Comcast this week announced a bilingual video experience integrating Fox and Telemundo World Cup coverage. This will be a great test for soccer fans who may have had to turn down the volume and follow their favorite brands when the language, especially Spanish, did not fit the household.
GlobalWebIndex and Publicis Media have published a dataset offering information about online behaviors, cultural preferences, and linguistic choices of Hispanic Americans. Hispanics represent 18% of the U.S. population; this data will help brands understand the segment’s complexities according to linguistics, regions, and cultural affiliations.
Miami’s “Vice City Rollers” are riding a wave of popularity in the sport of roller derby with a strong Latino fan base and team makeup. The revival of roller derby over the past couple of decades has given rise to hundreds of teams and thousands of players, and is a fun way for brands to connect with this passionate fan base.
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