Batanga Media Announces Corporate Rebrand, Unveils Name Change to Vix
Batanga Media announces a full rebrand, changing its corporate name and identity to Vix.
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Batanga Media announces a full rebrand, changing its corporate name and identity to Vix.
What: Discovery Communications announced an investment in and strategic partnership with digital media company Batanga Media. Why it matters: This is the first investment of
Brands that overlook inherently digital strategies are doomed to miss out on valuable connections with their consumers. The successful execution of digital marketing campaigns requires the adoption of innate digital strategies, but many marketers still fail to integrate them into their plans. Adopting the following three strategies will secure a brand boost in the increasingly complex and competitive world of digital marketing. (Partner Message).
Engaging the Millennial consumer is crucial to Corporate America’s marketing plans. Branded content plays a key role in this effort. Get the research substantiating branded content efforts and read about 8 surefire ways brands can connect with millennials (Partner Message).
Branded video content and its amplification over social media lies at the very heart of successful marketing to the millennial population. Social video is at the center of the VIX and REI Partnership. Vix, a recently introduced Batanga Media property and REI, the specialty outdoor retailer are partnering for the production and distribution of a branded video campaign in three key markets. 5 things you need to know. (Partner Message).
Multicultural and Latin American digital publisher Batanga Media named Guillermo Abud as Head of Global Business & Programmatic and Alexandre Jordao as CRO. Both are newly created positions.
The Award Winners in 9 different categories were announced at #Portada15. Check out the Winners!
People change positions, get promoted or move to other companies. Portada is here to tell you about it. ::: Jake Wheeler- SapientNitro ::: Melissa Vogel-IBOPE
Batanga Media is allocating more resources to its content offerings, particularly to expand its Portuguese brands to the rest of Latin America, primarily Mexico and Argentina. Batanga Media is also spinning off its Performance Advertising Business into a new unit called Groovit Digital.
Batanga is reorganizing its business by spinning off its Performance Ad Network to be called Groovit Digital and allocating more resources to its core content brands Batanga.com and imujer.com. These brands will expand into new categories such as Finance, Career, Tech and Entertainment in the U.S. Hispanic market.
Data is a currency that is more valued than hard cash in the Age of Real Time Audience Measurement. Both in the digital and the offline world (e.g. see the concept of addressable TV advertising). But what data should brand marketers, clients and media believe in? Where are the data auditors? That is where ComsScore’s just announced partnership with Acxiom, Epsilon and Batanga Media comes in.
Batanga Media is introducing a new programmatic private exchange, named Batanga Media Exchange (BMX). The new BMX private exchange was developed to run on a programmatic platform and comprises Hispanic web and mobile properties, including Batanga.com, and iMujer.com,, as well as inventory from select premium Hispanic content publishing partners.