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What: Ray Flores has become one of the most prominent broadcasters and ring announcers in MMA and boxing.
Why it matters: Flores has set a high standard and serves as an outstanding role model for Latinos in the sports broadcasting word, particularly in combat sports.

The sport of mixed martial arts has grown a lot in the last decade. Top stars have become more recognized outside just its main fandom and the UFC, the sport’s leading organization, is covered by most major media outlets, in line with other top leagues.

As a teen growing up in East Chicago, Ind., Ray Flores‘s love of boxing grew from his family’s fandom and frequent gatherings to watch big fights. When a fellow East Chicago native, Miguel Torres, broke into the sweet science (and eventually moved to MMA), the 17-year-old Flores (@SBRFlores) decided to bring his love of combat sports and intrigue with the world of broadcasting together.

“It started at smaller shows, at the Hammond (Ind.) Civic Center, I did a local interview with Miguel, then I started doing commentary for his fights, that was back in 2005,” Flores told Portada this week via telephone from his current Chicago home, in between international trips to cover the sport. “I paid my way to cover fights in Las Vegas, Columbus, wherever, got to meet the UFC people, and finally got to cover my first UFC fight in 2011, Miguel vs. Antonio Banuelos in Las Vegas, UFC 126.”

Flores […] was tabbed last July as the in-arena host for the whirlwind, four-day Floyd Mayweather/Conor McGregor press tour which included stops in Los Angeles, Toronto, Brooklyn and London.

Through this and other experiences, Flores caught the attention of MMA’s most influential executives. It’s led to work as a ring announcer on the fast-growing Premier Boxing Champions (PBC) on NBC, ESPN, Fox, FS1 and NBCN, and last June the now 31-year-old was selected as the lead play-by-play commentator for PBC on FS1.

Boxing: His First Love

Flores has kept to his boxing roots as well, as he was tabbed last July as the in-arena host for the whirlwind, four-day Floyd Mayweather/Conor McGregor press tour which included stops in Los Angeles, Toronto, Brooklyn, and London.

And while Flores believes boxing is still supreme among the Hispanic fan base, he thinks that with the right marketing MMA can achieve the same level of success in the community.

“I definitely see going ahead more people getting involved,” he noted. “The UFC is trying to expand to Mexico, Latin America. ‘Goyito’ Perez, Cain Velasquez, they’re out there educating the fan base about what’s going on. With the right marketing, the UFC and Bellator can do that. There’s so many boxing fans, they just need a big star to come to the forefront and mobilize fans towards MMA.”

Though he downplays his role, Flores is paving the way for Hispanics on the broadcasting front in the sport. His work with mainstream outlets like ESPN Radio, CBS, NBC as well as top Hispanic media such as Galavision and Telefutura have gained him acclaim.

“A lot of other people have paved the way,” added Flores, “like [ESPN and ESPN Deportes’] Bernardo Osuna. I’m just trying to carry the torch in combat sports.”

Fans can catch Flores’ work on beIN Sports on February 8 for Roy Jones Jr. vs. Scott Signon, PBC on Fox on February 17 and on Facebook Boxing on February 24 alongside Paulie Malignaggi.

In this regular feature, we look at the most watched soccer matches in the U.S. over the past weekend, the networks that came out on top and other relevant insights.

What match had the largest audience?

The game between Malaga and Barcelona, played on Saturday afternoon, was the most was the most watched during the weekend. 431,000 viewers broadcast the 31st game of the Spanish Liga Santander.

Which broadcaster came out on top?

The most watched network was NBC Sports, although BeIn Sports broadcast La Ligas’s match. because of their Premier League broadcasting right, NBC made it to number one with 1.3 million viewers.

What else is relevant?

Female soccer was the fifth most watched game, thanks to the match played by the U.S. against Russia. 400,000 viewers tuned ESPN to watch the encounter on Sunday afternoon.

ProgramEpisodeNetworkStartEndTotal Viewers (000)Viewers Age 18-49 (000)Day of the game
1LALIGA SANTANDER MRQ-LMALAGA VS. BARCELONABEIN SPORT ESPANOL2:35 p.m.4:47 p.m.431265Sat
2PREMIER LEAGUE LMANCHESTER UNITED/SUNDERLANDNBC SPORTS NETWORK8:24 a.m.10:29 a.m.420231Sun
3PREMIER LEAGUE LLEICESTER/EVERTONNBC SPORTS NETWORK10:57 a.m.1:03 p.m.387209Sun
4LALIGA SANTANDER MRQ-LREAL MADRID VS. ATLETICO MADRIDBEIN SPORT ESPANOL10:04 a.m.12:16 p.m.347203Sat
5USA SOCCER WOMEN LUNITED STATES/RUSSIAESPN2:00 p.m.4:00 p.m.384212Sun
6LIGA MX LSANTOS / PACHUCAUNIVISION DEPORTES6:36 p.m.9:03 p.m.298177Sun
7LIGA MX LCRUZ AZUL / MONARCASUNIVISION DEPORTES5:57 p.m.7:55 p.m.293177Sat
8PREMIER LEAGUE LHULL/MANCHESTER CITYNBC SPORTS NETWORK9:57 a.m.11:58 a.m.281124Sat
9PREMIER LEAGUE LWATFORD/TOTTENHAMNBC SPORTS NETWORK7:24 a.m.9:26 a.m.25189Sat
10BUNDESLIGA LBAYERN MUNICH/DORTMUNDFOX SPORTS 112:10 p.m.2:30 p.m.17492Sat

Source: SportsTVRatings.com (“All data ©Nielsen, provided by a variety of TV network sources and not directly from Nielsen”)

 

In this regular feature we look at the most watched soccer matches in the U.S. over the past weekend, the networks that came out on top and other relevant insights.

Which match had the largest audience?

The most watched match was the match played between Stoke City and Chelsea, at the 29th round of the English Premier League, it was viewed by  an audience of 519,000 last Saturday.

Which broadcaster came out on top?

NBC Sports Network was the most watched sports network. The network broadcast’s English Premier League matches and had almost 2 million viewers. The second most watched network was BeInSports with approximately 770,000 viewers. BeinSports broadcast’s Spain’s popular La Liga.

What else is relevant?

Two Liga MX matches made it into the top 10. These matches were broadcast by Univision Deportes. Both matches, Tigres vs Cruz Azul and Puebla vs Monarcas, had a combined audience of 655,000 viewers.

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#ProgramEpisodeNetworkStartEndTotal Viewers (000)Viewers Age 18-49 (000)Day of the game
1PREMIER LEAGUE LCHELSEA/STOKENBC SPORTS NETWORK10:57 AM12:59 PM519302SAT
2LALIGA SANTANDER MRQ-LBARCELONA VS. VALENCIABEIN SPORT ESPANOL3:34 PM5:45 PM506293SUN
3PREMIER LEAGUE LSOUTHAMPTON/TOTTENHAMNBC SPORTS NETWORK10:08 AM12:21 PM478270SUN
4PREMIER LEAGUE LARSENAL/WEST BROMNBC SPORTS NETWORK8:24 AM10:30 AM392225SAT
5LIGA MX LTIGRES / CRUZ AZULUNIVISION DEPORTES6:54 PM9:00 PM362227SAT
6PREMIER LEAGUE LMANCHESTER UNITED/MIDDLESBROUGHNBC SPORTS NETWORK7:54 AM10:08 AM300159SUN
7LIGA MX LPUEBLA / MONARCASUNIVISION DEPORTES7:54 PM10:00 PM293177SUN
8PREMIER LEAGUE LSWANSEA/BOURNEMOUTHNBC SPORTS NETWORK1:27 PM3:32 PM279147SAT
9LALIGA SANTANDER MRQ-LATHLETIC VS. REAL MADRIDBEIN SPORT ESPANOL11:06 AM1:15 PM264151SAT
10MAJOR LEAGUE SOCCER LSEATTLE SOUNDERS/NEW YORK RED BULLSFOX SPORTS 17:00 PM9:30 PM18490SUN

Source: SportsTVRatings.com (“All data ©Nielsen, provided by a variety of TV network sources and not directly from Nielsen”)

What: In this new regular feature we analyze the most watched soccer matches over the last weekend. Here’s a quick look at the matches people watched the most, the networks who won and other relevant insights.

What match got the biggest audience?

The Premier League’s match between Watford and Manchester United was the most watched, it attracted 481 thousand viewers on Saturday (see table below).

Which broadcaster won?

NBC Sports Network, which broadcasts the Premier League was the most watched network. The network got more than 1.5 million viewers among the top 10 most broadcasted networks (check out the table below).

Univision Deportes was in second place through the Liga MX’ broadcast last weekend, attracting 948 thousand viewers. BeIn Sports Español, which owns La Liga’s broadcasting rights, came in third an dit attracted 737 thousand viewers.

What else is relevant?

Even though the Premier League, broadcasted in English, was the number one sports property,  Spanish-speaking broadcasts overall  were more watched, adding up 1.7 million viewers.

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#ProgramEpisodeNetworkStartEndTotal Viewers (000)Viewers Age 18-49 (000)Day of the game
1PREMIER LEAGUE LWATFORD/MANCHESTER UNITEDNBC SPORTS NETWORK9:57 a.m.11:57 a.m.481292Sat
2PREMIER LEAGUE LLEICESTER CITY/SWANSEANBC SPORTS NETWORK10:56 a.m.1:05 p.m.409200Sun
3PREMIER LEAGUE LCHELSEA/BURNLEYNBC SPORTS NETWORK8:23 a.m.10:27 a.m.391196Sun
4LIGA MXSANTOS / CRUZ AZULUNIVISION DEPORTES6:32 p.m.9:00 p.m.373228Sun
5LALIGA SANTANDER MRQ-LOSASUNA VS. REAL MADRIDBEIN SPORT ESPANOL2:35 p.m.4:47 p.m.341201Sat
6LIGA MX LQUERETARO / LEONUNIVISION DEPORTES5:51 p.m.7:56 p.m.308201Sat
7PREMIER LEAGUE LHULL CITY/ARSENALNBC SPORTS NETWORK7:24 a.m.9:27 a.m.279132Sat
8LIGA MX SATMONTERREY / UNAMUNIVISION DEPORTES7:56 p.m.9:55 p.m.267162Sat
9LALIGA SANTANDER MRQ-LALAVES VS. BARCELONABEIN SPORT ESPANOL10:05 a.m.12:15 p.m.248118Sat
10LALIGA SANTANDER-LATLETICO MADRID VS. CELTABEIN SPORT ESPANOL2:35 p.m.4:46 p.m.14880Sun

Source: SportsTVRatings.com (“All data ©Nielsen, provided by a variety of TV network sources and not directly from Nielsen”)

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Jennifer Chan at 347-840-1311 or e-mail her at jennifer@portada-online.com SEE A DEMO OF THE DIRECTORY!
For prior Sales Leads editions, click here.

  • Virgin America /Alaska Airlines

descarga (4)Seattle-based Alaska Airlines has acquired Virgin budget airline for US $2.6bn. Virgin Airlines flies to 21 destinations within the U.S. and Mexico. Including Virgin America’s debt and aircraft operating leases, the deal is worth US $4 billion. The deal will allow Virgin America to increase its presence in California by expanding to San Francisco and Los Angeles and compete against major U.S. airlines. Conilla is Alaska Airlines media agency for the U.S. Hispanic market.

 

 

  • beIN SPORTS

descarga (3)beIN SPORTS Americas has appointed Y&R Miami to lead their advertising, marketing and communications efforts in the U.S. and Canada, effective immediately. Y&R will partner with beIN SPORTS to create all marketing communications targeting sports-fans to drive channel viewership as well as business-to-business efforts aimed at increasing advertising sales and MSO alliances in the USA and Canada. A Y&R spokesperson tells Portada thatY&R Miami will also be in charge of media buying and planning.

  • Wendy’s

gX8FmxKA_400x400Wendy’s will add one more element to its 4 for US$4 meal and promote it today, the fourth day of the fourth month of the year, Adage reports.Wendy’s introduced the 4 for US$4 meal last October. Now, customers can chose between the “JBC” burger and a Crispy Chicken BLT. As part of the effort, the chain will be giving promotional giveaways during some local Major League Baseball broadcasts. In addition, the fast food restaurant will run its spot during one of the very first commercial breaks during the championship game on TBS. It will advertise during the first primetime commercial break across a total of 35 networks Monday night, including during “The Voice,” “Dancing With The Stars” and “The Big Bang Theory.”VML was in charge of the general market spot, while Bravo did one for the Hispanic market that uses Spanish and English. MediaVest Spark is Wendy’s media agency.

descarga (5)

  •  Shangri-La Hotels

descarga (6)Shangri-La Hotels has appointed DigitasLBi to lead a global team of agencies from Publicis Groupe to run all creative, digital and media accounts, according to Mediapost. DigitasLBi, BBH and Zenith will comprise the integrated team, with support from those agencies in areas such as brand strategy, creative strategy and execution, CRM, media planning and buying across Shangri-La, Hotel Jen, Kerry Hotels and Golden Circle brands.Shangri-La worked with multiple agencies and ended its relationship with Ogilvy earlier in 2016.

What: International sports network beIN SPORTS announced the renewal of the exclusive broadcast rights for three of the top soccer leagues in the world: Spain’s La Liga, Italy’s Serie A and France’s Ligue 1.
Why it matters:​All matches from these leagues will be available on beIN SPORTS, beIN SPORTS en Español and beIN SPORTS CONNECT in the 2015-2016 seasons. BeIN Sports had the Broadcast Rights for the U.S. of the recent Copa America in Chile and has emerged as one of the main right holders of Soccer and Sports events in the U.S.

9Z8KZq4d_400x400beIN SPORTS, the international sports network, announced the renewal of the exclusive broadcast rights for three of the top soccer leagues in the world – Spain’s La Liga, Italy’s Serie A and France’s Ligue 1, commencing with the 2015-2016 seasons. All matches from these leagues will be available on beIN SPORTS, beIN SPORTS en Español and beIN SPORTS CONNECT, the network’s live streaming platform.

Known as “the league of the stars,” La Liga is the top football league in Spain, with star studded talent including Lionel Messi, Cristiano Ronaldo, Neymar Jr., James Rodriguez and Luis Suarez. This season kicks off on August 21st with a full slate of ten matches. Highlights for the upcoming schedule include the always anticipated “El Clasico” matchup, where Spain’s top teams, FC Barcelona and Real Madrid, go head to head on November 22nd at the Santiago Bernabéu Stadium in Madrid.

Serie A, Italy’s first division soccer league, will kick off on August 22nd. The top matches to watch this season include three time defending champions Juventus vs. last year’s runner up Roma on August 30th, as well as the Milan Derby, where city rivals AC Milan and Inter Milan go head to head on September 13th.

REGISTER TO PORTADA’S HISPANIC SPORTS MARKETING FORUM. Sports Marketing Forum (check out the agenda!) on September 16 only US $299 Register here!. Combo Ticket (Hispanic Sports Marketing Forum and 9th Annual Hispanic Advertising and Media Conference (Sept. 17) for only US$ 599! Register here!

Ligue 1, France’s top soccer division will kick off on August 7th. Exciting matchups to watch include the first “Le Classique” of the season, played between bitter rivals Olympique Marseille and three time defending champion Paris Saint-Germain on October 3rd.

DOWNLOAD : Portada’s 2015 Soccer Marketing Guide!

beIN SPORTS will cover all matches from these leagues across its family of networks, beIN SPORTS, beIN SPORTS en Español, and beIN CONNECT – the live streaming platform than can carry up to 11 live matches or events.All news and analysis from these leagues and the world of sports is covered on The Express and Express Extra, which airs daily. Experts also discuss, react, and preview all of the happenings in the world of soccer on The Locker Room, which airs weekly.

“We at beIN SPORTS are thrilled to announce the renewal of these three great competitions, and we are very happy that we will continue to provide sports fans with the world’s best sporting events,” said Yousef Al-Obaidly, Deputy CEO of beIN Media Group. “With so many exclusive live matches, a one-of-a-kind viewing experience, and top notch original programming, beIN SPORTS continues to provide the content that passionate soccer and sports fans crave – whether they are watching in the comfort of their home or on a mobile device.

Lots of news on the Sports Marketing side with yesterday’s Super Bowl match ads, NBC Universo launching, WPP betting big on Sports Marketing Firm Sports Capital and beinSports taking U.S. ad sales in-house.

Super Bowl Ads: Nationwide gets most Social Media Buzz, but predominantly negative…

superbowlNationwide Insurance dominated Social Media mentions  about yesterday broadcasted Superbowl ads, although those mentions were not necessarily positive, AdAge reports. Nationwide was followed in “social media buzz” by Budweiser. The beer brand  commanded the second-highest interactions, with 48% of them positive. Coca-Cola, Fiat, Doritos and Skittles rounded out the top six most-tweeted brands, according to online Analytics company Amobee.

 

NBC Universo debuts with the Super Bowl but wont be dedicated exclusively to Sports

Kate PerryTalking about the Super Bowl, NBC Universo, the just rebranded former Mun2, debuted yesterday as the home of the exclusive Spanish-language telecast of Super Bowl XLIX. The network offered comprehensive football coverage and nine consecutive hours of exciting football action and related entertainment on TV to viewers, which Included Behind-The-Scenes Footage and an Exclusive Interview with Global Superstar & Super Bowl XLIX Halftime Performer Katy Perry. There was much speculation during 2014 on whether NBC Universo would be exclusively devoted to sports. That will not be the case as NBC Universo defines itself as a “modern general entertainment channel for Latinos”.

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beIN Sports takes Ad Sales in-house

beIn Sports, the global network of sports channels jointly owned and operated by Qatari Sports Investments, is taking its U.S. advertising sales effort in-house. In late 2013 beIn Sports announced a partnership with media placement firm IMS to sell national TV advertising and sponsorship packages for beIN Sports, beIN Sports en Español and TV Everywhere platform  beIN Sports Play. The effort was led by Cesar Ruiz, who know transitions to be directly part of beIn Sports.
beIN SPORT has the exclusive U.S. broadcasting rights for Spain’s La Liga BBVA, Italy’s Serie A as well as the 2015 Copa America, among other properties.

WPP’s big bet on Sports Marketing

Sports Marketing

Advertising conglomerate WPP recently led a US $250 Million Investment Round in SportsMarketing Start-Up: Bruin Sports Capital a media, sports and marketing firm founded by the former president of IMG Sports and Entertainment George Pyne. WPP founder Martin Sorrell said he was attracted to the investment because it gave his clients access to ‘‘high-value’’ media and sponsorship opportunities.  He added that “WPP’s investment in sports and sports content through Bruin Sports Capital is an important part of its strategy, as it impacts new markets, new media, data investment management and the application of technology and horizontality.”

MORE ON SPORTS MARKETING

2014 Hispanic Sports Marketing Survey (Premium Content)

 

 

What: International sports network beINSPORTS will broadcast exclusive coverage in English and Spanish  for one of the most anticipated tournaments of the year, The 2015 Copa America tournament is taking place in Chile from mid-June to mid July 2015.
Why it matters: The 2015 Copa America is one of the main national Team soccer tournaments happening next year and the most important one for South American nations. The 2016 edition will take place in the U.S. and Central American and North American countries will also participate. Univision has secured the Spanish-language broadcast rights and the English-language rights are still up for grabs.

160745LOGObeIN SPORTS, the international sports network, has announced the match-ups for the 2015 Copa America tournament live from Viña del Mar, Chile. Exclusive coverage of the draw on beIN SPORTS and beIN SPORTS en Espanol included the teams who will face off in the opening phase of the tournament featuring 10 South American CONMEBOL countries, plus invited nations Mexico and Jamaica.

The 44th edition of the competition kicks off with Chile against Ecuador in Santiago, Chile, on Thursday, June 11, 2015 with the final group matches scheduled for Sunday, June 21. The knockout round begins on Wednesday, June 24 ahead of the final on Saturday, July 4. Veteran commentators will provide play-by-play commentary along with player analysis and predictions.

The 12 countries were split into three groups of four for the opening phase of the 2015 tournament and below you’ll find the exciting match-ups:

Group A: Chile (Host), Mexico, Ecuador, Bolivia

Group B: Argentina, Uruguay, Paraguay, Jamaica

Group C: Brazil, Colombia, Peru, Venezuela

2015 in Chile ….

The 2015 Campeonato Sudamericano Copa América, simply known as the 2015 Copa América, will be the 44th edition of the tournament for national teams in South America. The competition will be organized by, South America’s football governing body. The tournament will be held in Chile in June–July 2015. While beIN Sports has English and Spanish-language broadcasts rights. Futbol de Primera has secured Spanish-language broadcast rights.

…and 2016 in the United States!

Sports marketing experts have mentioned that the 2016 Copa America is practically a “mini Soccer World Cup”. The competition is a celebration of the centenary of  CONMEBOL, the governing body for soccer in South America,  and  is to be the first Copa América hosted outside of South America. Univision has 2016 Copa America Centenario rights, for which it spent US $60 million. The English rights to the Copa America Centenario have yet to be sold but will likely be the subject of a fierce bidding battle amongst Fox, NBC, ESPN and perhaps beINSports.

MORE ON SPORTS MARKETING

2014 Hispanic Sports Marketing Survey (Premium Content)
DOWNLOAD: Portada’s 2014 Soccer Marketing Guide!
Heineken’s Pattie Falch: “Soccer fans are 50% more likely to drink premium import beers vs. other sports fans.”