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A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

HSBC – Mindshare / Global ::: The Palace Luxury Outlet – Argentina ::: PageGroup – Argentina ::: Tramontina – JWT / Brazil ::: Volkswagen – CP Proximity / Spain ::: Thomas Nelson – Francisco ::: Open English

thomas.nelsonThomas Nelson

The publisher and producer of Christian books, bibles and Videos is introducing a marketing campaign to promote the Spanish-language book “Francisco” on the recently elected pople Francis I. The advertising promotional campaign starting on May 7th in the U.S. and Mexico comprehends:

  •     Radio Interviews in key Markets (Miami, Puerto Rico, South Texas, Mexico, Los Angeles)
  •     TV product placement (Morning Shows – Mexico, Miami, Puerto Rico, Los Angeles)
  •     Online Ads (Adwords)
  •     Online Ads (Yahoo, Univision)
  •     Online Video Ads (Youtube and Pay per view content outlets)

“Francisco” will also be promoted through Thomas Nelson direct mailed catalogs.     Thomas Nelson is the sixth largest American trade publisher and the world’s largest Christian publisher.

open.englishOpen English

Open English, the online and off-line English-language school originally founded in Caracas, Venezuela, is going to soon target prospects in the U.S. Hispanic market and Spain. Open English has already done substantial marketing and advertising in Latin America, including in Brazil where it is a top 15 cable Advertisers. Mario Cordon, Open English’s Chief Marketing Officer, will be speaking at Portada’s Latin American Advertising and Media Summit in Miami on June 4-5.

 

REINO UNIDO HSBCHSBC – Global

HSBC has chosen WPP´s Mindshare to handle its global media buying and planning account. Mindshare retains the estimated USD 600 million global account after a review that began last fall.

 

 

The Palace Luxury Outlet – Argentina

The Palace Luxury Outlet has chosen the Argentinean agency Quiroga as its media agency. Quiroga will be in charge of the media planning and buying in the country.

PageGroup – Argentina

Jasper + Asociados has been named by PageGroup and its brands (Page Executive, Michael Page,Page Personnel and Page Interim)its communication and PR agency in Argentina.

Tramontina – Brazil

JWT will work with Tramontina in Brazil as its creative agency. The account will be managed by JWT Porto Alegre.

volkswagen.logoVolkswagen – Spain

CP Proximity Spain has won the Volkswagen Finance account after a review. The agency will be in charge of the communication, advertising, branding, marketing, CRM, events, shop marketing, campaings, and digital operations in Spain.

Nora Guardiola will be in charge of the account in CP Proximity and Juanma Ramirez will be in charge of the media planning and buying.

 

samsung.boltSamsung – Global

Samsung has announced a deal with Usain Bolt. The athlete will be the image of Samsung´s new global campaign for its camera NX300.

 

 

 

 

burgerBBVA – Burger King – Global

La Liga BBVA, a professional division of the Spanish football league, has once again partnered with the Burger King brand and Pepsi for a promotion aimed at engaging soccer fans.

Building upon the 2012 La Liga promotion, guests will have the opportunity to celebrate their favorite soccer teams and players at participating Burger King restaurants and earn chances to win prizes in an in-restaurant scratch and win game as well as an online Facebook game. The Facebook game is free and available to everyone who downloads the app. Scratch & Win game pieces are included with the purchase of a qualified combo meal.

Learn more about crucial strategies from advertising and media luminaries targeting Latin American and Hispanic audiences. Book now for our Latam Advertising and Media Summit, a required event for any marketing professional.

BBVA – Global :::  SHOP2GO – Mexico ::: Samsung ElectronicsLatin America

  • SHOP2GOMexico

DRAFTFCB Chicago has opened a new branch office in Mexico, SHOP2GO. The new office will be managed by Luciana Novo and Román Castellot will be in charge of the creative duties.

 

 

 

 

  • Samsung ElectronicsLatin America

Samsung Electronics has announced that will sponsor the “Copa Bridgestone Libertadores 2013”, 54th edition. The “Copa Bridgestone Libertadores 2013” is the most important soccer event in Latin America. The brand will be present in banners and tickets. Samsung also will be sponsoring the “Samsung Fair Play” trophy and has announced that will be present as well in the Olympic Games 2016 in Rio de Janeiro.

 

 

 

  • BBVA – Global

The Spanish bank BBVA is reviewing its global media agency requirements. The incumbents on the media business are MPG in Europe, and OMD in the Americas.

The bank is also reviewing its creative duties. BBVA is looking to appoint a single group to handle its business across all channels. The bank currently works with Havas Worldwide and some local agencies on its creative work across the world. The agency will work with BBVA in more than 11 markets across Europe (including Spain and Portugal), North America and Latin America (including Argentina, Chile and Mexico). BBVA’s review began last year with five major networks and, following the first round of presentations, Interpublic’s McCann Worldgroup, Omnicom’s DDB, and WPP’s Grey and Wunderman have been shortlisted.

 

GET ALL THE LEADS YOU NEED WITH PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND MEDIA BUYERS TARGETNG LATIN AMERICANS! For detailed contact information on Hispanic Corporate Marketers at these companies and the decision makers at their Advertising Agencies, get access to Portada’s Interactive Directory of Corporate Marketers and Agencies targeting Latin Americans of more than 1,500 Leading Agency and Marketing/Advertising Directors who are targeting Hispanics. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!). If you are a Subscriber to the Directory login and access the Directory.

Learn more about crucial strategies from advertising and media luminaries targeting Latin American and Hispanic audiences. Book now for our Latam Advertising and Media Summit, a required event for any marketing professional.