The Week in Soccer Marketing
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
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A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
The Brazilian Football Federation (CBF) has partnered with Twitter to distribute exclusive content produced by the CBF. As the universe of “broadcasters” expands, the potential audience for team- or league-based content increases, making it more attractive to potential marketing partners.
Both broadcast networks and non-linear outlets face challenges with brand awareness amongst young adult audiences, according to ANATOMY’s 2017 “The Young and The Brandless” report.Young millennials who watch primarily on TV sets are, on average, better than desktop and mobile viewers at connecting broadcast program brands to network brands.
With the exception of Mexico, exclusive broadcast rights in all Latin American countries belong to FOX Networks Group Latin America.
The agreement secures the exclusive broadcasting rights of Concacaf’s club matches.
In this regular feature, we look at the most watched soccer matches in the U.S. over the past weekend, the networks that came out on top and other relevant insights.
Follow the weekend’s ratings on live sports top 25.