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Brazil

DDB Worldwide Acquires Brazil’s Grupo ABC

DDB Worldwide, a division of Omnicom Group Inc., has acquired Grupo ABC, the largest independent advertising and marketing communications group in Brazil for approximately US $270 million. Grupo ABC owns agencies like Pereira & O’Dell, DM9, Sunset, Dojo and Africa Global, covering public relations, CRM, digital, promotions, events and advertising.

Hill+Knowlton Strategies Acquires Ideal in Brazil

What: WPP’s Hill+Knowlton Strategies has acquired Ideal, a Brazilian public relations, advertising, digital and content firm. Why it matters: Ideal will now be known as Ideal H+K Strategies, and will

Research: Copa America 2015 – Soccer Fans in Latin America Deciphered

With the start of the Copa America 2015,  June 11 until July 14 in Chile and one of the most anticipated sports events of the year, soccer passion and emotion will be running high throughout Latin America. While the popularity of soccer is very widespread throughout the Southern continent, what soccer means to fans and how they live their passion is very different. Havas Sports & Entertainment  has published the study: “Fans, Passions and Brands”, which surveyed 21,000 fans across 16 countries, and aims to understand the motivations and behaviors of soccer fans and their relationship with brand sponsors.

GMR Expands Latin American Footprint

Experiential Marketing agency GMR is opening a larger office in Rio de Janeiro’s tallest Building, getting ready for 2016 Summer Olympic Games in Brazil. As the

Brazil and Mexico are among the top 5 Global Branded Entertainment Markets

Powered by the fifth straight year of accelerated growth in product placement investments and strong expansion in consumer events in emerging markets, global branded entertainment revenues posted faster year-on-year growth in 2014 as paid placements in television, film and digital media combined with consumer event marketing and sponsorships to post a 6.3% increase to a record US$73.27 billion, according to the PQ Media Global Branded Entertainment Marketing Forecast 2015-19.

RocketFuel opens Brazil office

What: RocketFuel, a publicly quoted marketing optimization software solutions firm, has opened an office in Sao Paulo, Brazil. The Brazil office is led by Managing

Foursquare expands ad products to Mexico and Brazil

To continue expanding beyond U.S. borders, Foursquare will launch its’ advertising service within their applications (Foursquare and Swarm) in Mexico and Latin America to establish a more profitable presence in the region and help advertisers reach consumers with campaigns using Foursquare’s ad products through the social net mobile applications.