Radio Reach Among Hispanics: Why Audio Dominates 2026 Marketing Strategies, According to Nielsen
New Nielsen 2026 report reveals radio reaches 93% of Hispanic adults. Learn why audio is the most effective path to purchase for Latino consumers.
New Nielsen 2026 report reveals radio reaches 93% of Hispanic adults. Learn why audio is the most effective path to purchase for Latino consumers.
Nielsen report shows Hispanic streaming habits overindex in media use, surpassing U.S. averages and shaping today’s ad environment.
How to best measure the success of PR campaigns from branding to ultimate sales performance is often cited as a key challenge for brand marketers in the Portada network. Though measuring this success is no sorcery, a recent IBA primary research study revealed that nearly half of B2B marketing managers struggled to determine contribution levels from PR and marketing agencies within the overall business. Here Jamie Kightley, Head of Client Services, IBA International, outlines the three insightful PR metrics needed to easily track PR campaign success.
How much media did we consume in 2020? Distorted by the impact of COVID-19, global consumer media usage, including all digital and traditional media, grew at an accelerated 2.8% to an average of 53.1 hours per week in 2020, according to PQ Media’s annual Global Consumer Media Usage Forecast 2020-2024.
We spoke to Sebastian Yoffe, Managing Director, Latin America at Lotame on how his company’s data enrichment solutions can help brands and publishers deepen their connections to prospects, particularly in the current COVID-19 environment.
Multicultural Audience Measurement experts offer Portada insights into the problem of audience under-representation. What is at stake? Measurement firms under-represent multicultural audiences by as much as 25%, which causes a negative impact in media investment and produces overall flawed results.
For audience data analysis, CNN blends and analyzes multiple data streams that reveal its audience’s preferences. Thus, the world-renowned news organization produces content that keeps viewers coming back.
In order to drive content strategy, brands need quality, granular data. As #PortadaLA panelists discussed, digital media allows gathering precise data that serves as a good starting point to make media, budget, and attribution decisions.