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What: The North American Soccer League (NASL) announced today that San Diego County is the league’s newest expansion market, the club will make its league debut in the Spring of 2018.
Why it matters: San Diego NASL is backed by an ownership group led by four global soccer stars: Demba Ba, Eden Hazard, Yohan Cabaye and Moussa Sow.

San Diego might recently have lost its NFL Chargers, but, this only opens up space for other sports teams to make its way into the county. Today, the North American Soccer League (NASL) announced its league debut in the city, starting with the 2018 season.

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Three international players, Demba Ba (Shanghai Shenhua), Eden Hazard (Chelsea FC), Yohan Cabaye (Crystal Palace FC), and Moussa Sow (Fenerbahçe S.K.), have partnered with local business executives to bring high-quality, professional soccer back to an area that is home to 3.3 million people and more than 50,000 youth players. Bob Watkins, a longtime San Diegan and successful businessman, will serve as the club’s president.

We intend to develop local talent, helping young children realize their dreams of playing professional soccer, and we intend to help San Diego become a soccer capital known around the world.

“It’s an absolute honor to bring professional soccer to San Diego County,” said Watkins, in a statement. “The international soccer stars driving this effort to give us an excellent foundation from which to build. We intend to develop local talent, helping young children realize their dreams of playing professional soccer, and we intend to help San Diego become a soccer capital known around the world.”

San Diego NASL is currently developing its name and logo and expects to unveil its branding at an event in the coming months. Meanwhile, the new team has set its social networks, and website, including a promotional video on Youtube.

What: Brazilian Movile, one of the largest Latin America’s  mobile app developers,  is expanding globally while attracting tech interest in the Brazilian  market.
Why it matters: In addition to its headquarters in Brazil, Movile has extended its presence in the U.S. tech community by opening an office in Sunnyvale, California expecting US entrepreneurs will be happy to do business with  Latin American companies as  smartphones have become more widely used all over developing countries.

descarga (1)Brazilian technology conglomerate Movile, a mobile services and software developer in Latin America, has been investing and acquiring new businesses over the past year to expand globally and draw attention to that country. Although the company is already extending its reach to global markets such as China and the U.S., the increasing activity of industry players such as Apple, Facebook and Google in Latin America is making companies set eyes on the region.

Movile revenues have increased in Latin America, at the same time smartphones have become more widely used all over developing countries in the region. Movile has recently launched the paid- app for children PlayKids in China, which actually became the most sold and number two most popular app in Brazil (behind “Clash of Clans” and ahead of “Candy Crush”).

“Brazil entrepreneurs need to think big and we are here to play big,”said Movile’s co-founder Eduardo Henrique during a press reception in San Francisco.

In addition to its headquarters in Brazil, Movile has extended its presence in the U.S. tech community by opening an office in Sunnyvale, California. Based on PlayKids and Movile’s apps success, it’s likely that companies in Silicon Valley will be thrilled to do business with Latin American entrepreneurs as well.

Based on PlayKids and Movile’s apps success, it’s likely that companies in Silicon Valley will be thrilled to do business with Latin American entrepreneurs as well

“Latin American entrepreneurs can go global, but they need to shake hands with Silicon Valley,” added Henrique.

Big industry players such as Facebook and google have noticed Movile’s successful growth of its business in Latin America.An example of which is Facebook CEO Mark Zuckerberg holding his first-ever “town hall meeting” with the social media’s user community in  Bogota, Columbia,  while Google announced that their Project Ara, a modular smartphone, will be first introduced in Puerto Rico.In addition, Apple has also revealed they would bring iAds to Brazil and Mexico in that product’s first expansion outside of the U.S. The introduction of Apple’s iAds advertising platform into Latin America follows the company’s entry into the Brazilian retail market last year.

This reflects how the Brazilian market, equally to China and India,  is becoming a major option for tech companies when it comes to expand their business outside th U.S.

Founded in 1998, Movile has around 30 million monthly users who account for 50 billion transactions a year on the company’s platform. The tech company supplies games, education, and entertainment applications for feature phones, low-end mobile handsets with very limited capabilities. Among these app are: Apontador (their version of Yelp), Cinepapaya (mobile ticketing), and iFood (similar to GrubHub).

California’s Hispanic population will equal that of whites this year before becoming the state’s largest demographic group in 2014 for the first time since statehood in 1850, according to a report by the California Department of Finance released last Thursday. The growth of the Hispanic population is also likely to propel the Californian Hispanic advertising and media market to new heights.

California’s Hispanic population will equal that of whites in 2013 before becoming the state’s largest demographic group in 2014 for the first time since statehood in 1850, a government report showed on Thursday. 

By 2020, Hispanics will make up 40.8 percent of the California population and whites will comprise 36.6 percent, with Asians at 13.4 percent and black residents at 5.6 percent, according to the California Department of Finance Report. The Golden State’s overall population will grow to 50 million in 2049, the report said. The state will also remain one of the younger U.S. states for the next two decades, due in part to its role as a main gateway for immigrants, the report added.

Nationwide Shift

California State FlagThat change in the most populous U.S. state will make it the third where whites do not comprise a majority of the population, after New Mexico and Hawaii.  The shift is occurring alongside nationwide growth in the Hispanic population, which grew to 16.7 percent of the total in 2011 from 12.5 percent in 2000, according to U.S. Census figures. 

The newly released report from the California Department of Finance, which regularly crunches demographic figures, says that whites comprised 40 percent of the state’s population in 2010, with Hispanics at 38 percent. California has 38 million residents in total. Growth has been particularly strong in the so-called Emerging Hispanic markets (generally smaller markets that don’t belong to the top ten Hispanic markets).