Broadcast

The Week in Soccer Marketing

A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.

Brazil, Twitter Collaborate on Live World Cup Content Broadcasts

The Brazilian Football Federation (CBF) has partnered with Twitter to distribute exclusive content produced by the CBF. As the universe of “broadcasters” expands, the potential audience for team- or league-based content increases, making it more attractive to potential marketing partners.