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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

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Jacqueline Bracamontes, an important figure of Latin American television, has signed a multi-project long-term deal with Telemundo to include hosting and her return to acting. She will host the new primetime sports and entertainment show “Viva el Mundial y Más”, and will be joined by Karim Mendiburu of “Titulares y Más.”

 

 

 

 

Veteran programming executive Suzanne Scott was named CEO of Fox News. She has been with Fox News since its launch in 1996, and now she will be the first female chief executive the unit has ever had.

 

 

 

 

 

Campbell Soup chief executive officer Denise Morrison is retiring from her role, which she’s held since 2011. Her retirement is effective immediately. Keith McLoughlin, a member of the company’s board since 2016, has been named interim chief executive.

 

 

 

 

AdMarketplace, the search advertising technology company, appointed Ariff Quli as its new Chief Revenue Officer (CRO). Quli brings extensive industry experience to adMarketplace’s sales and marketing teams and a proven track record of driving growth.

 

 

 

 

Kris Magel is leaving IPG Mediabrands’ Initiative for a role at Dentsu Aegis Network. Magel was shifted into the role of East Coast president over a year ago to handle accounts such as Merck, Dr Pepper Snapple Group, Arby’s and Papa John’s.

 

 

 

 

Arc Worldwide has named Elizabeth Harris chief strategy officer, North America. In her role, she will join the executive leadership team, reporting to Soche Picard, chief executive officer, Arc Worldwide North America.

 

 

 

 

Lisa De Bonis, one of the founding partners of Work Club, which was acquired by Havas in 2014, has left to take a managing director role at Accenture. She will focus on strategic accounts and on scaling Accenture Interactive’s creative futures offer.

 

 

 

 

Manny Ruiz, who founded Hispanicize Media Group, is stepping down to start a new business venture. “I am encouraged that the original Hispanicize partners will remain to scale the company in collaboration with our CEO Joe Uva, a very capable management team and a dedicated board of directors,” says Ruiz. “Although I will not be day to day at HMG, I am not fully leaving the company.”

 

 

 

Huge has announced seven new executive roles in the wake of co-founder Aaron Shapiro’s departure earlier this year. He stepped aside in March and appointed Michael Koziol as CEO. The new additions are (L to R): Gela Fridman, president, technology; Derek Fridman, chief design officer; Michael Horn, chief data officer; Holly Mason, president, Brooklyn; Jason Musante, chief creative officer; Alexandra Lutz, chief strategy officer; and Thomas Prommer, president, platform strategy.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

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  • Taco Bell

vFkj_MHn_400x400Fast food giant Taco Bell has consolidated its traditional media assignment with Publicis Groupe’s SMG’s Spark after a formal review. Digitas, also part of Publicis Groupe, continues to handle digital media planning and buying. Mec, a unit within WPP’s GroupM, was the incumbent. Spark already handles strategy and planning for Taco Bell since 2012.Read more.

 

  • Hyatt Regency

mJJJx0AU_400x400Hyatt Regency has released the new multi-million dollar global campaign, “It’s Good Not to Be Home.” The campaign, the largest in Hyatt Regency’s almost 50-year history, began with the insight that people enjoy the freedom of traveling, breaking from routine, making new connections and experiencing new things. It will launch in the U.S. and later in the month in the U.K. and India. China and Japan will get a November launch.Hyatt Regency worked with Pereira & O’Dell on the campaign which includes TV, social, digital, outdoor and print media, in-hotel activations and conference take-overs that will roll out through November. The campaign includes two U.S.-specific partnerships: one with Fast Company and one with Comedy Central. Custom content will be pushed through both Hyatt Regency and Comedy Central’s channels.Hyatt Regency is a Hyatt Gold Passport brand with more than 150 locations in more than 30 countries.

https://youtu.be/FLbMObVBs7U

  • GOYA

descarga (1)GOYA has released its new campaign, “Real Life Chefs,” the first created by Dieste focusing on the general market consumer. The campaign, which started running in four different cities in the U.S. – New York, Philadelphia, Boston and Washington, D.C. – highlights GOYA’s cross-cultural appeal and celebrates the diverse lifestyles of its consumers. Each film shows protagonists in real-life situations that occur in their kitchens as they prepare GOYA-inspired meals. The films each have their own theme track inspired by the rhythm and lifestyle of the characters. Dieste also created a fifth film specifically developed for social media. It will be featured, starting in mid-October, on GOYA’s social media channels (YouTube and Facebook), and it is currently running on iHeart Radio properties. The film and concept, according to Ciro Sarmiento, are a special salute to “Real Life Chefs” everywhere.

https://youtu.be/FOdE-oh0bWI

  • Campbell Soup

Cornerstone_in_white_Square_400x400Campbell Soup’s has released a new effort which carries the new tagline “Made for Real, Real Life,” which aligns with the company’s corporate purpose of “real food that matters for life’s moments.”This will be the first major brand push in five years depicts real families, including a gay couple and their son, along with real weather patterns as the soup giant tries to tap into what’s really going on in people’s lives when it’s time for soup.The company aims to show a diverse mix of American families in the spots. The campaign covers a wide variety of Campbell’s branded products from canned soup to “Star Wars” soups; soup in K-Cups; Soup on the Go cups; and Campbell’s skillet sauces. It does not included non-Campbell-branded products such as Pepperidge Farm cookies or Bolthouse Farms beverages.The BBDO campaign includes several 15-second spots. Two have Spanish versions as well, created with the Bravo Group.The “Your Father” spot, which shows two fathers feeding their son “Star Wars” soup while reciting the famous “I am your father” line from the movie franchise, is a :15 and has a :30 version.Campbell Soup Co. spent US$319.7 million on total U.S. advertising in 2014, down from us$361.3 million a year earlier.

https://youtu.be/7rZOMY2sOnE

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

  • Oscar

OscarOscar, a new health insurance provider, has named New York-based The Vidal Partnership (TVP) as its agency of record for all their Hispanic marketing needs. Oscar announced it would be offering health insurance across New York City and the surrounding areas starting this fall. Oscar is a new type of health insurance designed specifically for New Yorkers, providing an experience never before available. Oscar is fully licensed with New York State and will offer individual and family health insurance coverage. Oscar can be purchased on New York’s health insurance exchange, New York State of Health, the organized marketplace for New Yorkers to shop, compare and enroll in health insurance coverage. Customers can begin enrolling on October 1, 2013 and will begin receiving benefits January 1, 2014. Oscar has already raised $40 million from Thrive Capital, Founders Fund, General Catalyst and Khosla Ventures.

  • Campbell Soup

Campbell SoupIn its newest campaign, an 8-year-old boy named Wisest Kid in the Whole World pontificates about the joy of eating Campbell’s soups. He will appear in TV commercials, print ads, online and in social media and apps. He will also appear at events. MEC is handling media services for the campaign; BBDO New York did the creative; Proximity Worldwide is the digital agency; and Weber Shandwick is handling PR. Campbell is planning to spend about $450 million on marketing in the current fiscal year, compared to $400 million last year. The campaign’s goal is to remind parents that soups offer more options to feeding kids and that kids really like soup.

 

 

  • Lavidge Co/Mosaic Multicultural

Lavidge Co. — one of the Phoenix market’s largest advertising firms — has formed a new venture aimed at Hispanic and multicultural market segments. The new venture is called Mosaic Multicultural and is headed by Mark Suarez, Phoenix Business Journals reports.
Suarez previously held advertising and marketing positions at three other ad firms — Inspire and Moroch Partners in Dallas and Moses Anshell in Phoenix. At those two Dallas-based agencies, Suarez has handled Hispanic advertising and marketing for McDonald’s. Mosaic has been formed as its own company with Lavidge Co. and Suarez as its corporate managers, according to the Arizona Corporation Commission. Lavidge’s client list includes the Heard Museum, McDonald’s, Phoenix International Raceway, Phoenix Zoo, Phoenix Suns and Bashas’ supermarkets, according to the company’s website.

  • WatchCollectingLifestyle.com

The destination for content about luxury watches and lifestyle, celebrates Hispanic Heritage Month by launching a special bespoke section of its content ‘En Español’. The new section will include culturally relevant and in-language content about watch reviews of some of the most prestigious watch brands —Audemars Piguet, Rolex, Omega, Patek Philippe, Richard Mille, Glashütte Original, Breguet, Blancpain, Jaquet Droz and Zenith amongst others—, watch industry news, fashion and style, food, wine and cigars, luxury vehicles, travel, watch shopping guides and full coverage of the three largest watch events in the world —Baselworld, Salon International de la Haute Horlogerie and the Salón Internacional de Alta Relojería. WatchCollectingLifestyle.com’s Founder is Halim Trujillo. Trujillo is also the site’s Editor & Publisher. Trujillo previously worked at several major Hispanic advertising and media agencies.

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