Azteca America, a U.S.-based, Spanish-language network wholly-owned by HC2 Network Inc., a subsidiary of HC2 Holdings, Inc. (NYSE: HCHC), unveiled its 2018-2019 programming line-up at its annual upfront presentation in New York City. We talked to Craig Geller, Executive VP, Network Sales, Digital and Marketing, about what’s in store for Azteca America this year.
Posts Tagged ‘Azteca America’
TV Azteca has revealed a net growth of 11% in 2017. The company also announced the sale of Azteca America. TV Azteca has been reinventing itself since 2017; their strategic purpose is focusing on solid media operations in Mexico to boost profitability abroad.
HC2 Holdings, Inc. subsidiary HC2 Network Inc. has acquired Spanish-language broadcast network Azteca America.The deal includes licensing agreement with TV Azteca for Spanish-Language TV programming; Acquisition of Television Stations from Northstar Media will expand HC2’s Broadcasting Network to 113 operating stations in over 80 U.S. markets.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Azteca Los Angeles 54 announced an exclusive multiyear agreement as the Los Angeles Chargers Spanish-language flagship television station and broadcaster. Meanwhile, cognac brand Hennessey became the exclusive partner of boxer Canelo Alvarez.
Azteca America seems to have found an answer to president Trump’s plans for a wall between Mexico and the United States. And media buyers at agencies may like it: the network kicked off its 2017-2018 upfront roadshow in New York by announcing a timely new original production, “El Muro” (The Wall), a hauntingly familiar drama, ripped-from-the-headlines […]
Yesterday’s announcement of the FCC by which the U.S. regulator allows foreign ownership of Univision to exceed the mandatory 25% is major news. As a result Televisa will increase its stake to 40%. 5 ways this may impact the largest media company targeting Hispanic audiences in the U.S and the multicultural marketing space.
Azteca America announced several additional expansions to its affiliate group in major media markets across the country.The addition of affiliates in Charlotte, Sacramento and Boston expand the network’s reach to 68 markets, 20 of which are operated by Azteca America.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
What: The Miss Universe Pageant will air in Spanish on Azteca America this Sunday, December 20 at 7 PM ET, LIVE from Planet Hollywood Resort & Casino in Las Vegas. Why it matters: Univision had the Spanish-language rights, but decided last summer not to air the Donald Trump owned Miss Universe pageant after Mr. Trump made what Univision called “insulting […]
What: Azteca America has announced the appointment of Craig A. Geller to Executive Vice President, Network Sales and Digital, effective immediately. Why it matters: Geller will report to Manuel Abud, President and CEO, Azteca America, and will be based in New York. He succeeds Court Stroud. Azteca America has announced the appointment of Craig A. Geller to Executive Vice President, Network […]
With increasing pressure from digital, broadcasters will strut their best and brightest stuff this week. Here’s what media buyers from Zubi Advertising, Horizon Media, Havas Media, Dieste, Bromley and Innocean USA expect.
What: Azteca America has signed an affiliate agreement with KDKJ, to be broadcast on channel 27.2 in Tyler/Longview, Texas. Why it matters: The station will carry Azteca America’s programming, including news, entertainment, novelas and sports programming, as well as the network’s popular “Viernes Futbolero” franchise. As part of the network’s commitment to servicing the U.S. Hispanic audience, […]
The announcement this week that Robert J. Murray, global president of iProspect, has left the leading digital agency to become president of Skyword is yet the latest signal of the growing importance of content marketing in the business of advertising. The appointment was first reported by the New York Times, and Murray is expected to start […]
In December we introduced the Portada Buzz Barometer for Advertisers. Today we are introducing the Portada Media Buzz Barometer. While there should be more than “buzz”, “buzz generation” can be very important for marketing and PR strategies. In this first release of our monthly analysis, Univision, Telemundo, Azteca America, ImpreMedia and EZ Target belong to the media companies with the most positive […]