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Breaking Ads Mexico, presented by Portada and Media Economics Group, today analyzes a selection of Mexican digital campaigns active during November. The advertising campaigns were tracked through Media Economics Group´s MexicoWebMonitor™. Below are digital campaigns from KFC.com.mx, Sabritas and Lions Gate.

 

KFC.com.mx

kfc

Advertiser: Yum! Brands, inc.

Campaign: “Cenas para Recordar”

Language: Spanish

Description: Submit story of a “Cena para Recordar” to win one of 500 KFC dinners

Sites: EsMas.com (Mexico), Prodigy.MSN.com, TelevisaDeportes.com (Mexico), Terra.com.mx

Servers: msn.com (Microsoft Advertising), GoogleSyndication.com (GoogleAdSense)

Lions Gate

lions.gate

Advertiser: Lions Gate Entertainment Corp.

Campaign: “Los Juegos Del Hambre: En Llamas” Movie

Language: Spanish

Description: Spanish-language version of “Hunger Games: Catching Fire”

Sites: Chilango.com, Yahoo! Mexico

Servers: ads.yldmgrimg.net (Yahoo.com), GoogleSyndication.com (GoogleAdSense)

 

 

Sabritas

kkwates

Advertiser: PepsiCo, Inc.

Campaign:  “KKWates” (Kkwates.com.mx)

Language: Spanish

Description:  “KKWates” snack Sabritas

Sites: EnFemenino.com, RincondelVago.com (Mexico), Starmedia Mexico

Servers: mdn.net (Google DoubleClick)

Source: Media Economics Group, MexicoWebMonitor™. For more information please call: 1 (704) 841-2030.

Breaking Ads Mexico, presented by Portada and Media Economics Group, today analyzes a selection of Mexican digital campaigns active during October. The advertising campaigns were tracked through Media Economics Group´s MexicoWebMonitor™. Below are digital campaigns from Banamex, BIC and Vivanuncios.com.mx.

 

Banamex

 Fondos de inversion BANAMEX

Advertiser: Banco Nacional de Mexico, S.A. (Banamex)

Campaign: “Fondos de Inversion”

Language: Spanish

Description: Banamex administered investment funds.

Sites: AltoNivel.com.mx, CNNExpansion.com, ElFinanciero.com.mx, Excelsior.com.mx

Servers: ds.Serving-Sys.com (MediaMind), e-Planning.net

BIC

BIC FLEX

Advertiser: Societe Bic

Campaign: “”Flex 4”

Language: Spanish

Description: Men’s 4 moveable blades shaver.

Sites: CNNMexico.com, Chilango.com, ESPNDeportes.com (from Mexico), Excelsior.com.mx, Futboltotal.Com.Mx, MedioTiempo.com (Mexico), Milenio.com (Mexico), Record.com.mx.

Servers: ced.sascdn.com (Smart AdServer), GoogleSyndication.com, e-Planning.net

 

 

Vivanuncios.com.mx

 VIVANUNCIOS

Advertiser: W3i, LLC

Campaign:  Vivanuncios.com.mx

Language: Spanish

Description: Free online classified site for Mexico.

Sites: Yahoo! Mexico

Servers: AdInterax.com (Yahoo!)

Source: Media Economics Group, MexicoWebMonitor™. For more information please call: 1 (704) 841-2030.

Breaking Ads Mexico, presented by Portada and Media Economics Group, today analyzes a selection of Mexican digital campaigns active in the second fortnight of September. The advertising campaigns were tracked through Media Economics Group´s MexicoWebMonitor™. Below are digital campaigns from SafetyPay, EA Sports and Vokswagen.

 

SafetyPay.mx

Safety Pay

Advertiser: SaftPay Inc. (dba SafetyPay)

Campaign: “SafetyPay.mx”

Language: Spanish

Description: SafetyPay is a real-time payment solution that enables customers to make online purchases from merchants worldwide and pay directly through their local bank account in their local currency.

Sites: Chilango.com, Diario.com.mx, ElFinanciero.com.mx, MedioTiempo.com (Mexico), MetroFlog.com (from Mexico), Publimetro.com.mx, Record.com.mx, Taringa.net

Servers: ds.Serving-Sys.com (MediaMInd), GoogleAds.doubleclick.net, GoogleSyndication.com.

EA Sports

FIFA

Advertiser: Electronics Arts, Inc.

Campaign: “FIFA 14”

Language: Spanish

Description: EA Sports FIFA 14 video game. Release Date September 14.

Sites: CNNMexico.com, Chilango.com, ESPNDeportes.com (from Mexico), MedioTiempo.com (Mexico), Milenio.com (Mexico)

Servers: ced.SasCDN.com (Smart AdServer), GoogleSYndication.com, mdn.net (DoubleClick)

 

 

Volkswagen

 VW

Advertiser: Volkswagen SA

Campaign: “Haz Huella Con Vocho” Promocion

Language: Spanish

Description: Celebrating the 60th anniversary of the VW Beetle (“Vocho”) in Mexico, “Haz Huella con Vocho” promotion/event where VW owners will be selected to form outline of the VW logo with their cars.

Sites: Excelsior.com.mx, Imagen.com.mx

Servers: e-Planning.net

Source: Media Economics Group, MexicoWebMonitor™. For more information please call: 1 (704) 841-2030.

Breaking Ads Mexico, presented by Portada and Media Economics Group, today analyzes a selection of Mexican digital campaigns active in  July. The advertising campaigns were tracked through Media Economics Group´s MexicoWebMonitor™. Below are digital campaigns from Disney, MasterCard and Clorox.

 

Disney

llanero

Advertiser: Walt Disney Company (The)

Campaign: “El Llanero Solitario” Movie

Language: Español

Description: Mexico campaign for Disney’s “Lone ranger” (“El Llanero Solitario”) movie opening in Mexico on July 18, 2013.

Sites: ElUniversal.com.mx, Record.com.mx, Yahoo! Mexico

Servers: mi.adinterax.com (Yahoo!), RealMediaDigital.com (24/7 Media), e-Planning.net

 

MasterCard

master

Advertiser: MasterCard International, Inc.

Campaign: “Priceless Cities Mexico”

Language: Español

Description:  Mexico campaign – part of the MasterCard Priceless Cities benefits program (dining, entertainment, sports, etc.)

Sites: CNNExpansion.com, Chilango.com, ElUniversal.com.mx, Quien.com, Reforma.com

Servers: creatives.GrupoReforma.com, mdn.net (DoubleClick), RealMediaDigital.com (24/7 Media)

 

 

Clorox

clorox

Advertiser: Clorox Company (The)

Campaign: Clorox “Power Gel”

Language: Spanish

Description: New Clorox “Power Gel” multi-surface cleaner + bleach.  Ads re-direct to MujeresClorox website

Sites: Terra.com.mx

Server: ds.serving-sys.com (MediaMind)

Source: Media Economics Group, MexicoWebMonitor™.  For more information please call: 1 (704) 841-2030.

Breaking Ads Mexico, presented by Portada and Media Economics Group, today analyzes a selection of Mexican digital campaigns active in  June. The advertising campaigns were tracked through Media Economics Group´s MexicoWebMonitor™. Below are digital campaigns from Sony Play Station, Purina and Marriott Hotels & Resorts.

Sony Play Station 3

sony

Advertiser: Sony Corporation

Campaign: “The Last of Us”

Language: Spanish

Description: Latin America pan-regional campaign for The Last of Us – a survival horror action-adventure video game developed by Naughty Dog and published by Sony Computer Entertainment exclusively for the PlayStation 3.  Worldwide release on June 14.

Sites: Batanga.com, MSN.FoxSports.com, MedioTiempo.com, MetroFlog.com, Record.com.mx, Starmedia Mexico, Univision.com (from Mexico), Yahoo! Mexico.

Servers: ds.Serving-Sys.com (MediaMind), img-cdn.mediaplex.com (MediaPlex), GoogleSyndication.com

Purina

purina

Advertiser: Nestle S.A.

Campaña:   “Cat Chow” (CatChow.com.mx)

Language: Spanish

Description: Purina “Cat Chow” campaign for Mexico.  Purina also running campaign for “Dog Chow” (DogChow.com.mx)

Sites: Diario.com.mx, MSN.FoxSports.com (from Mexico), Prodigy.MSN.com, Starmedia Mexico

Servers: GoogleSyndication.com, ads2.msads.net (Microsoft Advertising)

 

Marriott Hotels & Resorts

 marriott

Advertiser: Marriott International, Inc.

Campaign: Marriott Hotels & Resorts

Language: Spanish

Description: Marriott Hotels & Resorts Latin America campaign

Site: Terra.com.mx

Server: GoogleSyndication.com

Source: Media Economics Group, MexicoWebMonitor™. For more information please call: 1 (704) 841-2030.

Breaking Ads Mexico, presented by Portada and Media Economics Group, analyze today a selection of Mexican digital campaigns featured during March 2013 until today. The advertising campaigns were tracked through Media Economics Group´s MexicoWebMonitor™. These are the digital campaigns from Alka-Seltzer, McDonald´s and Blackberry.

Alka-Seltzer

boost

Advertiser: Bayer Corporation

Campaign: “Boost – Party Heroes”

Lenguage: Español

Description: Alka-Seltzer “Party Heroes” Facebook promotion for its “Boost” anti-hangover over-the-counter product.

Sites: AztecaDeportes.com, EsMas.com (Mexico), TV Azteca (Mexico), TelevisaDeportes.com (Mexico)

Servers: Azteca.com/ventas, EsMas.com/banners

McDonald´s

mc.donalds

Advertiser: McDonald’s Corporation

Campaign: “Cajita feliz”

Lenguage: Spanish

Description: New ads for McDonald’s “Cajita Feliz” (Happy Meals) tout changes to make them healthier including lower sodium, lower calories, and the addition of fruit.

Sites: CNNMexico.com, RincondelVago.com (Mexico), Starmedia Mexico

Servers:e-Planning.net, GoogleSyndication.com, MDN.net (DoubleClick)

 

BlackBerry

blackberry

Advertiser: Research In Motion Limited (RIM) dba Blackberry

Campaign: BlackBerry Z10

Lenguage: Spanish

Description: Blackberry Mexico campaign for new Z10 touchscreen smartphone.

Sites: ESPNDeportes.com (from Mexico), MedioTiempo.com (Mexico), Terra.com.mx

Servers: Ced.Sascdn.net, MDN.net (DoubleClick)

 

Source: Media Economics Group, MexicoWebMonitor™. For more information: 1 (704) 841-2030.

Breaking Ads Mexico 2013, presented by Portada and Media Economics Group, analyze today a selection of Mexican digital campaigns featured between 28th January and 17th February. The advertising campaigns were tracked through Media Economics Group´s MexicoWebMonitor™.

These are the digital campaigns from Sealy Mexico, Aeromexico and Starbucks.

Sealy Mexico

sealy

Advertiser:  Sealy Corporation.

Campaign: “Se nota que durmió en un Sealy”

Language: Spanish

Description: New online campaign for Sealy mattresses in Mexico (tagline: “Se nota que durmió en un Sealy”).  Ads resolve to Sealy Mexico website and also Sealy Mexico Facebook page.

Sites:  AztecaDeportes.com, AztecaEspectaculos.com, AztecaNoticias.com.mx, EsMas.com (Mexico), TV Azteca (Mexico).

Server: ced.sascdn.com

Aeromexico

aeromex

Advertiser: Aerovias de Mexico, S.A. de C.V. (Aeromexico)

Campaign: “Aparta ya tu Semana Santa!”

Language: Spanish

Description: Easter (“Semana Santa”) promotions by Aeromexico for both national and international flights.

Sites: CNNExpansion.com, Chilango.com, MedioTiempo.com (Mexico), Publimetro.com.mx, Quien.com

Server: ds.serving-sys.com (MediaMind), GoogleSyndication.com, MDN.net (Doubleclick)

 

Starbucks

starbucks

Advertiser: Starbucks Coffee Company

Campaign: Starbucks “My Starbucks Rewards”

Language: Spanish

DescriptionGold rewards card for Starbucks Mexico.

Sites:  CNNExpansion.com, Chilango.com, ElFinanciero.com.mx, MedioTiempo.com (Mexico), Quien.com.

Server: ced.sascdn.com, img.turn.com, MDN.net (Doubleclick).

 

Source: Media Economics Group, MexicoWebMonitor™. For more information please call: 1 (704) 841-2030.