Boulevard Hotéis


A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • Qatar Airways & Iberia

Qatar Airways and Iberia announced the expansion of their codeshare partnership, offering Iberia customers increased connectivity to destinations across the Middle East and Asia, as well as providing enhanced accessibility for Qatar Airways passengers to key destinations across Latin America, including Brazil, Colombia, Uruguay and Panama.Further strengthening the airline’s codeshare partnership and enhancing both carriers’ oneworld relationship, the new codeshare destinations can already be booked. The Qatar Airways’ code (QR) ill be applied to routes operated by Iberia from Madrid to Panama City, Panama; Rio de Janeiro, Brazil; Bogota Medellin (MDE), Colombia; Montevideo, Uruguay; and Santo Domingo; Dominican Republic. Qatar Airways currently offers double daily flights from Doha direct to Madrid. From July, this will increase to 17 times weekly.The enhanced partnership will also benefit members of both airlines’ frequent flyer programmes – Qatar Airways Privilege Club and Iberia Plus – as well as provide passengers with increased accessibility to Qatar Airways’ award-winning hub, Hamad International Airport (HIA), and Iberia’s hub at Madrid Airport Terminal 4.

  • Boulevard Hotéis

Online bookings are on the up for a hotel group located in one of Brazil’s largest cities, only months after launching new hotel websites powered by the global hotel industry’s leading cloud platform, SiteMinder. Boulevard Hotéis, which caters for both leisure and corporate travelers in Belo Horizonte, Brazil, reports online bookings have grown 38 percent and the group is showcasing the best it has to offer for the first time. Boulevard Hotéis has three properties – Boulevard Park, Boulevard Plaza and Boulevard Express – which employ SiteMinder’s integrated direct booking solutions to attract and convert guests on each of their hotel websites. Boulevard Hotéis offers more than 200 rooms and 14 event spaces which are enjoying greater visibility online, thanks to the search engine optimization (SEO) capability built into SiteMinder’s hotel website creator. The group is one of several deals won by SiteMinder in Latin America, where its smart and simple solutions are supporting hotel businesses across the region to compete for guests internationally.

  • Air China

On 5 April, 2018 Air China will launch a new route from Beijing to Panama City via Houston. The new route is expected to greatly facilitate exchanges between both countries as well as neighbouring regions, while providing passengers with a greater range of options.In June 2017, China and Panama signed the Joint Communique on the Establishment of Diplomatic Relations Between the People’s Republic of China and the Republic of Panama. This formal establishment of diplomatic relations carries forth a relationship that dates back more than 160 years into a new era. China is Panama’s second largest trading partner and the second largest user of the Panama Canal, while Panama is China’s largest trading partner in Central America. In 2017, bilateral trade amounted to nearly US $6.7 billion, while two-way passenger traffic totalled nearly 40,000, growing at an annual rate of almost 30%.Air China currently operates over 200 weekly flights to 12 destinations in the Americas, including New York (Newark Airport and JFK Airport), Washington, D.C., Los Angeles, San Francisco, San Jose, Hawaii, Vancouver, Montreal, Havana and Sao Paulo. Moreover, its modern, airy cabins and outstanding service ensure that passengers can travel in supreme comfort.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.


  • Cinemark

Agency Richards Lerma, led by Pete Lerma and Aldo Quevedo, has won the Cinemark account to manage the entire social network for Latin America. The agency will work on the strategy and consumer awareness in this region. In addition, the agency will work on digital content and social networks in collaboration with the team in each country.



  • Inchcape PLC

Inchcape PLC is expanding further in Latin America with the acquisition of Grupo Rudelman, a Suzuki-focused automotive distribution business in Central America for a total consideration of US$284mln (£201mln), on a cash-free and debt-free basis.In a statement, the FTSE 250-listed global car dealer said the cash consideration represents approximately 9.6x the target group’s EBIT of US$29.4mln for the 12 months to 31 December 2017.It said Grupo Rudelman, a family-run business, has grown into one of the leading and most successful automotive distributors in Central America having built and maintained strong market positions and scale as the distributor and exclusive retailer for Suzuki in both Costa Rica and Panama.



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