On the Mexican Soccer Field with BBVA
We talked to Mauricio Pallares, Director of Marketing and Digital Sales at BBVA Bancomer, about why Liga MX’ sponsorship is so important to the bank.
We talked to Mauricio Pallares, Director of Marketing and Digital Sales at BBVA Bancomer, about why Liga MX’ sponsorship is so important to the bank.
Mexican banks like Banamex, BBVA Bancomer and Santander say sports sponsorships are one of the top marketing strategies for their brands. Banks have become one of mexican soccer main sponsors and other of other sports like F1 and baseball.