Carlos aviles


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H Code Media, a digital advertising platform reaching US Hispanic consumers, announced that Noah Mamet has joined its advisory board as the inaugural member and will work with the Company’s leadership team to deepen relationships with media companies in both Argentina and throughout Latin America.  H Code Media works with Latin American media companies to represent their digital inventory in the US to the advertising community.  Mamet formerly served as the US Ambassador to Argentina from December 2014 through January 2017.   Mamet understands the importance of H Code Media’s mission to connect marketers to the massive, underserved and fragmented US-Hispanic media market; and can provide key insights on how to accomplish the Company’s overarching goal of making these connections meaningful.



To better serve Latino audiences in the nation’s largest Hispanic market, Southern California News Group (SCNG)  introduced ExcelsiorCalifornia.com as the go-to digital Spanish-language news source for Orange, Riverside, San Bernardino and Los Angeles counties. The new website also integrates topics of specific interest to Latinos, as well as state, national and international news from Mexico and other Latin countries.The ExcelsiorCalifornia.com website integrates content published in Excélsior’s three weekly newspapers: Excélsior Orange County, Excélsior Los Angeles and La Prensa – Una publicacion de Excélsior in the Inland Empire. Additionally, Excélsior also collaborates with SCNG’s 11 English-language dailies, including stories of interest in Spanish to Latino audiences.“It is exciting to introduce a richer digital experience for Latinos in Southern California who have looked to Excélsior as a strong local voice and trusted local news source,” said Carlos Aviles, editor of Excélsior.





The Círculo Creativo has appointed María “Maru” Bernal, VP Creative Director at Lápiz, and Norberto “Norbi” Zylberberg, CCO & Founder at Socialisssima, as the entity’s new Vice Presidents.Maru and Norbi have been part of Círculo since 2004 and 2003 respectively, as active members of the entity. The VPs were selected based on experience in the U.S. Hispanic market, the value they bring to their agencies, businesses and clients.The new VPs will be working together to structure a plan of activities for 2018-2019.


MP & Silva, an international media company that provides media rights distribution, digital and technology services, and sponsorship consultancy, announced that the Board has appointed Seamus O’Brien as President and Group Chief Executive Officer of MP & Silva, effective 1st January 2018.Seamus O’Brien has over 30 years’ experience in leading executive positions in the international sports industry across the world. He began his career at CSI (which later became part of Octagon) before establishing World Sport Group.


Kenneth Chenault is stepping down as chairman and CEO of American Express after 16 years. Amex vice chairman, Stephen Squeri, 58, will take over on Feb. 1.









Squeri has been at AmEx for 32 years and has served as CIO and head of M&A, among other roles.









Brad Jakeman, president of PepsiCo’s global beverage group and overseer of the company’s in-house content creation unit, Creators League Studio, is leaving after seven years to start his own consulting agency, Ad Age first reported. PepsiCo will be his first client.






Former Starcom Mediavests Engine Media CEO Lisa Weinstein has been named CEO of Chicago-based media platform Curiosity.com.Weinstein, who joined the firm in September, will guide the company’s expansion and report to its board of directors. Before joining Engine, Weinstein served as president of global digital, data & analytics at Publicis Groupe’s Starcom MediaVest Group. Earlier, she served at WPP’s GroupM.





Kevin Porter has left Wieden+Kennedy to join Walrus as the new head of media communications. He will replace Mel Stern and will work closely with the agency’s creative, strategy and public relations teams to deliver integrated offerings.Walrus has been expanding its media offering since last year.




Agency 180LA’s chief creative officer and managing partner Willam Gelner will be leaving the agency at the end of the month after more than a decade.Prior to 180LA as a partner and executive creative director back in 2007, Gelner was a group creative director with BBH New York for five years.






Executive creative director Eduardo Marques will take on creative duties in the Los Angeles office.Marques arrived at the agency from Pereira & O’Dell, along with Rizutto, back in 2015.

WPP-owned retail agency SET has promoted Alasdair Lloyd-Jones, former chief strategy officer and president, to CEO. Lloyd-Jones will oversee SET’s offices in Portland, Los Angeles, New York and London which service clients Nike, Verizon, Sprite and BMW.





Agency founder Sabina Teshler will step down to take on the chairman role, while COO Kurt Kujovich will also assume the new title of president.

What: Carlos Aviles has been named editor of Southern California News Group’s three Spanish-language weekly newspapers and associated digital media – La Prensa, Excélsior and ImpactoUSA.
Why it matters: Aviles will oversee planning and development of content for Latino audiences in Los Angeles, Orange, Riverside and San Bernardino counties.

descargaCarlos Aviles has been named editor of Southern California News Group’s three Spanish-language weekly newspapers and associated digital media – La Prensa, Excélsior and ImpactoUSA. He started in his new role last Monday Aug. 15.

The Southern California News Group is an umbrella group of local daily newspapers published in the greater Los Angeles area by Digital First Media. Originally named the Los Angeles News Group (LANG) and San Gabriel Valley News Group (SGVN), the organization was formed as an umbrella name for Media News Group operated newspapers in the Los Angeles area. On March 21, 2016 a bankruptcy judge approved the sale of Freedom Communications and its two major newspapers, the Orange County Register, inclusing Spanish-language weekly Excelsior, and the Riverside Press-Enterprise, with Hispanic weekly La Prensa, to Digital First Media. [2] [3] Thus, LANG was renamed Southern California News Group. The sale closed on March 31, 2016.

Aviles will oversee planning and development of content for Latino audiences in Los Angeles, Orange, Riverside and San Bernardino counties. He will also help guide the publications’ overall print and digital strategy, and facilitate the sharing of content between journalists within Southern California News Group.

The Salvadoran-American Aviles has nearly 20 years of experience writing, editing and coordinating coverage for Spanish-language and bilingual newspapers and websites, particularly in Southern California. He brings extensive experience in local, investigative and computer-assisted reporting.

Aviles most recently served as local editor at La Opinión, where he supervised a team of print and digital journalists, and guided special projects and investigations. Aviles also served as local editor at Patch Latino, a bilingual news site of America Online that focused on underserved communities in Southern California. He helped launch Patch Latino’s three bilingual online news platforms and digital presentation, which included the implementation of search engine optimization and social media strategies to drive audience growth.

Previously, Aviles was a staff writer at La Opinión and Hoy in Los Angeles, covering crime and courts, government, immigration, health and education. He also produced video, photography and breaking news for the newspapers’ websites. Aviles briefly worked as deputy editor for La Prensa. Prior to coming to the United States, Aviles began his career at La Prensa Grafica in El Salvador in 1997, where he served as digital editor, reporter and international correspondent.

ImpactoUSA, La Prensa and Excélsior have a combined print circulation of 400,000. ImpactoUSA is home-delivered, and La Prensa and Excélsior have a targeted distribution in news racks and retail locations that reach high-density Hispanic neighborhoods.

“Carlos brings invaluable experience in producing multi-platform journalism that matters to Latinos living and working in Southern California,” said Frank Pine, executive editor at Southern California News Group. “We will lean on his leadership to enhance storytelling and deliver a richer digital experience for a local Latino population that’s growing in size and influence.”

“I am grateful and honored to have the opportunity to serve as editor of these three Spanish language publications,” Aviles said. “I will work hard to continue this company’s commitment to provide the best information to the Latino community of Southern California.”

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