Minor League Baseball Expands Copa de la Diversión To 72 Teams
Programs that celebrate the Latino influence in baseball and connect to the community are positive for the teams and their fans, and a potential touch point for marketers.
Posts Tagged ‘baseball’
baseball
Could ‘Angels of Anaheim’ Become ‘Angeles de Mexico’?
The Angels have opted out of their lease at Angel Stadium in Anaheim, Calif., opening up the possibility that the franchise could move after the 2019 season.
The Week in Multicultural Sports Marketing
A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
Twang Flavors Chicago Soccer, Baseball Seasons With Activations
Flavorful seasonings are a big part of Latino culture, and the Mexican-American Treviño family has expanded its six main brands to 46 states and online, with on-site connections like recent ones at Fire and White Sox games essential to its growth.
Clemente Day, Trainers Partnership Key MLB Hispanic Initiatives In September
Three September initiatives reflecting baseball’s growing Hispanic influence are Roberto Clemente Day, a new MLB Latin American trainer’s program and the extension of ‘Play Ball’ to Panama.
How Puerto Rico Little Leaguers Success Help the Big Picture with Brands and Cause Marketing
The Puerto Rico Little League team made some waves out of the Carribbean region, continuing the sport’s legacy on the island.
On the Field and Off Cleveland’s Francisco Lindor’s Star Is Rising
A crossover standout like Lindor, who has appeal not just to Latinos but to a wide variety of fans, can be what baseball needs as it struggles to market outside of die-hard fans, to younger audiences.
‘Fernandomania’ Rises Again In MLB Mexico Series This Weekend
The Los Angeles Dodgers and San Diego Padres will play three games in the “MLB Mexico Series” this weekend in Monterrey. Much like the Puerto Rico Series in April, the Mexico games represent an embracing of the Latino influence on baseball and a signal to marketers that the sport is thriving across Latin America.
Chip Bowers Discusses New Marlins Look to Score In Business at Portada Miami
Former Golden State Warriors president and current Miami Marlins president of business operations Chip Bowers discussed the team’s challenges with Scout Sports managing partner Michael Neuman at Portada Miami last week. The Marlins are facing a huge rebuild, and have decided to look outside of baseball for a blueprint.
Puerto Rico Looks To Capitalize On Return Of MLB Games
The Minnesota Twins and Cleveland Indians battle in a two-game series at San Juan’s Hiram Bithorn Stadium in this week’s Puerto Rico Series. Talk of MLB’s first expansion since 1998 has been growing, and a strong showing this week can put Puerto Rico in the mix, which would be a huge boon to Puerto Rican companies and other internati
A-Rod and Piqué Find Business Success Off the Field
Both Gerard Piqué and Alex Rodriguez have been in the news lately for bold and successful business ventures. These athletes are paving the way for other Latin and Hispanic athletes to recognize that they too can find financial success outside of their sport both during and after their playing days.
How to Win In Baseball Business? The Multilingual Clubhouse Is Key
‘Culture’ was a topic of conversation at last weekend’s SABR baseball analytics conference in Phoenix. Bridging the gap between English and Spanish speakers in the clubhouse can lead to better success on the field, which benefits teams’ marketing efforts as well.
Five Young Latino MLB Stars With Crossover Social Appeal For Brands
The Yankees’ Gary Sanchez and Astros’ Carlos Correa head the list of Latino players with the biggest Twitter growth. As the social media presence of Latino stars soars, the opportunities for brands to connect increases, with Correa’s Adidas deal a prime example.
Latin American Teams On The Move In World Baseball Rankings
The WBSC released its updated international baseball rankings, with nine Latin American countries in the top 20. With its reinstatement into the Olympics in 2020, baseball in Latin America can be an increasingly attractive sport for marketers at a global level.
Alex Rodriguez Talks Brand And The Keys To Business Success
Alex Rodriguez spoke at last week’s 12th annual MIT Sloan Sports Analytics Conference. Rodriguez is the ultimate redemption story from what appeared to be a completely damaged brand to a growing Hall of Fame business career.
Baseball’s Great Multicultural Brand Opportunity Heats Up The Hot Stove
Jorge Posada, Carlos Beltran and T.J. Rivera were honored at Tuesday night’s Thurman Munson Awards Dinner in New York.
With Baseball On the Horizon, Diamondbacks Look To Expand Their Latino Marketplace
The Arizona Diamondbacks continue to demonstrate a strong commitment to the Latino community. The Latino market makes up a significant portion of the team’s fan base.
Beltran, Posada, T.J. Rivera Earn Munson Awards
Three Puerto Rican standouts will receive the Munson Awards during the Thurman Munson Awards Dinner, a fund-raising event that has taken place annually for 38 years.
Scout’s Michael Neuman on Why He’s Bullish on MLS
Michael Neuman, EVP and Managing Partner at Scout Sports and Entertainment, talked to Portada about the MLS challenges to become a mayor sport in the US.
The LA Dodgers and What It Means to Be Latino in Los Angeles
Baseball may be America’s favorite pastime, but Major League Baseball is full of Latin American flavor, as many of the leagues stars and biggest fans are Latino. We spoke to the L.A. Dodgers’ Spanish-Language Media Sales Manager Jesse Nuñez to discuss their targeted marketing efforts, and how they incorporate the Dodgers into the way that Latinos identify with […]
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