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What: Bloomberg’s Content Service, provider of news, photos, videos, and data to publishers and broadcasters, will more than triple its professionally translated Bloomberg news stories (to 80 plus a day) and provide Spanish versions of Bloomberg News global coverage including output from bureaus in Bogota, Buenos Aires, Caracas, Lima, Madrid, Mexico City and Santiago.
Why it matters: Bloomberg is one of the main providers of Business News worldwide and is acknowledging the importance of Spanish-language markets throughout the Americas and Spain.

Bloomberg’s Content Service, provider of news, photos, videos, and data to publishers and broadcasters, recently announced that it is expanding its Spanish-language text news licensing offering.Bloomberg plans to more than triple its professionally translated Bloomberg news stories to a volume exceeding 80 stories per day. The service will provide Spanish versions of Bloomberg News’ award-winning global coverage including output from bureaus in Bogota, Buenos Aires, Caracas, Lima, Madrid, Mexico City and Santiago.Breaking news, analysis, commentary and exclusive feature pieces will be available to News licensing customers and subscribers of the Bloomberg Professional service (aka Bloomberg Terminal), the leading provider of data, news and analysis for more than 325,000 business and financial professionals globally.

Josh Rucci Official Headshot (1)Josh Rucci, GM, Bloomberg Content Service (photo), tells Portada that Spanish-language content demand “is global and guided our approach toward a multi-region service across seven time zones. Opportunity ranges from Spain and South America (e.g. Colombia, Argentina, Chile) to Mexico and key US Hispanic markets including New York, Miami and Los Angeles.” For Rucci, the “U.S. Hispanic market plays a very significant role  with increasing news consumption across multiple platforms, and we want to serve this with quality business content in both English and Spanish.”
Bloomberg has 325,000 subscriptions to the Bloomberg Professional service (aka Terminals for financial professionals). In Latin America, particular growth areas are in Mexico, Colombia, and Peru.
According to Rucci, “publishers (print & Digital) are Bloomberg’s traditional customer base, though we are seeing strong growth in the broadcast, education, and corporate information sectors.” We work with many media outlets across the region on a variety of business models. We are confident in the value we offer for clients looking to monetize through advertising, paid content, and other means.
Publishers are our traditional customer base,  though we are seeing strong growth in the broadcast, education, and corporate information sectors. 
Globally, Bloomberg has 325,000 subscriptions to the Bloomberg Professional service (aka Terminals for financial professionals). In Latin America, particular growth areas are in Mexico, Colombia, and Peru.

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Bloomberg Media Group and Mexican media group  El Financiero announced a long-term agreement to launch a new multi-platform Spanish-language business news service. The companies will create a high-definition television channel that combines Bloomberg’s global business  and financial insight with locally-produced content. The service will be offered  in Mexico and Central America. The companies also plan to offer content online,  on mobile  sites and in print   with a co-branded section in El Financiero  newspaper. Enrique Quintana, Editor in Chief of the Mexican newspaper, told the 24 Horas site, that the deal helps Bloomberg with its Spanish-language financial content strategy. Quintana added that with the agreement El Financiero will develop into a multimedia platform by adding  video, web and mobile service to its traditional newspaper vehicle.

The service will be offered in Mexico and Central America.

“Mexico is one of the fastest-growing economies in the world, and our agreement with El Financiero allows Bloomberg to deliver the sharpest global business and financial insight to a critical  market,” said Andy Lack, CEO of Bloomberg  Media Group. “This is a significant part of the company’s strategy of forming  partnerships with leading providers in markets that have a compelling economic  growth story, as we have done in India, Turkey, Mongolia, Indonesia, Africa and  the Middle East.”

Late 2013 Launch

Scheduled to launch in late 2013, this will be the first business news  channel available in HD throughout Mexico, Guatemala, El Salvador, Honduras,  Nicaragua, Costa Rica and Panama. It will be broadcast from El Financiero’s new  HD studio in Mexico City. An executive producer from Bloomberg Television will be appointed to work alongside El Financiero to assist in the  production of the network’s economic and business coverage. The programming will  draw from Bloomberg’s extensive financial and economic data as well as reporting  from the company’s 2,400+ journalists in 146 news bureaus across 72  countries.

 

 

Bloomberg Media Group and Mexican media group El Financiero announced a long-term agreement to launch a new multi-platform Spanish-language business news service. The companies will create a high-definition television channel that combines Bloomberg’s global business and financial insight with locally-produced content. The service will be offered in Mexico and Central America. The companies also plan to offer content online, on mobile sites and in print with a co-branded section in El Financiero newspaper. Enrique Quintana, Editor in Chief of the Mexican newspaper, told the 24 Horas site, that the deal helps Bloomberg with its Spanish-language financial content strategy. Quintana added that with the agreement El Financiero will develop into a multimedia platform by adding video, web and mobile service to its traditional newspaper vehicle.

The service will be offered in Mexico and Central America.

“Mexico is one of the fastest-growing economies in the world, and our agreement with El Financiero allows Bloomberg to deliver the sharpest global business and financial insight to a critical market,” said Andy Lack, CEO of Bloomberg Media Group. “This is a significant part of the company’s strategy of forming partnerships with leading providers in markets that have a compelling economic growth story, as we have done in India, Turkey, Mongolia, Indonesia, Africa and the Middle East.”

Late 2013 Launch

Scheduled to launch in late 2013, this will be the first business news channel available in HD throughout Mexico, Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica and Panama. It will be broadcast from El Financiero’s new HD studio in Mexico City. An executive producer from Bloomberg Television will be appointed to work alongside El Financiero to assist in the production of the network’s economic and business coverage. The programming will draw from Bloomberg’s extensive financial and economic data as well as reporting from the company’s 2,400+ journalists in 146 news bureaus across 72 countries.