The Week in Multicultural Sports Marketing A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
‘The Contender’ Tabs Boxers Hernandez, Valdivia For Relaunch on EPIX Boxing remains extremely popular and marketable in the Hispanic sports market, and the inclusion of two Hispanic fighters in the show’s revival is a natural tie into that fan base.