mexico’s National Commission of Physical Culture and Sports and pursued a career as a sports commentator. His will make his first appearance as a commentator for Deportes Telemundo on March 22 when the network televises Leon vs. Liga MX.


Fernando GonzalezFernando Gonzalez, who has been The Associated Press’ senior producer in Havana for the past 11 years, will begin a new role as regional video editor for Latin America. Gonzalez will lead AP’s video newsgathering operation as the news cooperative expands its video coverage across Latin America. “Fernando takes on this job at an exciting time for AP in Latin America as we strengthen our coverage there,” said Derl McCrudden, head of newsgathering for AP global video news. “He has a wealth of experience, having traveled and worked throughout the region for 20 years, much of it for AP. He is an outstanding leader and will help AP maintain its dominant position in the region.” Gonzalez, a native of Uruguay, will be based in Washington, D.C. Besides increasing the number of regional stories available to Latin American broadcasters, he will lead an operation that also serves the needs of AP’s wider network of global video customers.

 Read prior Changing Places weekly editions.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Univision Communication announced the appointment of industry veteran Gustavo Ordóñez to the position of SVP of Programming Research. In this role,  Ordóñez will make programming and content recommendations for all of Univision’s platforms based on research regarding the preferences of Univision consumers. He will also work collaboratively across Univision to help drive new business by providing insights on ratings trends. Based in Miami, Ordóñez will report to both Alberto Ciurana, president of Programming and Content, and Elizabeth Ellers, executive vice president of Corporate Research.

Gonzalo del FaGroup M has created a new unit designed to help beef up the operation’s multicultural offering. It will be led by Gonzalo Del Fa, currently managing director of MEC Bravo and a Portada Editorial Board Member, the Hispanic specialist unit at GroupM media shop MEC. The new unit is called GroupM Multicultural. Effective immediately, the heads of the individual multicultural operations at GroupM shops Mindshare, MEC, MediaCom and Maxus will report to Del Fa. As part of a broader expansion of its multicultural practices GroupM said it would be adding both staff and new resources to help multicultural specialists at its agencies serve clients better. Del Fa will oversee that expansion.

Charlie Etcheverry, MitunetworkMiTú is putting some of the money it got in its recent Chernin Group financing into getting ad sales “muscle”. The multichannel YouTube network is hiring Charlie Etcheverry as a Sales Consultant. Echevery most recently served as EVP/CRO of Univision Interactive overseeing national, local and international advertising activities across all of Univision’s digital, mobile and social properties.  In his new role, Echeverry will help shape and provide insight into Mi’Tú’s brand relationships and advertising partnerships, along with supporting the company’s marketing strategy. He will work closely with company partners Beatriz Acevedo, Roy Burstin and Doug Greiff.

The Monitor (A daily newspaper in Mc Allen, TX)  has hired a Texas-Mexico border native and veteran journalist to lead its editorial coverage. Carlos Sanchez, managing editor of the Baton Rouge, La., bureau at the New Orleans Times-Picayune, is set to begin his new position in early May.

MasonBaronet, a marketing communications firm located in Dallas, Texas, announced the hiring of Hunter James as director of business development. James will lead and manage the development and growth of new business and maintain key agency relationships. James is based in Austin, Texas expanding MasonBaronet’s presence in the Austin business community.

Learn more about the enormous role Online Video can play in the Latin (Latin America and U.S. Hispanic) marketing space. Book now for our Latin Online Video Forum, a required event for any marketing professional.

Get our e-letters packed with news and intelligence!