A crossover standout like Lindor, who has appeal not just to Latinos but to a wide variety of fans, can be what baseball needs as it struggles to market outside of die-hard fans, to younger audiences.
Posts Tagged ‘baseball’
The Los Angeles Dodgers and San Diego Padres will play three games in the “MLB Mexico Series” this weekend in Monterrey. Much like the Puerto Rico Series in April, the Mexico games represent an embracing of the Latino influence on baseball and a signal to marketers that the sport is thriving across Latin America.
Former Golden State Warriors president and current Miami Marlins president of business operations Chip Bowers discussed the team’s challenges with Scout Sports managing partner Michael Neuman at Portada Miami last week. The Marlins are facing a huge rebuild, and have decided to look outside of baseball for a blueprint.
The Minnesota Twins and Cleveland Indians battle in a two-game series at San Juan’s Hiram Bithorn Stadium in this week’s Puerto Rico Series. Talk of MLB’s first expansion since 1998 has been growing, and a strong showing this week can put Puerto Rico in the mix, which would be a huge boon to Puerto Rican companies and other internati
Both Gerard Piqué and Alex Rodriguez have been in the news lately for bold and successful business ventures. These athletes are paving the way for other Latin and Hispanic athletes to recognize that they too can find financial success outside of their sport both during and after their playing days.
‘Culture’ was a topic of conversation at last weekend’s SABR baseball analytics conference in Phoenix. Bridging the gap between English and Spanish speakers in the clubhouse can lead to better success on the field, which benefits teams’ marketing efforts as well.
The Yankees’ Gary Sanchez and Astros’ Carlos Correa head the list of Latino players with the biggest Twitter growth. As the social media presence of Latino stars soars, the opportunities for brands to connect increases, with Correa’s Adidas deal a prime example.
The WBSC released its updated international baseball rankings, with nine Latin American countries in the top 20. With its reinstatement into the Olympics in 2020, baseball in Latin America can be an increasingly attractive sport for marketers at a global level.
Alex Rodriguez spoke at last week’s 12th annual MIT Sloan Sports Analytics Conference. Rodriguez is the ultimate redemption story from what appeared to be a completely damaged brand to a growing Hall of Fame business career.
Jorge Posada, Carlos Beltran and T.J. Rivera were honored at Tuesday night’s Thurman Munson Awards Dinner in New York.
The Arizona Diamondbacks continue to demonstrate a strong commitment to the Latino community. The Latino market makes up a significant portion of the team’s fan base.
Three Puerto Rican standouts will receive the Munson Awards during the Thurman Munson Awards Dinner, a fund-raising event that has taken place annually for 38 years.
Michael Neuman, EVP and Managing Partner at Scout Sports and Entertainment, talked to Portada about the MLS challenges to become a mayor sport in the US.
Baseball may be America’s favorite pastime, but Major League Baseball is full of Latin American flavor, as many of the leagues stars and biggest fans are Latino. We spoke to the L.A. Dodgers’ Spanish-Language Media Sales Manager Jesse Nuñez to discuss their targeted marketing efforts, and how they incorporate the Dodgers into the way that Latinos identify with […]
Portada speaks with some of the key players in multicultural sports marketing to gather insights on their goals and priorities for 2016. Views and forecasts from leaders at Tecate, Amtrak, Elemento, TeamWorks Media, GLR, Fox and AC&M Group.
The Hispanic landscape is complex from a media standpoint because “this is not a one-size fits all audience. There are nationalistic differences. There are generational differences, bilingual second generation Hispanics, differences in passion points and how they consume media