Posts Tagged ‘Brazil’


Hill+Knowlton Strategies Acquires Ideal in Brazil

What: WPP’s Hill+Knowlton Strategies has acquired Ideal, a Brazilian public relations, advertising, digital and content firm. Why it matters: Ideal will now be known as Ideal H+K Strategies, and will integrate 170 professionals in Brazil, more than doubling the size of Hill+Knowlton’s Latin American operation. The deal underlines how important Brazil has become to global Agencies (Only last week Accenture […]

Accenture Expands Footprint in Brazil, Buys Digital Agency AD.Dialeto

What: Accenture has acquired independent Brazilian digital agency AD.Dialeto,strengthening its digital marketing services provided through Accenture Interactive, part of Accenture Digital. Why it matters: Acquisition nearly doubles Accenture Interactive footprint in the Brazilian market and increases its ability to serve clients throughout Latin America. Accenture has acquired independent Brazilian digital agency AD.Dialeto,to strengthen its digital marketing services […]

Mexico and Brazil Lead the Video Game Market in LatAm

What: Video Games total sales in Latin America were of US$1.86 billion in 2014 and are expected to reach US$2.7 billion in 2019, with a 8.4% annual compounded growth rate. Why It Matters: The region share is largely dominated by two markets which, together, will account for 72% of total revenue in 2019: Brazil (39%) and Mexico (33%), according to a PwC study […]

Research: Copa America 2015 – Soccer Fans in Latin America Deciphered

With the start of the Copa America 2015,  June 11 until July 14 in Chile and one of the most anticipated sports events of the year, soccer passion and emotion will be running high throughout Latin America. While the popularity of soccer is very widespread throughout the Southern continent, what soccer means to fans and how they live their passion is very different. Havas Sports & Entertainment  has published the study: “Fans, Passions and Brands”, which surveyed 21,000 fans across 16 countries, and aims to understand the motivations and behaviors of soccer fans and their relationship with brand sponsors.

Teads Opens New Brazil Office as Video Advertising Firm Expands Presence in Latin America

What: Video advertising and a global monetization platform for publishers Teads opens new office in San Pablo, Brazil in an effort for capitalizing on the growth of online video and as Brazil is growing quickly in the digital ads segment. Why it matters: Teads appointed Thiago Bispo, a senior digital media professional, to lead the company’s operations in São […]

Research: Latin Americans Have Significantly Higher Brand Attachment, Havas Study Reveals

Havas’ Meaningful Brands 2015 study reveals  that brands do matter in LatAm, as the disconnection to brands is lower  than globally, which means the connection with brands is healthier than in other regions. Latin America outperforms global results by 7 percentage points in “brand attachment”. In LatAm 47% of the people would care if the brands analysed disappeared, […]

GMR Expands Latin American Footprint

Experiential Marketing agency GMR is opening a larger office in Rio de Janeiro’s tallest Building, getting ready for 2016 Summer Olympic Games in Brazil. As the world looks forward to the 2016 Summer Olympic Games in Brazil, sports, entertainment and lifestyle marketing agency GMR is expanding its existing office in Rio de Janeiro. The new office […]

Brazil and Mexico are among the top 5 Global Branded Entertainment Markets

Powered by the fifth straight year of accelerated growth in product placement investments and strong expansion in consumer events in emerging markets, global branded entertainment revenues posted faster year-on-year growth in 2014 as paid placements in television, film and digital media combined with consumer event marketing and sponsorships to post a 6.3% increase to a record US$73.27 billion, according to the PQ Media Global Branded Entertainment Marketing Forecast 2015-19.

RocketFuel opens Brazil office

What: RocketFuel, a publicly quoted marketing optimization software solutions firm, has opened an office in Sao Paulo, Brazil. The Brazil office is led by Managing Director, Edvaldo Acir. Why it matters: An increasing amount of Advertising Technology providers is targeting the Latin American space, particularly Brazil. Many ad-tech companies have recently expanded to the region,  they include […]

Foursquare expands ad products to Mexico and Brazil

To continue expanding beyond U.S. borders, Foursquare will launch its’ advertising service within their applications (Foursquare and Swarm) in Mexico and Latin America to establish a more profitable presence in the region and help advertisers reach consumers with campaigns using Foursquare’s ad products through the social net mobile applications.


MarTech Roundup: Facebook Introduces New Ranking System for Measuring Advertising Reach

MarTech Roundup: Facebook Introduces New Ranking System for Measuring Advertising Reach

A bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.

7 Key Takeaways on Data, Technology and Marketing that You Missed From #PortadaMIA

7 Key Takeaways on Data, Technology and Marketing that You Missed From #PortadaMIA

In its twelfth annual edition, Portada Miami gathered over 100 decision-makers involved with major brands across all sectors, and provided a space for top quality networking and knowledge-sharing.

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.