Posts Tagged ‘branding’

branding

RESEARCH: App Downloads Down, Agencies Turning In-House for Marketing Needs, Millennial Shopping Trends and More

Check out our new round up for brand marketers, where you’ll find the most relevant new insights and research published over the last week.  If you’re trying to keep up, consider this your one-stop shop. Video advertising marketplace Teads announced findings from a new study performed with neuroscience-based research group Neuro-Insight: Premium editorial content was found to be 16% more personally […]


Sounding Off: Eric Wedemeyer: “Separated at Birth: Why Branding and Content Marketing Are (Kind of) the Same Thing”

Eric Wedemeyer – CEO – Tactus Associates Inc. Brands are the starting point for all marketing and communications. The strategic lodestone. The most fundamental expression of your company’s mission and purpose. Content marketing is a tactic – a system of focused, specific, flexible and customer-oriented communications with an eye on the bottom line. What two […]


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Growing Hispanic Retailers Impact Overall Grocery and Food Trends

Growing Hispanic Retailers Impact Overall Grocery and Food Trends

Not only are Hispanic and ethnic supermarkets a growth sector, but multicultural consumers also substantially influencing grocery and cuisine trends of the overall U.S. population.


The 4 Keys of Marketing Alcoholic Beverages to Millennials

The 4 Keys of Marketing Alcoholic Beverages to Millennials

We talked to Manny Gonzalez, Senior Director, Multicultural, at Moet Hennessy US, about the challenges of marketing alcoholic beverages to Millennials in the US.