Canela Media to Represent Digital Sports Property Marca
Canela Media and Marca unite through a strategic commercial partnership to dominate how brands reach u.s. hispanic sports fans
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Canela Media and Marca unite through a strategic commercial partnership to dominate how brands reach u.s. hispanic sports fans
The 2022 Cannes Advertising Festival is over. The last hangover of the approximately 10,000 delegates has been cured, the latest deals have been cut, and the most impressive award winners have been celebrated. Portada asked a few Cannes insiders about how the 2022 Cannes Festival went. Here is a somewhat irreverent assessment.
Coca-Cola Racing’s Daniel Suarez is the sole Mexican-born driver currently on the NASCAR Cup Series circuit. He is the face of and focal point of an industry-wide initiative that began in 2019, Daniel’s Amigos, to drive awareness and grow the Hispanic and Latino fan base in the sport of NASCAR. Portada talked to Suarez about how he reaches out to the Hispanic sports fan.
Content for eCommerce is where it’s at. Having an efficient content strategy for eCommerce is an indispensable requirement for marketing departments in Corporate America. We talked to Emilly Jordan, VP Marketing, Willow Innovations and to Wilson Calil, Director of Inbound Marketing, Primary Arms to gain an understanding of how their companies position content for eCommerce.
2020 promises to be an exciting year in marketing. We asked brand and media agency executives that are part of the Portada Council System where
We talked to Terry Sell, national truck manager at Toyota Motor North America, about Toyota’s recent soccer campaign featuring Jorge Campos. Through “Choose the Toughest Field”, the car company has managed to reach out to three audiences: Hispanics, soccer fans, and car lovers.
Key brand decision-makers will discuss what is the future of marketing THIS WEEK on September 12 at the Westin Times Square. The agenda includes: multicultural marketing in America, 5G, smart cities, experiential marketing, and much more. Four units of Portada’s council system will hold their private meetings at the event. Get tickets and meet executives of your choice at Portada Meet Up.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Mobile ad platform Sabio Mobile announced a “Validated Publishers” feature for its supply offering.
Brands will be able to secure high-quality supply on Sabio Mobile’s platform through a rigorous vetting process without worrying about brand safety and fraud.
While the United States, Europe and Asia have positioned themselves as highly profitable markets for eSports, brands in Mexico and Latin America still do not think of it as sports.
Out of the Top 10 Highest-Paid Athlete Endorsers of 2016 list from the marketing agency Opendorse, four players play golf, and one of them has only 111K followers on twitter.
A preview of a new study shows that TV is driving specific social conversations in terms of sentiment, engagements and affinities among March Madness audiences.
Google sits at the top of the list of the top 10 most influential brands in Latin America and Spain.
Havas’ Meaningful Brands 2015 study reveals that brands do matter in LatAm, as the disconnection to brands is lower than globally, which means the connection with
Mexican brands once again hold the greatest proportion of the top 50 Most Valuable Latin American Brands 2014 ranking, carried out by Millward Brown Vermeer and commissioned by WPP.