DDB Worldwide, a division of Omnicom Group Inc., has acquired Grupo ABC, the largest independent advertising and marketing communications group in Brazil for approximately US $270 million. Grupo ABC owns agencies like Pereira & O’Dell, DM9, Sunset, Dojo and Africa Global, covering public relations, CRM, digital, promotions, events and advertising.
Posts Tagged ‘Brazil’
What: WPP’s Hill+Knowlton Strategies has acquired Ideal, a Brazilian public relations, advertising, digital and content firm. Why it matters: Ideal will now be known as Ideal H+K Strategies, and will integrate 170 professionals in Brazil, more than doubling the size of Hill+Knowlton’s Latin American operation. The deal underlines how important Brazil has become to global Agencies (Only last week Accenture […]
What: Accenture has acquired independent Brazilian digital agency AD.Dialeto,strengthening its digital marketing services provided through Accenture Interactive, part of Accenture Digital. Why it matters: Acquisition nearly doubles Accenture Interactive footprint in the Brazilian market and increases its ability to serve clients throughout Latin America. Accenture has acquired independent Brazilian digital agency AD.Dialeto,to strengthen its digital marketing services […]
What: Video Games total sales in Latin America were of US$1.86 billion in 2014 and are expected to reach US$2.7 billion in 2019, with a 8.4% annual compounded growth rate. Why It Matters: The region share is largely dominated by two markets which, together, will account for 72% of total revenue in 2019: Brazil (39%) and Mexico (33%), according to a PwC study […]
What: Global youth media company and digital content studio VICE has opened a Miami, Florida bureau in an effort to build out its offerings for the US Hispanic youth market, and expand its existing content and sales operations across Latin America. Why it matters: The bureau will launch with full production capabilities and international sales team […]
With the start of the Copa America 2015, June 11 until July 14 in Chile and one of the most anticipated sports events of the year, soccer passion and emotion will be running high throughout Latin America. While the popularity of soccer is very widespread throughout the Southern continent, what soccer means to fans and how they live their passion is very different. Havas Sports & Entertainment has published the study: “Fans, Passions and Brands”, which surveyed 21,000 fans across 16 countries, and aims to understand the motivations and behaviors of soccer fans and their relationship with brand sponsors.
What: Video advertising and a global monetization platform for publishers Teads opens new office in San Pablo, Brazil in an effort for capitalizing on the growth of online video and as Brazil is growing quickly in the digital ads segment. Why it matters: Teads appointed Thiago Bispo, a senior digital media professional, to lead the company’s operations in São […]
Havas’ Meaningful Brands 2015 study reveals that brands do matter in LatAm, as the disconnection to brands is lower than globally, which means the connection with brands is healthier than in other regions. Latin America outperforms global results by 7 percentage points in “brand attachment”. In LatAm 47% of the people would care if the brands analysed disappeared, […]
Experiential Marketing agency GMR is opening a larger office in Rio de Janeiro’s tallest Building, getting ready for 2016 Summer Olympic Games in Brazil. As the world looks forward to the 2016 Summer Olympic Games in Brazil, sports, entertainment and lifestyle marketing agency GMR is expanding its existing office in Rio de Janeiro. The new office […]
Powered by the fifth straight year of accelerated growth in product placement investments and strong expansion in consumer events in emerging markets, global branded entertainment revenues posted faster year-on-year growth in 2014 as paid placements in television, film and digital media combined with consumer event marketing and sponsorships to post a 6.3% increase to a record US$73.27 billion, according to the PQ Media Global Branded Entertainment Marketing Forecast 2015-19.
What: RocketFuel, a publicly quoted marketing optimization software solutions firm, has opened an office in Sao Paulo, Brazil. The Brazil office is led by Managing Director, Edvaldo Acir. Why it matters: An increasing amount of Advertising Technology providers is targeting the Latin American space, particularly Brazil. Many ad-tech companies have recently expanded to the region, they include […]
Dentsu Aegis Network has announced the acquisition of Brazil’s leading Out-of-Home agency group, OOH Plus, and the launch of Posterscope in Latin America.
Twitter‘s Brazil division is opening a new office in that South American country, one of that social-networking site’s five biggest markets, as part of the company’s continued focus on its advertising-driven business model.
Social media engagement in Latin America for the month of July 2014 showed 127 percent year over year increase in engagement across Facebook, Twitter and Instagram, with 455.3 million total actions, according to a Shareablee’s analysis.
To continue expanding beyond U.S. borders, Foursquare will launch its’ advertising service within their applications (Foursquare and Swarm) in Mexico and Latin America to establish a more profitable presence in the region and help advertisers reach consumers with campaigns using Foursquare’s ad products through the social net mobile applications.
Brazil’s Globosat and Colombia’s Caracol TV, Two major Latin America’s broadcasters, have signed a Memorandum of Understanding to launch a Spanish-language pay-TV channel in the United States in 2015. This will be Globosat’s most ambitious international expansion to date.
Enterprise software company for digital branding TubeMogul has officially opened offices in Mexico and Brazil and hired media veterans Bernardo Toca in Mexico and Adriano Hayashi in Brazil to lead their country’s respective offices.The company has also signed a global deal with 3M.
Regulators cleared Virgin Mobile Brasil to market cell phone plans in the country using Telefonica Brasil SA’s mobile network, adding competition to the telecommunications market.