Rubicon Project, which operates an independent real-time trading platforms for digital advertising, is expanding its international operations into Brazil with the opening of an office in São Paulo.
Rubicon Project, which operates an independent real-time trading platforms for digital advertising, is expanding its international operations into Brazil with the opening of an office in São Paulo.
Pulso Mx is a column on the pulse of the marketing and media industry in Mexico, written by Raul Ramirez Riba, our editor-at-large
Unilever Brazil leveraged validated Campaign Essentials (vCE), a complete ad and audience delivery validation solution, to identify sources of sub-optimal in-target and in-view campaign delivery.
What? FremantleMedia has named Daniela Busoli as President for Brazil and Adrián Santucho as President for Mexico, US Hispanic Market and Latin American operations. Why
What? FremantleMedia has named Daniela Busoli as President for Brazil and Adrián Santucho as President for Mexico, US Hispanic Market and Latin American operations. Why
Brazil will have more than its prestige on the line when it hosts two sporting events that will train the international spotlight on the Latin American superpower—the 2014 FIFA World Cup and the 2016 Olympic Games.
Portada interviewed Alejandro Campos Carlés, Co-Director and Founder of StartMeApp, an independent mobile advertising network with offices in Brazil, Argentina, Colombia, Mexico, USA, England, and Singapore. “It’s not just about media buying, clicks or impressions, but about transformation: transforming impressions/clicks into the response that advertisers are seeking from the audience,” says the company founder.
Online fashion retailer Dafiti has been granted a $70M USD investment to continue building its business in Brazil
Brazilian cable TV operator Net Serviços will incorporate three subsidiaries, so as to simplify its corporate structure.
Latin American countries need to narrow the digital gap and pursue a more focused development of mobile content that comprises not only entertainment, but also education, financial services and health. This will be achieved through solid private-sector investments.
As Foursquare focuses on the question of growing revenue, it has been slowly turning its game-style mobile check-in app into a platform to support location-based
Doing business in Brazil is not only good business, but very rewarding. Alas, it is no easy feat. At least, that was the consensus during
Doing business in Brazil is not only good business, but very rewarding. Alas, it is no easy feat. At least, that was the consensus during
Portada’s Latin American Advertising & Media Summit kicked off Tuesday afternoon with a keynote presentation -and interview- with Claudio Ferreira, the publisher of Veja Magazine,
McDonald’s USA wanted to get a jumpstart on its sponsorship of the 2014 FIFA WorldCup in Brazil, so the company’s marketing team thought a good