Tag

Buchanan´s

Browsing

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads editions, click here.

  • Verizon

Verizon premieres two Spanish language commercials for the first time ever. Two Spanish language ads without subtitles will run during Sunday night’s Academy Awards – a first ever for the broadcast. The spots are part of the launch of a new creative approach from Verizon that highlights real customers and their stories about why they chose Verizon. The stories are as diverse as Verizon’s customers and reflect on how Verizon’s technology enables people businesses and society to innovate and make positive change.   The Spanish ad spots feature Hispanic-American customers who stay connected to their families – during life moments both big and small – through Verizon’s network. This will mark the first time Verizon will air a Spanish language ad spot in prime-time television. These are two of the six spots Verizon will air Sunday night to launch the new creative:Susana and Randy – Randy is an emergency first responder and although he is away from home a lot, he stays connected with his wife and four kids and never misses a “buenas noches” video call.Maria – With family members all over the country – and in Mexico – it is important for Maria to be able to connect with them to share important moments in life from dance competitions to new haircuts.

 

 

  • NBCUniversal Entertainment

NBCUniversal Entertainment, the Entertainment division of NBCUniversal, has placed its media business in review. Incumbent GroupM´s Essence, which won the account in 2017, will defend. WPP’s Maxus had been NBC’s media agency of record since winning a 2011 review that followed Comcast’s acquisition of the cable giant and a subsequent 2014 pitch for the digital portion of the business.

 

 

  • Buchanan’s

Buchanan’s Blended Scotch Whisky is proud to announce the release of BUCHANAN’S DeLuxe Blended Scotch Whisky x J Balvin Limited Edition Design. The custom design of the award-winning 12-year-old blend was created by global Latin music artist J Balvin, who has partnered with the brand for its Es Nuestro Momento campaign since 2016. The exclusive release marks the brand’s first-ever product collaboration and represents its commitment to celebrating the greatness of the Latin community.Through the J Balvin limited edition design, the brand toasts the impact of Latin culture on art, music, fashion and beyond, and all those leaving their mark on the world.During the multi-year partnership, the brand and J Balvin have worked to bring the Es Nuestro Momento spirit to life. Together, they have celebrated rising music talent, giving producers and creators a chance to feature J Balvin on a track. BUCHANAN’s Blended Scotch Whisky has also sponsored Balvin’s last two U.S. tours, encouraging fans of legal drinking age to “leave their mark” at the brand’s Casa Buchanan’s tour experience. Most recently, they have spotlighted artistic talent with a national pack design contest.

 

  • Keurig Dr Pepper

Keurig Dr Pepper, a leading producer and distributer of hot and cold beverages to satisfy every consumer need, has appointed Initiative as media agency of record for the U.S. and Canada, according to Adweek. Spark Foundry was incumbent on the business.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

 

  • Café La Llave

Gaviña & Sons,Inc. makers of the popular Latin-style espresso Café La Llave, and a wide variety of other family-crafted coffees, announced the launch of Café La Llave espresso capsules, compatible with Nespresso® OriginalLine machines. The new line comes in 10-count packs (SRP $5.99) and is available on Amazon.com, with plans to roll out across South Florida supermarkets later this year.Café La Llave has an authentic coffee legacy, which dates back almost 150 years to the Gaviña family’s humble beginnings in the rich coffee-bearing soil of Cuba. Today, it is one of the few Hispanic-owned coffee brands in the U.S., and is still made by the same family who created it 47 years ago.As part of Café La Llave’s espresso capsule launch, the company has enlisted celebrity chef Ana Quincoces to serve as brand ambassador during its first-ever appearance at the star-studded South Beach Wine and Food Festival (SOBEWFF), which draws foodies from all over the country and takes place in Miami from February 20-24. F. Gaviña & Sons, Inc. will be rolling out a variety of other Nespresso® Compatible capsule coffees this year, including several varieties for their Don Francisco’s Coffee flagship brand. All F. Gaviña & Sons, Inc. coffees are blended, roasted and packed in the U.S., right from the company’s state-of-the art facility in Vernon, California. The company also has distribution centers in Florida.

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads editions, click here.

Join us at PORTADA Mexico!

 

 

  • Sprint

Telecom giant Sprint has built its own ad agency by putting together its own marketing unit that will handle digital ad buying and advertising creative, as well as ‘programmatic’ ad buying, search advertising and even traditional media buying – all in house. Many if not all of these functions have traditionally been handled by outside ad agencies. Sprint follows other brands’ steps including Allstate, StubHub, Unilever and Netflix among others, who have all taken programmatic in-house in recent years. Last year, Sprint launched Yellow Fan Studios, an in-house creative studio. In the past year, it has also ended its relationship with ad agencies including Deutsch and DigitasLBi Chicago. The company continues to work with ad agency Droga5 for strategy and Horizon Media for buying ads on TV and other mediums, however.

 

 

  • Buchanan’s

Buchanan’s and global Latin superstar J Balvin launched the search for Los Imparables (the Unstoppables). During J Balvin’s ENERGÍA tour, which kicks off Hispanic Heritage Month, Buchanan’s and J Balvin will be spotlighting Los Imparables (The Unstoppables) – the new generation of Latinos who are positively influencing and shaping mainstream culture – in cities around the country to bring these catalysts of Latino culture into the spotlight and celebrate their greatness. Those 21+ with a thirst to move forward, including creators, artists, musicians, and fashionistas, will be invited by Balvin to showcase their work for the opportunity to be featured on the artist’s Facebook page. Balvin is inviting those 21+ to join Los Imparables by sharing their work on Instagram for a chance to be spotlighted by him on his Facebook, including #Imparables and #EsNuestroMomento, and tag @BuchanansWhisky when posting the photo. Balvin will choose and highlight the winners on his social media channels throughout his tour. Carat is Buchanan’s media buying agency.

 

 

 

  • Univision & Rosetta Stone 

Univision Communications Inc. (UCI), the media company serving Hispanic America, has entered into a new partnership with language education powerhouse Rosetta Stone Inc., a world leader in technology-based learning solutions to debut Univision Aprender con Rosetta Stone, a new language learning program to help the Hispanic audience gain English-language proficiency. Conversely, those looking to gain proficiency in Spanish will also be able to benefit from the co-branded program. Several subscription options starting as low as US$79 for three months of access are available now on www.univisionaprender.com as well as through the Google Play and iOS app stores.Univision Aprender con Rosetta Stone is a mobile-first digital language learning solution tailored to Hispanic learners looking to learn English or Spanish. The program includes the immersive curriculum developed by language and education experts at Rosetta Stone, as well as its TruAccent™ speech recognition technology to help learners get speaking accurately right from the very first lesson.  Learners have access to a personalized skills-based learning platform, as well as numerous features including Phrasebook, Stories and Audio Companion. Various subscription options are available starting at US$79 for a three-month subscription, US$119 for a six-month subscription, US$179 for a 12-month subscription and US$249 for a 24-month subscription at launch.

 

 

  • Rakuten Group & Golden State Warrior

On September 12th, the Golden State Warrior announced they came to terms on a three-year jersey sponsorship deal with Japanese e-commerce company Rakuten. The jersey patch deal is reportedly worth US $20 million a year. During the 2017 Sports Marketing Forum in New York, Rahul Kadavakolu, Executive Director of Global Marketing & Branding, Rakuten Group, was the first person to talk about the deal, on behalf of the e-commerce giant. The brand is not only going global, but it is also making changes to its products so that each of them includes the name Rakuten, for example, Rakuten Viber, instead of just Viber. The sponsorship represents the biggest NBA jersey sponsorship contract to date.

 

NEW PORTADA RESEARCH REPORT: “Content Marketing Initiatives targeting Hispanic and Multicultural Audiences”. The report is filled with intelligence for brand marketing executives targeting multicultural consumers – the majority of consumers in many major U.S. markets –  as well as for media and marketing tech vendors. This report provides a description of 20 content marketing initiatives. Each program’s main elements are described (Brands involved, Target Audience, Owned Properties, Paid Media Program, Key Influencers) are summarized and the agencies and brand decision makers behind them are listed. Described companies include: Avocados from Mexico, Barilla, Best Western, Ford, General Mills, Hershey’s, Kellogg, Kimberly Clark, Kraft, Makita, Miller Coors, Nestle, Procter & Gamble, State Farm, Sprint, Unilever, Verizon, Vilore and Wonderful Pistachios. Buy the report here  Upgrade to “Research Plus Membership” for only US$ 999 and access this report and 9 more!

 

  • Hennessy

Hennessy, one of the world’s best-selling Cognac, and Golden Boy Promotions, the first national Hispanic-owned boxing promotional company, announced a formal partnership that brings to life the spirit of Hennessy’s “Never stop. Never settle” mantra, with content that tells the remarkable story of Saul “Canelo” Álvarez. Like Hennessy, the Mexican boxer epitomizes the importance of family and the pursuit of excellence. The integrated partnership features original content, in addition to digital micro-videos, special events, and cross-channel promotions intended to inspire others to “Never stop. Never settle.” In recognition of the millions of boxing fans that will be cheering across the globe this weekend, Hennessy recommends enjoying this Canelo-inspired cocktail while viewing at home. Hennessy is imported and distributed in the U.S. by Moët Hennessy USA. Hennessy distills, ages and blends spanning a full range: Hennessy V.S, Hennessy Black, V.S.O.P Privilège, X.O, Paradis, Paradis Impérial and Richard Hennessy.

 

 

  • Chili’s

Chili’s Grill & Bar has appointed 360i as its integrated media agency of record, Adage has reported. Chili’s has previously hired 360i as its digital marketing agency in 2016, including creative and media, following a competitive review. The Dentsu Aegis Network-owned agency will continue to handle that part of the business, but will now also field integrated planning, communications planning and broadcast planning, buying and execution for the casual-dining chain. Chili’s spent US$119 million on measured media in the U.S. in 2016, up from US$114 million in 2015, according to Kantar Media.

 

 

 

  • WPP

Holding company WPP has combined five of its brand consultancies and design agencies — Brand Union, The Partners, Lambie-Nairn, Addison Group and VBAT — to form one large global brand agency that will launch in January 2018. The new agency, which does not have a name yet, will have a combined staff of 750 people in over 20 countries, with client billings of more than US$100 million worldwide. The entity will be led by Jim Prior as global CEO and Simon Bolton as executive chairman. Back in June, WPP announced it was combining MEC and Maxus into a new entity called Wavemaker. On the same month, Mindshare absorbed Ogilvy’s Neo and in July, the holding company merged Possible into Wunderman.

 

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

 

Join us at PORTADA Mexico!

The just ended first quarter of 2017 was certainly eventful for politics and marketing. 7 essential insights  that impact your multicultural marketing  business. Questions we answer: Is Univision back on track?; Trump’s impact on Hispanic advertising, Are agencies winning multicultural accounts…and more.

1. Is Univision back on track? Well….

Early in January  the Federal Communications Commission announced that it would  allow foreign ownership of Univision to exceed the mandatory 25% ceiling up to 49%.  As a result of the ruling, Televisa increased its stake to 40%. The larger Televisa stake also allows both companies to work closer together and they announced  an expansion of their relationship by unifying both of their content development and production efforts with Isaac Lee becoming Chief Content Officer of both Univision and Televisa. The Televisa deal provides breathing room on the financing side (Univision has a high debt load). But the company is still facing substantial headwinds, excepting perhaps its Univision Deportes unit, in its main business of Spanish-language broadcast ad sales. Are Univision investors including Saban Capital Group, Madison Dearborn Partners, Providence Equity Partners, TPG Capital, and Thomas H. Lee Partners going to be able to recover their investment at the US$ 12.5 billion valuation they bought Univision back in 20017? Very unlikely, if we look at Univision’s current growth rate and the current stock market valuations for media companies.

2. Trump’s Impact on Advertising Expenditures Targeting Hispanics…..

donald_trump_8567813820_2No one is going to say this openly, but first quarter sales at most Hispanic broadcast and radio companies have not been great (BTW: Check out how Radio and Broadcast company Entravision is “buying growth” with the recent acquisition of digital advertising company Headway).
President Trump’s comments, and intended new legislation, about immigration and the deporting of undocumented immigrants have substantially increased the uncertainty of that sector of the Hispanic population. Some advertisers that target this Spanish-dominant sector of the Hispanic population have reduced their spend.  Even in the mobile world, we have heard that first quarter activity of Hispanic inventory at mobile exchanges was relatively low.

3….but ObamaCare Lives On and so Does Health Care Marketing to Hispanics…

House majority Speaker Paul Ryan said it two weeks ago after the Trump’s administration healthcare bill defeat: “Obamacare is the law of the land” and will remain so “for the foreseeable future.” This also implies that 2017 (Hispanic) Healthcare marketing will remain in place and health care solution providers like Emblem Health, (check out our interview with CEO Karen Ignani) and others will keep their marketing plans.

We are revealing the  agenda of the ninth annual edition of PortadaLat in Miami on June 7-8, 2017.
Portada has been the leading source of expert analysis on the US multicultural and Latin American marketing and innovation spaces since 2003. For the 9th annual edition of PortadaLat our team is gathering a unique set of key decision  makers and thought leaders in one place to share insights, brainstorm solutions and debate the future of marketing technology, digital platforms, brand marketing and more. Register at early bird ticket (deadline April 14!).

4. …and Agencies Continue to win Multicultural Specific Accounts

While some major CPGs (P&G, Kellogg, General Mills) have been cutting marketing expenditures (and  Hispanic/multicultural has been one of the first line items to be cut), other blue chip companies are putting resources to work to target the Hispanic consumer. E.g. We hear that Atlanta headquartered PM3 just won the Paychex Hispanic account. A major executive at a big four ad holding company also tells us about renewed interest of major companies in the Hispanic market opportunity.

5. High Growth in Native

Photo: Xosé Castro. Under CC Licence.
Photo: Xosé Castro. Under CC Licence.

Native advertising is growing at a high rate and there are more solutions that tap this opportunity from a programmatic and scalable standpoint (e.g. see Headways’s  introduction of a Spanish-language native ad marketplace and Kickads recent launch of a mobile SSP for Spanish-speaking markets.

6. Sports, a Growing Passion Point

Millennial Marketing efforts, often are related to sports content. For instance Kellogg did a deal with the MLS for sports content. Sports championships also have the allure of “appointment viewing” be it over broadcast or streaming and the content be amplified via paid and organic social efforts.  With programmatic dominating the digital display ad space, there is also a shift of more customized efforts using influencers and content marketing services through sponsorship deals.

7. Multicultural Marketing as a Base for Cross-over General Market Efforts (Buchanan’s and Tecate)

1 - J Balvin and Buchanan’s “Es Nuestro Momento Ft. J Balvin” contest“Buchanan Whisky Scotch was focused on the Hispanic market and now they are expanding their targeted consumer base to the overall market. They have defined the blended scotch whisky category, which is declining in size, but they are breaking through because they focused on the Hispanic market,”  a brand marketing executive for a major alcoholic beverage brand  recently told Portada.  Similarly, another alcoholic beverage, Tecate in 2017 is crossing over to the general market and now is one of  the four top brands that beer behemoth Heineken is marketing in the U.S. (Dos Equis, Stromboli Cider and Heineken are the other three). BTW: Don’t forget that Mexican imported beers are the fastest growing category in the U.S. beer market.”

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads editions, click here.

  •  Buchanan’s

1 - J Balvin and Buchanan’s “Es Nuestro Momento Ft. J Balvin” contestScotch whisky Buchanan’s has launched the ‘Es Nuestro Momento Feat. J Balvin’ contest on EsNuestroMomento.com. Buchanan’s Whisky, in collaboration with global superstar J Balvin and powered by SoundCloud, is making Balvin’s acapella vocals of his unreleased “Es Nuestro Momento” track available for people (21+) to integrate into their own unique song creations for a chance to win a trip to the 2017 Latin Billboards in Miami and a chance to meet J Balvin in person.The song, inspired by the brand’s recent 360 “Es Nuestro Momento” marketing campaign, celebrates the Latino community and their positive influence on American mainstream culture. Through this contest, Buchanan’s aims to inspire people to pursue their passions and celebrate their successes. The contest provides an impactful and exciting platform for aspiring producers, musicians and the public, across genres to collaborate with a renowned Latin musician. Consumers will be able to enter the contest, as well as vote for their favorites by “liking” their favorite song on www.EsNuestroMomento.com. Voters will receive an exclusive download of the complete Balvin track! J Balvin will choose and announce the winner/winning track via his social media channels on April 19, 2017.Carat is the media buying agency, but they’re not handing the SoundCloud collaboration.

  • John Hancock

descargaManulife, a financial services company which operates as John Hancock in the U.S., is reviewing its worldwide creative business, Adage reports. Hill Holliday has worked on the U.S. business for 32 years. Manulife works with Mindshare on most of its global media efforts. The company wants to focus on the creative now and “will see where things go with media” in terms of any upcoming reviews.John Hancock spent about US$23.8 million in the U.S. on measured media in 2015, according to Kantar Media.

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • North American Title Co.

descarga (6)North American Title Co. (NATC) has launched a new Spanish-language website to be a resource for Spanish speakers who are navigating the homebuying process. Located at www.nat.com/Spanish, the website focuses on content explaining how title insurance protects a homebuyer. It includes three new Spanish-language videos as well as several informational brochures to download.The brand knows Hispanics are very committed to pursuing homeownership as part of the American Dream. NATC’s Spanish videos are also located on the company’s YouTube channel, at www.youtube.com/natcvideo. They include “Understanding Title Insurance,” “Protect Your Homeownership” and “Advantages of an Owner’s Title Policy.”

  • Havas

hdPbVsbF_400x400Havas will merge global media and creative operationsin an effort to “accelerate integration” and create a “seamless” experience for clients, mandmglobal has reported.Both creative and media operations will become business units under a single regional P&L, with the new organisation to be overseen by former Havas Media Group chief Dominique Delport, who becomes global managing director and chief client officer.

 

 

 

  • White Sox/ Miller

descarga (8)After a three-decade run with Miller Brewing as the team’s official beverage partner, Chicago White Sox have parted ways with the company after failing to reach a new sponsorship deal this off-season.The 2017 campaign will usher in a new era of beer marketing at Guaranteed Rate Field, with Victor N.Y.-based Constellation Brands signing a new three-year deal that makes Modelo Especial the “official import” sponsor of the Sox, Chicago Business has reported.The team has also closed a series of smaller marketing partnerships with local and regional breweries.The prevalent Miller Lite signage will be replaced by the one associated with Modelo. The brand will be especially visible in left field at the stadium, with signage on the outfield wall and a new “Casa Modelo” branded bar space on the left field concourse. It will also be shown on the team’s video boards in the outfield, behind home plate and along the Dan Ryan Expressway.But the Sox see significant marketing advantages to the team’s Constellation partnership in Modelo’s popularity among Hispanics. Fifteen percent of the fans who went to Sox games last year were Hispanic or Latino.The team will begin the 2017 season without a single official domestic beer partner.The Sox and Miller had a partnership since the mid-1980s.

 

 

 

  • Tropicana

descargaTropicana is unveiling the new national TV spot and campaign “Feel Like A Billion” to launch its new probiotics-infused juice line, Mediapost has reported.In addition to the TV spot , created by BBDO, the campaign is supported by digital, social and in-store shopper marketing. In addition to BBDO, the campaign has support from MullenLowe (PR), VML (digital/social), TPN (shopper marketing) and OMD (media buying).The campaign’s theme plays on the 1 billion live and active cultures found inside each 8-oz. serving of new Tropicana Probiotics. The new juice line is being positioned as one that will “help you feel good so you can take on anything,” according to the client, which is part of PepsiCo.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

 

Join us at PORTADA Mexico!

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Multicultural market and/or targeting Multicultural consumers right now.

Check out Portada’s Interactive Database of Corporate Marketers and Agency Executives. 20 new Leads have just been added. GET YOUR 1 WEEK FREE TRIAL! Contact Sales Research Manager Silvina Poirier if you have questions silvina@portada-online.com.

For prior Sales Leads editions, click here.

  • Sprint

Sprint named Droga5 as its AOR effective immediately. Droga5 will now be responsible for Sprint’s creative, brand strategy, brand positioning and overall brand experience. The account is moving from Deutsch to Droga5. Sprint will continue working with Alma for Hispanic Advertising. MediaVest/Spark will continue to be in charge of media buying and planning.

  • Horizon Media

hi9_kemj_400x400Horizon Media, the privately held media services agency, is launching a dedicated multicultural social solution to help the agency’s clients maximize brand influence through organic engagements, influencer relationships and strategic paid media within the multicultural space. The newly formed practice will be led by Karina Dobarro, VP, Managing Director, and Pedro L. Rodriguez, Director, Social Strategy and Influence, at Horizon Media (Rodriguez used to work at People en Espanol).Horizon’s social practice is comprised of over 30 specialists (including six bilingual specialists), and is fully integrated within the agency’s larger planning teams to strategically leverage social media content and learnings for integrated media campaigns across all facets of the organization. Horizon Media clients include AVON(Media and Offline Media AOR agency), Burger King, and Capital One.The practice is currently available to all of Horizon’s clients.

  • Warner Bros.

9f18050d0286a2477a9103650b803775_400x400Time Warner Inc. has moved Warner Bros.’s US$250 million digital media account from an Omnicom media-buying to Dentsu’ agency Merkle as part of an effort to link up data across Time Warner brands. Omnicom will continue to handle the traditional media part of the account.Merkle also supports HBO. Time Warner brands include CNN-parent Turner and HBO.

 

  • Buchanan’s

descarga-8Diageo Scotch whisky Buchanan’s has released the new Spanish campaign “Es Nuestro Momento” featuring J Balvin on FOX during the World Series. The 30 second spot aired on FOX and FOX Deportes, making this the first time Buchanan’s airs a Spanish-language commercial on national English-language television. “Es Nuestro Momento” is all about celebrating the greatness of the Latin community and the contributions they’ve made to the American culture, and there’s no better way to share this message than on national TV during a historical moment. This demonstrates how J Balvin is being a strong promoter of Hispanic culture and showcases how his music goes beyond borders and cultures. J Balvin is now the first Reggaeton artist to surpass 1 billion views on YouTube.

https://www.youtube.com/watch?v=brQysaG7JFM.

  • Johnnie Walker & Wilmer Valderrama

descarga-9 Johnnie Walker joined forces with Valderrama, celebrated actor, director and activist, to travel to the U.S.-Mexico border to showcase the stories of Americans raised in close proximity to the border and the impact of cross-cultural influences on their personal progress. This journey to the U.S.-Mexico border was part of Johnnie Walker’s new campaign, Keep Walking America, which celebrates the cultural progress and diversity that is shaping the new face of America today. While on the border, Valderrama got up close and personal with the people and places that define this iconic border town. Diageo’s Johnnie Walker whiskies include Johnnie Walker Red Label, Johnnie Walker Black Label, Johnnie Walker Double Black, Johnnie Walker Gold Label Reserve, Johnnie Walker Platinum Label and Johnnie Walker Blue Label.Imagery and footage from Valderrama’s experience at the U.S.-Mexico border can be viewed at http://www.epklink.com/keepwalkingamerica.

 

  • Welch’s

descarga-12Welch’s has appointed  Interpublic Group’s agency Genuine to handle digital, social and mobile creative, media buying and strategy.Led out of Boston, Genuine has a dozen dedicated staffers on the account, said Chris Pape, founder and executive creative director of the agency. On the media side, Genuine plans on hyper-targeting on social media platforms such as Facebook.

 

 

 

  • McDonald’s

zrf2h3rd_400x400Moroch Partners has been named agency of record for two new McDonald’s markets: the Northeastern Co-ops and the Mid-Kansas Co-ops, the latter of which is the largest Co-op in the U.S., Following a review.  Stern Advertising previously handled both accounts. The Dallas-based independent agency will be responsible for all local marketing and communication efforts – including media, creative, public relations and social media services – for 85 restaurant locations.

 

Find out who the brand and agency executives behind these campaigns/moves are. Plus detailed contact information on more than 2,000 Corporate Marketers and Agency Executives targeting U.S. consumers. GET YOUR FREE TRIAL to PORTADA’s Interactive Database! Contact Sales Research Manager Silvina Poirier if you have questions: silvina@portada-online.com.

 

  • NEXjet Corporation

descarga-10Agency Grupo Gallegos  has been named creative and strategic agency of record (AOR) for NEXjet Corporation, the full-service jet charter and aircraft management company based in Long Beach, Calif. Grupo Gallegos will be responsible for providing strategic and creative services for NEXjet Corporation, as well as heading up the company’s digital communications through website development and interactive campaign work. The agency will be tasked with targeting high-profile travelers and private aircraft owners looking to charter their jets. NEXjet Corporation is a full-service, jet charter operator based out of Long Beach, Calif. The company was founded in 2007 by John MacMillan and Tom Reed. NEXjet Corporation handles media in-house.

 

  • U.S Census Bureau

sugz1cgb_400x400The U.S. Census Bureau awarded its 2020 decennial census integrated communications contract to Young & Rubicam (Y&R), the global marketing and communications firm.The decennial census takes place every 10 years and is used to determine the number of seats each state is allotted in the U.S. House of Representatives and the amount of federal funds distributed to local communities. Y&R will lead a diverse group of companies, Team Y&R, focused on executing the first-ever digital census designed to efficiently reach every household in the U.S., Puerto Rico, U.S. Virgin Islands, Guam, Samoa, and the Commonwealth of the Northern Mariana Islands.

INTRODUCING NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Sales Leads: Weekly more than 20 new leads uploaded to the Database by the Portada Team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.
SPECIAL INTRODUCTORY OFFER:
For a short period of time we are offering the database for an introductory annual subscription of US$ 899!
Read the Frequently Answered Questions. (click on link “the most commonly asked questions…” and/or contact Research/Databases Sales Manager Silvina Poirier at silvina@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Multicultural market and/or targeting Multicultural consumers right now.

Check out Portada’s Interactive Database of Corporate Marketers and Agency Executives with newly introduced upgraded features (see details at the bottom of this article). 20 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please contact Silvina Poirier at 1-800-397-5322 or e-mail her at silvina@portada-online.com.

For prior Sales Leads editions, click here.

 

  • BEF Foods

descarga-5Bob Evans Farms, Inc.’s grocery products division BEF Foods has appointed IPG Mediabrands’ UM as its’ media agency, according to Mediapost. UM will be responsible for traditional and digital media as well as search and paid social.The appointment follows a competitive review. The assignment does not include the company’s restaurant division which was not part of the review. BEF spent approximately US$3.6 million on ads in fiscal 2015.

 

 

  • Wonderful Pistachios 

richard_sherman_wonderful_pistachios_get_crackinWonderful Pistachios, known for its iconic “Get Crackin’” ads, launched its biggest “Get Crackin’” advertising campaign ever, investing US$55 million to support the largest pistachio crop in history. The irreverent and comedic commercials feature a really big star with the introduction of Ernie the Elephant. This pistachio-loving elephant refuses to work for peanuts and is voiced by WWE Superstar John Cena (“Trainwreck,” Fox’s “American Grit”).In the coming months, eight more commercials will air and pistachio lovers will witness Ernie’s unique take on elephant stereotypes, supermarket shopping, working out, lady squirrels and airport travel.Later this football season, two more spots feature Seattle Seahawks cornerback Richard Sherman schooling Ernie with his best defensive moves—and his famous trash talk—both on and off the field. The newest evolution of the “Get Crackin’” campaign was created by Wonderful Pistachios’s in-house creative team, Wonderful Agency. The campaign will be amplified by print and outdoor advertising, in-store POS, a large-scale digital and social media campaign, and public relations. In addition, Wonderful Pistachios and their new spokes-elephant Ernie are committed to elephant conservation and will soon announce how they will join the herd in protecting the future of elephants worldwide. (Check out our interview today with Adam Cooper, VP Marketing at Wonderful Pistachios).

 

  • Buchanan’s 

c1hjxsbb_400x400Buchanan’s, a luxury Scotch whisky brands, announced the launch of a new, national marketing campaign ­- Es Nuestro Momento. The 360 campaign aims to empower a new generation of Latinos with the belief that their cultural pride is key to unlocking true greatness. The campaign – developed in collaboration with Anomaly – premiered Sunday evening. To help amplify the influence of Latino greatness in culture, Buchanan’s has partnered with global Latin music superstar J Balvin for its Es Nuestro Momento campaign. Balvin embodies the brand’s belief that true greatness comes from embracing who you are and where you come from.Created in 1884 by James Buchanan, one of the great businessmen of his time and a pioneer in the world of whisky, Buchanan’s has more than 130 years of authentic heritage. The brand has long been a favorite among Latinos and is the largest premium Scotch brand in Latin America. The “Es Nuestro Momento” campaign debuted on Telemundo and CNN. It will continue to be brought to life through out-of-home advertising, television spots, digital ads, with dedicated responsible drinking creative, social media, and a consumer contest launching in 2017.

https://youtu.be/wWROLdwEwpY

 

  • Aflac

imageAmerican insurance company Aflac will debute a new ad campaign specifically geared for the Hispanic millennial audience during the Latin American Music Awards on Telemundo.  The new television ad called “Te Ayude” (“Help” in English) will air on Telemundo for the first time tonight during the Latin American Music Awards show and will continue to air nationally on major Spanish language networks through late November beginning on Monday, Oct. 10. The 30-second ad is intended to highlight that “Aflac te ayuda a proteger tu bolsillo” (“Aflac helps you protect your pocket”) from the financial challenges of an unexpected illness or injury.The multi-channel campaign will include local radio in select markets, digital advertising, social media and online videos in addition to the television commercial spot. Aflac worked with Conill Advertising, Saatchi’s U.S. Hispanic agency, on the campaign. Viewers can engage via social media (@AflacDuck) and visit Aflac’s “Winners of the Night” section on www.telemundo.com.

 

https://youtu.be/wTXBa5qj55I

  • Avon

descarga-6New Avon LLC announced the launch of a bold new advertising campaign – “This is Boss Life” – which celebrates the flexibility, freedom and financial opportunity of becoming an Avon Representative. “This is Boss Life” will run on national broadcast, digital, print and radio media in the U.S. beginning in October.The television campaign encourages audiences to take a step beyond their typical 9-to-5 work life and say hello to a new kind of life where they are the boss. The campaign heroine is a passionate woman, stuck in a passionless job – until she discovers a brand new life as an Avon Representative. In the print advertising, Avon Representatives are at the center of the campaign to inspire new recruits through their real-life stories of success. The ads feature: The Millennial, the Momtrepreneur & the Power Couple.The campaign was created in partnership with female-owned advertising agency TERRI & SANDY. Horizon Media led the media planning and buying. The :60 second digital, and :30 broadcast and radio ads began airing on October 7, and print ads will be seen in November and December issues of women’s magazines. Avon’s social and digital channels will be extending the “This is Boss Life” campaign message with custom social media filters, YouTube videos and more.

  • The HERDEZ® Brand

images-1For five consecutive years, the makers of the HERDEZ® Brand, the No. 1 salsa brand in Mexico, have celebrated the Day of the Dead, a culturally rich and historic holidays that resonates among many societies alike. This year the HERDEZ® Brand celebrates the Day of the Dead by encouraging participants to create their own works of art around the holiday through the “Día de los Muertos Celebration Through Art” Contest. One lucky grand prize winner will be selected to receive US$3,000 cash while 100 honorable mention winners will receive a custom sugar skull t-shirt. To enter the “Día de los Muertos Celebration Through Art” Contest participants can download any one or all of four unique Day of the Dead custom page coloring contest designs available exclusively on www.HerdezTraditions.com/DayofTheDead.Once downloaded, participants can customize their coloring sheet, submit their entry via www.herdeztraditions.com and share on their Instagram and Facebook accounts- enticing their followers to vote for them. The entry with the most votes received will secure the US$3,000 grand prize. The contest will run fromOctober 4, 2016 through November 4, 2016.

 

INTRODUCING NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Sales Leads: Weekly more than 20 new leads uploaded to the Database by the Portada Team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.
SPECIAL INTRODUCTORY OFFER:
For a short period of time we are offering the database for an introductory annual subscription of US$ 899!
Read the Frequently Answered Questions. (click on link “the most commonly asked questions…” and/or contact Research/Databases Sales Manager Silvina Poirier at silvina@portada-online.com.

What: Led by Andres rodriguez, Ariadna Colombia will be Diageo’s new digital agency.
Why it matters: The agency will handle brands Johnnie Walker, Buchanan´s and Smirnoff Ice.

image001Digital agency Ariadna , led by Andres Rodriguez in Colombia, has been chosen to handle Diageo’s brands : Johnnie Walker,    Buchanan’s and Smirnoff Ice.

This partnership kicks off  a new era of innovation and creativity for both companies, thanks to Araidna’s digital offering and the renowned liquor company’s trajectory in the market.

“Receiving Diageo’s greater projection accounts challenge us with overcoming our past achievements, something I am sure we will accomplish with our highly-qualified staff and the vision the client has regarding digital, shared visions, challenges and desire, so definitely  this partnership will give much to talk about,” said Andres Rodriguez.