Marketers Explore Opportunities in Hispanic E-Commerce Targeting
Hispanics as a whole represent $1.5 trillion in annual spending power, but few companies have proactively targeted them in the e-commerce realm.
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Hispanics as a whole represent $1.5 trillion in annual spending power, but few companies have proactively targeted them in the e-commerce realm.
Hispanic Digital Agency Captura Group has hired Stacey Abreu, until recently MD Multicultural at Mindshare. Abreu will be based in New York.
Lee Vann is the founder and CEO of hispanic digital agency Captura Group
What: The La Costeña and Jumex brands, in partnership with Captura Group, have launched a new web and social media presence focusing on the true essence
Lee Vann is the founder and CEO of hispanic digital agency Captura Group. Recently Portada asked a question that has been on the minds of content marketers everywhere:
Yesterday morning HBO Chairman and CEO Richard Pepler said that HBO will launch a stand-alone, over-the-top service that would allow consumers to watch HBO content without having a cable subscription. Whether HBO Latino will be part of this initiative is still to be determined. But Portada’s Susan Kuchinskas played what-if and asked several experts on their thoughts on an OTT HBO Latino.
A recap of major news on the marketing and media front from around the web compiled by Portada Digital Media Correspondent Susan Kuchinskas. Denny’s
Kellogg’s, recently launched a new Spanish language content marketing program called Dias Grandiosos with Latina women as a target. What are the content challenges a Hispanic content marketing program needs to meet? What are the main objectives and the resources that have to be put behind it? We talked to Christopher Rivera, associate director of Multicultural Brand Marketing at Kellogg’s to find out.