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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here.

 

  • Nissan

Nissan has officially opened its all-new Latin America design studio, known as The Box, in Sao Paulo. The new studio is meant to be a creative lab for designing future mobility solutions. With the motto “Disruption through Fusion,” its mission is to merge and translate Latin American and Japanese cultures as it develops new Nissan projects targeting both Latin American and global markets.The studio uses an open format, including a lounge and a C-Zone (creative zone), where the entire team works collaboratively. Most of the office interior has been created by the studio’s designers, such as the stairs and the meeting room table. The interior design has also been carefully developed to inspire, with a Japanese Zen garden and an engawa – a strip of flooring that resembles a porch – to make a connection with nature.The new studio is part of the expansion strategy of Nissan Latin America, which celebrated five years last April, and will play a key role in the company’s global growth. It will work in collaboration with Nissan’s design studios located in Japan, London, Shanghai and San Diego.

 

  • Radisson Hotel Group

Radisson Hotel Group announced the signings of two new-build Radisson hotels in Brazil in partnership with Atlantica Hotels. The hotels span the country from the Pinheiros District in São Paulo to the northeastern coast in the Flecheiras Village. Each hotel will feature the new Radisson design, which includes a comfortable natural look and feel that encourages a balanced environment. Radisson hotels provide opportunities to create experiences that center around social spaces, food and drink, guest rooms, meetings and wellness through the brands signature amenities.Radisson Hotel São Paulo Pinheiros will be located in the Pinheiros District and Radisson Hotel Flecheiras will be built near the beautiful beaches along Brazil’s northeastern coast. Atlantica Hotels is a licensee for Radisson Hotel Group’s brands in Brazil including: Radisson Blu®, Radisson®, Radisson RED® and Park Inn® by Radisson. The two companies have enjoyed a longstanding relationship in Brazil that now includes 14 hotels in operation.Radisson Hotel Group is celebrating 30 years in Latin America.

 

  • LATAM/Avianca

Changing market dynamics are driving several network adjustments at Latin America’s two largest airline groups – LATAM and Avianca Holdings. Those companies are navigating currency pressure and rising fuel costs, and as a result they are working to maximise the profitability of their respective networks.

LATAM Airlines Group  is opting to cut some long haul flights and service to Argentina, and instead will focus on regional international routes and growing service in Brazil’s domestic market as its competitor Avianca Brazil continues to shrink.The airline is cutting eight routes in 2019 and adding nine new pairings. All the new routes are within South America and the cuts are largely focused on Argentina, along with some long haul markets that have weaker demand. LATAM executives recently explained that the company was cutting its international supply to Argentina by 20%. Argentina is in the midst of economic turmoil and its currency has plummeted, which has affected international inbound travel to the country. Government data show that international passenger levels fell year-on-year from Jun-2018 to Dec-2018, falling as much as 7% both in Oct-2018 and Nov-2018. Domestic passenger levels grew steadily in 2018, but there is little doubt that Argentina’s airlines battled weak yields. Pablo Chiozza, SVP USA, Canada & Caribbean, LATAM Airlines Group is a member of Portada´s Travel Marketing Board. 

Avianca’s adjustments include essentially exiting Peru’s domestic market and cutting some service to the US from its Bogotá hub. At the same time, the company is opting to add capacity from Bogotá to some larger domestic routes in Colombia and Chile.Other routes that Avianca is cutting in 2019 include Lima-Mendoza, and Bogotá to Montreal, Boston and Chicago O’Hare. It is also eliminating service from Cartagena to Pereira and New York JFK.Of all the routes it is cutting in 2019, it only faces competition on two of the pairings – LATAM on flights from Lima to Mendoza, and Viva Air Peru and Aeropostal on services between Cartagena and Pereira.Overall, Avianca is suspending 16 routes but also stated that it was adding capacity on its routes from Bogotá, to Medellín, Cali and Santiago.Avianca is planning modest capacity expansion in 2019. Its current guidance shows a range of flat growth to a 2% increase.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • Hilton

Global hotel chain Hilton will celebrated its milestone 100th anniversary in the midst of the most dynamic year in the company’s storied history.  To mark the occasion, hundreds of hotels around the world, including throughout the Caribbean and Latin America, extended Hilton hospitality beyond their doors by taking “Random Acts of Hospitality” to their communities – everywhere from Buenos Aires to Mexico City and Aruba to Rio de Janeiro.As it looks ahead to its next century, Hilton also announced the creation of The Hilton Effect Foundation, which will help create a better world to travel by investing in both organizations and people having a positive impact on the communities Hilton serves. The Foundation is launching this week with 15 grants to organizations that will support communities around the world, including Latin America. These inaugural grants will support programs around the globe that are creating opportunities for youth, aiding in disaster recovery, and supporting water stewardship and sustainability.Hilton now offers 17 distinctive brands across 113 countries and territories, with more than 5,700 properties and continues to grow with a new hotel opening somewhere in the world every day. Hilton first entered the Caribbean and Latin America in 1949 with Caribe Hilton, marking the company’s first international hotel and birthplace of the piña colada. Today, the company has a portfolio of nearly 150 hotels and resorts open and welcoming travelers in 24 countries across the region, while having more than doubled its presence in the last five years.With one of the industry’s fastest-growing pipelines, Hilton plans to expand to nearly 20 additional countries by 2020. There are already more than 2,400 hotels in Hilton’s construction pipeline, and approximately one of every five hotel rooms under construction around the world is a Hilton. In the Caribbean and Latin America, the company has nearly 90 hotels under development across 14 different brands in more than 25 countries. Luis Perillo, VP, Sales & Marketing, Caribbean & Latin America, Hilton is a member of Portada´s Travel Marketing Board. 

 

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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here.

Bogota-based airline Avianca will remove 10 E190 aircraft, eight of which it currently operates. Two other E190s are currently leased to Aeromexico Connect, Cirium Fleets Analyzer shows. As a result of the E190 removals, Avianca has incurred a US$38.9 million one-time non-cash impairment charge in its fourth quarter 2018 financial results, representing the residual value of the aircraft.Avianca says the E190 phase-out will result in cost savings on the maintenance and inventory front, as the airline undergoes an internal plan to boost profitability after focusing on growth in recent years.The carrier is the latest among Latin American airlines to target removals of the E-Jet E1 family from its fleet.

 

  • Global Citizen

International advocacy platform Global Citizen, committed to defeating extreme poverty by 2030, has tapped Havas Media Group as its global media AOR. In addition to planning and buying duties, Havas Media will advise the organization on establishing effective brand and media partnerships.Global Citizens learn about the systemic causes of extreme poverty, take action on those issues, and earn rewards for their actions — as part of a global community committed to lasting change.The partnership will capitalise on the existing facilities and manpower of FAdeA, coupled with Etihad Airways Engineering’s MRO expertise as well as its strong customer footprint in Latin America. Following the signing of the multi-year agreement, seven Airbus A320 aircraft belonging to LAN Argentina were reconfigured at FAdeA facilities and more projects are planned in the coming months.

 

  • Hilton

Hilton has announced plans for four new hotels in Mexico. The new projects include the company’s first Canopy hotel in the country, as well as the first Hilton Hotels & Resorts property in Monterrey and the first two Curio Collection properties in Mexico City.Hilton said it currently has a portfolio of more than 60 hotels in Mexico, with nearly 30 additional projects in development.

 

 

 

  • Etihad Airways

Etihad Airways Engineering has signed a collaboration agreement with Argentina’s main aircraft manufacturer, Fabrica Argentina de Aviones (FAdeA), to serve MRO customers in South America. The agreement enables both companies to leverage their strengths and become significant players in the narrow body aircraft maintenance market in South America. As part of the collaboration, Etihad Airways Engineering will support FAdeA in developing the processes and capabilities to maintain and modify aircraft and aircraft components.

 

 

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • Dixie Brands Inc.

Dixie Brands, a canadian designer, manufacturer and distributor of marijuana infused products, has revealed the full scope of the Company’s current expansion plans. Along with reaffirming a planned expansion into the Canadian market, Dixie has also announced plans to enter new markets in the United States and Latin America.With a population of more than 620 million people, and nearly a dozen different countries in the area recently passing legislation allowing the sale of cannabis products, the region appears to be the next location to which cannabis companies will be directing their attention. In order to gain entry into Latin America, Dixie has signed a binding letter of intent with Khiron Life Sciences Corp., an established organization with market access to 75% of Latin America’s substantial population. The agreement between the two companies will take the form of a 50/50 joint venture.

 

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Colombian airline Avianca has named Thais Skitnevsky Grinberg marketing director. She joins from Safra where she started working in 2017 and prior to that, she worked at Stelo as head of marketing.

 

 

 

 

 

Argentinian website Infobae has appointed Priscila Pipman and Silvio Tourón as commercial managers. Pipman joined the company in 2014 after working in La Nación and has more than 13 years of experience.  Tourón also joined the company from La Nación.

 

 

Roberto Muñoz, member of Portada’s Travel Marketing Board has been hired by Bancolombia as head of travel and banks. Roberto joins from Aeromexico where he was VP strategic partnerships and loyalty.

 

 

 

 

 

Related Companies has appointed Anna Domingo as their new marketing and sales director. Prior to this, she held the role of general manager at Merlin Entertainments until november of 2017.

 

 

 

 

Gana Energía has appointed Sara Moreno as responsible for the marketing and communications of the company. She has previously worked at  Ford and Omnicom PR Group.

 

 

 

 

 

Rodrigo Margain has been named vice president of sales & business development Mexico by Entravision Communications Corporation. Margain will be responsible for Mexico-based clients investing in Entravision owned or affiliated media platforms in the U.S.

 

 

 

 

 

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • LATAM Airlines

LATAM Airlines, the largest air transport group in Latin America, would be looking to create a new low-cost airline, amid the boom in flights in that segment.LATAM has been pressured by the entry into the market of “low cost” firms but had ruled out joining the model, despite applying certain of its rules on domestic flights.The newspaper El Mercurio said that LATAM entered on March 23 a letter of intent to create an aviation company before the General Directorate of Civil Aviation (DGAC), without providing details of the content.When asked about it, the airline told the newspaper that they are always “evaluating alternatives for the development of air transport in the region.”With this, LATAM -which is currently undergoing a strike by the union of crew members of a subsidiary- would enter to compete with the local Sky Airline and Jetsmart, of the American fund Indigo Partners.The group, with headquarters in Santiago, has operating units in Argentina, Brazil, Chile, Colombia, Ecuador, Paraguay, and Peru.

 

  • Molinos Río de la Plata

Molinos Río de la Plata has expanded its agreement with Havas Group by designating Arena Media its’ media agency of record, Adlatina has reported. As of this month, Arena Media will be in charge of the strategy , media planning and buying for the company’s entire portfolio of brands including Lucchetti, Matarazzo, Gallo, Granja del Sol and Nieto Senetiner, among others.including Lucchetti, Matarazzo, Gallo, Granja del Sol and Nieto Senetiner, among others.

 

 

 

 

  • P&G

The Procter & Gamble Company announced it has signed an agreement to acquire the Consumer Health business of Merck KGaA, Darmstadt, Germany, for a purchase price of approximately 3.4 billion euro(US$4.2 billion), giving it vitamin brands such as Seven Seas and greater exposure to Latin American and Asian markets.This acquisition enables P&G to expand its successful consumer health care business by adding a fast-growing portfolio of differentiated, physician-supported brands across a broad geographic footprint. It also provides P&G with strong health care commercial and supply capabilities, deep technical mastery and proven consumer health care leadership that will complement P&G’s existing consumer Health Care capabilities and brands such as Vicks, Metamucil, Pepto-Bismol, Crest and Oral-B.

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • Avianca

Avianca, the flag carrier of Colombia, has announced that it will be landing in Germany on November 17.The company will operate five times per week from Munich to Bogota, Colombia’s capital city, and it will offer the opportunity to connect the Bavarian city with more than 20 destinations in Colombia and more than 60 in Latin America.

 

 

 

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • Mary Kay

Iconic cosmetics company Mary Kay has officially opened its doors on September 1 and celebrated with a ribbon-cutting ceremony on September 15 in Lima, Peru. With a 54-year history, and operations in nearly 40 countries, this expansion strengthens Mary Kay’s already solid foundation in Latin America.The globally-recognized company, with millions of Independent Beauty Consultants around the world, made an initial investment of US$9 million USD in the Peruvian subsidiary. It is based in Lima, covering operations for the entire country. The company enters its newest market, following its recent and successful launch in neighboring Colombia in 2015.The concept of direct selling is more attractive than ever and has been growing in Peru for the past 40 years.

 

 

  • Despegar.com

Latin America’s largest online travel agency Despegar.com, which means “to take off” in Spanish, had an initial public offering.The company debuted at US$26 a share and its’ share price at the close of the day’s trading was US$31.78. Based on the above figures, the company has a market capitalization of US$2.135 billion — making the Latin America’s online travel site the seventh-largest publicly held online travel company in the world, as ranked by market capitalization. Despegar follows in market cap after Expedia Inc., Priceline Group, Ctrip.com, TripAdvisor, Trivago, and MakeMyTrip. The company will use the proceeds of its IPO  to continue growing. Some of that growth might be simply copying what has worked elsewhere as only one out of five airplane tickets are bought online in Latin America, compared with about one in two in the U.S.  According to Chief Financial Officer Mike Doyle, the company‘s priority would be to acquire businesses that are dominant in online travel. Founded in 1999, Despegar operates throughout Latin America, the U.S., and Spain, but its largest market is Brazil via its subsidiary Decolar.com.

 

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

 

  • Marriott’s Caribbean and LatAm

Marriott’s collection of Caribbean and Latin American resorts is offering a special group promotion through the end of the year. Group bookings at one of nine beachfront properties, including the JW Marriott Los Cabos and the Aruba Marriott Resort, located throughout the Caribbean & Mexico will receive the “Imagine That” package. The package includes 20 percent off spa treatments, a private check-in area, one upgrade to a suite at a group rate and one free room night for every 35 room nights booked, one complimentary VIP amenity with every suite upgrade, and a free 30-minute Meeting Imagined Themed reception or break.The promotion is valid on bookings made through Dec. 31, 2017.

 

 

  • Air France KLM

Air France KLM SA has teamed up with peer Gol Linhas Aéreas Inteligentes SA to launch a hub in Brazil’s northeastern region.Air France KLM and Gol said the new hub will be located in the city of Fortaleza, from where the French-Dutch giant carrier will operate five flights a week.

 

 

 

 

  • Avianca/Latam Airlines

Through a series of mergers, two major airlines have emerged in South America. Avianca is a major player in the northern part of the continent. LATAM is dominant in the south.Both are fighting for supremacy in Brazil, according to Business Insider. In 2009, Colombia’s Avianca merged with the El Salvador-based TACA Airlines. The two carriers now operate under the ownership of Avianca Holdings, which itself is a subsidiary of Brazil’s Synergy Group. Latam is a result of a 2012 merger between Chile’s LAN Airlines and Brazil’s TAM. The merged company is the largest airline in Latin America, with 46,000 employees operating subsidiaries in Argentina, Brazil, Chile, Colombia, Ecuador, and Peru.The northern countries of South America are a much more competitive market than the southern ones, where competition is generally among local carriers — with the major exception being Brazil. Brazil is South America’s largest and most competitive market. There isn’t a single dominant force there but four well-funded carriers. Avianca is represented by its sister company, Avianca Brazil, while latam is represented by Latam Brazil, the premerger TAM Airlines. The Sao Paulo-based Gol has become one of the strongest force in recent years. Nine-year-old carrier Azul is the fourth airline.Both Gol and Azul have proved to be ambitious in their growth within South America.

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

 

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here.

  • Avianca

Avianca and Inmarsat announced the signing of an agreement that will allow travelers to enjoy the most advanced broadband technology onboard its aircraft.With this project, Avianca becomes the first airline in Latin America to make its aircraft available for the provision of GX Aviation, the new solution developed by Inmarsat to offer Wi-Fi to passengers and cabin crew during flights. GX Aviation is the first in-flight broadband solution from one operator with high-speed global coverage from a single operator, allowing Avianca’s passengers to browse the internet, stream videos, check social media and more during flights.A new in-flight connectivity experience that’s in a class of its own.GX Aviation will initially be available to all Avianca passengers on approximately 125 Airbus A320, A330 and Boeing 787 aircraft, with the potential for additional aircraft to be provisioned at a later date. Avianca’s GX-equipped aircraft are currently expected to be rolled out starting at the end of the year.Avianca is the commercial brand that identifies the Latin American passenger and cargo airlines integrated into Avianca Holdings S.A.

 

 

  • General Motors

General Motors announced the commencement of regular shipment of the sedan version of Chevrolet Beat from India to Latin American Markets. The production of the Beat sedan was started at GM India’s Talegaon facility from the 5th of June 2017 and earlier today the carmaker loaded a consignment of 1,200 Chevrolet Beat sedans for shipping to Latin America.Export of the Chevrolet Beat hatchback to Latin American markets commenced only a few months back, whereas the company has been shipping cars to Mexico since 2016.

 

  • Ritz-Carlton

The Ritz-Carlton hotel chain has decided to take luxury to the seas by launching its own cruise business. Marriott International Group’s Ritz-Carlton brand will offer high-end cruises on luxury yachts. It has called this new business, which will start with three yachts, The Ritz-Carlton Yacht Collection.The food onboard will be of the same high standard as the Ritz-Carlton restaurants around the world. Other amenities include a spa, a wine bar and a Panorama Lounge.The yachts will sail for seven to ten days in a variety of locations including the Mediterranean, the Caribbean, Northern Europe and Latin America. The aim is to visit ports which large cruise ships cannot access.Reservations open in May 2018. The first yacht is expected to set sail in the fourth quarter of 2019.

 

 

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • Barceló Hotel Group

Barceló Hotel Group, a global hospitality brand, began a plan in 2016 to renovate (partially or fully) 12 of its most important hotels in Latin America. Thanks to this US$110 million initiative, many of Barceló Hotel Group’s all-inclusive Latin American resorts have started the high season in the Caribbean with improved facilities. Additionally, Barceló Hotel Group introduced new, upgraded architecture to some properties, in order to better define brand standards and guest experiences. Of the 116 hotels that Barceló Hotel Group currently has in its portfolio, 41 are located in Latin America and the Caribbean. However, the importance of this division within the group is even more relevant, considering the majority of the Group’s rooms (33,905 rooms in Latin America and 15,587 rooms in the Caribbean) are in Latin American establishments.

  • Fatburger & Buffalo’s Express

Hollywood burger chain Fatburger and sister brand Buffalo’s Express are now available to Panamanian consumers as the brand has launched its first location in Latin America.The first unit is part of a master franchise development deal with Panaburger, S.A. in Panama, a food and beverage company responsible for introducing a variety of other international brands to the region. Panaburger has acquired the exclusive rights to develop Fatburger and Buffalo’s restaurants in Panama over the next few years.Committed to international expansion, Fatburger and Buffalo’s Cafe continues to bring their all-American dining experiences to new and unexplored territories throughout the world. To date, the burger and chicken brands have over 200 locations in 32 different countries.

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here.

  • Unilever

Unilever plans to buy a range of personal and home care brands from Latin American company Quala.The purchase includes the haircare brands Savital, eGo and Bio-Expert as well as Fortident toothpaste and Aromatel fabric softener – businesses that have combined annual turnover of US$400 million in Latin American countries including Colombia, Ecuador and Mexico.The deal’s purchase price was not disclosed.

 

  • Avianca

Following a review that began in October last year, in which various agencies from LatAm, Spain and the United States participated, Avianca has chosen DDB Latina as its new global agency. The appointment also includes the Avianca Cargo and Deprisa businesses. Fahrenheit DDB, the network office in Lima, will lead the Peruvian, Brazilian and the rest of South America markets, while DDB Colombia will handle the global business and focus on the markets of Colombia and Europe. Avianca’s global communication will be handled from Bogota by a team led by Joanna Safi, VP of innovation and data, and Leo Macías, CCO, who together with CEO Borja de la Plaza and VP of brand and business strategy Jorge Becerra will head the DDB Colombia group.

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • Viva Air

Viva Air became the first low-cost airline to enter Peru‘s domestic market, posing a challenge to Santiago-based LATAM Airlines, which has long dominated the market.Viva – a unit of Irelandia Aviation, which is led by Ryanair founder Declan Ryan – will operate 11 domestic routes with a fleet of two Airbus A320 aircraft.The company said the move was part of its plan to expand in Latin America, where it is currently active in Colombia.Viva aims to transport 700,000 passengers in its first year of operations in the Andean country.

 

 

 

  • Sabre

Sabre Corporation has opened a new regional headquarters in Montevideo, Uruguay, for Travel Network, its global travel marketplace.The organisation processes more than US$120 billion of global travel spend annually by connecting travel buyers and suppliers.The technology support the company provides on a large scale to hundreds of travel agencies and corporate travel buyers in Latin America and the Caribbean requires a pan-regional network of strategically located offices, connected to a headquarters that centralizes resources and optimizes business and consulting processes.This office is fully dedicated to companies within the region.The company has a global network of offices dedicated to business functions, software development, and global services.

 

  • Radisson 

Radisson® announced the opening of Radisson Hotel Quinta Rubelinas Cuernavaca. Located in Cuernavaca, which is nicknamed the “City of Eternal Spring”, the hotel features contemporary Mexican architecture and is surrounded by vibrant gardens and palm trees. The hotel also adds convenience to guests being only nine kilometers from the Cuernavaca Airport.

 

 

  • Airbnb

The home and apartment-rental company Airbnb Inc. said it will collect and remit taxes in Mexico City, the first such arrangement in Latin America. Airbnb will provide 3 percent of revenue generated from bookings in Mexico City to the city’s government. Hotels there also pay a 3 percent lodging tax to local officials. Airbnb said it intends to replicate the tax model throughout the region.Latin America is now Airbnb’s fastest-growing market, surpassing Japan. The company has 250,000 properties listed in the region, which encompasses Mexico, South America and parts of the Caribbean, including Cuba. Airbnb said bookings in Latin America have increased 148 percent in the past year. The privately held company declined to disclose revenue.Airbnb has big plans for Latin America. It expects to double staff there by the end of the year and open offices in Argentina, Brazil and Mexico. Headcount will likely quadruple to 120 people within the next two years, Airbnb said. The plans echo those of Uber Technologies Inc., the only technology startup in the U.S. more richly valued than Airbnb. Also like Uber, Airbnb faces competition everywhere it goes, including Latin America. Many Brazilians rely on local upstart Hotel Urbano, which is backed by at least $130 million from travel-booking giant Priceline Group Inc. and others, according to research firm CB Insights. Expedia Inc. owns AlugueTemporada, which operates a similar service but lists only 30,000 homes in Latin America.To win over locals, Airbnb is experimenting with ways to accommodate other payment systems unique to Latin American countries.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.