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Azteca

The Upfronts are Over: 8 Things You Need to Know

Last week the TV upfront and digital NewFront season concluded in New York City. A lot of buzz, schmoozing and wining and dining. But there were some salient news and trends that will shape broadcast and advertising over the next 12 months. Here are 8 important facts, lets’ take a look.

Azteca to Enable Integrated Linear and Digital Video Planning by Q4 2015

During its Monday nights Upfront preentation in New York City, TV Azteca announced the creation of the Hispanic Audience Platform, a new tool that will deliver integrated cross-platform planning to advertisers. Azteca also announced the acquisition of a Turkish Global Hit series “KAÇAK” as well as an array of new sports programming centered on soccer.