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Basso Brovelli

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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Media 8 – Sergio Barrientos, Joaquin Lira ::: Impaktu – Susan Ayoob ::: Marco Rigon – Mobext ::: Miguel Oscariz – JWT Perú ::: Andrés Wong y Macarena Piñeiro – Basso Brovelli ::: Gabriel Sánchez Catena – Mobile Marketing Association :::

descargaMedia 8 has rebranded the agency name to M8. The agency, led by John Santiago, has also strengthened its senior management team adding:

 

06ea83aSergio Barrientos, formerly SVP and Managing Creative Director at Havas Media, as Chief Strategy Officer.

 

 

28b68a5Joaquin Lira, formerly Digital Creative Director at Lopez Negrete, as Chief Creative.

 

 
Susan_Ayoob-237x247Susan Ayoob is Impaktu’s, the Latin America’s advertising network specializing in digital video, new Business Development Director.In this role, she will direct the expansion and management of the media network throughout Latin America from the company’s headquarters in Mexico City. Ayob previously worked at Alcance Media.

 

havas-marcos rigonMobext, Havas mobile unit, has appointed Marco Rigon as global head thus supporting the overall development of mobile marketing strategies for the group clients around the world.Prior to this appointment, Marco spent six years as associate director in Phonevalley, Publicis Group mobile marketing agency. He was also director of business development at Sharp Mobile in Southern Europe, in addition to having served as a consultant for various companies in the mobile environment such as Orange and Vodafone.

miguel-oscariz- JWT Peru has announced the appointment of Miguel Oscariz as CEO, following the departure of Milagros Plaza, after more than 14 years performing that position.
Oscariz is an Economist; with Marketing specialization from the University of Barcelona. He began his career as an account executive of TNS consumer panel. He then served on the advertising companies’ side. First, in a Spanish company acquired by Novartis to launch a new brand in Spain, and then at Danone Group, inside the cookies division.

basso brovelli- Basso Brovelli has announced a series of hirings:

Andrew Wong and Macarena Piñeiro join the company as creative editors; Mariano Leale and Mariela Straus as designers, and Victoria Germino and Florencia Bergius as Project Managers. Also, Agustin Castiarena is joining as Programmer.The new staff members will work for accounts that have recently joined the agency and others that will be activated in the coming days.

mobile marketing-The Mobile Marketing Association has appointed Gabriel Sanchez Catena as Chairman and Soledad Moll as Manager, who will have the responsibility of developing actions and activities to strengthen the Mobile Marketing industry.With these hirings, the Association seeks to accelerate the transformation and innovation of marketing via the mobile, to inspire, train, test the impact of mobile technology through studies / measurements and protect the mobile marketing industry.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

Fratelli Branca – Basso Brovelli ::: Fanta – Production Company ::: Limonadas Terma – Musimundo ::: Tortugas – Kepel & Mata :::OXL – Ogilvy & Mather Argentina  :::

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF COROPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If yo want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

  • Fratelli Branca – Argentina

BassoBrovelli-BrancaMenta-Basso Brovelli, an independent agency focused on innovation and digital solutions, has been chosen by Fratelli Branca for integrated management of digital campaigns of its’ brand Branca Menta .The agency will be in charge of developing strategies on social networks, mobile applications, design formats, promotions and other duties . It will also be responsible for planning and negotiating the brand digital media guideline.

  • Fanta – Argentina

fanta-Fanta has launched its new campaign, a Production Company effort, which includes TV, radio spots, OOH, digital efforts and an invitation to participate in a contest on social networks to find out “what the taste of the fun is”.Through the hashtag #MiDiversiónTieneSaborA, teens can share on Fanta’s fan page a picture telling what the taste of fun is and the first 50 photos with more likes will win a tablet.

  • Limonada Terma – Argentina

limonadas terma-“Listas para Disfrutar” (“Ready to Enjoy”) is Limonada Terma and communications agency Arthur Newton latest campaign. All throughout September, customers who purchase a refrigerator in any of retail Musimundo’s different branches in the country, will take as a gift a pack of new Ginger Terma Limonada and Lemongrass, in bottles of 130 0CC.

  • Tortugas – Argentina

Tortugas-Tortugas Open Mall has released a new campaign, in which “Lola” and “Nacho “are walking the halls of the mall while a voice narrates the journey of these two characters inside the building, as if it were a fashion show. The new campaign was created by advertising agency Kepel & Mata.

  • OXL – Argentina

olx-Ogilvy & Mather Argentina has been chosen by OXL as its’ advertising agency and is already working on the brand’s communication strategy.