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BrandStudio

Oppenheimer Funds’ Leonor Palao and BrandStudio’s Annie Grannatstein: Driving Content with Data and AI

Leonor Palao (Assistant VP of Brand Marketing and Advertising, Oppenheimer Funds) and Annie Granatstein (Head of the Washington Post’s BrandStudio) had a conversation about branded content partnerships and data-driven content at the Portada Data & Content Marketing Forum in NYC.¬†According to a study by McKenzie, data-driven organizations are more likely to acquire and retain customers.