Portada talked to Jorge Luzio, Group Director, Minute Maid Juice Portfolio, North America to understand his strategy to become the leader of the US. $2 billion permissible refreshment (Aguas Frescas) category.
Diego Osuna, Sr Manager, Integrated Marketing Strategy, at T-Mobile, will be one of the key speakers at our upcoming Portada Live -in New York City and virtual- on September 29 next week. Check out the six steps you need to take into account for successful segment marketing.
In this article presented by El Tiempo Latino, Chase and CENTURY 21 executives talked about how to create and communicate diversity equity and inclusion initiatives to internal stakeholders and consumers at a recent Portada Live knowledge-sharing event for brand marketers.
What is the effectiveness of influencer marketing? How have conversion rates evolved? Is influencer marketing really helping brands to convert or is it more of an upper funnel awareness tool? We talked to Julia Estacolchic Sr. Director, Brand Marketing at Match and other brand marketers in the Portada network to find out.
Augmented Reality in Marketing has a lot of promise, but how is it implemented and what are its key benefits? At a recent Portada Live knowledge-sharing event for brand marketers, Rafael Belloso, Senior Brand Marketing Manager at Ocean Spray Cranberries, shared insights on the implementation of a recent augmented reality program.
Gen Z Marketing, particularly when it comes to Hispanics, is not anymore about the Univisions and Telemundos of the world. Belen Pamukoff, Brand Director Tecate and Tecate Light at Heineken USA, uses mostly CTV advertising. The executive shares her views about the “Bring your All” advertising campaign started earlier this month as Tecate Alta is entering two new markets.
T-Mobile is kicking off its Coverage Beyond initiative and campaign on Tuesday June 21. T-Mobile’s latest Un-carrier move, Coverage Beyond, includes free high-speed data in 210+ countries and destinations as well as free in-flight connectivity and streaming all flight long on the biggest U.S. airlines.
Advertising attribution for online marketplaces sales is one of the most challenging areas in brand marketing, particularly for CPG’s. Three brand marketing experts share insights.
“At Diageo brands lead with culture,” Jennifer Yu, Vice President, Brands in Culture North America, tells Portada. Yu provides insights on how she does cultural marketing at the the world’s largest producer of spirits and beers,
Wells Fargo Marketing is important; The financial institution reported investing US $600 million U.S. in advertising and promotion in 2020 (1.076 US$ billion in 2019), according to Statista. Portada talked to Rebeca Vargas, Head of Marketing for Diverse Segments at Wells Fargo on the whys and hows of her upcoming initiatives.
While Centers of Multicultural Marketing Excellence certainly fulfill their function as specialized units for best practices and research, they are also sometimes mocked by insiders as consulting units that do not have decision-making power. This is not the case of Dish’s Hispanic Center of Excellence, Alfredo Rodriguez, Vice President, Latino Center of Excellence at DISH Network tells Portada. “DishLATINO is a brand and a product. A P&L focused mindset drives all acquisition, retention, programming & product initiatives.”, he asserts.
Diversity increases NCRC Community Development Fund has just been named to Fast Company’s Annual List of the World’s Most Innovative Companies for 2022, placing ninth in the “Small and Mighty” category. Portada talked to Marissa Calderon, Executive Director, NCRC Community Development Fund, Inc. and Chief of Community Finance & Mobility, National Community Reinvestment Coalition, to understand the key elements that foster innovation in her organization.
HEINEKEN USA and Inter Miami FC will make stadium recycling more efficient and rewarding for fans using reverse vending machines.
Costa Farms, the largest producer of ornamental plants in the U.S., is moving its marketing up a gear (or two) in 2022. Portada talked to Mari Carrasquillo, Senior Director Brand & Channel Marketing at Costa Farms to understand how the largest ornamental plant grower in the world is working on new marketing initiatives.
Nation’s largest, fastest and most reliable 5G network expands investment in Los Angeles with $100+ million-dollar infrastructure build bringing customers even more coverage, capacity and
Thanks to an ingenious football marketing strategy the NFL was able to become one of the leading leagues across the globe. What role do Hispanics play in the NFL’s marketing strategy? Marissa Solis, SVP Global Brand & Consumer Marketing, NFL, shared some concepts about the NFL’s marketing plan going forward.
Sedano’s Supermarket, the fourth-largest Hispanic retailer in the U.S., recently introduced Nuestra Sazón magazine, the first step in its retail media network launch. The custom publication comes in digital and print versions and is aimed at celebrating Latin cuisine and culture. Portada interviewed Javier Herrán, Chief Marketing Officer, Sedano’s. to learn more about Nuestra Sazón and other projects related to Sedano’s retail marketing strategy.
This year, the holiday shopping season is set to rebound from the uncertainties and anxieties of 2020 — and in a big way, Retail spending in physical stores is on track to grow more than six percent year-over-year, while ecommerce will triple that figure, at nearly 18% year-over-year growth. By Yahoo’s Chief Business Officer Iván Markman.
Portada talked to Arizona Coyotes CEO Xavier Gutierrez, the first Latino president and CEO in NHL history. Gutierrez dives deep into the nuances of attracting Hispanic sports fans.
Dairy Marketing: Colombian dairy, food, and beverage company Alpina has entered into a partnership with Clover Sonoma, a dairy company located in Sonoma County, CA. With approximately US $240 million in annual sales, Clover Sonoma is a leading dairy processor in Northern California. Clover Sonoma is particularly strong in the organic milk market, which is a growing market as opposed to the stagnating non-organic milk market.