Posts Tagged ‘Carat’

Carat

SALES LEADS: Smucker Co., Banquet, Pantene, Nature’s Path…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Check out Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 20 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Jennifer Chan at 347-840-1311 or e-mail her at jennifer@portada-online.com […]


Changing Places LatAm: Manuel Aguilera, Carlos Bustos, Guido Righetti…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.  ::: Manuel Aguilera – Hispanopost.com ::: Red Hat, Inc. – Carlos Bustos ::: Guido Righetti  – Carat and Vizeum ::: Starcom  MediaVest Group Argentina – Guillermo Bonmatí  ::: Renata Lena and André França –  WMcCann Brazil  ::: Click here for previous Latam Changing Places editions Spanish Journalist Manuel Aguilera, former […]


P&G shifts North American Media Assignment to OMD and Carat

What: Procter & Gamble has shifted most of its media business from Publicis Groupe’s Starcom MediaVest Group to Dentsu Aegis Network’s Carat (a planning incumbent) and Omnicom Media Group. Why it matters: OMD will be the primary agency supporting the majority of P&G’s product categories, with Carat supporting the others. P&G is the largest U.S. advertiser. The […]


Sales Leads: Smirnoff, Harley-Davidson, Modelo Especial…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 8  NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or […]


Carat wins Pfizer US$100 Million OTC Planning Duties

What: Pfizer has shifted its media planning to agency Carat, part of the Dentsu Aegis Network. Why it matters: Brands such as Advil and Chapstick, housed within the consumer healthcare division, will shift from MDC’s Assembly to Carat.There will be a transition period before Assembly officially exits the business. Pfizer has awarded its media planning to […]


MediaCom wins P&G LatAM digital media account

Mediacom has won  the P&G digital business for  Latin America and the Caribbean, sources confirmed to Portada. The business used to be done by Starcom MediaVest Group. After a tight tender in which various media agency networks participated and which lasted almost six months , Mediacom has been awarded Proctor and Gamble digital business in Latin America […]


Sales Leads: Mondelez International, Hersheys, Carat

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now. Hershey The Hershey Company is launching a global agency review for all media planning and buying, the iconic confectionery marketer announced. According to the company, the […]


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Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.


Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

We talked to Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard, about the bran’s recent multi-year partnership with Riot Games, to become the first global sponsor for League of Legends esports.