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YaSabe has been selected by Viva Móvil by Jennifer Lopez as provider of local information, the companies announced today.

Under the agreement, whose financials were not revealed, Verizon Wireless’ Viva Móvil will help to promote and distribute YaSabe local search applications to its subscribers. YaSabe will help promote Viva Móvil’s new retail locations and wireless services to Hispanic consumers searching online.

“YaSabe offers a gateway that helps Hispanic consumers find local businesses, coupons and more on-the-go,” said Bosco Souto, President of Viva Móvil, in a prepared statement. “We are pleased to recommend to our Viva subscribers to download and use the YaSabe local search applications.”

Viva Móvil products are available both on Facebook and GetViva.com, and will be available in physical stores that will open in cities like New York (June 15), Miami, and Los Angeles.

YaSabe, which earlier this year received an investment by Brightstar Corp., offers Hispanic consumers a location-aware mobile experience that lets them find and discover businesses and special offers nearby. It is estimated that 40% of YaSabe’s usage comes from Hispanic consumers making queries on their mobile devices and the vast majority of this traffic is emanating from the top-10 Hispanic cities.

Brightstar Corp., the world’s largest specialized wireless distributor and the largest Hispanic-owned business in the US, has made an investment in local information provider YaSabe.  Brightstar’s investment is part of a larger round of financing that will be concluded in the first quarter of 2013. This is YaSabe’s first preferred round which includes individual investors and institutions.

<h2>Mobile and its relationship with Local Search</h2>

Approximately 40% of YaSabe’s usage comes from Hispanic consumers making queries on their mobile devices and the vast majority of this traffic is emanating from the top-10 most Hispanic cities.

According to Tejani, Local search, where users are looking for local merchants and service providers, is an obvious and fundamental requirement for the mobile web.  YaSabe offers access to bilingual local business information that is culturally relevant.  What service providers speak Spanish? What are the best Latin restaurants near by?  Is any close by business offering a coupon?”
YaSabe offers Hispanic consumers a location-aware mobile experience that lets them find and discover businesses and special offers near by – no matter where they are.  Users can come to YaSabe.com using their mobile browser or download YaSabe’s local search apps for iPhone or Android phones.