With increasing pressure from digital, broadcasters will strut their best and brightest stuff this week. Here’s what media buyers from Zubi Advertising, Horizon Media, Havas Media, Dieste, Bromley and Innocean USA expect.
Spanish-language spots show advertisers’ increasing determination to reach Hispanics, while Skyword provides tips on doing it right. Enterprise tests Spanish spots [youtube https://www.youtube.com/watch?v=AtrG-EWfsSk&w=560&h=315] Car rental
Publicis Group and Omnicom agreed to merge and the combined global Advertising Holding is expected to be called Publicis Omnicom Groupe. The merger has important