Mexican banks like Banamex, BBVA Bancomer and Santander say sports sponsorships are one of the top marketing strategies for their brands. Banks have become one of mexican soccer main sponsors and other of other sports like F1 and baseball.
Breaking Ads Mexico, presented by Portada and Media Economics Group, today analyzes a selection of Mexican digital campaigns active during October. The advertising campaigns were tracked through Media Economics Group´s MexicoWebMonitor™. Below are digital campaigns from Banamex, BIC and Vivanuncios.com.mx.
Key marketers presenting at Portada’s Foro Mexico de Publicidad y Medios debated on the outlook for the Mexican Advertising and Media market in 2014. While they
