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Bob Rupczynski

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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

descarga (14)Ana Luiza Santos has been appointed planning director of MullenLowe Brazil. She will lead the strategic planning area for clients such as Unilever, Coral, Smart Fit, 3 Corações and Fini, among others. For the past six years, Santos served as Regional Director at Leo Burnett.

 

 

 

 

descarga (17)Ironshore has expanded its mergers & acquisitions capabilities with a team of new hires in the Americas and broadened office presence to serve Canada and Latin America. In addition, to support heightened transaction volume throughout the Americas region, Ironshore increased business line capacity to US$150 million for mergers and acquisitions cover. Ironshore said it provides comprehensive, specialty M&A and tax cover for complex transactional risk throughout its global platform. Its M&A lines include representations and warranties, warranty & indemnity, as well as tax liability programs.

descarga (16)Christina Merry del Val, specialty line manager, will be based in Ironshore’s Miami office, serving Latin America and the Caribbean.

 

 

 

 

AAEAAQAAAAAAAAjvAAAAJGYzYjMyOGZlLWU4OTctNGM4Ny1iYjhjLTllZjFhMzNkYWY5ZQMauricio Serrano has been appointed vice president of operations of Grupo DDB. He will remain based in Medellín and report directly to the president and CEO of the group, Borja de la Plaza.

 

 

 

 

 

 

AAEAAQAAAAAAAA3CAAAAJGFiOGM4ZGIyLTI2OTYtNGExZC1iZmNhLTQ2ZjQ2YmE0YTQ0YQApex America has appointed Natalia Marzo as Social Responsibility and Sustainability and Corporate Identity manager. Marzo was previously head of Corporate Social Responsibility.

 

 

 

 

 

 

descarga (3)American Airlines announced new appointments as part of American’s succession plan to fill vacant positions:

 

 

descarga (18)Chris DeGroot has been promoted to Vice President – International Sales to oversee American’s sales strategy and commercial initiatives to drive performance of international flights. He will report to Alison Taylor, American’s Senior Vice President – Global Sales. DeGroot joined American Airlines in 2001.

 

 

 

 

bobBob Rupczynski has joined McDonald’s Corp. as  Global VP-media and customer relationship management.Rupczynski joins McDonald’s from Mondelez International Inc., where he was VP-head of global media and digital.Mr. Rupczynski reports to McDonald’s Exec VP and Global Chief Marketing Officer Silvia Lagnado. McDonald’s said he will work on accelerating the company’s push to “target, personalize and optimize its marketing effort.”

 

 

 

descarga (6)Marcos de Quinto is leaving his position as global chief marketing officer of Coca-Cola. He has held the post since Jan. 2015 and joined the Coke marketing department in 1982. De Quinto will not be replaced, however, Coke is restructuring by consolidating its marketing, customer and commercial leadership strategy into one function to be led by newly named chief growth officer Francisco Crespo, according todescarga (20) an Ad Age report. Crespo has been with Coke for 28 years and is currently president of the company’s Mexico operations.

 

 

 

 

descarga (19)As part of the restructure, president and chief operating officer James Quincey will take on the role of CEO from 1 May.

 

 

 

 

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)
Click here for previous Changing Places editions

ab45d8c9ccaab24b_orgTelemundo 40 Río Grande Valley / KTLM announced that Adolfo Muñíz has been named Video Journalist for Noticias Telemundo 40, which airs weekdays at 4 PM, 4:30 PM, 5 PM and 10 PM. Muñíz joins a dynamic team of reporters to provide the latest local breaking news and up-to-the-minute information about the issues that affect Spanish-speaking viewers in the Río Grande Valley. Muñíz will make his on-air debut in early April.Muñíz joins Telemundo 40 after working as a reporter at KINT Univision 26 El Paso.

 

 

 

 

PYXdH08v_400x400Mazda North American Operations announced the addition of Tim Olson to its public relations team as Program Manager, Public Relations.Olson comes to MNAO from the Powersports industry, where he spent the last decade as the public relations manager for Yamaha Motor Corporation and Suzuki Motor of America. Prior to that, he spent a decade working in the editorial space as managing editor for one of the most prominent motorcycle magazines.In his new position, Olson is responsible for managing day-to-day PR activities and storytelling related to product, corporate, lifestyle and motorsports communications. He will report directly to Eric Booth, Senior Manager, Public Relations, and will be based out of MNAO’s corporate headquarters in Irvine, Calif.  Mazda North American Operations is headquartered in Irvine, California, and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 600 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.

 

descargaRepublica, an independent marketing and communications agency, announced the appointment of Melissa Bartolini as head of strategy, and Fredda Rodriguez as director of channel strategy, new executive positions that aim to reinforce the agency’s brand strategy, media, and analytics practices.

MelissaBartoliniMelissa Bartolini brings 15 years experience as a brand strategist to the firm. Prior to joining Republica, she was director of account planning at Razorfish, where she led the consumer and brand insight development for key clients including AT&T, Bridgestone Tires, Burt’s Bees, and Carnival Cruise Lines. Before Razorfish, Bartolini was a senior brand planner for McCann Worldgroup, developing branding and communications campaigns for national and global brands including Coca-Cola, MasterCard Latin America and The Island of Aruba.

FreddaRodriguezFredda Rodriguez brings more than ten years experience in digital marketing and media. She joins Republica from OMD where she served as a digital account director, building media strategies for brands such as Intel, Cisco, Bridgestone and Activision, and managing award-winning campaigns in programmatic and first-in-market paid social media. Previously, Rodriguez managed U.S. multicultural and Latin American media strategies for several agencies, including Y&R Bravo, Alma, and Starcom, serving clients such as State Farm, The Clorox Company, ESPN, AT&T, Avon, and Payless.

Anomaly Los Angeles  announced the final additions to its leadersPaco & Beto_small.jpghip team with two new Executive Creative Directors & Partners – Paco Conde & Beto Fernandez.  Paco & Beto join Anomaly LA’s Chief Strategy Officer, Aisea Laungaue and Managing Director Jiah Choi to lead the newest Anomaly office, which opened its doors in Venice last April. The office got off to a flying start rapidly hiring 30 staff, gaining several new business wins including the appointment by The Coca Cola Company to manage Diet Coke and also launched two highly visible global campaigns for Beats.Paco & Beto – an art director and a copywriter. A Brazilian and a Spaniard, began their partnership as ECDs at Ogilvy Brazil.

 

 

 

NBCUniversal Telemundo Enterprises announced it has named Beau Ferrari to Executive Vice President of NBCUniversal Telemundo Enterprises. Ferrari previously served as Executive Vice President, Corporate Strategy and Development for Univision Communications Inc. He will be based in Miami and will report to Cesar Conde, Chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises.In this role, Ferrari will oversee finance, operations, corporate strategy and development to manage growth and profitability for NBCUniversal Telemundo Enterprises.Ferrari held various senior leadership and operating roles during his eight years at Univision Communications. Prior to Ferrari joining Univision Communications, he was co-founder and partner at Royal Palm Capital Partners.

 

 

 

descarga (10)Dave Watson has been promoted to president and CEO of Comcast Cable. He succeeds Neil Smit, who was elevated to vice chairman of Comcast Corp. Watson has been chief operating officer of Comcast Cable since 2010 and has held several executive positions at Comcast since joining the company in 1991.

 

 

 

 

descarga (9)Jeff Jones is leaving his post as president of Uber after less than a year.  He was previously chief marketing officer at retail chain Target.

 

 

 

 

 

 

 

descarga (8)72andSunny has promoted Jenny Campbell to managing director of its Los Angeles office. Her responsibilities include overseeing the agency’s growth through new business initiatives and management of its existing client relationships. She replaces Chris Kay who was recently promoted to partner and now has an international remit at the agency.Campbell originally joined the agency in August to run HECHO EN 72, the maker lab and production studio located inside the MDC Partners-owned agency.

 

 

bobBob Rupczynski has joined McDonald’s Corp.as  Global VP-media and customer relationship management.Rupczynski joins McDonald’s from Mondelez International Inc., where he was VP-head of global media and digital.Mr. Rupczynski reports to McDonald’s Exec VP and Global Chief Marketing Officer Silvia Lagnado. McDonald’s said he will work on accelerating the company’s push to “target, personalize and optimize its marketing effort.”

 

 

descarga (6)Marcos de Quinto is leaving his position as global chief marketing officer of Coca-Cola. He has held the post since Jan. 2015 and joined the Coke marketing department in 1982. De Quinto will not be replaced, however, Coke is restructuring by consolidating its marketing, customer and commercial leadership strategy into one function to be led by newly named chief growth officer Francisco Crespo, according to an Ad Age report. Crespo has been with Coke for 28 years and is currently president of the company’s Mexico operations.

 

 

 

 

 

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)
Click here for previous Changing Places editions

michael barrettRubicon Project, the Global Exchange for advertising, announced that Michael Barrett will be joining the company this week as Chief Executive Officer.Michael Barrett was previously the CEO of Millennial Media, the  independent mobile marketplace, which was acquired by AOL/Verizon, and is a seasoned media executive who brings both a proven leadership and a deep knowledge of the advertising and digital media space to Rubicon Project. Previously, Michael was Chief Revenue Officer at Yahoo!. Prior to Yahoo!, he was the CEO of AdMeld, a programmatic supply side platform acquired by Google in 2011.

bDj3mpEl_400x400Frank Addante will continue with the company as Founder and Chairman focused on Rubicon Project’s vision, strategy and thought leadership for the future.

 

 

 

 

bec4415439b81138_orgTelemundo 52 Los Angeles / KVEA announced that Alejandra Ortiz  has been named News Anchor for the station’s weekend newscasts, Noticiero Telemundo 52 a las 5:30 PM y 11 PM. Ortiz will join Sports Anchor Saul Rodriguez and Weather Anchor Yara Lasanta to deliver the latest breaking news and information for Spanish-speaking viewers in the greater Los Angeles area. Ortiz will make her on-air debut in mid-to-late April 2017.Ortiz joins Telemundo 52 Los Angeles from sister-station Telemundo Las Vegas / KBLR, where she worked as the weekday News Co-Anchor for Noticiero Telemundo Las Vegas. Prior to joining KBLR in 2016, she worked for CM&, — the Colombian news network launched in the early 1990’s.

 

 

AAEAAQAAAAAAAAd1AAAAJDNkMDYyY2ExLTMwNzktNDlmNi05Y2QyLTNkN2FjYzc4Yzc0MATransparent Media Partners has appointed Publicis’ veteran Brandon Starkoff as its CEO and managing partner, effective April 3.Simkins will report to Mr. Starkoff when he assumes his role as chief executive of the agency.

 

 

 

 

 

 

PmaonLV0_400x400VML is expanding its technology team:

 

 

 

 

 

 

AAEAAQAAAAAAAAxNAAAAJDc3MWExZmY0LTM4ZGUtNDM1NC1hMjVhLTU0YjkxMzI4MGIyYwPerry Puccetti has been appointed executive director, technology. Puccetti will focus on “bringing in new technologies, capabilities and cost efficiencies, benefiting partners and clients alike.” He will report directly to chief technology officer Jeff Geheb. Puccetti joins VML from Kansas City agency Bernstein-Rein.

 

 

 

 

descargaMartin Coady, VML’s managing director, technology, will now serve as executive director, marketing technology.

 

 

 

3199c2fKylie Schleicher will take on Coady’s former role as managing director, technology.

 

 

 

 

 

AAEAAQAAAAAAAAeoAAAAJGEwMWI2ZDBmLWIzZGUtNDYzMy05Yzg0LThkMDk1ZjI3OTM2YwCraig Elimeliah will now serve as managing director, creative technology. He joined VML in August of 2015 as director, creative technology.

 

 

 

 

2471283Tiesha Miller was promoted to the role of group director, technology.

 

 

 

 

 

descarga (2)Mondelez International’s global media and digital chief Bob Rupczynski will leave the business after only four months. The executive joined the company from Kraft Heinz last November. It is unknown if he has another role to go to.

 

 

 

29737c1Performance marketing agency Merkle has appointed Mediavest’s Coleen Kuehn as chief media officer.Kuehn joins Merkle from her role as president, client leadership, at Publicis Media’s  Mediavest Spark.Kuehn will be responsible Merkle’s media portfolio across search, display, social, and performance media, as well as its communications strategy capabilities.

 

 

descarga (1)Epson America, Inc.,  announced the appointment of Mark Mathews as vice president of North American commercial marketing. In his role, Mathews is responsible for driving product and marketing strategies for Epson’s projector, point-of-sale, business inkjet printer, and robotics divisions. In addition, he leads Epson’s Canada-based technical support and development team focused on point-of-sale solutions. Before joining Epson, Mathews served as president of Airwolf 3D where he created and expanded a successful multi-tiered distribution model, both in the U.S. and internationally.

 

 

What: CPG Giant Kraft is already leveraging the vast amount of data it has through a data management platform (DMP) and programmatic advertising. The programmatic push includes efforts to reach the Hispanic consumer, Portada has learned.
Why it matters: Programmatic Trading and DMPs are rapidly gaining traction in the digital media market.

Kraft has an impressive CRM system, it includes the Hispanic marketing program Comida y Familia . The CPG giant is now turning all that data of customer interaction into a programmatic and data-centric marketing program. That is what  Bob Rupczynski, VP of media, data and CRM at Kraft Foods, said at the recent Forrester’s Forum for Marketing Leaders.

Rupczynski outlined Kraft’s strategy for leveraging the CPG company’s vast customer data through a data management platform (DMP) and programmatic advertising. “Through our meals, recipes and videos, we have about a billion interactions with consumers every year,” Rupczynski said. According to Adexchanger, Kraft turned to the media agency Starcom and DMP provider Turn, to help it gain and leverage insights from its customer data. In addition to having a comprehensive view of its customers, the company’s goals included delivering more relevant messages, optimizing its media buying decisions in real-time and attributing sales to impressions at the store level.

Hispanic component

Programmatic BuyingPortada asked Starcom Media Vest, Kraft’s media agency, whether the effort also includes the Hispanic market: “This approach  is inclusive of Hispanic and our multicultural team is involved.”Marla Skiko, EVP, Director of Digital Innovation at SMG Multicultural. Skiko is a supporter of programmatic buying as an efficient tool to reach the Hispanic consumer.  “Programmatic buying opens up the opportunity for us to reach multicultural audiences efficiently and effectively. For one, it helps automate a labor intensive buying process. More importantly, it is anchored in using data to identify and connect with specific audiences such that we can tailor messaging at scale to intended multicultural consumers across the digital space.”

Is good multicultural data difficult to find?

“Finding partners with the right data is crucial since good multicultural data is the key to growing the programmatic space for our buys,” Skiko notes. In many ways data is the fuel that drives the Digital Marketing machine. The key question is how to get data as client side marketers often do not want to relinquish data to third parties. Is good multicultural data difficult fo find? “Yes it sure is,” Skiko notes. “We spend a lot of time in our quest to mine first party data with our clients and vendor partners as that is typically preferred over third-party, ” she concludes.